MADO
MADO is a 60-year-old Turkish food processing and franchise retail company producing traditional dondurma, desserts, salep, and goat milk products, distributed through franchised and corporate branches domestically and internationally, and serving individual consumers and institutional buyers.
- Company typePrivate
- Founded1965
- HeadquartersKahramanmaras
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What MADO does
MADO is a Turkish food processing and specialty retail company that produces and distributes traditional dondurma (Turkish ice cream), desserts, salep, and goat milk products. Operating under the legal entity Yaşar Dondurma ve Gıda Maddeleri A.Ş since 1965, the company is headquartered in Kahramanmaraş and employs more than 10,000 people. Its core product is dondurma, offered in dozens of varieties including sugar-free options, alongside Turkish sweets, salep beverage, and goat milk products sourced from its proprietary MADO Beyazı goat farm.
A key technical and operational component is vertical dairy integration: the company owns and operates the MADO Beyazı goat farm, which supplies goat milk promoted as being nutritionally close to breast milk in vitamin and mineral content. This vertical integration supports a premium positioning for its ice cream and dairy product lines and provides a degree of input supply control that is uncommon for specialty dessert brands.
MADO operates a hybrid business model combining franchised retail, corporate retail, and wholesale channels. Revenue is generated through franchise fees and royalties from domestic and overseas branches, direct sales at corporate stores, corporate/wholesale sales for bulk and institutional customers, and online sales through mado.com.tr and a mobile application. The company is privately held with no disclosed external investment, and operates regional offices in Istanbul, Ankara, and Izmir alongside its Kahramanmaraş headquarters to coordinate its nationwide and international franchise network.
MADO firmographics
Firmographics- Name
- MADO
- Legal name
- Yaşar Dondurma ve Gıda Maddeleri A.Ş
- Website
- https://mado.com.tr
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- MADO is a 60-year-old Turkish food processing and franchise retail company producing traditional dondurma, desserts, salep, and goat milk products, distributed through franchised and corporate branches domestically and internationally, and serving individual consumers and institutional buyers.
- Ownership category
- akta.pro rank
MADO industry classification
Industry- Product category
- Ice Cream and Confectionery Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industry
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where MADO is headquartered
LocationHeadquarters
- HQ city
- Kahramanmaras
Offices4 records
Markets served
MADO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels3 records
MADO product offering
Product offeringCore offering
MADO produces traditional Turkish ice cream (dondurma) in dozens of varieties, traditional Turkish sweets and desserts, salep beverages, and goat milk products sourced from its proprietary MADO Beyazı Goat Farm. Products are sold to consumers through a network of franchised retail branches in Turkey and overseas, supplemented by corporate/wholesale sales for institutional and bulk buyers.
Product overview
MADO operates as an ice cream and food company offering traditional Turkish dondurma (ice cream) in dozens of varieties, traditional sweets/desserts, salep beverages, and goat milk products sourced from their own goat farm. The company runs both a franchise model and corporate stores across Turkey and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- MADO BEYAZI: Goat farm brand producing goat milk products
Products and services
- Dondurma (Turkish Ice Cream)
Companies that use MADO
Customer profileSegments1 record
Ideal customer profiles3 records
MADO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MADO partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
MADO competitors and assessment
Company assessmentDirect peers
- Polat Dondurma: Turkish ice cream manufacturer producing traditional and industrial-style frozen desserts for the domestic market. Comparable as a Turkish-focused ice cream maker competing in overlapping product categories, though with less brand premiumization and international franchising than MADO.
- Bay Dondurma: Turkish industrial ice cream manufacturer supplying retail and foodservice channels with branded and private-label products. Comparable as a domestic Turkish ice cream producer operating at scale, though more focused on mass-market frozen desserts versus MADO's traditional/premium dondurma niche.
- Hacı Bekir: Istanbul-based heritage Turkish confectionery brand dating back to 1777, selling traditional sweets, Turkish delight, and lokum. Highly comparable to MADO as a long-established Turkish dessert specialist with a national retail footprint, premium positioning, and cultural heritage brand equity.
Broad incumbents
- Algida (Unilever): Unilever's flagship ice cream brand in Turkey (also known as Wall's internationally), offering mass-market and premium ice cream products. Directly competes with MADO in the Turkish ice cream category but as part of a multinational portfolio with far larger distribution and marketing scale.
- Ülker: Largest Turkish confectionery and packaged food company (Pladis/Yıldız Holding affiliated), producing biscuits, chocolate, and cake products. Comparable as a major Turkish branded food manufacturer with national retail distribution, although Ülker's portfolio is far broader and includes non-frozen categories.
- Häagen-Dazs: Global premium ice cream brand owned by Nestlé, distributed in upscale retail and hospitality channels in Turkey. Comparable as a premium-positioned ice cream rival targeting similar high-margin, quality-conscious consumer occasions as MADO's goat-milk dondurma.
- Nestlé Türkiye: Multinational food giant operating in Turkey with ice cream (excluding the Froneri joint venture) and confectionery lines. Comparable as a global incumbent with deep Turkish retail penetration competing for the same ice cream and dessert occasions as MADO.
Regional players
- Köfteci Yusuf: Large Turkish chain restaurant specializing in meatballs with a national franchise footprint. Comparable as a scaled, Turkish heritage food brand operating through a franchise-led domestic retail model with similar target consumers and real-estate footprint, though in a different cuisine category.
Emerging players
- Baskin-Robbins: International ice cream and specialty dessert franchise chain. Comparable through its franchise-led retail model and broad flavor portfolio, though positioned as a mass-market novelty offering rather than the heritage/premium positioning MADO occupies.
- Cold Stone Creamery: US-based premium ice cream franchise concept operating internationally, including in Turkey. Comparable as a franchise-driven specialty ice cream retail concept competing for similar mall and high-foot-traffic locations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MADO social profiles
Digital presenceMADO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADO leadership team
Management profileNumber of profiles
MADO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADO
What does MADO do?
MADO produces traditional Turkish ice cream (dondurma) in dozens of varieties, traditional Turkish sweets and desserts, salep beverages, and goat milk products sourced from its proprietary MADO Beyazı Goat Farm. Products are sold to consumers through a network of franchised retail branches in Turkey and overseas, supplemented by corporate/wholesale sales for institutional and bulk buyers.
Is MADO a public or private company?
MADO is a private company. It is classified as family owned and is currently operating.
When was MADO founded?
MADO was founded in 1965. It employs 5,001 to 10,000 people.
Where is MADO based?
MADO is headquartered in Kahramanmaras.
Who are MADO's main competitors?
Direct peers on record are Polat Dondurma, Bay Dondurma and Hacı Bekir. Broad incumbents are Algida (Unilever), Ülker, Häagen-Dazs and Nestlé Türkiye. Köfteci Yusuf is listed as a regional player. Emerging players are Baskin-Robbins and Cold Stone Creamery.
Does MADO have an API?
No public API is recorded for MADO.
What industry is MADO in?
MADO's product category is Ice Cream and Confectionery Manufacturing. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAIAHAC, Ice Cream & Frozen Desserts Wholesale. Its NAICS code is 311520 and its SIC code is 2024.