Replay Sports Cards

What Replay Sports Cards does

Replay Sports Cards is a privately held retail franchise specializing in sports trading cards. Founded in 2021 as One Stop Sports in Charlotte, NC by co-founders Brent Schepel and Mike Martin, the company rebranded to Replay Sports Cards in April 2024 and added Mike Weinberger as Co-Founder and President of Franchising. The company operates physical retail shops offering buying, selling, trading, and grading of sports cards, with four operational locations as of Q1 2026 (Charlotte NC, Boca Raton FL, Aurora/Denver CO, and the first franchisee-owned store in Seymour IN), plus three additional franchise locations in development in Salina KS, Nashville TN, and Tampa FL.

The core product offering is a full-service card shop experience spanning sealed boxes, graded slabs (cards encapsulated in protective holders with authentication grades), individual cards across a $1-to-$20,000-plus price range, and PSA (Professional Sports Authenticator) card grading submission services with three turnaround tiers. The company layers a digital distribution and content engine on top of physical retail, operating daily livestream "box breaks" (events where participants watch sealed boxes be opened live to claim the cards inside) on TikTok (16 hours/day, 7 days/week), YouTube, Twitch, eBay Live, and Whatnot, plus a Squarespace-hosted e-commerce store. No proprietary technology platform is described; Replay operates as a physical retailer augmented by mainstream livestream, e-commerce, and PSA third-party grading infrastructure. The Replay Gives Back charitable initiative has donated over 2 million sports cards to children nationwide.

The business model is a hybrid of retail and franchise. Direct retail generates revenue from card sales (average in-store transaction approximately $180) and PSA grading fees. The franchise layer generates $50,000 franchise fees plus ongoing royalties from operators who invest $300,000–$600,000 per location (covering the fee, real estate for 1,000–2,000 sq ft retail space, and roughly $100,000 in card inventory). Live-stream revenue flows through product sales on third-party platforms. The company serves individual sports card collectors (ranging from casual hobbyists and children to serious investors) as the primary segment, with franchisee/entrepreneur operators as a secondary segment. Customer concentration is low, anchored in long-tail consumer hobbyist spending.

Name

Replay Sports Cards

Legal name

Replay Sports Card Inc.

Website

https://replaysportscards.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Replay Sports Cards is a privately held retail franchise (founded 2021, Charlotte NC) that buys, sells, trades, and grades sports trading cards across four physical shops and multiple livestream platforms, serving individual collectors and franchisee operators as America's first national sports card shop franchise.

Ownership category

akta.pro rank

Product category

Sports Trading Cards Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports Trading Cards Retail (CRALAGAA)

akta.pro secondary industries

Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI), Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)

Keywords

• Sports trading cards
• Card grading services
• Sports collectibles retail
• Trading card franchise
• Live card breaks

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Card Sales: Replay sells sealed sports card boxes, slabs, single cards, and $1/$5 bins at its physical shop locations and via its online store. Products span entry-level to high-end single cards priced from $1 to $20,000+. Average in-store transaction value is approximately $180.
2. Card Grading Services: Replay accepts card grading submissions on behalf of PSA (Professional Sports Authenticator), offering three service tiers based on declared card value and turnaround time. Grading fees are charged per card submission, with PSA's service tiers determining price points.
3. Live Break Streams: Replay generates revenue through live box break streams on Whatnot, TikTok, and YouTube, where customers purchase spots in breaks or buy singles streamed live. The streams feature $1 start singles, team breaks, and giveaways, creating a dual revenue stream from product sales and digital viewership.
4. Franchise Fees and Royalties: Replay sells franchises to individual operators who open Replay Sports Cards locations. Franchise investment ranges from $300,000–$600,000 total, including a $50,000 franchise fee. Franchisees pay ongoing royalties, with Replay providing training, marketing, operations support, and vendor relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Replay Sports Cards operates a network of physical retail shops and digital livestream channels that buy, sell, trade, and grade sports trading cards. The company offers sealed boxes, graded slabs, and single cards (priced from $1 to over $20,000), provides PSA grading submission services at all shop locations, runs daily live box break streams on TikTok, YouTube, Twitch, Whatnot, and eBay Live, and licenses its brand and operating playbook through a national franchise program.

