Custom Rollforming

What Custom Rollforming does

Custom Rollforming Corp, founded in 1959 and headquartered in Moundridge, Kansas, operates as a contract manufacturer of custom roll formed metal components for industrial customers across North America. The company is a subsidiary of The Bradbury Co., Inc. (The Bradbury Group), a privately-held metal forming equipment conglomerate with 50+ years of combined industry experience. Its core offering is project-based custom roll forming services, executed in a 51,000 square-foot manufacturing facility housing ten roll forming lines capable of processing materials from 30 gauge to 1/2 inch thick (including CRS, HRS, HSLA, aluminum, copper, stainless steel, and pre-coated steels) at strip widths up to 24 inches and yield strengths up to 100,000 PSI.

The company's technical differentiation lies in its inline processing capabilities — punching, notching, welding, curving, and bending executed in a single production pass — supplemented by secondary processes including robotic welding, hot dip galvanizing, laser and plasma cutting, powder coat and paint, and sub-assembly. It also produces specialized rollformed rings and ring segments for grain dryer and industrial applications. Engineering and design assistance is bundled into the project flow, and JIT shipping with inventory parts programs is offered to reduce customer warehousing costs.

Commercially, Custom Rollforming runs a sales-led, quote-based B2B model with direct phone-based engagement and a contact form, supported by parent-group tradeshow participation, corporate literature, and a capability-rich website. Revenue is generated on a transactional project basis (fees per production run) with engineering services either bundled or charged separately. The customer base spans 13+ verticals — agriculture, construction, transportation, and solar energy are the primary segments, with material handling, office furniture, electrical, off-road equipment, recreational vehicles, consumer products, point of purchase, filtration, and lighting as secondary segments. Pricing is not publicly disclosed and varies by material, complexity, volume, and secondary processes. Management oversight is led by David Cox, Chairman of the Board.

Name

Custom Rollforming

Legal name

Custom Rollforming Corp

Website

https://customrollformingcorp.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Rollforming Corp is a Kansas-based contract manufacturer of custom roll formed metal components for industrial customers across agriculture, construction, transportation, and solar energy, operating 10 production lines in a 51,000 sq ft facility as a subsidiary of The Bradbury Group.

Ownership category

akta.pro rank

Product category

Custom Metal Roll Forming Services

NAICS

Custom Roll Forming (332114)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Custom roll forming
• Metal fabrication services
• Heavy gauge steel forming
• Roll formed components
• Coil processing services

Headquarters

HQ city

Moundridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Roll Forming Manufacturing Services: Custom roll forming services billed per project or production run. The company offers just-in-time (JIT) shipping and inventory parts management, allowing customers to avoid warehousing large inventories. Revenue is generated through fabrication of custom-profiled metal components for industrial customers across multiple sectors.
2. Engineering and Design Services: Engineering and design assistance provided as part of the custom roll forming offering, likely bundled with fabrication or charged as a service component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Custom Rollforming Corp operates ten roll forming lines within a 51,000 square-foot manufacturing facility, providing custom roll forming services for light and heavy gauge metal components. The company processes materials from 30 gauge to 1/2 inch thick across steel, aluminum, copper, stainless steel, and pre-coated metals, with strip widths up to 24 inches. Services include inline punching, notching, welding, curving, bending, and secondary processes such as robotic welding, hot dip galvanizing, laser and plasma cutting, supported by engineering and design assistance and just-in-time shipping programs.

Product overview

The Bradbury Group operates as a diversified metal forming equipment conglomerate whose Custom Rollforming Corp subsidiary delivers custom roll forming services (the core service offering), while the broader group manufactures and sells specialized capital equipment across multiple categories. Custom Rollforming Corp provides custom roll forming services spanning light and heavy gauge applications (30 ga to 1/2 inch thick) in a 51,000 sq. ft. facility with ten rollforming lines. The parent Bradbury Group product portfolio includes Rollformers (automated production systems, automotive, HVAC, lighting, metal building, guardrail, steel framing, strut, soffit, and other industry-specific lines), Coil Processing Equipment (slitting, cut-to-length, levelers), Precision Roller Levelers (eDrive, Auto Selective, Flat Trak CL, stretch, cartridge, lift top, architectural models), Insulated Sandwich Panel Lines (discontinuous and continuous), Marion Die & Fixture (tooling), Bradbury Metal Tile Roofing Solutions, Embossers/Calenders, and Controls & Automation. Custom Rollforming Corp serves as both a service provider and an internal demonstration of Bradbury's equipment capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Rollforming Services

Quantifiable outcome

• Material yield strengths up to 100,000 PSI achievable for heavy gauge applications
• +3 more outcomes

Segments13 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Samco Machinery: Samco Machinery designs and builds roll forming equipment and provides custom roll formed components for industrial customers, overlapping CRC's process capabilities and end markets such as HVAC, automotive, and construction.
• Hill Engineering: Hill Engineering is a contract roll forming manufacturer focused on heavy-gauge, tight-tolerance parts for automotive, off-road, and industrial OEMs — closely aligned with CRC's heavy-gauge, high-yield-strength niche.
• Stryker Machine: Stryker Machine Products offers custom roll forming, tube forming, and secondary machining for transportation, agricultural, and industrial applications — overlapping CRC's heavy-gauge and inline-processing focus.
• Formtek (Mestek): Formtek, a division of Mestek, manufactures roll forming equipment and offers contract roll forming services across HVAC, construction, and transportation — directly overlapping CRC's service business and equipment parentage within The Bradbury Group.
• Roll Forming Corporation: Roll Forming Corporation is a U.S.-based custom roll former serving automotive, agricultural, construction, and solar markets with multi-line roll forming capacity — directly comparable in service scope and customer verticals to CRC.
• Alsons Industries: Alsons Industries provides custom roll forming and metal stamping services for transportation, agriculture, and construction OEMs, with comparable heavy-gauge and inline processing capabilities to CRC.
• DRT Manufacturing: DRT Manufacturing provides custom roll forming, stamping, and welded assemblies for industrial and transportation customers — comparable service mix including inline processing and secondary operations.

Regional players

• Pacesetter Steel Service: Pacesetter Steel Service operates roll forming and steel distribution in North America, serving construction and industrial OEMs with comparable profile and gauge capabilities to CRC.

Broad incumbents

• Mestek (parent of Formtek): Mestek is a larger diversified HVAC and metal-forming incumbent whose Formtek division competes broadly with both CRC's service work and the Bradbury Group's equipment line.
• Wrisco Industries: Wrisco Industries is a large aluminum and steel coil/roll former serving construction, architectural, and transportation markets with broader product range than CRC's custom-profiled components.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Rollforming