The Novelry
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Novelry firmographics
Firmographics- Name
- The Novelry
- Legal name
- The Novelry
- Website
- https://thenovelry.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Novelry industry classification
Industry- Product category
- Creative Writing Education
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Fiction Writing Workshops (Short Story, Novel) (EDAMAMAA)
- akta.pro secondary industries
- Genre Writing Workshops (Sci‑Fi, Fantasy, Romance, Mystery, Horror) (EDAMAMAG), Publishing & Submission Prep Workshops (Query Letters, Agents, Journals) (EDAMAMAI)
Keywords
Where The Novelry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Novelry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Online Writing Courses: The primary revenue stream comes from selling online creative writing courses. Courses include The Big Idea (from $499), The Finished Novel Course (from $4,995 or $455/month), and The Ultimate Manuscript Assessment with Big Five editors. Subscription memberships provide access to live workshops and masterclasses from $59/£49 per month after initial course completion.
- Coaching Sessions: One-on-one coaching sessions with bestselling authors are included in course packages (e.g., 6 sessions in The Finished Novel Course). Additional coaching sessions can be booked as part of the membership.
- Editorial Services: Editorial sessions with Big Five editors are included in The Finished Novel Course (2 editorial sessions). The Ultimate Manuscript Assessment provides a comprehensive appraisal with Big Five editors as a standalone or included service.
- Affiliate Program: The Novelry operates an affiliate program with Kajabi tracking (30-day cookie window). Commissions are paid on net sales for eligible courses (excluding subscriptions, installment plans, and memberships).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | The Big Idea Course - Find your idea and outline your novel |
| Subscription | Multi-year contract | The Finished Novel Course - Complete program from idea to publishing-ready novel |
| Subscription | Monthly | Membership - Ongoing access to community and resources |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Novelry product offering
Product offeringCore offering
The Novelry is an online creative writing school that sells self-paced fiction writing courses, one-on-one coaching sessions with bestselling authors, and editorial services from Big Five publishing editors. Its flagship program, The Finished Novel Course (£3,995/$4,995), bundles three modules (The Big Idea, The Big Write, The Big Edit) along with coaching, editorial reviews, and a manuscript assessment, supplemented by a paid membership that grants access to live workshops and an online community for writers worldwide.
Product overview
The Novelry is a fiction writing school offering a structured, self-paced professional pathway for aspiring novelists through its course ecosystem. The core offering is The Finished Novel Course (£3995/$4995), a comprehensive program that integrates three sequential modules—The Big Idea (story development and outlining), The Big Write (manuscript drafting), and The Big Edit (revision and polishing)—along with coaching sessions, editorial reviews, and The Ultimate Manuscript Assessment with Big Five editors. The platform supplements courses with over 60 monthly live workshops, an online community forum (thenovelry.live), free blog and podcast resources, and a direct submission service connecting graduates with literary agencies. Courses are delivered via Kajabi with live sessions on Zoom, and the company maintains editorial partnerships with major publishing houses including Penguin Random House, Hachette, HarperCollins, Simon & Schuster, and Macmillan.
Differentiator
Problem solved
Functional benefit
Products and services
- The Finished Novel Course Complete program taking writers from first idea to a publishing-ready novel. Bundles 200+ lessons, 6 coaching sessions with bestselling authors, 2 editorial sessions with Big Five editors, and a manuscript assessment. Priced at $4,995/£3,995 or $455/£365 per month.
- The Big Idea Foundational course for finding story ideas, developing characters, and creating outlines. Includes 30 interactive lessons, 1 coaching session (45-minute live online session), and 1-year access. Priced at $599/£499 one-time.
- The Big Write Self-paced writing module focused on drafting the novel manuscript with structured guidance and ongoing support. Bundled within The Finished Novel Course.
- The Big Edit Editing and polishing module teaching revision techniques to bring manuscripts to publishing standards. Bundled within The Finished Novel Course.
- The Ultimate Manuscript Assessment Comprehensive manuscript appraisal conducted by Big Five editors for manuscripts up to 100,000 words, including a detailed report and 45-minute live debrief session. Available as a standalone purchase or as part of The Finished Novel Course.
- The Novelry Membership Recurring monthly subscription (£49/$59 per month) granting ongoing access to 60+ live writing workshops per month, a masterclass library, an online community (thenovelry.live), genre fiction workshops, small writing groups, beta reader feedback, and event invitations.
