STOKMAN
STOKMAN is a family-owned Dutch Renault and Dacia car dealership group operating three showroom and workshop locations in North Holland (Alkmaar, Den Helder, Hoorn), serving retail consumers and business fleet customers with new and used vehicle sales, maintenance, financing, insurance, and EV services.
- Company typePrivate
- Founded1960
- HeadquartersAlkmaar, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What STOKMAN does
STOKMAN is a privately held, family-owned automotive dealership group headquartered in Alkmaar, Netherlands, operating as an official Renault and Dacia dealer since 1960. The company runs three physical showroom and workshop locations in Alkmaar, Den Helder, and Hoorn, serving the Kop van Noord Holland (Head of North Holland) region with a combined workforce of approximately 60 employees. Stokman sells new and pre-owned Renault and Dacia passenger and commercial vehicles, provides full-service workshop operations including maintenance, APK inspections, tire services, air conditioning, and certified damage repair, and offers vehicle financing, private and business leasing through Renault Business Finance, and insurance products through Autopolis.
The revenue model is diversified across six streams: new vehicle sales, used vehicle sales (occasions) with a €595 delivery package including BOVAG warranty, maintenance and repair services, parts and accessories, vehicle financing and leasing, and insurance products. Pricing is transaction-based across vehicle sales and service SKUs (e.g., Renault 5 E-Tech from €27,990, Dacia Spring from €19,800, APK inspection €49, Premium Pas subscription €49.95/year). The go-to-market combines direct-to-consumer showroom sales with enterprise field sales via dedicated account managers (Patrick Bijnsdorp and Romilda Bruggeling) who advise business fleet customers on electrification and wagenparkbeheer. Distribution is anchored in three owned retail locations with online lead capture for test drives, quotes, and service appointments.
Operationally, Stokman holds Renault PRO+ center designation for business customers in North Holland and is positioned among the larger Renault dealer groups in the Netherlands. The company was an early adopter of Renault Electric vehicles in 2011 and operates an EV-focused service line (Renault ZE) with charging infrastructure partnerships (Greenflux). Ownership has remained within the Wassing family since the late 1980s, with Ron Wassing leading since 2002; no external funding, parent company, or venture capital involvement is evidenced. There is no proprietary technology stack disclosed, and AI/ML capabilities are not present.
STOKMAN firmographics
Firmographics- Name
- STOKMAN
- Legal name
- Stokman
- Website
- https://stokman.nl
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- STOKMAN is a family-owned Dutch Renault and Dacia car dealership group operating three showroom and workshop locations in North Holland (Alkmaar, Den Helder, Hoorn), serving retail consumers and business fleet customers with new and used vehicle sales, maintenance, financing, insurance, and EV services.
- Ownership category
- akta.pro rank
STOKMAN industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Used Car Dealers (44112), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where STOKMAN is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
STOKMAN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new Renault and Dacia vehicles, including passenger cars and commercial vehicles. Revenue recognized at point of sale.
- Used Vehicle Sales (Occasions): Sale of pre-owned vehicles. Top Occasions delivered with 12 months warranty, new APK, and Stokman Advantage card.
- Maintenance and Repair Services: Workshop services including maintenance, repairs, tire changes, APK inspections, air conditioning service, and more. Offered at all three locations with appointment scheduling.
- Parts and Accessories Sales: Sale of original Renault and Dacia parts, as well as Economy/Advantage alternative parts for vehicles older than 5 years.
- Vehicle Financing and Leasing: Financial partnership with Renault Business Finance offering Financial Lease and Operational Lease. Also arranges private lease for consumers.
- Insurance Products: Dacia and Renault auto insurance policies offered through partnership with Autopolis insurance provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Renault 5 E-Tech Electric - compact EV city car |
| One time/ perpetual license | Pay-as-you-go | Renault Twingo E-Tech Electric 2026 |
| One time/ perpetual license | Pay-as-you-go | Dacia Spring Electric |
| One time/ perpetual license | Pay-as-you-go | Dacia Sandero - entry-level hatchback |
| One time/ perpetual license | Pay-as-you-go | Dacia Duster - compact SUV |
| One time/ perpetual license | Pay-as-you-go | Dacia Bigster - C-segment SUV |
| One time/ perpetual license | Pay-as-you-go | Dacia Jogger - versatile family auto |
| Unit Pricing | Pay-as-you-go | APK Inspection |
| Unit Pricing | Pay-as-you-go | Purchase Inspection (Aankoopkeuring) |
| Unit Pricing | Pay-as-you-go | Tire Services |
| Subscription | Annual | Renault Premium Pas |
| Unit Pricing | Pay-as-you-go | Stokman Occasion Afleverpakket |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
STOKMAN product offering
Product offeringCore offering
STOKMAN is an official Renault and Dacia automotive dealership operating since 1960 with three showroom locations in Alkmaar, Den Helder, and Hoorn, serving the Kop van Noord Holland region of the Netherlands. The company sells new and used Renault and Dacia passenger and commercial vehicles, provides full workshop services including maintenance, repairs, APK inspections, tire services, air conditioning, and damage repair, arranges vehicle financing and leasing (financial and operational lease) through Renault Business Finance, distributes insurance products through Autopolis, and offers specialized electric vehicle services through Renault ZE with Greenflux charging partnerships.
