What NOVOMATIC GAMING SPAIN does

NOVOMATIC GAMING SPAIN, S.A.U. is a wholly-owned Spanish subsidiary of the Austrian-based gaming technology conglomerate NOVOMATIC AG, operating from its headquarters in Alcalá de Henares, Madrid. The company manufactures and distributes gaming machines and systems for the Spanish regulated gaming market, serving four distinct segments: hospitality venues (Type B1 machines), gaming halls and bingo halls (Type B2 multi-station machines), and casinos (Type C premium slots and electronic table games). Its core product architecture centers on linked jackpot multi-game systems — including the XTENSION LINK, Impera Link, Clover Link, Diamond Link, Cash Connection, and Power Link families — housed in proprietary cabinet designs such as Black Edition II, Diamond X, and V.I.P. series. The company also provides electronic table game platforms (NOVO Unity Pro), casino management systems (NOVOVISION), and digital signage (GiGames LED displays), while distributing acquired sub-brands APEX and BALLY WULFF products.

The company operates a B2B enterprise field sales model with a dedicated commercial department targeting gaming operators across Spain, complemented by dedicated post-sale service departments (technical support, repairs, warranty) and a spare parts e-commerce channel. Revenue is generated through two streams: gaming machine hardware sales to operators, and aftermarket services including spare parts, technical support, and warranty. Pricing is not publicly disclosed and is negotiated directly per B2B transaction. The company participates as the largest exhibitor at ICE Barcelona and runs corporate engagement events such as La Gran Verbena. NOVOMATIC Spain holds the GLI Responsible Gaming Seal and operates under administrative licenses across Spanish autonomous communities for its Type B and Type C machine categories, navigating a tightly regulated market structure.

Name

NOVOMATIC GAMING SPAIN

Legal name

NOVOMATIC GAMING SPAIN, S.A.U.

Website

https://novomatic-spain.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NOVOMATIC Gaming Spain is a wholly-owned subsidiary of NOVOMATIC AG that manufactures and distributes gaming machines, linked jackpot systems, electronic table games, and casino management software to hospitality venues, gaming halls, bingo halls, and casinos across Spain.

Ownership category

akta.pro rank

Product category

Gaming Machines and Casino Systems

akta.pro primary industry

Casino Slot Machines (Class III) (MPAEAJAA)

akta.pro secondary industries

Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC), Slot & VLT Cabinets, Components & Conversion Kits (MPAEANAD), Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens) (MPAEANAE)

Keywords

• Gaming machines
• Linked jackpot systems
• Electronic table games
• Casino management systems
• Gaming hardware manufacturing

Headquarters

HQ city

Humanes De Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Machine Sales: Sale of gaming machines and equipment to hospitality venues, gaming halls, bingo halls, and casinos across Spain. The company offers a wide range of products in all segments with focus on innovative machines of high quality and profitability.
2. Aftermarket Services: Post-sale services including technical support, spare parts sales, repairs, and warranty services through dedicated service departments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NOVOMATIC Gaming Spain designs, manufactures, distributes, and services gaming machines and integrated gaming systems for licensed operators across Spain. The company supplies Type B1 machines to hospitality venues, Type B2 multi-game linked jackpot machines to gaming halls and bingo halls, and Type C premium slots, electronic table games, and casino management systems to casinos. Offerings span proprietary linked jackpot families (Impera Link, Clover Link, Diamond Link, Cash Connection, Power Link, XTENSION LINK), the Novo Unity Pro electronic roulette platform, the NOVOVISION Casino Management System, and sub-brands APEX, GiGames, and BALLY WULFF.

Product overview

NOVOMATIC GAMING SPAIN is a gaming technology company offering a comprehensive portfolio of gaming machines and systems across all segments (Hospitality, Gaming Halls, Bingos, Casinos). The product architecture centers on multi-game LINK products featuring linked progressive jackpots, including IMPERA LINK, XTENSION LINK, NOVO LINE Power Link, Clover Link, Diamond Link, and Cash Connection families. Electronic Table Game platforms like NOVO Unity PRO and Novo Unity II power live and electronic roulette experiences. The company distributes sub-brands APEX, GiGames, and BALLY WULFF alongside its core NOVOMATIC products. Product lines span Type B1/B2 hospitality machines, Type B2 gaming hall multi-gamers, and Type C casino slots, with furniture cabinets including Black Edition II, Diamond X, Funmaster, V.I.P. Lounge, and ASUP series.