Quantifiable outcome
- Hundreds of authors have finished their novels and landed book deals
- +1 more outcomes
Companies that use The Novelry
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
The Novelry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
The Novelry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 50+ Literary Agencies (including DHA Literary Agency, MMLA, Trellis Literary Management, Peters Fraser + Dunlop, The Blair Partnership, and 45+ others)coreThe Novelry offers direct submission to literary agencies as a unique service for members. When writers are ready, The Novelry can introduce them to literary agents. The company has established relationships with agents at agencies representing all major publishers. This partnership is presented as a key differentiator and core service benefit.
Scale indicators3 records
Recent moves1 record
The Novelry competitors and assessment
Company assessmentBroad incumbents
- MasterClass: Premium online learning platform featuring celebrity instructors, including bestselling authors teaching writing. Broader and larger player in creator-economy education, with overlapping audience of aspiring writers but a much wider category footprint.
- Skillshare: Large online learning marketplace with thousands of creative-writing classes at low subscription price points. Adjacent competitor for aspiring writers, competing on accessibility and price rather than premium coaching.
Direct peers
- Writer's Digest University: Long-running US writing-education brand offering online courses, workshops, and editorial services for novelists and other writers. Directly comparable online course catalog and self-publishing-focused curriculum.
- Curtis Brown Creative: Writing school run by the Curtis Brown literary agency, offering novel-writing courses, mentoring, and direct agent pathways. Directly comparable business model anchored in agency relationships and traditional publishing outcomes.
- Faber Academy: Fiction and non-fiction writing school affiliated with publisher Faber & Faber, offering online and in-person novel-writing courses. Comparable premium positioning with strong publisher brand and traditional-publishing pipeline.
- Gotham Writers Workshop: Long-established US online and in-person creative writing school offering courses in fiction, non-fiction, and genre. One of the most direct US comparables in online fiction writing education.
- Jericho Writers: UK-based online fiction writing school offering courses, editorial services, and agent introduction programs. Most direct competitor to The Novelry in the UK market, with overlapping course structure and traditional-publishing focus.
Emerging players
- Self-Publishing School (Chandler Bolt): Online writing and self-publishing school offering courses on writing, marketing, and book launches. Comparable online course model but positioned around the self-publishing path rather than traditional Big Five deals.
- The Creative Penn (Joanna Penn): Author-led online education business offering writing courses, podcasts, and community resources for independent and traditionally published authors. Comparable creator-economy writing-education model with overlapping audience.
Regional players
- Arvon Foundation: UK-based creative writing charity offering residential and online courses, retreats, and mentoring with published authors. Comparable mission of developing writers, but primarily a UK-focused non-profit with a different funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Novelry social profiles
Digital presenceThe Novelry compliance and trust
Trust signalCompliance3 records
The Novelry financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Novelry leadership team
Management profileNumber of profiles
Profiles1 record
The Novelry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Novelry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Novelry
What does The Novelry do?
The Novelry is an online creative writing school that sells self-paced fiction writing courses, one-on-one coaching sessions with bestselling authors, and editorial services from Big Five publishing editors. Its flagship program, The Finished Novel Course (£3,995/$4,995), bundles three modules (The Big Idea, The Big Write, The Big Edit) along with coaching, editorial reviews, and a manuscript assessment, supplemented by a paid membership that grants access to live workshops and an online community for writers worldwide.
Is The Novelry a public or private company?
The Novelry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Novelry founded?
The Novelry was founded in 2017. It employs 11 to 50 people.
Where is The Novelry based?
The Novelry is headquartered in London, United Kingdom, in the Europe region.
How does The Novelry make money?
Four revenue lines are on record. Online Writing Courses are the primary driver. The others are coaching Sessions, editorial Services and affiliate Program.
Who are The Novelry's main competitors?
Broad incumbents on record are MasterClass and Skillshare. Direct peers are Writer's Digest University, Curtis Brown Creative, Faber Academy, Gotham Writers Workshop and Jericho Writers. Emerging players are Self-Publishing School (Chandler Bolt) and The Creative Penn (Joanna Penn). Arvon Foundation is listed as a regional player.
Does The Novelry have an API?
No public API is recorded for The Novelry.
What industry is The Novelry in?
The Novelry's product category is Creative Writing Education. Its primary akta.pro industry code is EDAMAMAA, Fiction Writing Workshops (Short Story, Novel), with a secondary code of EDAMAMAG, Genre Writing Workshops (Sci‑Fi, Fantasy, Romance, Mystery, Horror). Its NAICS code is 61161 and its SIC code is 8200.