Hulshof Mobility Service

What Hulshof Mobility Service does

Hulshof Mobility Service (legal entity: Oliehandel Hulshof B.V.) is a Dutch family-owned fuel, lubricant, and mobility services business headquartered at Textielstraat 1, 7483 PC Haaksbergen, Netherlands. Founded in 1957 and led since 2008 by third-generation owners Rutger and Vincent Hulshof, the company historically operated as an independent regional supplier to East Netherlands across fuels (standard diesel, Neox biological-additive diesel, HVO25 and HVO100 renewable biofuels, CO2-offset diesel, Euro 95, Super 98, LPG, petroleum, GTL), AdBlue emissions solutions including OptiSpray variants, and lubricants distributed through official partnerships with Wolf Oil (since January 1, 2014), Matrix Specialty Lubricants, and Anderol. The portfolio also included Kiwa-certified Kingspan fuel storage tanks (250L to 2500L, mobile and stationary) with installation service, H-Clean cleaning products, and Kajo grease lubrication systems.

Name

Hulshof Mobility Service

Legal name

Oliehandel Hulshof B.V.

Website

https://www.hulshofolie.nl

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Hulshof Mobility Service is a Dutch family-owned firm based in Haaksbergen that, following its January 2022 divestiture of fuel trading and tank stations to Varo Energy and Fieten Olie, now focuses on car wash activities. Founded in 1957, the company is currently led by third-generation owners Rutger and Vincent Hulshof.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Fuel distribution services
• Lubricant supply
• AdBlue solutions
• Fuel storage tanks
• Car wash services

Headquarters

HQ city

Haaksbergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sales of diesel (standard, Neox, HVO variants), gasoline, petroleum, AdBlue, and LPG to B2B customers including tank stations, agricultural businesses, transport companies, and construction firms.
2. Lubricant Distribution: Distribution of Wolf Oil lubricants and specialty lubricants (Matrix, Anderol) for automotive, agricultural, and industrial applications. Products available from 1 liter packaging to bulk delivery.
3. Fuel Tank Sales and Rental: Sale and rental of Kiwa-certified diesel tanks (Kingspan/Kingpan brand) in various sizes (250L to 2500L), including installation services and pump units.
4. AdBlue Service: AdBlue delivery service with own trailers for bulk delivery from 500 liters, automatic supply and inventory management systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hulshof Mobility Service is an independent B2B fuel and lubricant distributor in East Netherlands supplying diesel (standard, Neox, HVO100/HVO25, CO2-neutral), Euro 95, Super 98, LPG, petroleum, GTL, and AdBlue to transport, agricultural, and construction customers. The company also distributes Wolf Oil, Matrix, and Anderol specialty lubricants, sells and rents Kiwa-certified Kingspan fuel storage tanks, and operates Netto Tank stations and Perfect Carwash facilities.

Product overview

Hulshof Mobiliteit Service is an independent fuel and lubricant supplier operating in East Netherlands. The company offers a diversified portfolio of products including: (1) Fuels - standard diesel, HVO100/HVO25 biofuels, Neox diesel variants, gasoline (Euro 95, Super 98), LPG, petroleum, and GTL; (2) AdBlue and OptiSpray AdBlue for SCR emissions reduction; (3) Lubricants from Wolf Oil (automotive/agricultural/industrial), Matrix foodgrade lubricants, and Anderol specialty lubricants; (4) Kiwa-certified fuel storage tanks including Kingspan branded products (mobile and stationary) ranging from 250 to 2500 liters; (5) H-Clean cleaning products and Kajo grease lubrication systems. The company operates tank stations and car wash facilities, serving sectors including transport, agriculture, construction, and events.

Differentiator

Problem solved

Functional benefit

Brands

• AdBlue Service: Specialized AdBlue delivery service covering all applications
• Netto Tank
• Perfect Carwash

