Luxor Live

What Luxor Live does

Luxor Live is a privately operated pop music venue located in Arnhem, Netherlands, housed in a monumental Art Nouveau building originally opened in 1915 as Luxor-Théâtre. Acquired by the Municipality of Arnhem in 2001 and renovated, it has operated under its current name since September 5, 2008, serving the Gelderland region with a program spanning rock, pop, punk, metal, country, dance, and cultural events. The venue runs three distinct performance spaces — the Main Hall (Grote Zaal, 700-750 standing / 250 seated) with a signature LED-lit ceiling, the Small Hall (Bovenzaal, 200 standing, renovated 2014), and a basement venue — supported by professional-grade audio-visual infrastructure including Adamson PA systems, Midas and Avolites consoles, and Robe Lighting rigs.

Revenue is generated through a diversified mix of ticketed admissions (€12-37.50 across dance, standard, and premium tiers, plus group and meet-and-greet bundles), on-site bar and hospitality, venue rental for corporate and private events, branded merchandise sold through a dedicated e-commerce shop, and sponsorship (notably Grolsch). Ticketing is distributed via the owned website powered by Stager (24/7 online sales), on-site box office, and authorized physical resellers, with a sealed e-ticket system to deter scalping. The organization is lean at roughly 15-16 direct staff plus a volunteer cohort (Lux-hoor), and extends its reach through ecosystem partnerships — co-founding Poppunt Gelderland and the Sonar Music Platform, running the annual The Launch talent development program, and collaborating with Popcentrum Jacobiberg and PLANK Arnhem to feed emerging regional artists into its programming.

Name

Luxor Live

Legal name

Luxor Live

Website

https://luxorlive.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxor Live is a privately operated pop music venue in Arnhem, Netherlands, housed in a 1915 Art Nouveau monument with three performance spaces (capacities up to 750, 200, and a basement), serving regional concertgoers, touring artists, and corporate renters with concerts, dance nights, and cultural events.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Live music venue
• Concert venue rental
• Pop podium programming
• Event hospitality services
• Music talent development

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from concert and event tickets sold online and at box office. Prices range from €12-37.50 depending on event type. Ticket sales include service fees.
2. Hospitality/Bar Revenue: On-site bar and hospitality services during events generating food and beverage sales
3. Venue Rental: Rental of large hall (up to 700 persons) and small hall (up to 200 persons) for private and corporate events, with full technical support and catering options
4. Merchandise Sales: Sale of branded merchandise including T-shirts, caps, socks, tank tops, swimwear, shoppers, and earplugs via dedicated merch shop
5. Sponsorship: Partnership sponsorships such as Grolsch brand partnerships mentioned in news

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Luxor Live is a live music and dance venue hosting concerts, DJ nights, and festivals across multiple genres (pop, rock, punk, country, dance, electronic) in three spaces: a Main Hall (Grote Zaal, up to 700 standing / 250 seated), a Small Hall (Bovenzaal, up to 200 standing), and a Basement venue. Beyond event programming, it rents its halls for corporate and private functions with full technical and catering support, runs a regional talent development program ("The Launch"), and sells branded merchandise.

Product overview

Luxor Live is a music venue and pop podium located in Arnhem, Netherlands, housed in a monumental building from 1915. The venue operates three main spaces: the Grote Zaal (Main Hall) accommodating up to 700 standing or 250 seated visitors, the Bovenzaal (Small Hall) with capacity for 200 standing visitors, and the Basement venue. The venue complements its core concert and event hosting with talent development programs (The Launch), merchandise sales, and hearing protection initiatives (I Love My Ears). Technical specifications for both halls are publicly available online for event production planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Grote Zaal (Main Hall) Concerts & Events The 700-capacity Main Hall (Grote Zaal) hosts pop concerts, dance nights, and festivals, accommodating up to 700 standing or 250 seated visitors. Features a balcony (100-150 persons), the signature LED-lit ceiling, and full professional AV infrastructure (Adamson PA, Midas/Avolites consoles, Robe Lighting). Available for ticketed public events as well as private rentals.
• Bovenzaal (Small Hall) Concerts & Events The 200-capacity Small Hall (Bovenzaal) hosts smaller concerts, lectures, debates, receptions, and showcase events for emerging artists in The Launch program. Features professional sound and lighting systems. Fully renovated in 2014.
• Kelder (Basement) Venue The Basement venue space with its own technical specifications, used for additional smaller events and activities complementing the Main and Small Hall programming.
• Venue Rental (Verhuur) Rental services for the Main Hall (up to 700 standing / 250 seated), Small Hall (up to 200 standing), Basement, and Balcony (100-150 persons) for corporate events, private parties, conferences, receptions, and celebrations. Includes professional technical support and catering options. Direct sales team handles bookings via [email protected].
• Luxor Live Merchandise Shop Direct-to-consumer online store selling Luxor Live branded merchandise including T-shirts, caps, socks, tank tops, swimwear, shoppers, and earplugs. Free shipping and free shopper bag on orders over €25.