Differentiator

Problem solved

Functional benefit

Products and services

• Impera Link Series 2 Premium multi-game link product for gaming halls with 28 games including Jackpot Feature with Grand, Major, Minor and Mini levels, housed in the Black Edition II cabinet with 3x27 inch monitors and coin lift.
• NOVO Unity PRO Modular customizable electronic roulette system integrating live tables, slots and advanced management features, supporting multiple ETG versions including NOVO Touchbet Live Roulette, NOVO Multi Roulette, and NOVO Flying Roulette.
• Tótem LED Ultra-slim curved 130mm LED display with 240x120mm panel, 700 cd/m² brightness, Glue on Board protection, designed for high-visibility installation in gaming halls and casinos.
• Clover Link Elements Nature-themed multi-game link product for gaming halls featuring linked progressive jackpots.
• NOVO LINE Rocket Rush Link Multi-game link product featuring rocket-themed games with linked jackpot functionality for gaming halls.
• XTENSION LINK Volume 2 Multi-game link product featuring expansive reel mechanics with Golden Spins bonus game and multi-level jackpots.
• Impera Link Fusion Multi-game link product combining two gaming universes with linked jackpot functionality.
• Cash Connection Fusion Plus Multi-game link product with 25 games across 4 menus (Cash Connection, Golden Cash Connection, Legends, Fruits), featuring mystery and progressive jackpots.
• Diamond Link Multi-game link product by APEX brand with 4 unique titles, featuring Diamond Link common game requiring 6 diamonds to access Mini, Minor, Grand and Major jackpots.
• Clover Link Xtreme Advanced multi-game link product with Double Clover feature that doubles winnings and Xtreme game mode for multiplied gains.
• ROYAL LINK Quality-focused multi-game link product for gaming halls with 11 titles, featuring Lock & Spin common game with progressive Grand and Major jackpots.
• GIGASTAR Power Link Power Link family member maintaining popular GIGASTAR Edition II games with Lock & Spin functionality, available in Deluxe and V.I.P. multi-player cabinets.
• Magic Games Premium Edition 5 Premium casino slot machine with 44 titles across 11 new games, available in NOVOSTAR V.I.P. 3.50 and V.I.P. X Galaxy 2.65 cabinets.
• Impera Line Edition 9 Premium casino slot machine line featuring Emperor-themed games with enhanced graphics and bonus features.
• NOVO LINE Cash Connection Edition 4 Latest edition of the Cash Connection series featuring classic fruit games with Lock 'N' Win jackpot feature.
• XTENSION LINK (Casino Slot) Casino slot machine with expanding reels in Golden Spins feature (3 to 8 lines), 4-level jackpot including 2 progressive tiers, housed in Diamond X 1.55J curved 55-inch display cabinet.
• Lucky Lady's Roulette Electronic roulette variant with Lucky Lady's Bonus feature awarding up to 240x bet on matched numbers, based on the NOVO LINE Novo Unity II platform.
• Impera Lotus Roulette High-speed automatic cylinder roulette with modular configuration for 4-12 players, combining live roulette with slot game library of 50+ titles.
• NOVO LINE Power Link Gold Evolution of Power Link with 18 games including 5 new titles, featuring Lock & Spin common game with 4 jackpot levels.
• NOVO LINE Rocket Rush (Hospitality) Type B1 gaming machine for hospitality venues featuring rocket-themed gameplay.
• NOVO LINE Royal Gold HD Premium hospitality gaming machine with high-definition display and royal gold theme.
• BURNING LINK (BALLY WULFF) BALLY WULFF multi-game link product with flame-themed linked jackpots for gaming halls.

Quantifiable outcome

• Gaming Laboratories International (GLI) certified responsible gaming practices with the Responsible Gaming Seal

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GiGamescoreTechnology or IntegrationGiGames is a related company within the NOVOMATIC group providing LED display solutions including Tótem LED products. The company operates as an integrated group entity contributing hardware and display technology to the product portfolio.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Playtech: Large gaming technology group with both online/iGaming and retail gaming (slot, ETG) verticals. Compares to NOVOMATIC Spain on the retail side while also representing the structural online/mobile competitive threat to physical gaming machine revenue.

Direct peers

• Konami Gaming: Japanese-origin slot machine manufacturer with significant US/EMEA presence. Comparable premium slot cabinet portfolio and linked progressive content, competing for casino floor space alongside NOVOMATIC Spain's premium Type C machines.
• Aristocrat Leisure: Major Australian slot machine manufacturer with global operations, including a strong European footprint post-Playtech/Big Fish history. Comparable cabinet roadmaps and linked jackpot mechanics to NOVOMATIC's Impera Link and Diamond Link families.
• Bally Wulff: German slot and B1/B2 machine manufacturer whose products are also distributed by NOVOMATIC in Spain, indicating direct overlap. Comparable hospitality (B1) and gaming hall (B2) product positioning in German-speaking and selected EMEA markets.
• IGT (International Game Technology): Global slot machine and lottery systems manufacturer with a deep EMEA footprint. Overlaps directly with NOVOMATIC Gaming Spain across casino slots, ETGs, and casino management systems, serving the same operator customer base.
• Euro Games Technology (EGT): Bulgarian gaming equipment manufacturer with broad slot cabinet and ETG portfolio, active across Eastern and Southern European gaming halls and casinos. Comparable B2/C machine product line and price-positioning to NOVOMATIC Spain.
• Ainsworth Game Technology: Australian slot machine manufacturer with established EMEA distribution. Comparable slot cabinet and content offering competing for share in European gaming halls and casinos that NOVOMATIC Spain also targets.
• APEX Gaming: Austrian gaming equipment maker whose Clover Link and Diamond Link products NOVOMATIC Spain distributes. Directly comparable competitor in multi-game linked jackpot products and slot cabinets for gaming halls.
• Light & Wonder: Diversified gaming technology company (formerly Scientific Games) producing slots, table products, and casino systems. Directly competes with NOVOMATIC Gaming Spain across slot cabinets, ETG-adjacent products, and integrated casino systems.
• Merkur Gaming (Gauselmann Group): German gaming machine manufacturer producing slots, multi-game terminals, and casino management systems for the European market. Directly comparable to NOVOMATIC Gaming Spain's B2/C slot and ETG portfolio and competes head-to-head in EMEA gaming halls and casinos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVOMATIC GAMING SPAIN