EARTH PANDA ADVANCED MAGNETIC MATERIAL CO LTD

What EARTH PANDA ADVANCED MAGNETIC MATERIAL CO LTD does

Earth Panda Advanced Magnetic Material Co., Ltd. (legal name 安徽大地熊新材料股份有限公司, Anhui Dadi Bear New Materials Co., Ltd.; stock code 688077.SH) is a Chinese manufacturer of high-performance rare earth permanent magnet materials headquartered in Hefei, Anhui. Originally founded in 2003 as Anhui Xiongfeng New Materials and restructured under its current name in 2008, the company has been listed on the Shanghai Stock Exchange STAR Market since July 2020. Its product portfolio centers on sintered NdFeB permanent magnets (the company's flagship 'magnetic king' line), samarium cobalt magnets, rubber magnets, and value-added magnetic components/assemblies such as EPS rotors and wind turbine magnetic poles. Custom product design and manufacturing services are offered alongside standard grades, and products are exported to more than 20 countries across Europe, the Americas, and Asia Pacific.

The company operates a full-process technology system spanning magnetic body preparation, mechanical processing, surface protection, and regeneration manufacturing. Eight proprietary technology platforms — grain boundary doping regulation, full-process atmosphere control, powder surface modification, new magnetic field orientation, grain boundary diffusion, high-efficiency precision processing, green surface protection, and waste NdFeB remanufacturing — are credited with quantifiable performance gains (e.g., 5–10% coercivity uplift, >20% reduction in corrosion weight loss, >95% recovery rate on recycled magnets). It hosts the industry's only National Key Laboratory of Rare Earth Permanent Magnet Materials and holds 206 valid patents including 82 invention patents. A 2011 joint venture with Northern Rare Earth (600111.SH) secures upstream rare earth supply, and a 2013 Hitachi Metals cross-licensing agreement permits free market access in Europe and the Americas.

Earth Panda generates revenue through B2B hardware sales of custom-engineered magnet materials and assemblies, with pricing conducted on a quote basis reflecting grade, geometry, performance specification, and coating. The go-to-market combines direct enterprise sales via its own sales companies in Shenzhen, Hefei and Shanghai with wholly-owned subsidiaries in Düsseldorf (Germany, since 2015) and Saitama (Japan, since 2021), complemented by long-standing distributor Logimag in Greater China. End-use segments span automotive (new energy vehicle drive motors, EPS, ABS), industrial motors and robotics, clean energy (direct-drive wind turbines), energy-saving appliances and consumer electronics, and medical/healthcare (MRI). Operations span production sites in Hefei, Baotou, Ningguo, Changshu/Suzhou, and Lujiang, with a post-2020 capacity expansion funded by IPO proceeds.

Name

EARTH PANDA ADVANCED MAGNETIC MATERIAL CO LTD

Legal name

安徽大地熊新材料股份有限公司

Website

https://earth-panda.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Earth Panda (Anhui Dadi Bear, 688077.SH) manufactures high-performance sintered NdFeB, samarium cobalt, rubber magnets and magnetic assemblies for automotive, industrial motor, clean energy, consumer electronics and medical customers, selling via direct sales offices and subsidiaries in China, Germany and Japan.

Ownership category

akta.pro rank

Product category

Rare Earth Permanent Magnets

NAICS

Nonferrous Metal (except Aluminum) Smelting and Refining (33141)

SIC

Primary Smelting & Refining Of Nonferrous Metals (3330)

akta.pro primary industry

Rare Earths Mining & Concentrates (REE Ores) (IMAKAFAG)

akta.pro secondary industries

Rare Earths Separation & Refining (Oxides/Metals) (IMAKAFAH), Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF)

Keywords

• Sintered NdFeB magnets
• Samarium cobalt magnets
• Rare earth permanent magnets
• Magnetic assemblies
• Rubber magnets

Headquarters

HQ city

Hefei

HQ country

China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Permanent Magnet Material Product Sales: The company generates revenue primarily from the research, development, production, and sale of high-performance sintered NdFeB rare earth permanent magnet materials, samarium cobalt permanent magnets, magnetic assemblies, and rubber magnets. These are sold to customers in automotive, industrial motor, clean energy, energy-saving appliances, consumer electronics, and medical/health sectors. The company also provides product customization services. Revenue is generated through direct sales to enterprise customers and through distribution channels. Products are exported to more than 20 countries in Europe, the Americas, and Asia.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Earth Panda manufactures high-performance rare earth permanent magnet materials, principally sintered NdFeB (neodymium iron boron) and samarium cobalt (SmCo) magnets, along with magnetic assemblies and rubber magnets. The company runs fully-integrated production covering magnetic body preparation, mechanical processing, surface protection, and remanufacturing of waste magnets. It serves automotive, industrial motor, clean energy, consumer electronics, and medical sectors globally through direct sales and distributors.

