Pub Beer
Pub Beer operates a chain of 10+ craft beer pub territories inside major shopping centers across Bogotá and Villavicencio, Colombia, serving adult consumers with proprietary additive-free craft beer (four styles), food, sports viewing, board games, and loyalty and event programs.
- Company typePrivate
- Founded2009
- HeadquartersBavaria, Colombia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pub Beer does
Pub Beer is a privately held Colombian operating company that runs a chain of 10+ branded craft beer pubs (referred to as "Territorios Beer") located inside major shopping centers in Bogotá and Villavicencio. Its core product is a proprietary line of craft beer brewed without chemical additives, offered across four styles — Tradicionales, Premium, Blends, and Mezclas — including a signature 34-oz "Beer Max" format. On-site, each territory combines the beer line with a proprietary BEER food menu, screens for sports broadcasts (particularly football), music, and a branded board-game library (Juegos de Mesa Beer) featuring 18+ customized games. The brand positions itself around adult social consumption among "friends and friends of friends."
The company's revenue architecture rests on three transaction-based streams — craft beer and beverage sales, food sales, and tournament/promotional event participation — supplemented by a subscription-style product, the Abono Mundialista pre-paid VIP World Cup pass, and recurring retention programs including the Cliente Golden loyalty program (8% recurring discount plus a loyalty card with a 3-year re-registration cycle) and the Happy Beer Day birthday package. Pricing is primarily disclosed through promotional and event packages; standard menu pricing is not publicly disclosed. Customer segments are consumer-only, spanning adult craft beer enthusiasts, sports fans, birthday/celebration groups, board-game seekers, and shopping mall visitors.
Pub Beer's operational technology stack is built on Microsoft Outlook 365 per-territory calendar booking pages and Zoho Forms for event subscription sign-ups, embedded directly into pub-beer.com; there is no public API, SDK, or developer-facing platform, and no AI/ML capabilities are referenced. Marketing is driven by an organic social presence across Instagram, Facebook, YouTube, TikTok, LinkedIn, Twitter, and Threads, plus recurring branded events (notably the 7th annual Torneo Fondo Blanco drinking championship with its grand final at Territorio Hayuelos) and direct WhatsApp Business contact. The company employs 51-100 staff and operates a single-country domestic footprint with no disclosed ownership, founder, investor, or financial information beyond Colombian regulatory compliance with Ley 30 de 1986 and Ley 124 de 1994.
Pub Beer firmographics
Firmographics- Name
- Pub Beer
- Legal name
- Pub Beer
- Website
- https://pub-beer.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pub Beer operates a chain of 10+ craft beer pub territories inside major shopping centers across Bogotá and Villavicencio, Colombia, serving adult consumers with proprietary additive-free craft beer (four styles), food, sports viewing, board games, and loyalty and event programs.
- Ownership category
- akta.pro rank
Pub Beer industry classification
Industry- Product category
- Craft Beer Pub Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Breweries (31212)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Neighborhood Bars & Taverns (CRANACAA)
Keywords
Where Pub Beer is headquartered
LocationHeadquarters
- HQ city
- Bavaria
- HQ country
- Colombia
- HQ region
- Latin America
Offices11 records
Markets served
Pub Beer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Craft beer and beverage sales: Core recurring revenue from on-premise consumption of craft beer brewed without chemical additives, offered in four styles (Tradicionales, Premium, Blends, Mezclas) across all Pub Beer territories. Revenue is transactional, generated per visit.
- Food and menu sales: Revenue from the Beer menu (food pairings) sold alongside beverages; the digital menu is offered in Spanish and English and includes dedicated game-day/match-day menus for sports events.
- Event and sports subscription revenue (Abono Mundialista): Pre-paid exclusive subscriptions for VIP sports viewing experiences (e.g., FIFA World Cup packages), including reserved VIP tables, wristbands, and $100,000 COP consumable vouchers per person. Requires 100% advance payment; partial refunds under specific cancellation terms.
- Tournament and promotional event revenue: Revenue tied to branded tournaments (e.g., Torneo Fondo Blanco 7mo campeonato) and birthday/celebration packages (Happy Beer Day), where participation drives incremental food and beverage consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Cliente Golden loyalty program |
| Other | Pay-as-you-go | Abono Mundialista sports subscription |
| Outcome Based/ Performance | Pay-as-you-go | Torneo Fondo Blanco prize structure |
| Other | Pay-as-you-go | Happy Beer Day birthday package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Pub Beer product offering
Product offeringCore offering
Pub Beer operates a multi-location chain of craft beer pubs ("Territorios Beer") inside major shopping centers in Bogotá and Villavicencio, Colombia. Each location serves Pub Beer's own additive-free craft beer in four styles (Tradicionales, Premium, Blends, Mezclas) alongside a proprietary food menu, sports broadcasts, music, and a curated in-venue board-game library. The chain's offerings are extended by loyalty, tournament and event modules including the Cliente Golden loyalty program, Happy Beer Day birthday package, Torneo Fondo Blanco drinking championship, and Abono Mundialista sports subscription.
