Hooijer Footwear Group

Name

Hooijer Footwear Group

Legal name

Hooijer Footwear B.V.

Website

https://hooijerfootwear.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Hooijer Footwear Group is a Dutch family-owned B2B distributor and brand owner representing international footwear brands (Crocs, HEYDUDE, Hunter, KEEN, GEOX) and its own labels to retailers across Benelux, DACH, Italy, Spain, and Greece via showrooms, a B2B portal, and field account managers.

Ownership category

akta.pro rank

Product category

Footwear Distribution

NAICS

Footwear Merchant Wholesalers (424340), Shoe Retailers (45821), Shoe Retailers (4582)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Footwear Wholesale (CRAOADAB)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Footwear distribution
• Brand distribution services
• Wholesale footwear trade
• B2B retail distribution
• Shoe brand portfolio

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Brand Distribution and Sales: Revenue generated through distribution of international footwear brands (Crocs, Georgia Boot, HEYDUDE, Hunter, KEEN, Toni Pons, etc.) to retailers across Benelux, DACH, and other European markets. The company acts as brand owner, importer, and distributor.
2. Marketing and Sales Support Services: Full-service agency offering marketing strategies, sales support, and supply chain management to B2B customers. Provides services including digital campaigns, social media management, and window campaigns.
3. E-commerce Operations: Manages online channels and marketplaces for brands including Bol, Amazon, ANWB and other sales platforms. Operates brand webshops for direct-to-consumer sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hooijer Footwear Group is a Dutch brand distributor and importer that represents and distributes an international portfolio of footwear and lifestyle brands (including Crocs, Hunter, HEYDUDE, KEEN, GEOX, Toni Pons, Georgia Boot, plus owned brands Lazamani, Jan Jansen Amsterdam, Tofvel, and Piedi Nudi) to shoe retailers across Benelux, DACH countries, Italy, Spain, and Greece. The company provides full-service B2B support spanning sales and account management, marketing and e-commerce services, supply chain and logistics, and operates an extensive European showroom and trade center network alongside its B2B portal and Let's Connect platform.

Product overview

Hooijer Footwear Group is a full-service footwear and fashion brand distributor, brand owner, and importer operating across the European Union. The company represents a portfolio of international fashion, lifestyle, comfort, and outdoor brands, with its own brands extending worldwide. Their core offering spans sales and distribution, marketing and e-commerce support, and supply chain management. The brand portfolio includes 12 distinct brands: Crocs (global footwear), Georgia Boot (American work boots), HEYDUDE (American casual shoes), Hunter (British rubber boots/outerwear), Jan Jansen Amsterdam (Dutch luxury shoes), KEEN (American outdoor shoes), Lazamani (Dutch fashion shoes), GEOX (Italian lifestyle footwear), Piedi Nudi (Dutch women's comfort shoes), Sockwell (American compression socks), Tofvel (sustainable Dutch slippers), and Toni Pons (Spanish espadrilles). Services include B2B portals, showrooms across Europe (CAST Nieuwegein, TRADEMART Brussel, Brandboxx Hannover, SOC Ratingen, O1 Ordercenter Mainhausen, HdK Sindelfingen, MOC München), sales/account management, marketing support, and logistics/distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Crocs: Global footwear brand known for its iconic clogs, popular for comfort and fashion.
• Georgia Boot
• HEYDUDE
• Hunter
• Jan Jansen Amsterdam
• KEEN
• Lazamani
• GEOX
• Piedi Nudi
• Sockwell
• Tofvel
• Toni Pons

Products and services

• Crocs

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core.

• GEOXcoreChannel Partner/ Reseller/ Distributor · 28 May 2026Starting from Spring/Summer 2027 sales season, Hooijer Group will represent GEOX in Netherlands and Germany. GEOX is a renowned international footwear brand known worldwide for innovation, Italian design and exceptional comfort through its unique breathable sole technology.
• Piedi NudicoreStrategic or Co-development Partner · 7 January 2026Piedi Nudi, a Dutch women's shoe brand, entered a close collaboration with Hooijer Group to strengthen service to retailers and focus on renewing collections. Hooijer acts as an extension of Piedi Nudi, providing professional structure, logistics expertise and strong marketing organization while Piedi Nudi maintains leadership in identity, design and retailer relationships.
• HuntercoreChannel Partner/ Reseller/ Distributor · 10 January 2025Hooijer Group acquired exclusive distribution rights for Hunter brand for shoes, clothing and accessories collections in the entire Benelux. This partnership strengthens Hooijer's position in premium fashion, lifestyle and outdoor distribution channels. Hunter is a British brand founded in 1856, known for iconic rain boots and sustainable craftsmanship.
• KEEN GermanycoreChannel Partner/ Reseller/ Distributor · 29 May 2024Starting Spring/Summer 2025, Hooijer Group took over distribution of KEEN brand in Germany, expanding from their existing Benelux distribution. This includes distribution of KEEN shoes in shoe, sports, outdoor, lifestyle and kids' sectors.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Deichmann: Europe's largest footwear retailer with significant proprietary wholesale/brand operations — broader incumbent with vertically integrated footwear distribution, but overlaps Hooijer in European B2B footwear supply.

Direct peers

• Wortmann Group: German footwear holding company (owner of Tamaris, s.Oliver Shoes, Caprice) that distributes across European markets — comparable multi-brand footwear distribution platform with DACH core.
• Bugatti Group: German family-owned footwear brand and distributor selling men's casual and comfort footwear across European wholesale accounts — comparable family-owned, multi-country distribution profile.
• Nelson Schoenen: Dutch footwear importer and B2B distributor serving retailers in the Netherlands and Belgium with branded footwear assortments — similar B2B wholesale model and Benelux market focus.
• Van Lier Schoenen: Dutch premium footwear importer and distributor with multi-brand portfolio serving shoe retailers across the Netherlands — closely comparable B2B distribution model and Benelux focus.
• Fred de la Bretoniere: Dutch footwear brand owner and distributor selling across European retailers through wholesale channels — comparable owned-brand-plus-distribution hybrid model.
• Caprice Schuhe: German footwear brand (part of Wortmann Group) distributing comfort and casual footwear through European wholesale and own retail — comparable multi-country European footwear distribution.
• Sioux Schuhe: German heritage footwear brand with European wholesale distribution to independent retailers — comparable premium comfort footwear B2B distribution model in DACH.
• Josef Seibel: German comfort footwear brand with European wholesale distribution to independent shoe retailers — comparable multi-channel footwear distribution across DACH and Benelux.

Emerging players

• Wolky: Dutch comfort footwear brand distributing across European specialty retailers — comparable premium comfort positioning and Benelux wholesale roots, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hooijer-groep
• Facebookfacebook.com/HooijerFootwearGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooijer Footwear Group