Product overview

EARTH PANDA ADVANCED MAGNETIC MATERIAL CO LTD is a manufacturer of high-performance rare earth permanent magnet materials. The company offers a comprehensive product portfolio centered on four main categories: (1) Sintered NdFeB - the flagship 'magnetic king' product with Nd2Fe14B composition for automotive, industrial motors, and consumer electronics; (2) Samarium Cobalt (SmCo) magnets with superior temperature resistance up to 350°C; (3) Magnetic Components/Assemblies - downstream value-added products combining magnets with metals/non-metals; and (4) Rubber Magnets - flexible magnetic materials for various applications. The company also provides custom product design and manufacturing services. Products are applied across automotive, industrial, clean energy, energy-saving appliances, healthcare, and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sintered NdFeB Permanent Magnets High-performance Nd2Fe14B sintered permanent magnets branded the 'magnetic king', delivering exceptional magnetic energy product, coercivity, and service characteristics. Used by enterprise customers in automotive, industrial motor, clean energy, consumer electronics, and medical applications.
• Samarium Cobalt (SmCo) Permanent Magnets Permanent magnets composed of samarium and cobalt offering magnetic stability, excellent temperature resistance up to 350°C, and superior corrosion resistance. Targeted at high-temperature motors and demanding industrial applications.
• Magnetic Components and Assemblies Downstream value-added magnetic products combining permanent magnets with metals and non-metals via bonding or injection molding. Includes EPS rotors, wind turbine magnetic poles, motor stators/rotors, linear motor components, and sensors for industrial customers.
• Rubber Magnets Flexible composite magnetic materials made from ferrite magnetic powder mixed with rubber compounds, produced by extrusion or calendering, and capable of being cut, punched, and laminated. Includes isotropic variants for refrigerator magnets and anisotropic variants for micro motors and toys.
• Custom Product Design and Manufacturing Service One-stop customization service for permanent magnet materials covering requirements collection, material selection with technical drawings, product design and quotation, sample production and confirmation, and batch production with delivery for enterprise customers.

Quantifiable outcome

• Grain boundary doping technology: reduces heavy rare earth content in high-coercivity magnets
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered secondary and core.

