The Knitting
La Tricoterie (The Knitting) is a 1,600m² Brussels-based cultural and event venue founded in 2010 as a cooperative and non-profit. It serves corporate clients, private hosts, and cultural audiences through venue rental, sustainable catering, hospitality programming, and original theater and concert productions.
- Company typePrivate
- Founded2010
- HeadquartersSaint-gilles, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Knitting does
La Tricoterie (The Knitting) is a 1,600m² cultural and event venue located at 158 rue Théodore Verhaegen in Saint-Gilles, Brussels, founded in 2010 by a collective of citizen-activists under the dual legal structure of La Tricoterie ASBL (non-profit association) and Théodore SC (cooperative). It self-positions as a "Fabrique de liens" (Link Factory) and offers seven modular event spaces with capacities ranging from 25 to 740 people, an in-house sustainable catering service sourcing from over 30 local producers, and a recurring hospitality slate comprising Sunday brunch, Friday La Java evening bar, and Monday Café des Tricoteurs. The venue also produces original theatrical works such as "Mère patrie", "L'amour sous algorithme", and "D'autres vies que la mienne", and hosts the Yallah Zouz festival celebrating Judeo-Arab-Amazigh cultures, running more than 100 performances annually.
The organization holds four regional certifications — Good Food, Access-i, Sustainable Partner, and Diversity Label — and was recognized with a 2018 VisitBrussels Award and a 2016 Prix de l'économie sociale. Its customer base is hybrid: institutional clients such as the European Commission and RTBF anchor the enterprise side, while press coverage from Le Soir, La Libre, and L'Echo provides earned media reach; consumer-facing cultural audiences, brunch attendees, and private event hosts (weddings, birthdays, seminars, product launches) round out demand.
Revenue is generated through a mix of custom-quoted venue rentals (40% deposit, 60% balance due three weeks before the event), unit-priced hospitality offerings (Sunday brunch at €29 per adult, La Java plates at €13), off-site catering delivery within Belgium, and ticketed cultural programming. Distribution is direct via email-based booking workflows ([email protected], [email protected]) and on-site service, with marketing relying on organic social channels (Facebook, Instagram, LinkedIn), email newsletters, and sustained Belgian press coverage. The organization is privately held as a social enterprise with no institutional investors, parent company, or subsidiaries identified, and operates exclusively within Belgium.
The Knitting firmographics
Firmographics- Name
- The Knitting
- Legal name
- La Tricoterie ASBL
- Website
- https://tricoterie.be
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Tricoterie (The Knitting) is a 1,600m² Brussels-based cultural and event venue founded in 2010 as a cooperative and non-profit. It serves corporate clients, private hosts, and cultural audiences through venue rental, sustainable catering, hospitality programming, and original theater and concert productions.
- Ownership category
- akta.pro rank
The Knitting industry classification
Industry- Product category
- Event Venue and Cultural Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Caterers (722320), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where The Knitting is headquartered
LocationHeadquarters
- HQ city
- Saint-gilles
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
The Knitting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Venue Rental Services: Rental of 7 multifunctional spaces for private and professional events including seminars, weddings, birthdays, and DJ sets. Capacity ranges from 25 to 740 people depending on configuration.
- Catering and Restaurant Services: Internal catering service providing eco-responsible food for events held at the venue, including breakfasts, buffets, walking dinners, cocktails, and live cooking. Also includes bar services with local beverages.
- Sunday Brunch Service: Weekly Sunday brunch buffet with bio and local products, served from 10h to 14h30 with two reservation slots.
- Friday Evening Bar (La Java): Friday evening bar service with DJ sets starting around 22h, featuring rotating themes and house-made seasonal dishes.
- Cultural Programming: Theatrical productions, concerts, debates, workshops and cultural events organized as part of the socio-cultural season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sunday Brunch - Adults |
| Unit Pricing | Pay-as-you-go | Sunday Brunch - Children |
| Unit Pricing | Pay-as-you-go | Friday Evening - Main Dish |
| Other | Multi-year contract | Event Venue Rental |
| Other | Pay-as-you-go | Catering Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Knitting product offering
Product offeringCore offering
La Tricoterie operates a 1,600m² cultural and event venue in Saint-Gilles, Brussels, offering rental of 7 modular spaces (capacity 25–740 people) for private and corporate events, an in-house sustainable catering service with zero-waste practices, weekly dining experiences (Sunday brunch, Monday bar, Friday evening La Java), and a year-round cultural season featuring theater, concerts, debates, workshops, and in-house theatrical productions. The venue serves both corporate clients (seminars, conferences, product launches) and the general public (cultural events, brunch, bar services), supported by a professional event coordination team.
