Lucky Kat Studios
Lucky Kat Studios is a The Hague-based mobile game studio developing free-to-play, ad-supported hyper-casual and arcade games for iOS and Android, with 20+ titles and 250M+ cumulative downloads across 30+ countries.
- Company typePrivate
- Founded2015
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Lucky Kat Studios does
Lucky Kat Studios, operating as Lucky Kat BV, is a Dutch mobile game studio founded in 2015 in The Hague, Netherlands. The company develops and publishes free-to-play, ad-supported games for iOS and Android, focusing on hyper-casual, arcade, sports, puzzle, action, RPG, brawler, and platformer genres. Across its catalog of 20+ titles — including Road Crash (30M+ downloads), Ice Cream Roll (26M+), Nom Plant (15M+), K-Run Challenge 3D (10M+), and Grumpy Cat's Worst Game Ever (10M+) — Lucky Kat has accumulated 250M+ downloads and #1 chart rankings in 30+ countries. Games are designed around tight, instantly-playable loops targeted at both brief pickup-and-play sessions and multi-year retention.
The technology stack is conventional mobile development distributed through Apple App Store and Google Play, with no disclosed proprietary engine, SDK, or platform. Monetization is entirely ad-supported: Lucky Kat integrates twelve third-party ad mediation partners (Ironsource, Pangle, Smaato, MoPub, Adcolony, Admob, Applovin, Chartboost, Facebook Audience Network, Unity Ads, Vungle, Tapjoy) alongside analytics infrastructure from GameAnalytics, Firebase, and Tenjin, processing gameplay data and advertising identifiers for targeted ad delivery. Pricing is free-to-play with no public pricing tiers. A separate Token Ecosystem department and a Head of Token Partnerships indicate an active blockchain/Web3 initiative layered onto the core mobile games business.
Go-to-market is product-led: the games themselves are the primary marketing vehicle, leveraging app-store optimization, organic chart performance, and word-of-mouth to drive downloads at scale. Customer segments consist of horizontal mobile-gamer audiences across both casual and more dedicated engagement profiles. The company remains privately held under CEO Arash Asroush, with no disclosed parent company or institutional investor beyond a 2017 Hustle Fund-backed round, and reported a team of approximately 20+ as of 2024.
Lucky Kat Studios firmographics
Firmographics- Name
- Lucky Kat Studios
- Legal name
- Lucky Kat BV
- Website
- https://lucky-kat.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lucky Kat Studios is a The Hague-based mobile game studio developing free-to-play, ad-supported hyper-casual and arcade games for iOS and Android, with 20+ titles and 250M+ cumulative downloads across 30+ countries.
- Ownership category
- akta.pro rank
Lucky Kat Studios industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
Keywords
Where Lucky Kat Studios is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Lucky Kat Studios business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: Lucky Kat's games are ad-supported. The company processes player data (IP address, device type, advertising identifiers IDFA/GAID, gameplay progress) and shares it with third-party ad partners (Ironsource, Pangle, Smaato, MoPub, Adcolony, Admob, Applovin, Chartboost, Facebook Audience Network, Unity Ads, Vungle) to deliver targeted advertising within games. This is the primary revenue offset for development costs and risk.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Lucky Kat Studios product offering
Product offeringCore offering
Lucky Kat Studios is a Dutch mobile game studio that develops and publishes free-to-play, ad-supported mobile games for iOS and Android. The studio focuses on bright, instantly-playable hyper-casual and arcade games with tight "one-more-go" gameplay loops, spanning racing, sports, puzzle, platformer, action, RPG, and brawler genres, with selected titles incorporating blockchain/token economics for true in-game asset ownership.
Product overview
Lucky Kat Studios is a Dutch mobile game studio that has developed a portfolio of over 20 hit games across multiple genres including hyper-casual, arcade, action, sports, puzzle, RPG, and platformer categories. The company focuses on creating bright, instantly-playable mobile games designed for short engagement sessions with 'one-more-go' gameplay loops. Their games are ad-supported and available on both iOS and Android platforms, collectively amassing over 250 million downloads worldwide. The portfolio includes notable titles such as Road Crash (racing), Ice Cream Roll (hyper-casual), Nom Plant (casual), Grumpy Cat's Worst Game Ever (hyper-casual), Combo Critters (RPG), and Super Bunny World (platformer). The company operates from The Hague, Netherlands, and employs over 20 people across development, art, product, data, and token ecosystem departments.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Crash A racing mobile game featuring car crash collisions and competitive gameplay mechanics, distributed on iOS and Android with 30M+ downloads.