Product overview

Replay Sports Cards is a retail franchise offering a unified suite of products and services centered on sports card collecting. The core offering consists of physical retail stores (Charlotte NC, Boca Raton FL, Denver CO, Seymour IN) that provide buying, selling, trading, and grading services. The product portfolio includes online sealed boxes and slabs (shop-boxes, shop-slabs), a weekly Whatnot livestream channel, daily live breaks streamed on TikTok/YouTube/Twitch/eBay Live, PSA grading submission services, Gobsmacked Rewards loyalty program, and the Replay Gives Back charitable initiative. The company operates primarily as a brick-and-mortar retailer enhanced by digital channels, with a franchise program enabling national expansion. Accepts donations from brands including Topps, Upper Deck, Leaf, Panini, and Pokemon.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Retail Card Shops Physical retail locations (Charlotte NC, Boca Raton FL, Denver CO, Seymour IN) where collectors can buy, sell, trade, and grade sports cards. Shops offer sealed boxes, slabs, high-end single cards, $1 and $5 bins, monthly trade nights, and PSA grading submission services, serving as community hubs for collectors of all ages.
• Shop Sealed Boxes Curated online selection of sealed sports card boxes and packs aggregated from across Replay locations, shipped anywhere across North America through the company website.
• Shop Slabs Online marketplace for purchasing graded and slabbed sports cards (cards encapsulated in authenticated protective holders) shipped across North America.
• Whatnot Livestream Shop Weekly livestream sales on Whatnot featuring $1 start singles, live team breaks (live events where sealed boxes are opened in real time and spots are sold to viewers), and giveaways. The channel has grown to over 23,000 followers and 2,300+ positive reviews and streams autos (autograph cards), RPAs (rookie patch autograph cards), slabs, and numbered cards.
• Gift Cards Gift cards available for purchase that allow recipients to select their own cards and products from Replay Sports Cards locations.
• PSA Grading Submission Services Authorized PSA (Professional Sports Authenticator) grading submission services available at all Replay shop locations (Boca Raton FL, Charlotte NC, Denver CO, Seymour IN). Three service tiers: Standard (cards declared up to $1,499, 40-50 business day turnaround), Express (up to $2,499, 20-30 business days), and Super Express (up to $4,999, 7-10 business days). PSA has paused Value, Value Bulk, and Value Plus service levels as of May 2026. Order tracking is available per location.
• Daily Live Box Breaks Live box break events streamed 7 days per week, 16 hours per day on TikTok (and simulcast on YouTube and Twitch, plus Whatnot and eBay Live) where participants purchase spots to watch cards be opened live.
• Replay Sports Cards Franchise Program America's first and only national sports card shop franchise opportunity. Entrepreneurs license the Replay brand and operating playbook, including shop design, training, marketing support, operations guidance, and vendor relationships. Total investment ranges $300,000 to $600,000, which includes a $50,000 franchise fee, real estate/lease costs for 1,000-2,000 sq ft retail space, and approximately $100,000 in card inventory.

