Stop Rhino Poaching
- Company typePrivate
- Founded2010
- HeadquartersGauteng, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stop Rhino Poaching does
Stop Rhino Poaching NPC (StopRhinoPoaching.com) is a South African Not-For-Profit Company and registered Public Benefit Organisation (Reg #2011/127862/08; PBO #930054491) founded in 2010 by Elise Serfontein in response to the escalation of rhino poaching. The organization functions as an intermediary that channels donor funding, corporate partnerships, and event-based fundraising into frontline anti-poaching operations across national parks (Kruger, Addo Elephant), provincial parks, and private game reserves (Kwandwe, Sabi Sands, Lapalala, Welgevonden, Big Game Parks). Its program portfolio spans ranger training and skills development, K9 anti-poaching units (via Colbec K9 and MECHEM Dog Unit), tactical trauma training (with ER24 and MedDev), communications network enhancement, anti-poaching equipment supply, and AI-enabled rhino monitoring.
The organization's technology layer is built around AI-enabled smart foot collars sourced from Rouxcel Technology, which use behavior-baseline anomaly detection with a three-tier alert system (grey for minor deviations such as fighting or chasing, amber for births, red for severe injury or death). Collars communicate over a private LoRa network to EarthRanger, a conservation platform used by reserve security teams, and integrate with UAV aerial overwatch for rapid incident response. The core collar hardware is solar-powered and designed for multi-year, maintenance-free operation. Stop Rhino Poaching does not develop the underlying AI itself; rather, it acts as the funder, deployer, and convener that brings the technology and adjacent capabilities into reserves.
Commercially, Stop Rhino Poaching operates as a donation-funded NGO with revenue from individual donors, corporate partnerships (International Rhino Foundation as core funder since 2014, plus Black Rhino Wheels, Fluke Corporation, Artic Driers International), recurring telethon events with Jacaranda FM (including the Purple Rhino Project since 2010 and the annual Rhinothon), merchandise affiliate arrangements (BushStraps, Mulberry Mongoose, Colbec K9), and celebrity-driven campaigns. Distribution of support is via direct project funding to government agencies (SANParks, Ezemvelo KZN Wildlife) and private reserves, scaled through partners including Colbec K9 and MECHEM. The operating footprint is single-country (South Africa), with a documented national footprint across security hubs and key rhino areas.
Stop Rhino Poaching firmographics
Firmographics- Name
- Stop Rhino Poaching
- Legal name
- Stop Rhino Poaching NPC
- Website
- https://www.stoprhinopoaching.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Stop Rhino Poaching industry classification
Industry- Product category
- Wildlife Conservation
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)
- akta.pro secondary industry
- Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
Keywords
Where Stop Rhino Poaching is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Stop Rhino Poaching business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Stop Rhino Poaching operates as a Not-For-Profit Company receiving donations from individuals, companies, and corporations. The organization facilitates donations through direct bank transfers, PayFast online payments, and GivenGain platforms. Major donor funding supports core operational costs and project funding.
- Merchandise Sales: Partnership with third-party vendors (BushStraps, Mulberry Mongoose, Colbec K9) who sell merchandise with proceeds supporting the organization. This includes Rhino Survival Wrist Bands, snare wire jewelry, and custom K9 water bowls.
- Corporate Partnerships: Strategic partnerships with companies like Artic Driers International (monthly contributions from sales), Black Rhino Wheels, Fluke Corporation, and others who provide ongoing funding support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Monthly | Individual Donations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Stop Rhino Poaching product offering
Product offeringCore offering
Stop Rhino Poaching NPC is a South African non-profit that channels donor funding into frontline anti-poaching operations at national, provincial, and private game reserves. Its offerings span ranger training and skills development, K9 anti-poaching unit deployment, tactical trauma training and equipment, regional security and investigations support, and the deployment of AI-enabled smart rhino collars with private LoRa networks. The organisation funds and supplies anti-poaching equipment, communications infrastructure, and UAV/drone capabilities to help reserves become and remain hard targets for poachers.
Product overview
Stop Rhino Poaching is an NGO (Not-For-Profit Company) focused on protecting and conserving rhino populations in South Africa through strategic funding of security initiatives and ranger support. Rather than a traditional product platform, the organization offers a portfolio of conservation programs including: AI-enabled smart rhino collars (developed with Rouxcel Technology) that detect abnormal behavior in real-time; K9 anti-poaching units; ranger training and skills development; tactical trauma training and equipment; reserve security capability building; communications network enhancement; UAV aerial support integration; and anti-poaching equipment supply. The organization channels donor funding into tangible projects within key rhino areas and reserves, working with strategic partners including EarthRanger platform, PayFast and GivenGain for donations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 16% decline in rhino poaching in 2025 (352 rhinos poached vs 420 in 2024)
- +3 more outcomes
Companies that use Stop Rhino Poaching
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Stop Rhino Poaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Stop Rhino Poaching partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, strategic and supporting.
- Jacaranda FMcoreLong-standing media partnership since 2010 for the Purple Rhino Project. Includes weekly Rhino Files updates, annual telethons, and celebrity-driven fundraising campaigns. Has raised millions for rhino conservation.
- Rouxcel TechnologystrategicConservation company specializing in AI-enabled rhino collar design and deployment of LoRa networks for real-time rhino behavior monitoring across multiple reserves.
- Rouxcel TechnologystrategicDeveloper of smart collar technology for Addo Elephant National Park AI rhino tracking initiative.
- Kwandwe Private Game ReservestrategicRecipient of AI-enabled smart foot collar deployment and integrated UAV capability for rhino protection through Black Rhino Wheels partnership.
