Proquip NZ

What Proquip NZ does

Proquip NZ is a New Zealand-based distributor of commercial and industrial cleaning equipment, founded in 1984 and operating from branches in Auckland, Wellington, and Christchurch alongside a nationwide dealer network and an e-commerce channel. The company supplies hardware products including vacuum cleaners, scrubber-driers, polishers, and industrial cleaning machines, and holds authorised distribution rights for tier-one international brands such as Numatic, Pacvac, and Stolzenberg. In November 2023 the company extended its product surface beyond third-party distribution with the launch of NX1K Lithium battery technology, and it operates a demonstration facility plus training and support infrastructure to help customers evaluate equipment.

The customer base is spread across eleven verticals, notably healthcare, hospitality, education, aged care, retail, government, warehousing, and logistics, with named account reference to organisations such as Auckland Council, Kathmandu, Carterton District Council, and Mount Maunganui College. This breadth points to a deliberately diversified book rather than reliance on any single large contract. Revenue mechanics are multi-layered: outright equipment sales are complemented by leasing, rental, deferred payment, consumables, spare parts, accessories, and servicing contracts, providing a mix of transactional and annuity income. Customer acquisition and retention are supported by an in-house demo program, an e-commerce storefront, and a training platform delivered via the Nu-Assist mobile application.

Ownership transitioned in October 2024 when Proquip was acquired by majority shareholder Abco ANZ Group, and in February 2025 Arrow Hygiene joined the same platform, indicating a roll-up orientation aimed at consolidating New Zealand's hygiene and cleaning-equipment distribution sector. Despite this consolidation activity, the underlying business model remains distribution-led, with proprietary product extension (NX1K), mobile support tooling, and a multi-channel commercial engine as the principal value-creation levers.

Name

Proquip NZ

Legal name

Proquip Ltd.

Website

https://proquipnz.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Proquip NZ is a 40-year-old New Zealand distributor of commercial and industrial cleaning equipment, supplying vacuum cleaners, scrubbers, polishers, and consumables across eleven verticals through three branches, a nationwide dealer network, and an e-commerce channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Sales: One-time sales of commercial and industrial cleaning equipment including vacuums, floor scrubbers, carpet cleaners, steam cleaners, polishers, burnishers, and sweepers
2. Equipment Leasing: Operating lease and lease-to-own options for cleaning equipment with 36-month standard contracts and up to 5-year options available through third-party leasing provider
3. Proquip DelayPay: Deferred payment finance package with zero payment for 6 months before commencing payments, facilitated through Finance Now
4. Equipment Hire/Rental: Short-term rental of cleaning equipment from Auckland and Wellington branches with minimum 2-4 day hire periods
5. Consumables Sales: Sales of cleaning chemicals, paper products, janitorial equipment, and spare parts through Proquip Shop online store
6. Servicing and Repairs: Professional servicing, repairs, scheduled maintenance, and warranty claims for cleaning equipment in Auckland and Wellington branches

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Proquip NZ distributes and supplies commercial and industrial cleaning equipment as the official New Zealand distributor for international brands including Numatic, Pacvac, Santoemma, Stolzenberg, Pioneer Eclipse, and IVO. Its portfolio spans commercial and industrial vacuums, steam cleaners, floor polishers and burnishers, carpet extractors, floor scrubbers, sweepers, iVo power tools, and consumables, complemented by leasing (Proquip Lease), deferred payment finance (Proquip DelayPay), short-term equipment hire, and nationwide servicing and repairs from branches in Auckland, Wellington, and Christchurch.

Product overview

Proquip NZ is a commercial cleaning equipment supplier and distributor operating for over 40 years in New Zealand. The company offers a comprehensive portfolio of products and services structured as follows: (1) Core Equipment Categories: Commercial Vacuum Cleaners, Industrial Vacuum Cleaners, Steam Cleaners, Floor Polishers & Burnishers, Carpet Cleaners, Floor Scrubbers, iVo Power Tools, and Floor Sweepers. (2) Consumables: Cleaning chemicals, paper products, janitorial equipment, and hardware. (3) Technology: NX1K Lithium Phosphate battery technology with 4000 charge cycles and 8-year warranty. (4) Services: Proquip Lease (equipment financing), Proquip DelayPay (deferred payment), The Learning Centre (online training platform), Nu-Assist App (mobile product support), Proquip Service (maintenance and repairs), and Proquip Hire (equipment rental). The company serves as the official New Zealand distributor for international brands including Numatic International (UK), Pacvac (Australia), Santoemma (Italy), Stolzenberg (Germany), Pioneer Eclipse (USA), and IVO (UK).

