Stop Rhino Poaching

What Stop Rhino Poaching does

Stop Rhino Poaching NPC (StopRhinoPoaching.com) is a South African Not-For-Profit Company and registered Public Benefit Organisation (Reg #2011/127862/08; PBO #930054491) founded in 2010 by Elise Serfontein in response to the escalation of rhino poaching. The organization functions as an intermediary that channels donor funding, corporate partnerships, and event-based fundraising into frontline anti-poaching operations across national parks (Kruger, Addo Elephant), provincial parks, and private game reserves (Kwandwe, Sabi Sands, Lapalala, Welgevonden, Big Game Parks). Its program portfolio spans ranger training and skills development, K9 anti-poaching units (via Colbec K9 and MECHEM Dog Unit), tactical trauma training (with ER24 and MedDev), communications network enhancement, anti-poaching equipment supply, and AI-enabled rhino monitoring.

The organization's technology layer is built around AI-enabled smart foot collars sourced from Rouxcel Technology, which use behavior-baseline anomaly detection with a three-tier alert system (grey for minor deviations such as fighting or chasing, amber for births, red for severe injury or death). Collars communicate over a private LoRa network to EarthRanger, a conservation platform used by reserve security teams, and integrate with UAV aerial overwatch for rapid incident response. The core collar hardware is solar-powered and designed for multi-year, maintenance-free operation. Stop Rhino Poaching does not develop the underlying AI itself; rather, it acts as the funder, deployer, and convener that brings the technology and adjacent capabilities into reserves.

Commercially, Stop Rhino Poaching operates as a donation-funded NGO with revenue from individual donors, corporate partnerships (International Rhino Foundation as core funder since 2014, plus Black Rhino Wheels, Fluke Corporation, Artic Driers International), recurring telethon events with Jacaranda FM (including the Purple Rhino Project since 2010 and the annual Rhinothon), merchandise affiliate arrangements (BushStraps, Mulberry Mongoose, Colbec K9), and celebrity-driven campaigns. Distribution of support is via direct project funding to government agencies (SANParks, Ezemvelo KZN Wildlife) and private reserves, scaled through partners including Colbec K9 and MECHEM. The operating footprint is single-country (South Africa), with a documented national footprint across security hubs and key rhino areas.

Name

Stop Rhino Poaching

Legal name

Stop Rhino Poaching NPC

Website

https://www.stoprhinopoaching.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

akta.pro secondary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

Keywords

• Wildlife conservation funding
• Anti-poaching operations support
• Ranger training programs
• Conservation partnership services
• Rhino protection initiatives

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Stop Rhino Poaching operates as a Not-For-Profit Company receiving donations from individuals, companies, and corporations. The organization facilitates donations through direct bank transfers, PayFast online payments, and GivenGain platforms. Major donor funding supports core operational costs and project funding.
2. Merchandise Sales: Partnership with third-party vendors (BushStraps, Mulberry Mongoose, Colbec K9) who sell merchandise with proceeds supporting the organization. This includes Rhino Survival Wrist Bands, snare wire jewelry, and custom K9 water bowls.
3. Corporate Partnerships: Strategic partnerships with companies like Artic Driers International (monthly contributions from sales), Black Rhino Wheels, Fluke Corporation, and others who provide ongoing funding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Stop Rhino Poaching NPC is a South African non-profit that channels donor funding into frontline anti-poaching operations at national, provincial, and private game reserves. Its offerings span ranger training and skills development, K9 anti-poaching unit deployment, tactical trauma training and equipment, regional security and investigations support, and the deployment of AI-enabled smart rhino collars with private LoRa networks. The organisation funds and supplies anti-poaching equipment, communications infrastructure, and UAV/drone capabilities to help reserves become and remain hard targets for poachers.

Product overview

Stop Rhino Poaching is an NGO (Not-For-Profit Company) focused on protecting and conserving rhino populations in South Africa through strategic funding of security initiatives and ranger support. Rather than a traditional product platform, the organization offers a portfolio of conservation programs including: AI-enabled smart rhino collars (developed with Rouxcel Technology) that detect abnormal behavior in real-time; K9 anti-poaching units; ranger training and skills development; tactical trauma training and equipment; reserve security capability building; communications network enhancement; UAV aerial support integration; and anti-poaching equipment supply. The organization channels donor funding into tangible projects within key rhino areas and reserves, working with strategic partners including EarthRanger platform, PayFast and GivenGain for donations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 16% decline in rhino poaching in 2025 (352 rhinos poached vs 420 in 2024)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, strategic and supporting.

