El-Mor Electric
El-Mor Electric is an Israeli public electrical contractor providing end-to-end electromechanical services — power plant construction, high-voltage substations, solar PV EPC, switchboard manufacturing, automation/SCADA, and 24/7 maintenance — for utilities, healthcare, telecom, industrial, defense, and infrastructure clients across Israel and selectively abroad.
- Company typePublic
- Founded1986
- HeadquartersAshkelon, Israel
- Headcount251–500
- GTM typeB2B
- OfferingServices
What El-Mor Electric does
El-Mor Electric Installation & Services (1986) Ltd. is an Israeli electrical engineering and construction company founded in 1986 by Gershon Haim and Meir Seroussi, listed on the Tel Aviv Stock Exchange (ticker ELMR) and operating as a subsidiary of the publicly traded Rapac Group. The company employs approximately 500 workers organized into about 60 field teams, supported by a fleet of more than 100 vehicles and three main branches in Ashkelon, Lod, and Kokhav Ya'ir Tzur Yigal. It is classified by the Israeli Registrar of Contractors in the energy, electricity, and electro-mechanics branches and is licensed to work with the Ministry of Defense and all government ministries.
The company operates across nine specialized divisions: El-Mor Electricity (large-scale electromechanical installation), El-Mor Industries (in-house switchboard manufacturing licensed by Schneider Electric, Rittal, and Tamhash, IEC 61439 compliant), the Energy Division (high-voltage substations and combined cycle power plants up to 161KV), El-Mor Renewable Energy (solar PV EPC with over 400 MWp installed and 200 MWp under O&M), El-Mor Electronics (PLC/SCADA automation), Yaziv AC (industrial HVAC), the Maintenance Division (24/7 nationwide electro-mechanical service), and the energy-technology platforms Iteeo (cogeneration, AB Energy partner) and Mor Energy/Co-Energy (waste-to-energy via pyrolysis and gasification). Customers include major utilities and IPPs (Dorad 840MW, DSW 240MW, EDF Renewables, Arava Power), healthcare systems (Sheba, Shaare Zedek, Soroka), telecom carriers (Partner, Bezeq), data centers (Med-1, 15+ year relationship), defense (Elbit Systems), industrial firms (Tara Dairy, Coca-Cola Israel, Agan Chemicals), and infrastructure operators (Israel Railways, Carmel Tunnels).
El-Mor generates revenue through large multi-year project contracts (one-time project construction), switchboard hardware sales, long-term managed maintenance services with 24/7 dispatch, and professional-services EPC plus O&M for solar and cogeneration assets. Pricing is project-based and negotiated through tenders and direct enterprise sales, with a fleet-and-field-team go-to-market model that emphasizes nationwide coverage and rapid response. The company has executed projects internationally in Europe (Romania, Bulgaria, Czech Republic, Italy, Turkey, Greece) and Africa (Ghana, Kenya, Nigeria, Angola), though Israel remains its primary market.
El-Mor Electric firmographics
Firmographics- Name
- El-Mor Electric
- Legal name
- El-Mor Electric Installation & Services (1986) Ltd.
- Website
- https://el-mor.co.il
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- El-Mor Electric is an Israeli public electrical contractor providing end-to-end electromechanical services — power plant construction, high-voltage substations, solar PV EPC, switchboard manufacturing, automation/SCADA, and 24/7 maintenance — for utilities, healthcare, telecom, industrial, defense, and infrastructure clients across Israel and selectively abroad.
- Ownership category
- akta.pro rank
El-Mor Electric industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (3353), Power, Distribution, and Specialty Transformer Manufacturing (335311)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
- akta.pro secondary industries
- Power Plant Electrical Systems EPC (Switchyard, Transformers, Protection & Controls) (EUAEAAAM), Distribution System Hardening & Resilience Upgrades (EUAEACAK)
Keywords
Where El-Mor Electric is headquartered
LocationHeadquarters
- HQ city
- Ashkelon
- HQ country
- Israel
- HQ region
- Middle East
Offices6 records
Markets served
El-Mor Electric business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electrical Project Construction: Large-scale electrical and electromechanical construction projects including power plants, renewable energy facilities, industrial plants, commercial buildings, infrastructure, and defense facilities. Projects range from several million to major infrastructure contracts.