Differentiator

Problem solved

Functional benefit

Brands

• ProquipPlus: Market-leading commitment providing extensive range, expert advice, product training, and ongoing support for commercial cleaning equipment customers
• Proquip Shop
• Enviroplus

Products and services

• Commercial Vacuum Cleaners Commercial grade vacuum cleaners including wet and dry vacuums, battery powered cordless vacuums, HEPA filter vacuum cleaners, and commercial backpack vacuum cleaners for professional cleaning operations across commercial facilities.
• Industrial Vacuum Cleaners Industrial vacuum cleaners including wet and dry vacuum cleaners, fine dust collection vacuum cleaners, hazardous substance vacuum cleaners for asbestos, lead and silica dusts, and concrete slurry/dust collection machines for industrial and manufacturing settings.
• Steam Cleaners Steam cleaners that operate using water only, eliminating harsh chemicals while tackling tough dirt, using significantly less water than traditional cleaning methods. Suitable for hygiene-critical environments such as food processing and healthcare.
• Floor Polishers and Burnishers Rotary floorcare machines including slow speed floor polishers, standard floor polishers for high shines, and propane powered burnishing machines for vinyl and concrete floors in retail, supermarket, and commercial facilities.
• Carpet Cleaners Commercial carpet cleaning machines including carpet spotting machines, walk-behind carpet extractors, high pressure carpet machines for deep cleaning, and self-contained machines with carpet agitation brushes for accommodation and commercial cleaning operators.
• Floor Scrubbers Commercial and industrial floor scrubbing machines ranging from small walk-behind electric scrubbers to large ride-on battery powered industrial floor scrubbers for warehouses, supermarkets, manufacturing plants, and sports venues.
• iVo Power Tools Battery powered cordless cleaning tools developed in the UK, including cordless power brush, waterproof long-reach and orbital cleaning tools for detail cleaning tasks.
• Floor Sweepers Floor sweeping machines from small mechanical sweepers to large industrial ride-on sweepers powered by batteries or diesel, with dust control systems for distribution centres, manufacturing plants, and outdoor facilities.
• Consumables Cleaning chemicals, paper products, janitorial equipment, hand and body care products, and hardware products sourced from leading brands, sold via Proquip Shop online store and branch channels.
• Blue Evolution Steam Machine Steam cleaner and sanitisation machine with UltraViolet technology for sanitising touchpoints and killing collected bacteria, featuring 10 bar steam pressure for hygiene-critical applications.
• Numatic Henry Vacuum Iconic commercial vacuum cleaner with over 15 million units made, known for quality, reliability, and professional cleaning performance, distributed in New Zealand by Proquip.
• Proquip Lease Equipment leasing arrangement with standard 36-month contracts and up to 5-year terms, including Operating Lease and Lease-to-Own options that enable businesses to access professional cleaning equipment without upfront capital investment.
• Proquip DelayPay Deferred payment finance package allowing approved customers to receive equipment now and start paying in 6 months, facilitated through credit partner Finance Now with easy regular payments thereafter.
• Proquip Service Professional servicing, repairs, scheduled maintenance, and warranty claims for cleaning equipment provided from Auckland and Wellington branches, with a nationwide network of trusted service providers.
• Proquip Hire Short-term cleaning equipment rental with flexible and affordable hire agreements for carpet cleaners, floor scrubbers, and sweepers in Auckland and Wellington, with a Try Before You Buy option that credits rental expenditure toward purchase.

