Westmans Rental Service

What Westmans Rental Service does

Westmans Rental Service (legal entity Westmans Uthyrningsservice AB) is a Swedish private limited company that rents event equipment on a usage-based 3-day pricing model to corporate event organizers, wedding planners, and catering companies. Founded circa 1960 and headquartered in Täby (Stockholm) with a secondary warehouse in Malmö, the company operates as an established SMB in the Swedish event-rental market, employing between 11 and 50 people.

The product surface spans 11 rental categories totaling 802+ SKUs, covering furniture (tables, chairs, bar and lounge), cutlery (stainless steel, silver, and gold lines), porcelain (multiple design collections), glassware (including premium brands such as Riedel and Italesse), linens, kitchen equipment (prep, grills, heating, cooling, coffee), serving items, event technology (sound, lighting, staging), tents and flooring, decorative items, and disposable supplies. The underlying technology stack is conventional: a self-serve e-commerce rental platform with a third-party order management system (Possum) hosted by Independent Progress AB, supplemented by standard Meta and Google digital advertising infrastructure with encrypted-email audience targeting. No proprietary AI/ML models, patents, or mobile applications are disclosed.

Revenue mechanics are built around a 3-day base rental period (delivery day, use day, return day) with cleaning and standard maintenance bundled into the rental price; extended days are charged at 25% then 15% per additional day, with separate transport and assembly fees. The go-to-market is primarily direct-to-consumer via the e-commerce storefront, with enterprise support for large events. Distribution combines customer self-pickup from warehouses and Westmans-operated delivery, while brand presence is built on 60+ years of operating history, named customer testimonials, and the Årets Kock 2026 official supplier designation.

Name

Westmans Rental Service

Legal name

Westmans Uthyrningsservice AB

Website

https://westmans.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Westmans Rental Service rents event equipment — furniture, cutlery, porcelain, glassware, linens, tents, kitchen gear, and event technology — to corporate event organizers, wedding planners, and caterers across Sweden from warehouses in Täby and Malmö.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

General Rental Centers (5323), General Rental Centers (53231)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tent & Canopy Rentals (HSACAFAA), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event equipment rental
• Furniture rental
• Tableware rental
• Glassware rental
• Tent rental

Headquarters

HQ city

Täby

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of event equipment including furniture, cutlery, porcelain, glassware, linens, tents, and technology. Pricing based on standard 3-day rental period (delivery, use, return). Extended rentals charged at 25% of base rate for second day, then 15% per additional day. Cleaning and basic maintenance included in rental price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Westmans Rental Service rents event equipment — including furniture (tables, chairs, bars, lounge, conference), cutlery (stainless, silver, gold), porcelain, glassware, linens, kitchen equipment, serving items, tents, decor, and event technology (sound, lighting, staging) — to private individuals, wedding planners, caterers, and corporate event organizers in Sweden. Rentals follow a standard 3-day period with cleaning included and optional delivery, pickup, and assembly services for an additional fee.

