Custom Rollforming
Custom Rollforming Corp is a Kansas-based contract manufacturer of custom roll formed metal components for industrial customers across agriculture, construction, transportation, and solar energy, operating 10 production lines in a 51,000 sq ft facility as a subsidiary of The Bradbury Group.
- Company typePrivate
- Founded1959
- HeadquartersMoundridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Custom Rollforming does
Custom Rollforming Corp, founded in 1959 and headquartered in Moundridge, Kansas, operates as a contract manufacturer of custom roll formed metal components for industrial customers across North America. The company is a subsidiary of The Bradbury Co., Inc. (The Bradbury Group), a privately-held metal forming equipment conglomerate with 50+ years of combined industry experience. Its core offering is project-based custom roll forming services, executed in a 51,000 square-foot manufacturing facility housing ten roll forming lines capable of processing materials from 30 gauge to 1/2 inch thick (including CRS, HRS, HSLA, aluminum, copper, stainless steel, and pre-coated steels) at strip widths up to 24 inches and yield strengths up to 100,000 PSI.
The company's technical differentiation lies in its inline processing capabilities — punching, notching, welding, curving, and bending executed in a single production pass — supplemented by secondary processes including robotic welding, hot dip galvanizing, laser and plasma cutting, powder coat and paint, and sub-assembly. It also produces specialized rollformed rings and ring segments for grain dryer and industrial applications. Engineering and design assistance is bundled into the project flow, and JIT shipping with inventory parts programs is offered to reduce customer warehousing costs.
Commercially, Custom Rollforming runs a sales-led, quote-based B2B model with direct phone-based engagement and a contact form, supported by parent-group tradeshow participation, corporate literature, and a capability-rich website. Revenue is generated on a transactional project basis (fees per production run) with engineering services either bundled or charged separately. The customer base spans 13+ verticals — agriculture, construction, transportation, and solar energy are the primary segments, with material handling, office furniture, electrical, off-road equipment, recreational vehicles, consumer products, point of purchase, filtration, and lighting as secondary segments. Pricing is not publicly disclosed and varies by material, complexity, volume, and secondary processes. Management oversight is led by David Cox, Chairman of the Board.
Custom Rollforming firmographics
Firmographics- Name
- Custom Rollforming
- Legal name
- Custom Rollforming Corp
- Website
- https://customrollformingcorp.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Rollforming Corp is a Kansas-based contract manufacturer of custom roll formed metal components for industrial customers across agriculture, construction, transportation, and solar energy, operating 10 production lines in a 51,000 sq ft facility as a subsidiary of The Bradbury Group.
- Ownership category
- akta.pro rank
Custom Rollforming industry classification
Industry- Product category
- Custom Metal Roll Forming Services
- NAICS
- Custom Roll Forming (332114)
- SIC
- Sheet Metal Work (3444)
- akta.pro primary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
Keywords
Where Custom Rollforming is headquartered
LocationHeadquarters
- HQ city
- Moundridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Rollforming business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Roll Forming Manufacturing Services: Custom roll forming services billed per project or production run. The company offers just-in-time (JIT) shipping and inventory parts management, allowing customers to avoid warehousing large inventories. Revenue is generated through fabrication of custom-profiled metal components for industrial customers across multiple sectors.
- Engineering and Design Services: Engineering and design assistance provided as part of the custom roll forming offering, likely bundled with fabrication or charged as a service component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom manufacturing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Custom Rollforming product offering
Product offeringCore offering
Custom Rollforming Corp operates ten roll forming lines within a 51,000 square-foot manufacturing facility, providing custom roll forming services for light and heavy gauge metal components. The company processes materials from 30 gauge to 1/2 inch thick across steel, aluminum, copper, stainless steel, and pre-coated metals, with strip widths up to 24 inches. Services include inline punching, notching, welding, curving, bending, and secondary processes such as robotic welding, hot dip galvanizing, laser and plasma cutting, supported by engineering and design assistance and just-in-time shipping programs.
