Securitas-Direct

What Securitas-Direct does

Securitas Direct SA is a Swiss provider of monitored alarm and security solutions headquartered in Lausanne, founded in 1992 as the first full-service security provider in Switzerland and Europe. The company operates as part of the broader Securitas Group, leveraging Securitas's intervention officer network and central monitoring station to deliver 24/7 professional response layered on top of its own alarm hardware.

The product platform centers on the PackNeo wireless alarm system, which uses GSM connectivity with encrypted signal transmission, tamper-proof hardware, and battery backup. It is sold with optional add-ons such as the MotionCam visual-verification detector (which transmits encrypted photos to the monitoring centre only during alarms) and the LeaksProtect water-leak detector, all controllable via the Securitas Direct smartphone application. The security stack integrates intrusion, fire, and water-damage detection into a single subscription, with pet-recognition logic to suppress false alarms.

Revenue is generated through an all-inclusive monthly subscription priced under CHF 2.90/day for residential customers and starting at CHF 89/month for SMEs, supplemented by an equipment purchase of approximately CHF 2,000 (financed over 12 months interest-free or 48 months at moderate interest). Go-to-market is predominantly sales-led, combining field security advisors who deliver on-site consultations with inside phone sales and online quote requests, supported by content marketing, an online security diagnosis tool, a referral program (CHF 200 reward), and SSR TV sponsorship. The company serves private consumers, small and medium enterprises (with disclosed logos including Volg, Valora, H&M, McDonald's, Sunrise, Zurich Insurance, SwissBikePark, and Thömus), plus specialized segments such as motorhome and vacation home owners. The customer relationship is reinforced by a 1998 strategic partnership with Zurich Insurance for integrated prevention-and-coverage and a 2015 partnership with Swisscom for SmartLife home automation integration.

Name

Securitas-Direct

Legal name

Securitas Direct SA

Website

https://securitas-direct.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Securitas Direct SA is the Swiss market-leading provider of monitored wireless alarm systems with 24/7 central-station monitoring and police-coordinated intervention, serving residential consumers and small-to-medium enterprises across Switzerland through all-inclusive subscriptions.

Ownership category

akta.pro rank

Product category

Home Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Residential Security System Installation (Wired/Wireless) (HSAHABAA)

akta.pro secondary industry

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH)

Keywords

• Home security systems
• Alarm monitoring services
• Intrusion detection systems
• Smart home security
• Commercial security solutions

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Security Service Subscription: Monthly subscription service for 24/7 monitoring, alarm receiving centre response, police mobilization, Securitas intervention (2 per year), maintenance, and extended warranty. The system cannot be rented but can be purchased with interest-free payment over 12 months or financed over 48 months at moderate interest rates.
2. Equipment Purchase: Alarm systems available from approximately CHF 2,000. Professional installation included in subscription. Systems can be extended or resized as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Securitas Direct SA designs, installs and monitors wireless intrusion alarm systems for residential properties, motorhomes, vacation homes and small-to-medium commercial sites in Switzerland. The core deliverable is a bundled subscription service pairing proprietary alarm hardware with round-the-clock monitoring by a dedicated alarm receiving centre, on-site intervention dispatch and direct police notification. Pricing is positioned under CHF 2.90 per day, packaged as an all-inclusive monthly fee covering equipment, installation, monitoring and intervention.

Product overview

Securitas-Direct offers a unified smart alarm system ecosystem consisting of the PackNeo alarm system (available for residential, business, motorhome, and vacation home applications), paired with the Securitas Direct mobile app for remote control. The core offering integrates 24/7 professional monitoring with Securitas intervention, supplemented by add-on detectors including MotionCam for visual verification andLeaksProtect for water leak detection. The system uses wireless technology with encrypted signal transmission and battery backup for power outages. All services are provided through an all-inclusive subscription model with professional installation and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• PackNeo Home Alarm System Flagship wireless residential alarm package built around the PackNeo intelligent control panel, integrating intrusion detection, smart-home control and smartphone connectivity. Marketed to private homeowners and tenants seeking monitored home security under an all-inclusive monthly subscription.
• Business Alarm System (PME) Tailored alarm solution for small and medium-sized businesses (PMEs/PMIs) combining intrusion detection with 24/7 remote monitoring and intervention dispatch. Sold to retailers, restaurants, offices and service companies, with named clients including H&M, McDonald's, Sunrise, Volg, Valora, Loeb, Amavita and Zur Rose.
• Motorhome Alarm System Wireless alarm system designed specifically for motorhomes and camper vans, providing intrusion detection and remote monitoring adapted to mobile vehicles. Marketed to leisure-vehicle owners in Switzerland.
• Vacation Home Alarm System Alarm package purpose-built for secondary/vacation residences, providing intrusion detection and continuous monitoring for properties that are unoccupied for extended periods. Aimed at owners of chalets, holiday homes and remote residences.
• 24/7 Alarm Monitoring and Intervention Service Continuous remote alarm monitoring from Securitas Direct's alarm receiving centre, with operator verification, on-site intervention dispatch (via Securitas field agents) and direct police notification when required. Bundled into the all-inclusive subscription contract.

