Maison Reynaud

What Maison Reynaud does

Maison Reynaud is a family-owned French seafood distributor founded in 1924 by Paulette Reynaud near Les Halles de Paris and now led by her great-grandson Stéphane Reynaud. Operating under the legal entity SAS P.R.F (share capital €2,000,000) and headquartered at MIN Rungis, the company supplies premium wild French fish, shellfish, oysters, organic aquaculture products (Madagascan prawns, Irish salmon, Greek sea bass/bream), and Ikéjimé-certified tuna to traditional fishmongers, restaurants/catering, wholesalers, and international buyers. Revenue is ~€300M on a 1,282-person workforce.

The company operates an integrated production and distribution platform organized under three brand universes: Perle Blanche® (oysters/shellfish including L'Originale and L'Excentrique lines), Reynaud® (high-gastronomy seafood including a dedicated tuna cutting laboratory with master filleters trained by Japanese masters), and OSO® (organic aquaculture, anchored by a 3,917-hectare ecological sanctuary in Madagascar, including 1,000 hectares of mangrove and a 'comfort cube' animal welfare system). Supporting infrastructure includes a French fishery procurement network sourcing directly from artisan fishermen, oyster and shellfish processing, frozen and defrosted (ReFresh) product lines, and a seafood caterer (Traiteur de la Mer) range, all backed by MSC, ASC, AB, and Ikéjimé certifications.

Maison Reynaud runs a sales-led B2B go-to-market: field sales teams are physically present daily at the MIN Rungis tidal pavilion and at five other French sites (Giberville, Boulogne-sur-Mer, Strasbourg, Saint-Tropez) plus Mauritius, with dedicated Commercial Attachés managing fishmonger and RHF (Restauration Hors Foyer) catering portfolios, hand-delivery service including eco-responsible reusable containers in Paris, and an export division coordinating international orders with freight, airline, and customs documentation. Revenue is generated through transactional product sales across fresh, frozen, and prepared seafood to fishmongers, restaurants, caterers, wholesalers, and international importers; pricing is not publicly disclosed. The 2009 merger with OSO®, the world pioneer in organic Madagascan shrimp farming, remains the most consequential corporate action, having added the Madagascar estate and OSO® brand to the group.

Name

Maison Reynaud

Legal name

SAS P.R.F

Website

https://reynaud.fr

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Maison Reynaud is a century-old family seafood distributor founded in 1924 that supplies wild French fish, organic aquaculture products, oysters, and specialty seafood to fishmongers, restaurants, caterers, and international buyers via three branded universes (Perle Blanche®, Reynaud®, OSO®).

Ownership category

akta.pro rank

Product category

Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117), Shellfish Fishing (114112)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

akta.pro secondary industries

Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB), Crustacean Farming (e.g., shrimp, prawns, crab) (AFAEAAAC), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK), Sous-Vide & Cook-Chill Prepared Meat & Seafood Meals (AFANAFAF)

Keywords

• Seafood distribution
• Frozen seafood products
• Organic aquaculture
• Wild-caught fish
• Seafood catering supply

Headquarters

HQ city

Le Bâtiment

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Seafood Product Sales (Fresh & Frozen): Core revenue stream from selling fresh and frozen seafood products (wild fish, shellfish, oysters, tuna, salmon, organic prawns) to traditional fishmongers, restaurants, caterers, and wholesalers through direct field sales and inside sales teams. Products sold under brand universes Perle Blanche®, Reynaud®, and OSO®.
2. Restaurant/Hotel Catering (RHF): B2B catering supply of seafood products and prepared seafood dishes to restaurants and hotels. Customised sourcing, delivery, and preparation services for chefs.
3. Traditional Fishmonger Supply: Supply of premium seafood to traditional fishmongers (poissonniers traditionnels) via daily presence at MIN Rungis tidal pavilion and provincial establishments.
4. International Export: Export division managing international orders across fresh, frozen, and prepared seafood product categories to worldwide clients, including Mauritius.
5. ReFresh Defrosted Product Range: Defrosted seafood products marketed as 'fresher than fresh', 100% natural and suitable for raw consumption. Sold alongside frozen products as a long-term quality/cost management solution.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Maison Reynaud is a French family-owned seafood company that distributes fresh and frozen seafood (wild fish, shellfish, oysters, tuna, salmon, organic prawns) to traditional fishmongers, restaurants, caterers, and international clients. It also produces its own aquaculture products (organic Madagascan prawns, Irish salmon, Greek sea bass/bream) and oysters under proprietary brand universes (OSO®, Perle Blanche®, Reynaud®). Operating with 1,282 collaborators, six French sites, one Mauritius site, and a 3,917-hectare ecological sanctuary in Madagascar, it serves B2B clients with personalised sourcing, hand-delivery, and preparation services.