Product overview
La Tricoterie (The Knitting) operates as a 1600m² cultural and event venue founded in 2010 in Saint-Gilles, Brussels, functioning as a 'Fabrique de liens' (Link Factory). The venue offers venue rental services (7 modular spaces for 25-740 people), an internal sustainable catering service, and regular dining/brunch offerings. Its cultural programming includes theater, concerts, workshops, and wellness activities, alongside in-house theatrical productions such as 'Mère patrie', 'L'amour sous algorithme', and 'D'autres vies que la mienne'. The venue also hosts regular social events including Sunday brunch, Monday Café des Tricoteurs, and Friday La Java evenings, as well as the Yallah Zouz festival celebrating Judeo-Arab-Amazigh cultures.
Differentiator
Problem solved
Functional benefit
Brands
- Le Boudoir: Theater auditorium and performance space
- Café des Tricoteurs
- La Java du vendredi
- Brunch du dimanche
Products and services
- Venue Rental (Location de salles) Rental of 7 multipurpose and modular spaces for private and professional events, accommodating 25 to 740 people. Includes Le Boudoir auditorium, La Salle des Arches, Le Grenier, Le Foyer, and Le Salon, suited for seminars, weddings, birthdays, conferences, and DJ sets.
- Sustainable Catering and Delivery (Traiteur durable et livraisons) Internal eco-responsible catering service offering personalized menus using seasonal, organic, and locally-sourced ingredients with a zero-waste approach. Includes breakfasts, buffets, walking dinners, cocktails, and live cooking for events of 30+ people, available both on-site and via delivery throughout Belgium.
- Sunday Brunch (Brunch du dimanche) Weekly all-you-can-eat sweet and savory brunch buffet featuring bio and local products including artisanal pastries, eggs, seasonal salads, cheese platters, and hot beverages. Priced at €29 per adult, €12 for children 7–12, €6 for children 4–6, and free for children 0–3. Served from 10h to 14h30 with two reservation slots.
- Café des Tricoteurs (Monday Evening Bar) Monday evening social gathering featuring bar service, open mic and jam sessions, board games, documentary screenings, theater performances, and house-made food.
- La Java du vendredi (Friday Night Bar) Friday evening social event with bar, house-made seasonal dishes, and DJ sets starting around 22h with varied weekly themes.
- Cultural Programming (Agenda culturel) Cultural season featuring theater, concerts, participatory music, evenings, debates and screenings, workshops and zero-waste activities, wellness, and markets and exhibitions. Hosts 100+ performances per year.
- Theatrical Productions (Productions théâtrales) In-house theatrical productions including 'Mère patrie', 'Les enfants endormis', 'L'amour sous algorithme', 'Jean-Luc', 'Interphono', 'D'autres vies que la mienne', and 'Au revoir'.
- Yallah Zouz Festival Festival dedicated to encounters, stories, and imaginaries of Judeo-Arab-Amazigh cultures, featuring performances, music, discussions, workshops, exhibitions, and communal moments.
Quantifiable outcome
- Zero-waste catering operations reducing environmental impact
- +2 more outcomes
Companies that use The Knitting
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Knitting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Knitting partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Good FoodcoreGood Food label certifying La Tricoterie's commitment to sustainable, healthy food sourcing, seasonal eating, food waste reduction, and eco-management practices.
- Access-icoreAccess-i certification confirming the venue's accessibility for people with disabilities, including wheelchair access, adapted toilets, and designated seating.
- KAYA EcopreneursminorNetwork of eco-entrepreneurs of which La Tricoterie is a member, supporting sustainable business practices.
- The ShiftminorSustainability network supporting organizations committed to environmental and social responsibility.
- Fédération Wallonia-Brussels (FWB)coreOfficial cultural federation providing institutional support and recognition for cultural centers in the French-speaking Belgian community.
- Commission Communautaire FrançaisecoreGovernment body supporting cultural initiatives and centers serving the French-speaking community in Brussels.
- Article 27minorCultural access program allowing beneficiaries to attend cultural events at reduced prices.
- VisitBrusselscoreOfficial Brussels tourism organization that awarded La Tricoterie the VisitBrussels Awards recognition.