Product overview
Pub Beer operates a multi-location craft beer pub concept under the brand "Territorios Beer" across more than 10 venues in Bogotá and Villavicencio, Colombia. Its core offering is the on-premise experience — craft beer (in four families: Tradicionales, Premium, Blends, and Mezclas), a proprietary BEER food menu, sports broadcasts, and music — extended through a portfolio of loyalty and event modules: the Cliente Golden loyalty program (8% discount + loyalty card), the Happy Beer Day birthday experience, the annual Torneo Fondo Blanco drinking tournament, the Abono Mundialista World Cup subscription, the Calendario Deportivo sports-viewing programming, and a Reservas booking platform powered by Office 365. Each Territorio additionally offers the Juegos de Mesa Beer collection — an in-venue board-game module featuring branded variants of Jenga, Batalla Naval, Hot Party, Ruleta, Péndulo, Mini Pong, Baloncesto, Pandora, UNO, 400 Party Rabbits, Poker, Parqués, Pa' Beber, Rummi Q, NBeerA, Dominó, Futbolín, and Cacho. Together, the BEER beer line, Territorios Beer venues, loyalty/event modules, board-game module, and reservation platform form Pub Beer's integrated pub-as-a-platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Territorios Beer (Craft Beer Pub Chain) Multi-location chain of branded craft beer pub territories inside major Colombian shopping centers in Bogotá and Villavicencio, serving on-premise additive-free craft beer, food, sports viewing, and in-venue entertainment.
- BEER Craft Beer Line Pub Beer's proprietary craft beer line served at all Territorios, available in four categories (Tradicionales, Premium, Blends, Mezclas) including the 34-oz "Beer Max" format featured in the Fondo Blanco tournament.
- Happy Beer Day Birthday Package Birthday celebration package where the customer receives a free "Happy Beer Day" glass filled with the beer of their choice when they visit and consume at a Pub Beer location on their birthday.
- Cliente Golden Loyalty Program Enrollment-based loyalty program granting customers an 8% recurring discount on consumption plus a physical "Tarjeta Cliente Golden" loyalty card; registration is for fidélisation only and is separate from electronic invoicing.
- Torneo Fondo Blanco (Annual Beer-Drinking Tournament) Annual branded beer-drinking championship where customers compete to drink a 34-oz "Beer Max" in fondo blanco in record time, with eliminatory rounds, semifinals, and a grand final at Territorio Hayuelos offering unlimited house beer for life plus a brewer certificate as grand prize.
- Abono Mundialista (World Cup Sports Subscription) Pre-sale World Cup event pass for an exclusive VIP table experience per match at Territorios Beer, including reserved VIP table (only when all seats are paid), no-line entry with VIP wristband, tribune kit per 4 persons, and a $100,000 COP consumable bono per person valid only on the booked match day.
- Juegos de Mesa Beer (Board Games Collection) In-venue table/board game offering available to customers at Territorios Beer, including 18+ branded games with custom Pub Beer drinking-rule variants (Jenga Shot, Batalla Naval, Hot Party, Ruleta, Péndulo, Mini Pong, Baloncesto, Pandora, Jenga Beer, UNO, 400 Party Rabbits, Poker, Parqués, Pa' Beber, Rummi Q, NBeerA, Dominó, Futbolín, Cacho).
- Reservas Beer (Reservations System) Online reservation booking system for all Territorios Beer locations, powered by Microsoft Office 365 calendar bookings, allowing customers to reserve a table at any of the 10+ locations via per-territorio booking pages on pub-beer.com.
Quantifiable outcome
- 10+ territories operating across Bogotá and Villavicencio
- +3 more outcomes
Companies that use Pub Beer
Customer profileSegments6 records
Ideal customer profiles3 records
Pub Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Pub Beer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core infrastructure.
- Microsoft Outlook 365core infrastructurePub Beer uses Microsoft Outlook 365 calendar booking (e.g., [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]) as the reservation system for each of its 10+ territories, embedded directly into the pub-beer.com website. This is a deep, operational technology integration supporting the company's core booking workflow.
- Zoho Forms (Zoho Public)core infrastructurePub Beer uses Zoho Forms to collect customer sign-ups for the Abono Mundialista sports subscription packages across multiple territories. Forms are hosted on forms.zohopublic.com under the 'tomatenuestraactitud' Zoho account and embedded into the pub-beer.com website (e.g., INSCRIPCINPARATUABONOMUNDIALISTA, AbonoMundialistaMetro127, INSCRIPCINPARATUABONOMUNDIALISTAGranEstacin).