Products and services

• Diesel Fuels (Standard, Neox, HVO100, HVO25, CO2-Neutral) Range of diesel fuels (EN590 standard, Neox biological additive, HVO100 fossil-free renewable diesel, HVO25 blend, and CO2-neutral diesel) supplied to B2B transport, agricultural, and construction customers in East Netherlands, with bulk delivery and packaging options.
• Gasoline and Specialty Fuels (Euro 95, Super 98, LPG, Petroleum, GTL) Gasoline (Euro 95, Super 98) and specialty fuels (LPG, petroleum, GTL) supplied to B2B customers and via Netto Tank stations in East Netherlands.
• AdBlue and OptiSpray AdBlue Service AdBlue (32.5% urea solution) and OptiSpray AdBlue supplied in 5L to 1000L packaging or bulk (from 500L) via own trailers with optional automated replenishment, targeted at Euro 6 commercial vehicle operators and tank stations.
• Wolf Oil Lubricants Distribution Official distribution of Wolf Oil automotive, agricultural, and industrial lubricants in East Netherlands, available from 325ml packaging to bulk, supplied to garages, automotive shops, and end customers.
• Matrix Foodgrade and Anderol Specialty Lubricants Distribution of Matrix Foodgrade lubricants for food industry, metalworking and anti-corrosion use, and Anderol specialty lubricants for extreme temperature, vacuum, compressor, gearbox, chain, and hydraulic applications.
• H-Clean Cleaning Products and Kajo Grease Lubrication Systems Cleaning product range (foam cleaners, solvent and water-based degreasers, hand cleaners, dispensers, absorption granules) and Kajo grease lubrication systems for the automotive and industrial sectors.
• Kiwa-Certified Fuel Storage Tanks (Kingspan FM2500, BT2500, 1300L, 250L) Sale and rental of Kiwa-certified Kingspan fuel storage tanks (250L to 2500L) for stationary and mobile use, with complete installation service by Kiwa-certified technicians including pump unit, filter, hose, fill gun, and overfill protection.
• Mobile IBC Tanks and Fuel Pump Units Mobile IBC diesel and AdBlue tanks, combined diesel-AdBlue mobile installations, and pump units (hand, 12V, 24V, 220V) with modern registration systems, available for sale and rental.
• Perfect Carwash Services Car wash service operated by Hulshof under the Perfect Carwash brand, which became the company's primary business focus following the January 2022 divestiture of the oil trading and tank station operations to Varo Energy and Fieten Olie.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• Varo EnergymajorStrategic or Co-development Partner · 1 January 2022Varo Energy acquired Hulshof's oil trading and tank station business (January 1, 2022). Tank stations continue under Argos brand (part of Varo Energy). Oil trading business spun off to Fieten Olie. Hulshof now focuses on car wash activities.
• Fieten OlieminorChannel Partner/ Reseller/ Distributor · 1 January 2022Acquired Hulshof's oil trading business as part of the January 1, 2022 deal. Hulshof website now shows copyright by Fieten Olie.
• Wolf OilcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Hulshof Mobility Service is an official distributor of Wolf Oil lubricants since January 1, 2014. Wolf Oil has existed since 1955 and has decades of expertise with relationships with leading OEM manufacturers. Wolf Oil consists of approximately 160 specialists with their own laboratory and is fully ISO certified.
• Matrix Specialty LubricantsminorChannel Partner/ Reseller/ DistributorHulshof distributes Food Grade lubricants from Matrix Specialty Lubricants, a Dutch company specializing in industrial lubricants and greases for food industry, metalworking, and anti-corrosion applications.
• Anderol Specialty LubricantsminorChannel Partner/ Reseller/ DistributorHulshof distributes Anderol specialty lubricants for industrial applications including vacuum, compressors, chains, and hydraulic applications. Anderol specializes in high-performance lubricants for extreme temperatures and conditions.
• AdBlue producer partnershipcoreChannel Partner/ Reseller/ DistributorHulshof partners with a large AdBlue producer to offer AdBlue at the most competitive conditions while maintaining high quality and service standards.
• KingspancoreChannel Partner/ Reseller/ DistributorHulshof supplies Kingspan (Titan) storage tanks, including FM2500 and BT2500 plastic tanks for mobile and stationary fuel storage, all Kiwa certified.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fieten Olie: Dutch regional fuel and lubricant distributor that acquired Hulshof's oil-trading business in January 2022. Operates the same product categories (fuels, AdBlue, lubricants) to overlapping B2B segments in the Netherlands.
• TinQ: Independent Dutch fuel station network competing in the same regional retail fuel market as Hulshof's former Netto Tank sites, with overlapping B2B and retail customer bases across the Netherlands.
• OK Tankstations: Independent Dutch fuel station chain with comparable regional station economics, B2B card programs, and AdBlue availability — directly comparable to Hulshof's former station network in scale and customer type.
• Brand Oil (Brandolie): Dutch independent lubricant and fuel distributor serving B2B automotive and industrial customers with a comparable regional distribution model and Wolf Oil-adjacent product mix.
• Eurol: Dutch specialty lubricant manufacturer and distributor with overlapping automotive, agricultural, and industrial lubricant lines — a comparable product/market peer for Hulshof's lubricant distribution business.
• Tamoil Nederland: Independent fuel retailer operating across the Netherlands with retail and B2B fuel offerings, comparable to Hulshof's Netto Tank station footprint and customer segments.
• Gulf Oil Nederland: Independent branded fuel and lubricant distributor in the Netherlands with parallel B2B/retail channels and similar lubricant portfolio overlap.

Broad incumbents

• Varo Energy: Larger Dutch/European fuel marketing and refining company that acquired Hulshof's Netto Tank stations (now operating them under the Argos brand). Overlaps directly in B2B fuel distribution and AdBlue supply but at substantially greater scale.
• Shell Nederland: Major integrated oil company with a Dutch retail station network, B2B fuel cards, and lubricant lines — a broad incumbent that competes with Hulshof across fuels, AdBlue, and lubricants at national scale.
• TotalEnergies Marketing Nederland: Major oil company's Dutch marketing arm operating retail stations, B2B fuel supply, and AdBlue distribution — a broad incumbent competitor across Hulshof's full product range at substantially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hulshofolie
• LinkedInlinkedin.com/company/hulshofolie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hulshof Mobility Service