Product overview

Westmans Rental Service is a comprehensive event equipment rental company offering a broad portfolio of rental products organized into distinct categories. The core offering includes MÖBLER (furniture such as tables, chairs, bar furniture, lounge furniture), BESTICK (cutlery in stainless steel, silver, and gold), TEKNIK (sound, lighting, and stage equipment), LINNE (textiles including tablecloths and napkins), KÖK (kitchen equipment for preparation, cooking, heating, cooling), SERVERING (serving dishes, trays, and beverage service items), GLAS (glassware including premium brands like Riedel and Italesse), TÄLT (tents including party tents, event tents, and tent accessories), ENGÅNGSARTIKLAR (disposable items), PORSLIN (porcelain across multiple design lines), and DEKOR (decorative items). Services include transport/delivery with pricing based on distance and vehicle size, and cleaning services included in rental pricing. The company operates as a single unified rental platform where customers select from these product categories to outfit complete events. The company recently added new porcelain lines (Jade, Archi) and cutlery (X15 series) to their portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• MÖBLER (Furniture Rental) Rental of event furniture including rectangular tables, round tables, standing tables, chairs, bar stools, bench sets, bars, lounge furniture, carpets, conference furniture, entrance items, and miscellaneous furniture, targeted at event organizers across Sweden.
• BESTICK (Cutlery Rental) Rental of cutlery lines including stainless steel (Opera, Gammelsvensk, XL), silver (Chippendale, Opera, Herrgård, Gammelsvensk, Maria), gold (Duna), the X15 series, and serving cutlery, intended for formal events and high-end catering.
• PORSLIN (Porcelain Rental) Rental of porcelain dinnerware across multiple design lines including Variace, Ofelia, Sand, Guldkant, Steelite, RAK Volcano, Herkules, Fortuna, Silverkant, Jade, Quadro, Oriental, Bauscher, plus saucers, coffee goods, and the Årets Kock 2026 Chef of the Year series.
• GLAS (Glassware Rental) Rental of glassware spanning Italesse, Elegance, De luxe, Riedel, food glass, bar glass, unbreakable glasses, and other glassware, used for beverage service at weddings, corporate events, and catering.
• LINNE (Linen Rental) Rental of textiles including tablecloths, runners, napkins, table covers, and chair covers for event table settings.
• KÖK (Kitchen Equipment Rental) Rental of kitchen equipment including preparation tools, grills, heating and cooling equipment, coffee handling systems, and other kitchen equipment for off-site event kitchens and catering.
• SERVERING (Serving Items Rental) Rental of serving dishes, bowls, carafes, trays, beverage and coffee service items, and chocolate fountains for catering and event food presentation.
• TÄLT (Tent Rental) Rental of party tents (build-it-yourself), top tents, event tents, flooring, tent heating, parasols, and tent accessories for outdoor events.
• TEKNIK (Event Technology Rental) Rental of event technology including sound equipment, lighting, stage/scene equipment, and other technical items for conferences, concerts, and productions.
• DEKOR (Decor Rental) Rental of decorative items including candlesticks, candle lanterns, vases, interior design items, plants, and other table decorations for event styling.
• ENGÅNGSARTIKLAR (Disposable Items) Rental or sale of disposable items including candles, napkins and tablecloths, ice, charcoal, and gas for event use.
• Transport and Delivery Service Delivery and pickup of rented goods using small trucks (from 850 SEK) and large trucks (from 1295 SEK one-way), with on-call surcharges for off-hours service outside weekdays 08:00-16:00, priced by distance.
• Cleaning Service Included washing of glass, cutlery, and porcelain plus normal cleaning of linen and furniture, bundled into the rental price; goods must be returned sorted and free of food and grease residues.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Meta (Facebook/Instagram)minorGTM or Marketing PartnerDigital advertising platform partner. Westmans uses Meta's advertising services with encrypted email data to create targeted audiences for relevant ads about event equipment services.
• GoogleminorGTM or Marketing PartnerDigital advertising platform partner. Used for targeted advertising campaigns to reach potential customers searching for event equipment rental services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bright Event Rentals: Large US-based event rental company offering tents, furniture, tabletop, linens and AV to corporate and private events. Highly comparable business model to Westmans — short-term rental of comprehensive event equipment with delivery and setup — though operating at much larger scale in a different geography.
• Caterhire: UK-based event and catering equipment rental company specializing in kitchen equipment, tableware and furniture hire. Comparable to Westmans' kitchen equipment and tabletop rental verticals and similar B2B catering customer base, though UK-only.
• TentLogix: US-based tent and event structure rental specialist serving corporate events, weddings and festivals. Comparable on the tents and event structures subset of Westmans' portfolio, though a more focused/niche player without the full tabletop and furniture breadth.
• Rent-A-Table: UK-based event furniture and tableware rental company serving weddings, corporate events and private functions. Highly comparable product mix (tables, chairs, linen, tableware) and short-term rental model, though operating primarily in the UK market.
• Mahlwerk Catering & Rent: German event rental and catering company providing furniture, tableware, tents, kitchen equipment and event technology to corporate and private clients. Closely mirrors Westmans' one-stop event equipment model across multiple product categories, but operates primarily in Germany.
• Event Furniture Solutions: UK event rental company specializing in furniture and tableware for weddings and corporate events. Overlaps with Westmans' furniture and tabletop rental offering and similar B2B/B2C customer mix, though smaller scale and UK-focused.

Broad incumbents

• CORT: Established US furniture and event rental company with nationwide distribution and broad event furnishings offerings. Comparable because of overlapping event and trade-show furniture rental, though CORT operates at substantially larger scale and across a much wider portfolio.
• AFR Furniture Rental: US event furnishings and trade show rental company offering furniture, accessories, and event décor. Comparable to Westmans' furniture, lounge and event décor offerings, though AFR focuses on event/trade-show verticals rather than full-event one-stop rental.
• Classic Party Rentals: Long-established US event rental company offering tents, furniture, tabletop, linens and lighting for weddings, corporate and social events. Broadly comparable event equipment rental model with similar category breadth, though considerably larger US footprint.

Regional players

• Tents Events Party (TEP): UK event equipment rental provider offering marquees, furniture, tableware and accessories to corporate and private events. Comparable tent-plus-furniture rental model, but with regional UK focus rather than pan-European.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westmansuthyrning
• LinkedInlinkedin.com/company/westmans-rent/?viewAsMember=true
• Instagraminstagram.com/westmans.rent
• Xx.com/WestmansAB

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westmans Rental Service