- Ice Cream Roll A hyper-casual mobile game where players roll ice cream and create desserts, with 26M+ downloads across iOS and Android.
- Nom Plant A casual mobile game involving plant-eating mechanics and gameplay loops, with 15M+ downloads across iOS and Android.
- K-Run Challenge 3D A casual 3D runner game featuring challenging obstacle courses, with 10M+ downloads across iOS and Android.
- Grumpy Cat's Worst Game Ever A hyper-casual mobile game featuring Grumpy Cat as the main character in mini-game challenges, with 10M+ downloads across iOS and Android.
- Doodle Dunk A sports-themed mobile game combining basketball dunking with doodle-style graphics, with 6.4M+ downloads across iOS and Android.
- Ball Pass 3D A sports mobile game focused on passing mechanics in a 3D environment, with 6M+ downloads on iOS.
- Nom Cat An arcade-style mobile game featuring a cat character in eating or food-themed gameplay, with 4M+ downloads on iOS.
- Beat Street A brawler-style arcade mobile game with street fighting gameplay, with 4M+ downloads across iOS and Android.
- Save the Date! A puzzle mobile game involving date-saving scenarios and problem-solving mechanics, with 4M+ downloads across iOS and Android.
- Kaiju Rush An arcade mobile game featuring kaiju (giant monster) characters in action gameplay, with 3.5M+ downloads across iOS and Android.
- Thunderdogs An action mobile game featuring dog characters in adventure or combat scenarios, with 2M+ downloads on iOS.
- Sky Chasers A platformer mobile game set in sky or aerial environments with exploration elements, with 1.5M+ downloads on iOS.
- Panzerdogs An action mobile game featuring tank-themed dog characters in combat scenarios, with 1.2M+ downloads across iOS and Android. Incorporates blockchain/token ecosystem mechanics for true in-game asset ownership.
- Ragdoll Hero A puzzle mobile game featuring ragdoll physics and hero characters in problem-solving scenarios, with 1.2M+ downloads on iOS.
- Combo Critters An RPG mobile game featuring creature collection, combat, and progression mechanics, with 1M+ downloads across iOS and Android.
- Go Slice A puzzle mobile game involving slicing mechanics to solve physics-based challenges, with 1M+ downloads on iOS.
- Trigger Heroes An action mobile game featuring shooting mechanics and hero characters in combat scenarios, with 1M+ downloads on iOS.
- Sword Flip Duel An action mobile game featuring sword combat and dueling mechanics, with 194K+ downloads on iOS.
- Super Bunny World A platformer mobile game featuring a bunny character in an adventure across multiple worlds, with 180K+ downloads on iOS.
Quantifiable outcome
- 250M+ cumulative downloads worldwide across all game titles
- +1 more outcomes
Companies that use Lucky Kat Studios
Customer profileSegments1 record
Ideal customer profiles1 record
Lucky Kat Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Lucky Kat Studios partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Lucky Kat Studios competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lucky Kat Studios social profiles
Digital presenceLucky Kat Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucky Kat Studios leadership team
Management profileNumber of profiles
Profiles10 records
Lucky Kat Studios funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucky Kat Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucky Kat Studios
What does Lucky Kat Studios do?
Lucky Kat Studios is a Dutch mobile game studio that develops and publishes free-to-play, ad-supported mobile games for iOS and Android. The studio focuses on bright, instantly-playable hyper-casual and arcade games with tight "one-more-go" gameplay loops, spanning racing, sports, puzzle, platformer, action, RPG, and brawler genres, with selected titles incorporating blockchain/token economics for true in-game asset ownership.
Is Lucky Kat Studios a public or private company?
Lucky Kat Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lucky Kat Studios founded?
Lucky Kat Studios was founded in 2015. It employs 11 to 50 people.
Where is Lucky Kat Studios based?
Lucky Kat Studios is headquartered in The Hague, Netherlands, in the Europe region.
How does Lucky Kat Studios make money?
One revenue line is on record: advertising.
Does Lucky Kat Studios have an API?
No public API is recorded for Lucky Kat Studios.
What industry is Lucky Kat Studios in?
Lucky Kat Studios's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 5132 and its SIC code is 7372.