Quantifiable outcome

• Break-ins in Switzerland increased by 16% in 2023
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SwisscomcoreTechnology or Integration · 1 January 2015Cooperation for SmartLife solution launch integrating cutting-edge technology and combining digital security with home automation. Swisscom partnership enables advanced connected home security features.
• Zurich InsurancecoreStrategic or Co-development Partner · 1 January 1998Strategic partnership established in 1998. Zurich Insurance provides coverage and support after incidents while Securitas Direct handles prevention and immediate response. This winning combination benefits all parties and represents a successful alliance continuing for over 20 years.
• SecuritascoreStrategic or Co-development PartnerStrong cooperation with Swiss market leader. Securitas provides the densest commercial network in Switzerland with nearly 8000 employees across all regions. Security specialists at the central monitoring station verify alarms and coordinate police intervention and physical response.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADT Inc. ADT is one of the largest global incumbents in monitored home and business security with subscription-based service. Overlaps with Securitas Direct on residential and commercial intrusion detection but operates at significantly larger scale and broader geographic footprint.
• Tyco / Johnson Controls Security: Johnson Controls (through Tyco) offers enterprise-grade commercial security systems, intrusion detection, and integrated building management. Comparable to the Securitas Direct business customer segment for commercial office and real estate security installations.
• Prosegur: Prosegur is a broad security services incumbent offering monitored alarms (Prosegur Alarmas), physical security, and cash logistics. Comparable on the monitored alarm subscription side, with overlapping commercial and residential offerings in select European markets.
• Abus: Abus is a broad incumbent in mechanical and electronic security (locks, alarm systems, video surveillance) with strong distribution in Europe including Switzerland. Overlaps with Securitas Direct on residential intrusion alarm hardware and accessories.

Direct peers

• SimpliSafe: SimpliSafe is a direct competitor in DIY-installed monitored home security with a subscription-based professional monitoring model. Targets the same residential customer base with lower upfront equipment costs and self-installation — a key alternative to Securitas Direct's professionally installed all-inclusive offering.
• Sector Alarm: Sector Alarm operates a directly comparable monitored home and business security subscription model with similar per-day pricing, installation service, and 24/7 monitoring. Operates in Switzerland and broader Europe, making it a head-to-head competitor in the Swiss market.
• Verisure: Verisure is the parent group of Securitas Direct, operating the same monitored alarm and home security subscription model across multiple European and Latin American countries. Directly comparable on product, pricing structure (per-day subscription), and 24/7 monitoring + intervention value proposition.

Emerging players

• Ring (Amazon): Ring offers DIY video doorbells, cameras, and alarm systems with optional professional monitoring subscription at low price points. While not a head-to-head replacement for full-service installation, Ring shapes consumer expectations and pricing for the entry-level segment.
• Ajax Systems: Ajax Systems is a fast-growing wireless smart security systems manufacturer with photo-verification motion detectors, intrusion/fire/water sensors, and professional monitoring integrations. Increasingly adopted across Europe as a competitor or upstream technology partner to Securitas Direct.

Others

• Swisscom SmartLife: Swisscom is both a strategic partner (SmartLife integration since 2015) and adjacent competitor in smart-home-as-a-service bundling connectivity with home automation and security. Relevant as both an enabler and a potential bundled threat in the Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SecuritasDirectSchweiz
• LinkedInlinkedin.com/company/securitas-direct-sa
• Xx.com/securitasdirec1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Securitas-Direct