Product overview

Maison Reynaud is a century-old family seafood specialist (since 1924) serving fishmongers and chefs, operating as both a traditional fishmonger and aquaculture producer. The company offers a portfolio of branded seafood products organized under three main brand universes: Perle Blanche® (French oysters), Reynaud® (high gastronomy seafood including tuna), and OSO® (organic aquaculture including Madagascar prawns, Irish salmon, and Greek sea bass/bream). Additional offerings include French wild-caught fish from the La Pêcherie Française division, frozen seafood products with a ReFresh defrosted range, and a seafood caterer (Traiteur de la Mer) service. The company is a major European market player with 7 sites in France, operations in Mauritius, and a 3,917-hectare ecological sanctuary in Madagascar.

Differentiator

Problem solved

Functional benefit

Brands

• OSO®: World pioneer brand for organic Madagascan prawns (Gambas), also includes organic salmon from Ireland and ASC-certified sea bass/bream from Greece.
• Perle Blanche®
• Reynaud®

Products and services

• OSO® Organic Prawns (Gambas) Organic prawns (Gambas) raised in a 3,917-hectare ecological sanctuary in Madagascar at the foot of Tsingy de l'Ankarana National Park, described as 'The Best Prawn of the World' with crunchy texture and sweet-savory flavour. Prawns reared at 5–8 per m² density with natural, certified organic, non-GMO feed produced in France/EU. Includes the proprietary OSO® Comfort Cube 3D animal welfare system. Sold to restaurants, fishmongers, and international buyers.
• OSO® Organic Salmon
• OSO® Sea Bass and Sea Bream ASC-certified sea bass and sea bream farmed in the Gulf of Corinth, Greece, fed GMO-free diet in an environmentally respectful and animal welfare-focused manner. Sold to restaurants and wholesalers under the OSO® brand universe.
• Perle Blanche® Oysters and Shellfish 100% French premium oysters and shellfish grown from Quiberon to Oléron, including Perle Blanche® L'Originale (raised in Utah Beach, Normandy parks then refined in Charente Maritime) and Perle Blanche® L'Excentrique (raised in open sea at Bay of Quiberon for 3 years without human intervention, producing unique serrated shells). Includes rigorous selection of exceptional shellfish such as sea almonds, whelks, cockles, scallops, and langoustines from all coasts of France. Sold to fine-dining chefs and traditional fishmongers.
• Reynaud® Tuna Line-caught Pacific Albacore tuna, Ikéjimé-certified, ensuring exceptional quality and respect for traditional Japanese fish-handling methods. Available as IQF Tuna Tartare ready-to-use product. Cut by master filleters trained by Japanese masters in a dedicated tuna cutting laboratory. Sold to fine-dining chefs, Japanese gastronomy restaurants, and international buyers.
• Traiteur de la Mer — Seafood Catering Products Seafood catering products ranging from cold hors d'oeuvres to hot main courses, offering both fresh and long-life prepared seafood dishes for restaurants, hotels, and caterers. Provides tailor-made sourcing, preparation, and delivery services for restaurant menus and catering operations.
• ReFresh Defrosted Seafood Range Exceptional defrosted seafood products marketed as 'fresher than fresh', 100% natural and perfect for raw consumption. Part of the broader frozen product offerings for quality and supply management.
• Frozen Seafood Products (Surgelés) Frozen seafood products made from raw materials selected according to Maison Reynaud's quality and origin criteria, offering long-term solutions for quality and supply management for restaurants, caterers, and wholesalers.
• French Wild Fishery Products (La Pêcherie Française) Wild French fish sourced directly from artisan fishermen at fishing ports and auctions throughout the year, following seasonal reproduction cycles. Selected and packaged traditionally according to Maison Reynaud's quality values. Sold daily to traditional fishmongers and restaurants via the field sales network.