- Colbec K9strategicPartnership for K9 operations supporting reserves with proactive initiatives, new thinking, and shared value systems. SRP supports their K9 operations and operational expenses.
- MECHEM Dog UnitstrategicSubsidiary of Denel providing K9 training for rhino dog deployment. Collaborates with SRP on the Rhino Dogs project.
- ER24strategicEmergency response partner providing tactical trauma training to rangers in high-risk reserves. Medical equipment supplied by MedDev.
- MedDevsupportingMedical equipment supplier for tactical trauma packs provided to rangers through SRP-ER24 partnership.
- Save the Rhino InternationalsupportingFellow NGO partner collaborating on Skukuza Regional Court preservation efforts.
- Game Rangers Association of AfricasupportingFellow NGO partner; awarded bronze medal to SRP's Elise Daffue for ranger training contributions.
- BushStrapssupportingMerchandise partner selling Rhino Survival Wrist Bands. Has raised close to a quarter of a million Rand for SRP over many years.
- Mulberry MongoosesupportingMerchandise partner transforming brutal snare wire into jewelry. Donates proceeds to funding anti-snare patrols and SRP work.
- OptimizesupportingStrategic marketing and sponsorship agency specializing in sports and entertainment. Facilitated Mpumalanga Black Aces football-conservation partnership.
- The ParlotonessupportingSouth African band supporting rhino conservation awareness and fundraising campaigns including painting auctions and public events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Stop Rhino Poaching competitors and assessment
Company assessmentDirect peers
- International Rhino Foundation: Direct peer and core funding partner of Stop Rhino Poaching since 2014. Both are NGOs focused on rhino conservation through strategic funding of protection initiatives, ranger support, and anti-poaching operations across Southern Africa.
- Save the Rhino International: Fellow NGO partner collaborating on Skukuza Regional Court preservation efforts. Operates a similar fundraising-and-grantmaking model for rhino protection, with comparable awareness, education, and field-funding programs.
- Peace Parks Foundation: South Africa-based conservation NGO supporting transfrontier conservation areas and anti-poaching operations across Southern Africa. Comparable mission around protecting wildlife through ranger support, K9 deployment, and funding security infrastructure.
- Tusk Trust: UK-based conservation NGO focused on African wildlife and anti-poaching initiatives. Operates a similar model of partnering with corporates and celebrities to fund ranger training, equipment, and field operations across multiple African reserves.
- Wildlife Conservation Network: Conservation nonprofit with a comparable "founder-friendly" model that channels donor funding to field-focused conservation projects. Operates a similar entrepreneur-driven approach to species protection and ranger support.
- Game Rangers Association of Africa: Professional association supporting rangers across Africa, including awarding a bronze medal to SRP's founder. Direct peer in ranger training, capacity building, and welfare support for anti-poaching operations.
Broad incumbents
- WWF South Africa: Larger, multi-species conservation organization operating in South Africa with overlapping rhino protection work. Has substantially more resources and broader mandate but competes for similar donor dollars and government partnerships.
- African Wildlife Foundation: Pan-African conservation NGO with presence in multiple countries. Overlaps with SRP on anti-poaching, ranger training, and K9 deployment, though operates at a broader geographic and species scale.
Regional players
- Ezemvelo KZN Wildlife: Government-run provincial wildlife agency in KwaZulu-Natal that receives funding support from SRP. Operates reserves with rhino populations and conducts anti-poaching operations, making it a direct field partner and partial regional peer.
Emerging players
- TRAFFIC: Wildlife trade monitoring network that addresses the demand-side of rhino poaching crisis. Complementary to SRP's protection-side work, with meaningful overlap in addressing wildlife trafficking syndicates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stop Rhino Poaching social profiles
Digital presenceStop Rhino Poaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stop Rhino Poaching leadership team
Management profileNumber of profiles
Profiles1 record
Stop Rhino Poaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stop Rhino Poaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stop Rhino Poaching
What does Stop Rhino Poaching do?
Stop Rhino Poaching NPC is a South African non-profit that channels donor funding into frontline anti-poaching operations at national, provincial, and private game reserves. Its offerings span ranger training and skills development, K9 anti-poaching unit deployment, tactical trauma training and equipment, regional security and investigations support, and the deployment of AI-enabled smart rhino collars with private LoRa networks. The organisation funds and supplies anti-poaching equipment, communications infrastructure, and UAV/drone capabilities to help reserves become and remain hard targets for poachers.
Is Stop Rhino Poaching a public or private company?
Stop Rhino Poaching is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stop Rhino Poaching founded?
Stop Rhino Poaching was founded in 2010. It employs 1 to 10 people.
Where is Stop Rhino Poaching based?
Stop Rhino Poaching is headquartered in Gauteng, South Africa, in the Africa region.
How does Stop Rhino Poaching make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales and corporate Partnerships.
Who are Stop Rhino Poaching's main competitors?
Direct peers on record are International Rhino Foundation, Save the Rhino International, Peace Parks Foundation, Tusk Trust, Wildlife Conservation Network and Game Rangers Association of Africa. Broad incumbents are WWF South Africa and African Wildlife Foundation. Ezemvelo KZN Wildlife is listed as a regional player. TRAFFIC is listed as an emerging player.
Does Stop Rhino Poaching have an API?
No public API is recorded for Stop Rhino Poaching.
What industry is Stop Rhino Poaching in?
Stop Rhino Poaching's product category is Wildlife Conservation. Its primary akta.pro industry code is BPAGAIAG, Animal Cruelty Prevention, Investigation & Humane Law Enforcement, with a secondary code of BPAGAIAC, Wildlife Rescue, Rehabilitation & Release. Its NAICS code is 813312 and its SIC code is 8300.