Starr Ranch

What Starr Ranch does

Starr Ranch Winery is a privately held, family-operated ultra-small estate winery located at 9320 Chimney Rock Road, Paso Robles, California, that cultivated Cabernet Sauvignon, Syrah, Merlot, Grenache, Cabernet Franc, Tempranillo, and Manzanita varieties across its own vineyards alongside walnut and persimmon orchards. Annual production was capped at approximately 50 cases (~600 bottles), all of which were estate-grown and estate-processed. The winery operated two labels — the primary Starr Ranch Wine brand and the secondary Deodoro Cellars — and sold exclusively to members of the Starr Gazer Wine Club, their friends, and family; no retail or wholesale distribution channel was used.

Commercial activity was structured as a single-tier wine club: enrollment required an initial purchase of one 12-bottle case, after which members received a perpetual 20% discount on all purchases with no recurring purchase obligations, plus semi-annual curated 6-bottle selections released in April and October. Pickup occurred by appointment at the property, with shipping supported via GSO to California, Arizona, and Nevada, and UPS Ground nationwide. Member events (pickup parties, dinners) and by-appointment tastings were the only on-premise revenue-side engagements.

The company has not produced wine since 2018 and is completely sold out of all inventory; the online shop displays "All Wine Sold Out" and a farewell message to customers. The website and brand remain nominally live but no active wine-making or sales operations are ongoing, and the company has no disclosed management team, employees, funding, patents, partnerships, or app or API infrastructure.

Name

Starr Ranch

Legal name

Starr Ranch Winery

Website

https://starr-ranch.com

Company type

Private

Founded year

2014

Operating status

Closed

Headcount range

1–10 employees

Short description

Starr Ranch Winery is a private, ultra-small estate winery in Paso Robles, California that produced approximately 50 cases of estate-grown wine annually under two labels (Starr Ranch Wine and Deodoro Cellars), selling exclusively to members of its Starr Gazer Wine Club. The winery ceased production in 2018 and is sold out.

Ownership category

akta.pro rank

Product category

Estate Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery production
• Wine club membership
• Vineyard grown wines
• Boutique wine sales
• Paso Robles wines

Headquarters

HQ city

Paso Robles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. Wine Sales: One-time case purchases of estate-grown wines sold exclusively to wine club members. Members receive 20% discount on all purchases. Semi-annual selections (April and October) of 6-bottle recommended options.
2. Wine Club Membership: Annual wine club membership requiring initial purchase of one case (12 bottles) of wine to enroll. Members get perpetual 20% discount on all future purchases with no further purchase requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Starr Ranch is an estate winery in Paso Robles, California producing ultra-small quantities (approximately 50 cases annually) of estate-grown wines under the Starr Ranch Wine and Deodoro Cellars labels. Wines are sold exclusively through the Starr Gazer Wine Club membership program. The ranch also cultivates walnuts and persimmons. The winery has not produced wine since 2018 and is completely sold out of inventory.

Product overview

Starr Ranch is an estate winery in Paso Robles, CA producing ultra-small quantities of wine (approximately 50 cases annually) from its own vineyard. The company operates two wine labels: Starr Ranch Wine (the primary brand) and Deodoro Cellars (a secondary label). All wines are exclusively sold to members of the Starr Gazer Wine Club. The winery ceased production in 2018 and is completely sold out of inventory. In addition to wine, the ranch cultivates walnuts and persimmons as agricultural products.

Differentiator

Problem solved

Functional benefit

Brands

• Deodoro Cellars: A wine label produced by Starr Ranch Winery
• Starr Gazer Wine Club

Products and services

• Starr Ranch Wine

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• L'Aventure Winery: Boutique Paso Robles estate producing limited Rhône-style wines with estate vineyard control and a club-driven direct-to-consumer model — closely mirrors Starr Ranch's estate-grown, club-exclusive GTM.
• Tablas Creek Vineyard: Estate winery in Paso Robles producing small-lot, estate-grown Rhône- and Bordeaux-style wines with an active wine club; directly comparable to Starr Ranch's estate vineyard model and Paso Robles positioning.
• DAOU Vineyards: Estate-focused Paso Robles winery with a strong wine club and on-site tasting experience, producing limited Cabernet Sauvignon and Rhône-style wines — comparable to Starr Ranch's estate-and-club structure.
• Booker Vineyard: Ultra-small production Paso Robles estate winery known for limited Rhône-style releases distributed primarily through a mailing list / wine club — the closest analog to Starr Ranch's ~50-case scarcity model.
• Epoch Estate Wines: Small-lot, estate-grown Rhône- and Bordeaux-style producer on the Westside of Paso Robles with direct-to-consumer tasting experiences — directly comparable footprint and varietal mix.
• Saxum Vineyards: Tiny-production Paso Robles estate focused on Rhône varietals with an allocation-only / mailing-list distribution model — comparable to Starr Ranch's ultra-low-volume, club-exclusive positioning.

Broad incumbents

• Caymus Vineyards: Established Napa Valley winery whose flagship Special Selection is allocated exclusively through a wine club — the canonical 'scarcity-allocated club' model that Starr Ranch's wine-club-only GTM mirrors at a much smaller scale.
• Turley Wine Cellars: California winery built on small-production, vineyard-designate bottlings distributed through a mailing-list / wine club — analogous scarcity and direct-to-consumer model, though at meaningfully greater scale and reach.
• Justin Vineyards & Winery: Established Paso Robles incumbent with estate vineyards, a wine club, and on-site hospitality; operates at much larger scale but defines the broader Paso Robles estate category Starr Ranch sits within.

Emerging players

• Garagistes: Boutique, small-batch winery in a notable wine region operating with limited production and direct-to-consumer emphasis; comparable in scale and ethos to a micro-estate like Starr Ranch, though geographically distinct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starr Ranch