- Switchboard Manufacturing and Sales: Manufacturing and selling custom electrical switchboards, distribution boards, automation and MCC boards. Revenue from direct product sales to industrial, commercial, and institutional customers.
- Maintenance Services: Preventive and corrective maintenance services for electrical and electro-mechanical systems with 24/7 emergency dispatch. Long-term service contracts with major Israeli customers across multiple sectors.
- Solar EPC and O&M: Engineering, procurement, and construction (EPC) for solar PV plants plus ongoing operations and maintenance services. Currently operates and maintains over 200 MWp of solar power systems nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based electrical construction services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
El-Mor Electric product offering
Product offeringCore offering
El-Mor Electric is an Israeli electrical engineering and contracting company that designs, builds, and maintains large-scale electrical and electromechanical infrastructure for power plants, renewable energy facilities, industrial plants, telecom and high-tech facilities, hospitals, commercial buildings, and defense installations. The company also manufactures custom electrical switchboards and distribution boards in-house, and operates a 24/7 nationwide maintenance service backed by 60 field teams and a fleet of over 100 vehicles.
Product overview
El-Mor Electric is an Israeli electrical engineering and construction company founded in 1986, providing comprehensive electromechanical solutions across multiple specialized divisions. The portfolio consists of: El-Mor Electricity (large-scale electrical project execution), El-Mor Industries (switchboard manufacturing with IEC 61439 compliance), El-Mor Air Conditioning/Yaziv (industrial HVAC), the Energy Division (power plant and substation construction), El-Mor Renewable Energy (solar PV EPC with 400+ MWp installed), Maintenance Division (24/7 nationwide electro-mechanical services), El-Mor Electronics (automation and SCADA), Iteeo (cogeneration solutions), and Mor Energy (waste-to-energy technology). The company operates as a unified platform offering design, construction, and maintenance services, with switchboard manufacturing supporting internal project needs and external sales. The company is publicly traded on the Tel Aviv Stock Exchange and part of the Rapac Group.
Differentiator
Problem solved
Functional benefit
Brands
- Leditech: Energy efficiency projects, in particular LED lighting solutions
- Iteeo
- Mor Energy
- Co-Energy
- Yaziv AC
Products and services
- Large-Scale Electrical Project Construction Comprehensive electromechanical installation services for power plants, industrial facilities, telecom infrastructure, commercial buildings, military installations, and infrastructure projects. Bids on tenders and executes projects from several million to major infrastructure scale.
- Custom Switchboard Manufacturing Manufacturing and assembly of power electrical switchboards, distribution switchboards, automation boards, and MCC (Motor Control Center) boards with customized specifications. Certified by the Standards Institution of Israel (SII) to manufacture unlimited power capacity switchboards compliant with the IEC 61439 standard. Licensed under Schneider Electric PRISMA, Rittal Ri4Power, and Tamhash T4P systems.
- Solar PV EPC and O&M Services Full turnkey engineering, procurement, and construction (EPC) services for PV plants including rooftop, floating over reservoir, and ground-mounted installations, plus ongoing operations and maintenance. Experience with over 400 MWp of solar PV systems installed and over 200 MWp currently under O&M.
- Power Plant and Substation Construction Construction of combined cycle power plants and substations, including high voltage installations (HV transformers, circuit breakers, disconnectors, surge arrestors, CTs and VTs, and protection panels), medium voltage systems, SCADA systems, and balance of plant services. Participated in building 1,500 MW of natural gas-based combined cycle power plants.
- Electro-Mechanical Maintenance Services Preventive and corrective maintenance services for electrical and electro-mechanical systems with 24/7 emergency dispatch. Maintains long-term service contracts with major Israeli customers across telecom, healthcare, banking, and industrial sectors. Specializes in MV (medium voltage) services.
- Automation and SCADA Control Services Automation and SCADA control systems integrated with PLC-based control systems and HMI software for operator interfaces. Specializes in building management systems (BMS), street lighting control, and industrial process automation, including connections between SCADA systems and operators.
- Industrial Air Conditioning (HVAC) Industrial air conditioning and cooling project execution including installation of chillers, cooling towers, VRF systems, control systems, fan coils, and inverters for commercial, industrial, and public facilities.
- Cogeneration Solutions Cogeneration solutions providing modular co-generation systems that deliver combined electric power and steam/heat production. The Primor Factory project delivered 3.3 MW electric power and 1.7 ton/h steam production.