Quantifiable outcome

• 3,917 hectares of organic estate in Madagascar acting as carbon sink
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fondation École de FélixcoreStrategic or Co-development PartnerPartnership with Fondation École de Félix (recognised as being in the public interest), fighting poverty in Madagascar by facilitating access to education and health for disadvantaged populations in the Ankarana National Park region and Akamasoa village (founded by Father Pédro Opéka). Nearly 900 pupils from age 3 are supported through to BEPC and CAP Cuisine. The Institut d'Excellence Culinaire Guillaume Gomez trains young people in gastronomy professions and values.
• Institut d'Excellence Culinaire Guillaume GomezminorStrategic or Co-development PartnerCulinary institute training and guiding young people in gastronomy professions and values, providing access to quality jobs. First class 2021/2022 at the institute in Akamasoa, Madagascar.
• Father Pedro Opéka / AkamasoacoreStrategic or Co-development PartnerAkamasoa is the village founded by Father Pédro Opéka in Madagascar, where the Institut d'Excellence Culinaire Guillaume Gomez is located and where pupils from the Fondation École de Félix are supported.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mer Alliance: French salmon and sea trout producer/supplier owned by Aqualande, with a comparable B2B model supplying wholesalers and foodservice across France. Operates in both aquaculture and smoked/value-added seafood like Maison Reynaud, with overlapping premium fish positioning for HORECA clients.
• Labeyrie Fine Foods: French premium seafood specialist best known for smoked salmon and caviar, with a parallel B2B and B2C distribution model targeting restaurants, retailers, and consumers. Shares Maison Reynaud's emphasis on artisanal French heritage and premium product universe segmentation.
• Gillardeau: Iconic French premium oyster producer with vertically-integrated oyster farming and high-end HORECA distribution. Most directly comparable peer to Maison Reynaud's Perle Blanche® oyster business, with a similar brand-led premium positioning for French chefs.
• Saupiquet: French heritage seafood brand specialising in canned tuna and seafood, owned by Thai Union Group. Operates a similar B2B/B2C seafood distribution model with strong brand equity in French HORECA and retail — directly comparable to Reynaud® tuna positioning.
• Connétable: French premium tuna brand owned by Thai Union, with strong HORECA penetration and similar Ikéjimé/sustainability positioning. Closely competes with Reynaud® for chef-driven albacore tuna placement.

Broad incumbents

• Cermaq: Norwegian-owned salmon farmer operating in Norway, Chile, and Canada with ASC-certified aquaculture and global distribution. Compares to OSO® on aquaculture methodology and to Maison Reynaud on B2B seafood distribution channels.
• Mowi ASA: World's largest Atlantic salmon farmer with vertically integrated aquaculture-to-distribution operations. Direct peer on the OSO® salmon farming side and ASC-certified aquaculture model, though operating at vastly larger scale and broader geographic reach.
• Delpeyrat: French premium charcuterie and food company owned by Aqualande with overlapping seafood (smoked salmon, foie gras) product lines. Comparable premium B2B distribution model and southern-French culinary positioning to Maison Reynaud's Traiteur de la Mer range.
• Aqualande: French aquaculture group and parent of Mer Alliance, Labeyrie, and Delpeyrat with vertically integrated trout, salmon, and seafood operations. Closest French aquaculture conglomerate comparable to Maison Reynaud's combined OSO®/Perle Blanche® aquaculture footprint.
• Thai Union Group: World's largest sustainable seafood conglomerate with multiple French brands (Saupiquet, Connétable, Petit Navire) and tuna/aquaculture operations comparable to Reynaud® tuna and OSO® shrimp lines. Operates at greater scale and global breadth, but mirrors Maison Reynaud's MSC-certified sustainability posture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maisonreynaud
• YouTubeyoutube.com/@maisonreynnaud
• Facebookfacebook.com/reynaudleshalles
• LinkedInlinkedin.com/company/reynaud-seafood
• Instagraminstagram.com/maison_reynnaud

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Reynaud