Product overview
The Bradbury Group operates as a diversified metal forming equipment conglomerate whose Custom Rollforming Corp subsidiary delivers custom roll forming services (the core service offering), while the broader group manufactures and sells specialized capital equipment across multiple categories. Custom Rollforming Corp provides custom roll forming services spanning light and heavy gauge applications (30 ga to 1/2 inch thick) in a 51,000 sq. ft. facility with ten rollforming lines. The parent Bradbury Group product portfolio includes Rollformers (automated production systems, automotive, HVAC, lighting, metal building, guardrail, steel framing, strut, soffit, and other industry-specific lines), Coil Processing Equipment (slitting, cut-to-length, levelers), Precision Roller Levelers (eDrive, Auto Selective, Flat Trak CL, stretch, cartridge, lift top, architectural models), Insulated Sandwich Panel Lines (discontinuous and continuous), Marion Die & Fixture (tooling), Bradbury Metal Tile Roofing Solutions, Embossers/Calenders, and Controls & Automation. Custom Rollforming Corp serves as both a service provider and an internal demonstration of Bradbury's equipment capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Rollforming Services
Quantifiable outcome
- Material yield strengths up to 100,000 PSI achievable for heavy gauge applications
- +3 more outcomes
Companies that use Custom Rollforming
Customer profileSegments13 records
Ideal customer profiles4 records
Custom Rollforming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Custom Rollforming partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Custom Rollforming competitors and assessment
Company assessmentDirect peers
- Samco Machinery: Samco Machinery designs and builds roll forming equipment and provides custom roll formed components for industrial customers, overlapping CRC's process capabilities and end markets such as HVAC, automotive, and construction.
- Hill Engineering: Hill Engineering is a contract roll forming manufacturer focused on heavy-gauge, tight-tolerance parts for automotive, off-road, and industrial OEMs — closely aligned with CRC's heavy-gauge, high-yield-strength niche.
- Stryker Machine: Stryker Machine Products offers custom roll forming, tube forming, and secondary machining for transportation, agricultural, and industrial applications — overlapping CRC's heavy-gauge and inline-processing focus.
- Formtek (Mestek): Formtek, a division of Mestek, manufactures roll forming equipment and offers contract roll forming services across HVAC, construction, and transportation — directly overlapping CRC's service business and equipment parentage within The Bradbury Group.
- Roll Forming Corporation: Roll Forming Corporation is a U.S.-based custom roll former serving automotive, agricultural, construction, and solar markets with multi-line roll forming capacity — directly comparable in service scope and customer verticals to CRC.
- Alsons Industries: Alsons Industries provides custom roll forming and metal stamping services for transportation, agriculture, and construction OEMs, with comparable heavy-gauge and inline processing capabilities to CRC.
- DRT Manufacturing: DRT Manufacturing provides custom roll forming, stamping, and welded assemblies for industrial and transportation customers — comparable service mix including inline processing and secondary operations.
Regional players
- Pacesetter Steel Service: Pacesetter Steel Service operates roll forming and steel distribution in North America, serving construction and industrial OEMs with comparable profile and gauge capabilities to CRC.
Broad incumbents
- Mestek (parent of Formtek): Mestek is a larger diversified HVAC and metal-forming incumbent whose Formtek division competes broadly with both CRC's service work and the Bradbury Group's equipment line.
- Wrisco Industries: Wrisco Industries is a large aluminum and steel coil/roll former serving construction, architectural, and transportation markets with broader product range than CRC's custom-profiled components.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Rollforming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Rollforming leadership team
Management profileNumber of profiles
Profiles1 record
Custom Rollforming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Rollforming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Rollforming
What does Custom Rollforming do?
Custom Rollforming Corp operates ten roll forming lines within a 51,000 square-foot manufacturing facility, providing custom roll forming services for light and heavy gauge metal components. The company processes materials from 30 gauge to 1/2 inch thick across steel, aluminum, copper, stainless steel, and pre-coated metals, with strip widths up to 24 inches. Services include inline punching, notching, welding, curving, bending, and secondary processes such as robotic welding, hot dip galvanizing, laser and plasma cutting, supported by engineering and design assistance and just-in-time shipping programs.
Is Custom Rollforming a public or private company?
Custom Rollforming is a private company. It is classified as corporate owned and is currently operating.
When was Custom Rollforming founded?
Custom Rollforming was founded in 1959. It employs 11 to 50 people.
Where is Custom Rollforming based?
Custom Rollforming is headquartered in Moundridge, United States, in the North America region.
How does Custom Rollforming make money?
Two revenue lines are on record. Custom Roll Forming Manufacturing Services are the primary driver. The others are engineering and Design Services.
Who are Custom Rollforming's main competitors?
Direct peers on record are Samco Machinery, Hill Engineering, Stryker Machine, Formtek (Mestek), Roll Forming Corporation, Alsons Industries and DRT Manufacturing. Pacesetter Steel Service is listed as a regional player. Broad incumbents are Mestek (parent of Formtek) and Wrisco Industries.
Does Custom Rollforming have an API?
No public API is recorded for Custom Rollforming.
What industry is Custom Rollforming in?
Custom Rollforming's product category is Custom Metal Roll Forming Services. Its primary akta.pro industry code is IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping). Its NAICS code is 332114 and its SIC code is 3444.