- Quality NightsminorNetwork promoting quality cultural nightlife experiences in Brussels.
- Brussels Health Safety LabelminorHealth and safety certification for venues in Brussels.
- Tutti FruttiminorPartner organization or supplier visible in the partner section of the website.
- ZinneminorLocal partner, possibly related to the Zinne craft beer brand or network.
- Région de Bruxelles-CapitalecoreBrussels-Capital Region government body supporting regional cultural and economic initiatives.
- Brasserie de SillyminorLocal brewery partner providing artisanal beverages for events.
- Ilôt ASBLminorSocial organization partnered with La Tricoterie for food waste reduction efforts.
- European CommissioncoreThe European Commission featured La Tricoterie as an example of local, sustainable, and zero-waste catering at their 2023 Conference, demonstrating the venue's reputation for eco-responsible event services.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
The Knitting competitors and assessment
Company assessmentDirect peers
- Beursschouwburg: Brussels-based multidisciplinary performing arts and event venue combining theater, concerts, debates, and a bar. Comparable as a similarly sized cultural hub mixing B2B venue hire with year-round public programming in the same city.
- Zinnema: Brussels venue in Anderlecht offering theater, concerts, film, and community-driven cultural programming with bar/café service. Comparable small-scale, community-oriented cultural venue model targeting similar grassroots and corporate audiences.
- Recyclart: Brussels cultural project occupying a repurposed industrial space with concerts, exhibitions, workshops, and community programming. Highly comparable alternative-venue positioning and community-led cultural mission in the same Brussels ecosystem.
- Flagey: Iconic Brussels cultural venue hosting concerts, cinema, festivals, and corporate/private events in a heritage building. Comparable venue mix of cultural programming, premium event rental, and bar/restaurant services targeting similar Brussels audiences.
Broad incumbents
- KVS (Koninklijke Vlaamse Schouwburg): Larger Brussels theater complex producing and hosting performing arts with event-rental capabilities. Comparable as a Brussels venue operator combining theater programming, event hire, and F&B, but at materially greater scale and institutional backing.
- Le Botanique: Brussels cultural center with concert halls, exhibition spaces, gardens, and event hosting. Comparable as a multi-space Brussels venue combining live performance, cultural programming, and event hire for similar audiences.
Regional players
- La Fonderie: Brussels museum and cultural venue housed in a former industrial building, hosting exhibitions, cultural events, and venue hire. Comparable repurposed-industrial cultural-venue model, though with a museum/exhibition primary focus rather than performing arts.
- De Markten: Brussels cultural center hosting debates, exhibitions, performances, and event rentals in a heritage building. Comparable mixed cultural programming and event hire use case, though operating primarily as a subsidized civic cultural center.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Knitting social profiles
Digital presenceThe Knitting compliance and trust
Trust signalCompliance4 records
The Knitting financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Knitting leadership team
Management profileNumber of profiles
Profiles5 records
The Knitting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Knitting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Knitting
What does The Knitting do?
La Tricoterie operates a 1,600m² cultural and event venue in Saint-Gilles, Brussels, offering rental of 7 modular spaces (capacity 25–740 people) for private and corporate events, an in-house sustainable catering service with zero-waste practices, weekly dining experiences (Sunday brunch, Monday bar, Friday evening La Java), and a year-round cultural season featuring theater, concerts, debates, workshops, and in-house theatrical productions. The venue serves both corporate clients (seminars, conferences, product launches) and the general public (cultural events, brunch, bar services), supported by a professional event coordination team.
Is The Knitting a public or private company?
The Knitting is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Knitting founded?
The Knitting was founded in 2010. It employs 11 to 50 people.
Where is The Knitting based?
The Knitting is headquartered in Saint-gilles, Belgium, in the Europe region.
How does The Knitting make money?
Five revenue lines are on record. Venue Rental Services are the primary driver. The others are catering and Restaurant Services, sunday Brunch Service, friday Evening Bar (La Java) and cultural Programming.
Who are The Knitting's main competitors?
Direct peers on record are Beursschouwburg, Zinnema, Recyclart and Flagey. Broad incumbents are KVS (Koninklijke Vlaamse Schouwburg) and Le Botanique. Regional players are La Fonderie and De Markten.
Does The Knitting have an API?
No public API is recorded for The Knitting.
What industry is The Knitting in?
The Knitting's product category is Event Venue and Cultural Services. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 71131 and its SIC code is 7900.