- Waste-to-Energy Solutions Waste-to-energy plant solutions using pyrolysis and gasification technology to transform organic waste, plastic waste, plant waste, and municipal unsorted waste into energy.
- LED Lighting and Energy Efficiency Solutions Energy efficiency projects focused on LED lighting solutions for commercial, industrial, and public sector customers seeking to reduce energy consumption.
Quantifiable outcome
- 1,500 MW of combined cycle power plants built
- +4 more outcomes
Companies that use El-Mor Electric
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
El-Mor Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
El-Mor Electric partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AB EnergycoreThrough Iteeo subsidiary (part of El-Mor Group), partners with AB Energy for cogeneration solutions. Installs ECOMAX 33 modular co-generation systems manufactured by AB Energy. Primor Factory project completed in 2019 delivering 3.3 MW electric power and 1.7 Ton/h steam production.
- EDF RenewablescoreFull EPC contractor for large-scale PV solar plants for EDF. Ketura (40MW) and Zmorot (50MW) solar plants constructed 2014-2015. Partnership demonstrates capability to execute major renewable energy projects for international energy companies.
- Arava PowercoreFull EPC contractor for solar PV plants in Israel for Arava Power. Partnership in Ketura and Zmorot projects. Long-term O&M partnership for 20 years on constructed facilities.
- Schneider ElectriccoreLicensed by Schneider Electric to manufacture and mark PRISMA system switchboards as original manufacturer. Uses Schneider Electric switching equipment in switchboard manufacturing. Partnership enables certified product quality and access to global brand recognition.
- RittalcoreLicensed by Rittal to manufacture and mark Ri4Power system switchboards as original manufacturer. Partnership provides access to Rittal's industrial enclosure systems and certification framework.
- TamhashcoreLicensed by Tamhash to manufacture and mark T4P system switchboards as original manufacturer. Local Israeli partnership enabling compliance with Israeli standards.
- Rapac GroupcoreParent company - a public company dealing in energy, infrastructure and communications through a number of subsidiaries. El-Mor is the main electrical contracting arm of the group. Group ownership provides financial stability and cross-selling opportunities across subsidiaries.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
El-Mor Electric competitors and assessment
Company assessmentDirect peers
- Minrav Holdings: Israeli infrastructure and electrical contracting group active in energy and building electrical works; competes with El-Mor on similar tender pipelines in Israel.
- Electra Ltd: Major Israeli electrical contracting, infrastructure and building-systems group; competes directly with El-Mor on electrical EPC for commercial buildings, infrastructure and energy projects across Israel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
El-Mor Electric social profiles
Digital presenceEl-Mor Electric compliance and trust
Trust signalCompliance8 records
El-Mor Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
El-Mor Electric leadership team
Management profileNumber of profiles
Profiles15 records
El-Mor Electric subsidiaries and ownership
Company hierarchySubsidiaries14 records
El-Mor Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El-Mor Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El-Mor Electric
What does El-Mor Electric do?
El-Mor Electric is an Israeli electrical engineering and contracting company that designs, builds, and maintains large-scale electrical and electromechanical infrastructure for power plants, renewable energy facilities, industrial plants, telecom and high-tech facilities, hospitals, commercial buildings, and defense installations. The company also manufactures custom electrical switchboards and distribution boards in-house, and operates a 24/7 nationwide maintenance service backed by 60 field teams and a fleet of over 100 vehicles.
Is El-Mor Electric a public or private company?
El-Mor Electric is a public company. It is classified as public and is currently operating.
When was El-Mor Electric founded?
El-Mor Electric was founded in 1986. It employs 251 to 500 people.
Where is El-Mor Electric based?
El-Mor Electric is headquartered in Ashkelon, Israel, in the Middle East region.
How does El-Mor Electric make money?
Four revenue lines are on record. Electrical Project Construction is the primary driver. The others are switchboard Manufacturing and Sales, maintenance Services and solar EPC and O&M.
Who are El-Mor Electric's main competitors?
Direct peers on record are Minrav Holdings and Electra Ltd.
Does El-Mor Electric have an API?
No public API is recorded for El-Mor Electric.
What industry is El-Mor Electric in?
El-Mor Electric's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards), with a secondary code of EUAEAAAM, Power Plant Electrical Systems EPC (Switchyard, Transformers, Protection & Controls). Its NAICS code is 335313 and its SIC code is 3613.