• P.M.GIKEN INC. (ピーエム技研株式会社)secondaryTechnology or Integration · 22 June 2023On June 22, 2023, Earth Panda Japan (大地熊日本株式会社) acquired 100% of P.M.GIKEN INC. (PM公司), a Japanese company specializing in comprehensive magnetic circuit analysis and design, injection molded magnet development, manufacturing, and sales. PM company provides professional magnet design solutions and high-quality magnetic products to global customers, extending Earth Panda's capabilities in magnetic assembly design and manufacturing.
• 日立金属 (Hitachi Metals)coreTechnology or Integration · 20 May 2013Earth Panda signed a patent licensing agreement with Hitachi Metals, effective May 20, 2013. Under this agreement, Earth Panda's sintered NdFeB permanent magnets and related downstream products can freely enter broader European and American markets. This cross-licensing provides critical market access IP coverage for international expansion.
• 合肥工业大学 (Hefei University of Technology)secondaryStrategic or Co-development Partner · 1 January 2012Earth Panda collaborates with Hefei University of Technology since 2012 on technology exchanges, talent training, and research cooperation in rare earth permanent magnet materials. The company was recognized as one of the first 'Anhui Province Industry-Academia-Research Joint Demonstration Enterprises'.
• 中国钢研科技集团有限公司 (China Iron & Steel Research Group)secondaryStrategic or Co-development Partner · 1 January 2012Earth Panda collaborates with China Iron & Steel Research Group on technology development and talent training in the rare earth permanent magnet materials field.
• 北京工业大学 (Beijing University of Technology)secondaryStrategic or Co-development Partner · 1 January 2012Earth Panda maintains academic collaboration with Beijing University of Technology for technology development and talent training in rare earth permanent magnet materials.
• 中国计量大学 (China Jiliang University)secondaryStrategic or Co-development Partner · 1 January 2012Earth Panda collaborates with China Jiliang University for technology development and talent training in rare earth permanent magnet materials.
• 北方稀土（Northern Rare Earth, stock code: 600111）coreStrategic or Co-development Partner · 1 January 2011In 2011, Earth Panda and Northern Rare Earth (中国北方稀土(集团)高科技股份有限公司, stock code: 600111) co-founded a joint venture company (北方稀土（安徽）永磁科技有限公司, formerly 安徽包钢稀土永磁合金制造有限责任公司) with registered capital of 180.36 million yuan. The joint venture specializes in R&D, production, and sales of NdFeB rapid-quenching thin strip alloy sheets, providing a stable supply of rare earth raw materials for Earth Panda. Northern Rare Earth is China's largest rare earth group, making this partnership strategically critical for raw material security.
• 中国科学院宁波材料技术与工程研究所 (CAS Ningbo Institute of Materials Technology & Engineering)secondaryStrategic or Co-development Partner · 1 January 2006Earth Panda has maintained stable cooperation with CAS Ningbo Institute since 2006, conducting technology exchanges, joint talent training, and research collaboration in rare earth permanent magnet materials. This is part of Earth Panda's broader industry-academia-research collaboration network.
• 诺捷磁铁有限公司 (Logimag)secondaryChannel Partner/ Reseller/ Distributor · 1 January 1999诺捷磁铁有限公司 (Logimag) was founded in 1999 in Hong Kong and is a professional magnetic materials and components supplier in Greater China. Since its founding, Logimag has maintained close cooperation with Earth Panda, promoting innovation and pursuing excellence to provide advanced magnetic materials and related products to the world.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• TDK Corporation: Japanese electronic components giant producing NdFeB and ferrite magnets as part of a broad passive component portfolio. Competes in the same end markets (automotive, consumer electronics, industrial) but with a diversified product lineup.
• Shin-Etsu Chemical Co., Ltd. Japan-based global chemical and rare earth magnet manufacturer with leading positions in high-grade NdFeB. Competes with Earth Panda internationally with much broader portfolio beyond magnets and vertically integrated rare earth supply.

Direct peers

• Hangzhou Permanent Magnet Group (HPM): Chinese sintered NdFeB and SmCo magnet producer targeting automotive, wind, and industrial markets. Directly comparable Chinese peer with overlapping customer segmentation and product portfolio.
• Proterial, Ltd. (formerly Hitachi Metals): Japan-headquartered NdFeB leader; holds the patent cross-licensing agreement with Earth Panda. Direct competitor in high-end sintered NdFeB and counterparty to Earth Panda's Western market access agreement.
• Zhongke Sanhuan (Zhongke Shunhua): Major Chinese sintered NdFeB manufacturer (000970.SZ) with decades of R&D and direct overlap with Earth Panda in automotive, industrial motor, and consumer electronics applications. Closest head-to-head competitor in mid-to-high-end grades.
• JL MAG Rare-Earth Co., Ltd. China's largest listed NdFeB magnet producer (300748.SZ), serving automotive NEV drive motors, wind power, and consumer electronics. Most directly comparable competitor to Earth Panda with similar product mix and end markets but substantially larger scale.
• Vacuumschmelze GmbH & Co. KG (VAC): Germany-based producer of rare earth permanent magnets and magnetic assemblies for automotive, industrial, and medical applications. Direct European competitor and target customer-base peer to Earth Panda's German subsidiary.
• Ningbo Yunsheng Co., Ltd. Chinese NdFeB magnet maker (600366.SH) with vertically integrated rare earth supply via its 40% stake in Northern Rare Earth Group. Competes directly with Earth Panda in automotive and wind segments and shares the same key upstream partner.
• Yantai Shougang Magnetic Materials Inc. (SGM): Subsidiary of Shougang Group producing sintered NdFeB magnets for automotive, wind, and industrial motors. Directly comparable Chinese competitor with similar product portfolio and downstream customer base.
• Adams Magnetic Products, Inc. US-based magnet manufacturer and distributor of NdFeB, SmCo, and other magnetic materials for industrial, automotive, and consumer end markets. Comparable North American distribution-driven magnet company serving similar customer use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARTH PANDA ADVANCED MAGNETIC MATERIAL CO LTD