Quantifiable outcome

• NX1K batteries rated for 4000 charge cycles with 8 Year Warranty
• +1 more outcomes

Named customers13 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Arrow HygienecoreStrategic or Co-development Partner · 28 February 2025Leading supplier of cleaning and hygiene products in New Zealand that officially joined the Proquip/Abco ANZ Group on February 28, 2025, expanding the group's product and service offerings.
• Numatic InternationalcoreTechnology or IntegrationUK-based manufacturer of vacuum cleaners and floor care equipment. Proquip is the official New Zealand distributor for Numatic products including the famous Henry vacuum and comprehensive floor scrubber range.
• PacvaccoreTechnology or IntegrationAustralian manufacturer of backpack vacuum cleaners. Proquip is the official New Zealand distributor for Pacvac products including Superpro, Velo, and Thrift ranges.
• SantoemmacoreTechnology or IntegrationItalian manufacturer of carpet cleaning machines. Proquip is the official New Zealand distributor for Santoemma products including Sabrina, Serena, Grace, and Charis carpet extractors.
• StolzenbergcoreTechnology or IntegrationGerman manufacturer of industrial floor sweepers. Proquip is the official New Zealand distributor for Stolzenberg products including TwinSweep and TwinTop ride-on sweepers.
• Pioneer EclipsemajorTechnology or IntegrationUS-based manufacturer of floor care equipment including burnishers and polishers. Proquip distributes Pioneer Eclipse products including propane burnishers in New Zealand.
• IVOmajorTechnology or IntegrationUK-based developer of battery powered cordless cleaning tools including power brushes. Proquip is the official New Zealand distributor for IVO products.
• Agar Cleaning SystemsmajorChannel Partner/ Reseller/ DistributorAustralian manufacturer of cleaning chemicals. Proquip distributes Agar products including the Green Range certified by Good Environmental Choice Australia (GECA).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Abco: Australian cleaning products and services supplier that acquired majority control of Proquip NZ in October 2024. Operates an overlapping product portfolio (cleaning equipment, chemicals, consumables) across Australia, making it the most directly comparable peer and now a corporate parent/sibling.
• Arrow Hygiene: New Zealand-based cleaning and hygiene products supplier that joined the Proquip/Abco ANZ Group in February 2025. Directly comparable in product mix (chemicals, paper, janitorial supplies) and customer base within NZ.

Others

• Pacvac: Australian manufacturer of backpack vacuum cleaners whose Superpro, Velo, and Thrift ranges Proquip distributes in NZ. Comparable as a key supplier partner whose product line is integral to Proquip's commercial vacuum category.

Broad incumbents

• Nilfisk: Global Danish manufacturer of commercial and industrial cleaning equipment (vacuums, floor scrubbers, sweepers). Comparable as a supplier of competing equipment brands that Proquip could alternatively distribute or that compete against Proquip's existing lines.
• Diversey: Global hygiene and cleaning solutions provider (chemicals, equipment, services) for institutional and industrial customers. Comparable as a broad incumbent whose hygiene-plus-equipment approach mirrors ProquipPlus.
• Tennant Company: US-listed designer and manufacturer of commercial floor cleaning equipment (scrubbers, sweepers, coatings). Comparable as a global incumbent whose products compete with Proquip's Numatic, Stolzenberg, and Pioneer Eclipse ranges.
• Comac: Italian manufacturer of professional scrubbers, sweepers, and vacuums. Comparable as a broad incumbent in the same commercial floor-care category that Proquip addresses, often sold through regional distributors like Proquip.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving hospitality, healthcare, food processing. Comparable as a broad incumbent whose chemicals, dispensers, and service model overlap with Proquip's consumables and Proquip Shop offering.
• Kärcher: German global leader in cleaning technology across consumer, professional, and industrial segments. Comparable as a broad incumbent whose commercial floor care range competes with Numatic/Stolzenberg equipment Proquip distributes.
• Bunzl: UK-listed international distribution and outsourcing group supplying cleaning, hygiene, and related consumables to businesses worldwide. Comparable as a multi-brand cleaning supplies distributor and consolidator, similar in business model to Proquip/Abco.

Market position

Strengths5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/ProquipNZ
• Facebookfacebook.com/proquipnz
• LinkedInlinkedin.com/company/proquip-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proquip NZ