• Jacaranda FMcoreGTM or Marketing PartnerLong-standing media partnership since 2010 for the Purple Rhino Project. Includes weekly Rhino Files updates, annual telethons, and celebrity-driven fundraising campaigns. Has raised millions for rhino conservation.
• Rouxcel TechnologystrategicTechnology or IntegrationConservation company specializing in AI-enabled rhino collar design and deployment of LoRa networks for real-time rhino behavior monitoring across multiple reserves.
• Rouxcel TechnologystrategicTechnology or IntegrationDeveloper of smart collar technology for Addo Elephant National Park AI rhino tracking initiative.
• Kwandwe Private Game ReservestrategicStrategic or Co-development PartnerRecipient of AI-enabled smart foot collar deployment and integrated UAV capability for rhino protection through Black Rhino Wheels partnership.
• Colbec K9strategicStrategic or Co-development PartnerPartnership for K9 operations supporting reserves with proactive initiatives, new thinking, and shared value systems. SRP supports their K9 operations and operational expenses.
• MECHEM Dog UnitstrategicStrategic or Co-development PartnerSubsidiary of Denel providing K9 training for rhino dog deployment. Collaborates with SRP on the Rhino Dogs project.
• ER24strategicStrategic or Co-development PartnerEmergency response partner providing tactical trauma training to rangers in high-risk reserves. Medical equipment supplied by MedDev.
• MedDevsupportingStrategic or Co-development PartnerMedical equipment supplier for tactical trauma packs provided to rangers through SRP-ER24 partnership.
• Save the Rhino InternationalsupportingOthersFellow NGO partner collaborating on Skukuza Regional Court preservation efforts.
• Game Rangers Association of AfricasupportingOthersFellow NGO partner; awarded bronze medal to SRP's Elise Daffue for ranger training contributions.
• BushStrapssupportingChannel Partner/ Reseller/ DistributorMerchandise partner selling Rhino Survival Wrist Bands. Has raised close to a quarter of a million Rand for SRP over many years.
• Mulberry MongoosesupportingChannel Partner/ Reseller/ DistributorMerchandise partner transforming brutal snare wire into jewelry. Donates proceeds to funding anti-snare patrols and SRP work.
• OptimizesupportingGTM or Marketing PartnerStrategic marketing and sponsorship agency specializing in sports and entertainment. Facilitated Mpumalanga Black Aces football-conservation partnership.
• The ParlotonessupportingGTM or Marketing PartnerSouth African band supporting rhino conservation awareness and fundraising campaigns including painting auctions and public events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Rhino Foundation: Direct peer and core funding partner of Stop Rhino Poaching since 2014. Both are NGOs focused on rhino conservation through strategic funding of protection initiatives, ranger support, and anti-poaching operations across Southern Africa.
• Save the Rhino International: Fellow NGO partner collaborating on Skukuza Regional Court preservation efforts. Operates a similar fundraising-and-grantmaking model for rhino protection, with comparable awareness, education, and field-funding programs.
• Peace Parks Foundation: South Africa-based conservation NGO supporting transfrontier conservation areas and anti-poaching operations across Southern Africa. Comparable mission around protecting wildlife through ranger support, K9 deployment, and funding security infrastructure.
• Tusk Trust: UK-based conservation NGO focused on African wildlife and anti-poaching initiatives. Operates a similar model of partnering with corporates and celebrities to fund ranger training, equipment, and field operations across multiple African reserves.
• Wildlife Conservation Network: Conservation nonprofit with a comparable "founder-friendly" model that channels donor funding to field-focused conservation projects. Operates a similar entrepreneur-driven approach to species protection and ranger support.
• Game Rangers Association of Africa: Professional association supporting rangers across Africa, including awarding a bronze medal to SRP's founder. Direct peer in ranger training, capacity building, and welfare support for anti-poaching operations.

Broad incumbents

• WWF South Africa: Larger, multi-species conservation organization operating in South Africa with overlapping rhino protection work. Has substantially more resources and broader mandate but competes for similar donor dollars and government partnerships.
• African Wildlife Foundation: Pan-African conservation NGO with presence in multiple countries. Overlaps with SRP on anti-poaching, ranger training, and K9 deployment, though operates at a broader geographic and species scale.

Regional players

• Ezemvelo KZN Wildlife: Government-run provincial wildlife agency in KwaZulu-Natal that receives funding support from SRP. Operates reserves with rhino populations and conducts anti-poaching operations, making it a direct field partner and partial regional peer.

Emerging players

• TRAFFIC: Wildlife trade monitoring network that addresses the demand-side of rhino poaching crisis. Complementary to SRP's protection-side work, with meaningful overlap in addressing wildlife trafficking syndicates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StopRhinoPoach
• Facebookfacebook.com/stoprhinopoaching
• LinkedInlinkedin.com/company/stoprhinopoaching-com
• Instagraminstagram.com/stoprhinopoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stop Rhino Poaching