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Pub Beer competitors and assessment
Company assessmentDirect peers
- Bogota Beer Company: Bogota Beer Company is the most directly comparable Colombian craft beer pub chain, operating brewpub locations across Bogotá with its own craft beer line and full restaurant service. It competes head-to-head with Pub Beer for craft beer drinkers, mall patrons, and sports-viewing groups in the same Bogotá neighborhoods.
- BBC Pub Bogotá: BBC Pub is a Bogotá-based pub chain serving craft beer, food, and sports viewing in multiple locations. It directly overlaps Pub Beer's offering of craft beer in pub formats targeting young adult and group demographics in Colombian shopping and entertainment districts.
- The Irish Pub Bogotá: The Irish Pub is a multi-location Bogotá pub chain offering beer, food, and sports broadcasting in a themed casual atmosphere. Comparable to Pub Beer in target customer (adults seeking craft/imported beer with sports viewing), business model (multi-location pub chain), and Bogotá geographic footprint.
- Beer Station Colombia: Beer Station operates a chain of beer-focused pubs in Colombia with extensive craft and imported beer menus paired with food. Closely comparable to Pub Beer in product mix (multi-style beer offerings, food menu, group sports viewing) and chain-store operating model.
Broad incumbents
- Hard Rock Cafe Bogotá: Hard Rock Cafe Bogotá is a globally-branded restaurant-bar in a major shopping/entertainment zone offering beer, food, music, and merchandise in a themed setting. Competes with Pub Beer for the mall-based adult group occasion segment in Bogotá, though at a different price point and with international brand recognition.
- Andrés Carnes de Res: Andrés Carnes de Res is a large, established Colombian restaurant and nightlife chain with multiple themed locations, full bar programs, and event-driven entertainment. While much broader than Pub Beer (full steakhouse + bar + nightclub concept), it competes for the same young-adult, group-occasion Colombian consumer and operates multi-location scale Pub Beer aspires to.
Emerging players
- Central Cerveza (Colombia): Central Cerveza is a Colombian craft brewery and taproom operator producing additive-free craft beer for retail and on-premise consumption. Comparable to Pub Beer on the craft-beer production and quality positioning axis, though it does not operate the same pub-chain footprint.
- Cervecería 3 Cordilleras: Cervecería 3 Cordilleras is a Colombian craft brewery with its own production and taproom presence in multiple Colombian cities. Comparable to Pub Beer in additive-free Colombian craft beer production, though it relies more heavily on retail distribution and event taproom pop-ups than a permanent multi-territory pub chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pub Beer social profiles
Digital presencePub Beer compliance and trust
Trust signalCompliance1 record
Pub Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pub Beer leadership team
Management profileNumber of profiles
Pub Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pub Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pub Beer
What does Pub Beer do?
Pub Beer operates a multi-location chain of craft beer pubs ("Territorios Beer") inside major shopping centers in Bogotá and Villavicencio, Colombia. Each location serves Pub Beer's own additive-free craft beer in four styles (Tradicionales, Premium, Blends, Mezclas) alongside a proprietary food menu, sports broadcasts, music, and a curated in-venue board-game library. The chain's offerings are extended by loyalty, tournament and event modules including the Cliente Golden loyalty program, Happy Beer Day birthday package, Torneo Fondo Blanco drinking championship, and Abono Mundialista sports subscription.
Is Pub Beer a public or private company?
Pub Beer is a private company. It is classified as unknown and is currently operating.
When was Pub Beer founded?
Pub Beer was founded in 2009. It employs 51 to 100 people.
Where is Pub Beer based?
Pub Beer is headquartered in Bavaria, Colombia, in the Latin America region.
How does Pub Beer make money?
Four revenue lines are on record. Craft beer and beverage sales are the primary driver. The others are food and menu sales, event and sports subscription revenue (Abono Mundialista) and tournament and promotional event revenue.
Who are Pub Beer's main competitors?
Direct peers on record are Bogota Beer Company, BBC Pub Bogotá, The Irish Pub Bogotá and Beer Station Colombia. Broad incumbents are Hard Rock Cafe Bogotá and Andrés Carnes de Res. Emerging players are Central Cerveza (Colombia) and Cervecería 3 Cordilleras.
Does Pub Beer have an API?
No public API is recorded for Pub Beer.
What industry is Pub Beer in?
Pub Beer's product category is Craft Beer Pub Hospitality. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAJ, Spirits/Cocktail Bars Operated by Producers. Its NAICS code is 7224 and its SIC code is 2082.