Inflight Entertainment Group

What Inflight Entertainment Group does

Inflight Entertainment Group (ООО «Инфлайт Интертеймент Групп») is a Moscow-based private publishing and advertising media company founded in mid-2008. It holds exclusive rights to publish the inflight magazines of Russia's two largest airlines — Aeroflot (including the Aeroflot, Aeroflot Premium, and Aeroflot Style titles) and S7 Airlines — and operates as their sole advertising-sales partner, reaching an aggregated ~3.5 million monthly readers (Aeroflot ~1.78M, S7 ~1.41M, Aeroflot Premium ~314K). The core technology is a closed-loop editorial and ad-sales workflow that produces 104–320 page monthly print issues and distributes them via seat pockets and VIP lounges, leveraging the in-cabin captive audience where mobile connectivity is disabled.

The company monetizes this audience inventory through three revenue streams: (1) unit-priced display and cover-position advertising in the four magazines, with disclosed 2026 list prices ranging from 235,000 RUB for an S7 quarter-page to 3,000,000 RUB for an Aeroflot 4th-cover, plus 15–25% surcharges for special placements; (2) custom special-projects (spec-projects) — both short-form (infographics, checklists) and long-form (interviews, reports) — for advertisers across tourism, automotive, real estate, cosmetics, fashion, finance, healthcare, food and other verticals; and (3) standalone corporate and industry publications produced for clients in finance, real estate, medicine, pharma, HoReCa, automotive, industrial equipment, fashion, beauty, jewelry, furniture, food, retail, logistics and tourism.

Go-to-market is sales-led and direct, with no intermediary resellers: the company is organized into vertical-specific sales teams (Tourism/Industrial, Fashion/Furniture, Real Estate, Beauty/Luxury/Education, Clinics/Food, Auto/Tech/Finance/IT/Pharma) each led by a Руководитель направления (Head of Direction), reporting to Commercial Director Natalia Medvedeva. Marketing is executed via a B2B website (in-flight.ru), downloadable PDF media kits in Russian and English, and direct email outreach. The company employs 101–250 staff, operates a single Moscow headquarters, and serves advertisers across Russia and the CIS, with named enterprise and government clients including Rosatom, Lukoil, and Sberbank.

Name

Inflight Entertainment Group

Legal name

ООО «Инфлайт Интертеймент Групп»

Website

https://in-flight.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Inflight Entertainment Group is a Moscow-based publisher holding exclusive rights to produce and sell advertising in the inflight magazines of Aeroflot and S7 Airlines, reaching roughly 3.5 million monthly readers and serving Russian and CIS B2B advertisers across multiple verticals.

Ownership category

akta.pro rank

Product category

Inflight Media & Advertising

NAICS

Periodical Publishers (51312)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Inflight advertising
• Airline magazines
• Aviation media publishing
• Custom editorial projects
• Corporate publications

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Inflight Magazine Advertising Sales: The company generates revenue by selling advertising space in Aeroflot and S7 Airlines inflight magazines. Advertisers can purchase various ad formats including full pages, spreads, and special positions. The company acts as the exclusive advertising sales partner for these airlines.
2. Custom Publishing Projects: Inflight Entertainment Group creates custom editorial projects (spec-projects) for clients across various industries including tourism, automotive, real estate, cosmetics, fashion, education, and finance. These are bespoke content pieces published within the magazines.
3. Corporate and Industry Publications: The company produces corporate and industry publications for various business clients in sectors such as finance, real estate, medicine, pharmaceuticals, HoReCa, automotive, fashion, jewelry, furniture, food products, retail, logistics, and tourism.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Inflight Entertainment Group publishes inflight magazines for Russia's two largest airlines — Aeroflot (including Aeroflot Premium and Aeroflot Style) and S7 Airlines — and sells advertising placements within those magazines to B2B advertisers across multiple industry verticals. The company also produces custom special editorial projects (spec-projects) and bespoke corporate/industry publications for clients in sectors such as tourism, automotive, real estate, cosmetics, finance, fashion, HoReCa, and pharmaceuticals.

Product overview

Inflight Entertainment Group operates as an in-flight entertainment publishing company offering advertising placement services across a portfolio of four aviation magazines. The core products are the Aeroflot magazine family (Aeroflot, Aeroflot Premium, Aeroflot Style) published for Russia's national carrier Aeroflot, and the S7 Magazine for S7 Airlines. The company offers direct advertising sales without intermediaries, along with custom special projects and client publication services spanning industries such as tourism, automotive, real estate, cosmetics, finance, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Aeroflot Magazine: Inflight magazine for Aeroflot airline, the flagship Russian carrier
• Aeroflot Premium Magazine
• Aeroflot Style Magazine
• S7 Magazine

Products and services

• Aeroflot Magazine (Журнал «Аэрофлот»)

Quantifiable outcome

• Aeroflot magazine reaches 1,779,910 readers monthly
• +2 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Aeroflot (ПАО "Аэрофлот")coreStrategic or Co-development PartnerInflight Entertainment Group publishes Aeroflot, Aeroflot Premium, and Aeroflot Style inflight magazines for Aeroflot. The company holds exclusive rights to sell advertising in these magazines, functioning as the primary publishing and media partner for Aeroflot's in-flight entertainment content.
• S7 Airlines (Сибирь)coreStrategic or Co-development PartnerInflight Entertainment Group handles the S7 Airlines inflight magazine on an exclusive media services basis. S7 Airlines was established in 1992 and operates Russia's largest domestic route network from hubs in Moscow (Domodedovo), Novosibirsk (Tolmachevo), and Irkutsk.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ink (Ink Global): One of the world's largest inflight media and content companies, publishing magazines for numerous international airlines. Directly comparable business model: exclusive airline publishing plus advertising sales.
• Image Media Group: Specializes in custom inflight and travel publications for airlines. Comparable niche publisher of airline-titled magazines with advertising sales.
• Spafax: Global inflight media, content, and entertainment partner to major airlines. Comparable in providing inflight magazines, advertising sales, and content services to airline partners.
• PPS Group: Inflight and travel media company producing airline magazines and advertising platforms. Closely aligned business model with Inflight Entertainment Group's airline-publishing focus.
• Blue Sky Media: Inflight media specialist producing airline magazines and advertising sales. Comparable niche inflight publisher with airline-exclusive contracts.

Regional players

• Storyline Group: Russian publishing group producing lifestyle, business, and special-interest magazines. Comparable Russian periodical publisher with B2B advertiser base, though not inflight-focused.
• Independent Media (Russia): Major Russian multi-brand publisher (Cosmopolitan, Forbes Russia, etc.). Comparable Russian publishing house operating B2B advertising sales, though focused on consumer magazines rather than inflight.
• Forward Media Group: Russian publisher of business and lifestyle magazines. Comparable domestic magazine publisher selling B2B advertising in Russian print periodicals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inflightEntertainmentGroup
• LinkedInlinkedin.com/company/inflight-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inflight Entertainment Group