Product overview
Stokman is a multi-brand automotive dealership operating as an official Renault and Dacia dealer since 1960, with three locations in North Holland (Alkmaar, Den Helder, and Hoorn). The company offers a comprehensive automotive portfolio including new and used vehicle sales, maintenance and repair services, vehicle financing (private and business leasing), extended warranties, roadside assistance, and specialized electric vehicle services. The product ecosystem centers on vehicle sales supported by a full range of add-on services including workshop maintenance, insurance products, extended warranties (GarantiePlus, Renault Premium Pas), and fleet management solutions through the Renault PRO+ Center. Electric vehicle support is provided through Renault ZE services with charging infrastructure partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Renault Vehicles (New & Used) New and pre-owned Renault passenger cars and commercial vehicles sold at the three dealership locations in North Holland, including models such as Renault 5 E-Tech Electric, Renault Twingo, and Renault Trafic Van.
- Dacia Vehicles (New & Used) New and pre-owned Dacia vehicles sold at Stokman locations, offering affordable mobility with models including Sandero, Duster, Jogger, Bigster, Spring, and the upcoming Striker.
- Renault Private Lease Personal leasing option for Renault vehicles through Renault Financial Services, offering consumers fixed monthly payments without ownership.
- Zakelijk Leasen (Business Leasing) Business fleet leasing solutions including Financial Lease and Operational Lease options arranged through Renault Business Finance for commercial customers.
- Renault PRO+ Business Center Specialized business vehicle center providing fleet management advice, custom upfitting, extended service hours, and 24-hour assistance for commercial customers in North Holland.
- Renault 5 E-Tech Electric Retro-futuristic electric city car with up to 410 km range, available in techno and iconic cinq versions. 52 kWh battery version from €32,990; 40 kWh battery version from €27,990.
- Renault Twingo 2026 100% electric city car with compact design, smart technology, and sustainable performance, expected in showroom by May 2026.
- Renault Trafic Van E-Tech Electric Fully electric commercial van with SDV architecture, 800V fast charging technology, up to 450 km range, and CAR OS based on Android Automotive, featuring over-the-air updates.
- Dacia Striker Sporty and spacious family car from Dacia.
- Werkplaats Services (Workshop) Full-service workshop offering maintenance, repairs, APK inspections, tire services, air conditioning maintenance, and damage repair at all three Stokman locations, delivered by certified technicians using original Renault and Dacia parts.
- Renault Premium Pas Annual subscription membership priced at €49.95/year (€29.95 first year for cars under 24 months) offering benefits worth approximately €180, including free APK, spring and autumn checks, air conditioning check, and discounts on accessories and replacement vehicles.
- Stokman Afleverpakket (Used Vehicle Delivery Package) Delivery package for used vehicles priced at €595, including 12 months BOVAG warranty (max 20,000 km), APK inspection, 88-point check, NAP guaranteed mileage, 14-day exchange guarantee, Route Service, full tank, and Premium Pas.
- Renault Erkend Schadeherstel (Damage Repair) Certified damage repair service using original Renault parts with 4-year warranty on bodywork and paint, plus replacement vehicle provision, delivered through Renault Authorized Damage Repairer and Schadegarant network.
Quantifiable outcome
- 3 modern locations serving the entire Kop van Noord Holland region
- +1 more outcomes
Companies that use STOKMAN
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
STOKMAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STOKMAN partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Renault Erkend Schadebedrijven (Renault Authorized Damage Repairers)coreNetwork of Renault-authorized damage repair shops that Stokman collaborates with for vehicle damage repair services, ensuring manufacturer warranty compliance.
- SchadegarantminorAll Stokman locations are connected to Schadegarant as a service desk function. Their service advisors handle contact with damage repair shops.
Scale indicators4 records
Recent moves11 records
Expansion highlights4 records
STOKMAN competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
STOKMAN social profiles
Digital presenceSTOKMAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
STOKMAN leadership team
Management profileNumber of profiles
Profiles5 records
STOKMAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STOKMAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STOKMAN
What does STOKMAN do?
STOKMAN is an official Renault and Dacia automotive dealership operating since 1960 with three showroom locations in Alkmaar, Den Helder, and Hoorn, serving the Kop van Noord Holland region of the Netherlands. The company sells new and used Renault and Dacia passenger and commercial vehicles, provides full workshop services including maintenance, repairs, APK inspections, tire services, air conditioning, and damage repair, arranges vehicle financing and leasing (financial and operational lease) through Renault Business Finance, distributes insurance products through Autopolis, and offers specialized electric vehicle services through Renault ZE with Greenflux charging partnerships.
Is STOKMAN a public or private company?
STOKMAN is a private company. It is classified as family owned and is currently operating.
When was STOKMAN founded?
STOKMAN was founded in 1960. It employs 51 to 100 people.
Where is STOKMAN based?
STOKMAN is headquartered in Alkmaar, Netherlands, in the Europe region.
How does STOKMAN make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales (Occasions), maintenance and Repair Services, parts and Accessories Sales, vehicle Financing and Leasing and insurance Products.
Does STOKMAN have an API?
No public API is recorded for STOKMAN.
What industry is STOKMAN in?
STOKMAN's product category is Automotive Dealership Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44112 and its SIC code is 5500.