Quantifiable outcome

• Hosted 25th anniversary Clubtour (K-otic) and multiple major anniversary events
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Poppunt GelderlandcoreStrategic or Co-development Partner · 1 January 2024Co-founder of Poppunt Gelderland, the platform for musicians in Gelderland province. Arnhem talent broker Imke Loeffen works from Luxor Live. The platform connects regional artists with venues, information, activities, and networking opportunities with support from various pop venues and Province of Gelderland.
• Sonar Music PlatformcoreStrategic or Co-development Partner · 1 January 2024Music platform initiative of Poppunt Gelderland, serving as the place for festivals, venues, and radio stations to discover new acts. Luxor Live was the largest provider of pitches in the platform's first year. Used for The Launch talent program recruitment.
• The Launch Program ParticipantsmajorStrategic or Co-development Partner · 1 January 2024Annual talent program supporting regional artists. 2024 participant: Mila & Mira. 2025 participant: NAÉ. 2026 participant: BERGOLF. Program includes networking, recordings, and showcase performance in upper hall.
• Popcentrum JacobibergmajorStrategic or Co-development PartnerFrequent collaboration with Arnhem's pop center, which houses a pop school with 200 students, multiple studios for analog/electronic music, and practice rooms. Serves as talent breeding ground for new Arnhem acts, performing at Bandavonden and Paasconcerten festivals.
• PLANK ArnhemminorStrategic or Co-development PartnerPlatform for all pop music genres in Arnhem, from punk to dance, hip-hop to metal. Organized by pop broker Pieter Kwant (connected to Luxor Live and Jacobiberg), hosting knowledge and networking evenings under the name PLANKGAS.
• Musis (Arnhem)minorStrategic or Co-development PartnerRegular collaboration with Musis venue where large acts perform, with Luxor Live programmers assisting at festivals such as Roofgarden, De Luie Hond, and Sonsbeek Theater Avenue.
• GrolschminorOthersBrand partnership mentioned in 2026 news regarding Grolsch presence in Luxor Live venue

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• TivoliVredenburg: Utrecht-based multi-hall music complex with five distinct venues of varying capacities, programming a wide range of genres and serving as a benchmark for the multi-space venue operating model that Luxor Live operates at smaller scale.
• Melkweg: Amsterdam multi-room venue hosting concerts, dance nights, and cultural programming across multiple halls with similar ticketing, bar, and venue-rental economics. Closely comparable operating model to Luxor Live's Grote Zaal + Bovenzaal + basement structure.
• 013 Poppodium: Tilburg-based pop venue (~3,000 main + 750 second capacity) operating a comparable multi-genre concert programming calendar with similar ticketing, bar, and venue rental revenue mix at a larger scale.
• Doornroosje: Nijmegen pop venue with comparable capacity profile (1,000 main + 350 second hall), rock/punk/metal programming orientation, and active role in the Gelderland regional music scene. Closest geographic and capacity peer for Luxor Live.
• Paradiso: Iconic Amsterdam pop venue (~1,500 capacity main hall plus second hall) that hosts a comparable multi-genre concert and dance calendar with tiered ticket pricing and a strong heritage brand. Direct head-to-head competitor for Dutch touring artists and a benchmark for programming depth.
• Effenaar: Eindhoven pop venue with multiple halls (1,250 main + smaller rooms) and a similar heritage of indie/rock/electronic programming. Directly comparable multi-room venue operating model and Dutch regional positioning.
• Paard van Troje: The Hague pop venue with comparable mid-size main hall (~1,100) plus second hall, hosting a multi-genre concert and dance program. Closely comparable in capacity tier, programming breadth, and city-center heritage positioning.

Regional players

• Botanique: Brussels multi-room venue in a heritage greenhouse complex, hosting concerts, club nights and emerging artists with comparable capacity mix to Luxor Live. Operates in Belgium rather than the Dutch market, making it a regional rather than direct competitor.
• Ancienne Belgique (AB): Brussels flagship concert hall (~2,000 main) operating across multiple halls with similar genre-spanning programming. Comparable operating model but serves the Belgian/Flemish market rather than competing head-to-head in the Netherlands.

Others

• Musis Sacrum / Musis Arnhem: Arnhem-based concert hall that regularly co-programs with Luxor Live (e.g., Roofgarden, De Luie Hond festivals). While oriented toward classical/larger-format acts rather than pop, it is a co-programming partner and partial substitute for Arnhem live entertainment spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luxorlive
• Xx.com/LuxorLive
• LinkedInlinkedin.com/company/luxor-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxor Live