Quantifiable outcome

• Over $2 million in cumulative 12-month sales across three shops, with average transaction value of ~$180
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kroenke Sports & EntertainmentcoreGTM or Marketing Partner · 21 April 2026Replay partnered with Kroenke Sports & Entertainment to expand community engagement and brand presence in the Denver market through stadium activations at Colorado Avalanche (NHL) and Denver Nuggets (NBA) games. This partnership supports Replay's physical presence in the Denver market where the company opened its Colorado shop in December 2025.
• Davidson Wildcats BaseballminorGTM or Marketing Partner · 11 February 2026Replay announced a partnership with the Davidson Wildcats baseball team to distribute trading card packs to fans at select games in 2026, starting March 7 at Atrium Health Ballpark in Kannapolis, NC. The initiative aims to enhance the game-day experience, engage youth, and promote the hobby of card collecting.
• Gold Crown FoundationminorOthers · 17 September 2025Replay partners with the Gold Crown Foundation in Denver to distribute donated sports cards to local youth through community programs, supporting Replay's Replay Gives Back initiative in the Denver market.
• Colorado UpliftminorOthers · 17 September 2025Replay partners with Colorado Uplift, a youth development organization, to return donated sports cards to children in the Denver community through the Replay Gives Back program.
• Boys & Girls Club of ChicagominorOthers · 26 November 2024Replay partnered with the Boys & Girls Club of Chicago as a recipient organization for its Replay Gives Back card donation initiative. At the National Sports Collectors Convention, Replay distributed donated cards to youth organizations including the Boys & Girls Club of Chicago and Noah's Arc Foundation.
• Noah's Arc FoundationminorOthers · 26 November 2024Replay partnered with Noah's Arc Foundation as a recipient for Replay Gives Back card donations, distributing packs of sports and Pokemon cards to children through the organization's youth programs.
• Ronald McDonald HouseminorOthers · 26 November 2024Replay partners with the Ronald McDonald House as a distribution partner for Replay Gives Back card donations, bringing the joy of card collecting to children in healthcare settings.
• Community Franchise GroupcoreStrategic or Co-development Partner · 30 April 2024Replay partnered with Community Franchise Group, a Denver-based franchise development firm led by Mike Weinberger, to develop and launch the Replay Sports Cards franchise program. Community Franchise Group has an ownership stake in Replay and provides hands-on support for brand growth, franchise sales, and operational scaling.
• PSA (Professional Sports Authenticator)coreTechnology or IntegrationReplay is an authorized PSA grading submission center, accepting card grading submissions at all shop locations (Boca Raton FL, Charlotte NC, Denver CO, Seymour IN) and submitting them to PSA on behalf of customers. Replay offers three PSA service tiers with different turnaround times and declared value limits. PSA paused Value, Value Bulk, and Value Plus service levels as of May 2026.

Scale indicators7 records

Recent moves8 records

Broad incumbents

• eBay: eBay is the dominant general marketplace for secondary-market sports card sales and powers eBay Live, one of Replay's livestream channels — competing with Replay at the platform/marketplace level rather than as a dedicated card retailer.
• Heritage Auctions: Heritage Auctions is a major full-service auction house with a dedicated sports card and memorabilia category — competing with Replay at the high-end of the slab/singles market as a broad incumbent rather than a hobby-specialist.
• Fanatics Collect: Fanatics Collect is the sports collectibles marketplace vertical of Fanatics (which also owns Topps), offering a broad portfolio of cards, memorabilia, and graded inventory — overlapping with Replay's slab and sealed-box retail offering as a much larger incumbent.

Direct peers

• CardVault: CardVault operates a multi-location chain of physical sports trading card retail stores with buying, selling, and trading services — directly comparable to Replay's brick-and-mortar shop model and average transaction profile.
• Blowout Cards: Blowout Cards is a long-standing online sports and TCG card retailer carrying sealed boxes, singles, and breaks — directly comparable to Replay's e-commerce shop and break-stream offerings.
• Steel City Collectibles: Steel City Collectibles operates physical sports card retail locations combined with online sales and livestream breaks — a comparable multi-channel card shop model to Replay.
• PWCC Marketplace: PWCC operates one of the largest online sports card trading marketplaces with auction and fixed-price listings — a direct competitor to Replay's online shop and Whatnot/eBay Live break channels.
• Goldin Auctions: Goldin is a leading sports card and memorabilia auction house operating a high-end marketplace for graded and rare cards — directly comparable to Replay's slab and high-end singles sales, especially the team-break and auction-style digital channels.
• Dave & Adam's Card World: Dave & Adam's is one of the largest multi-channel sports card and collectibles retailers in the U.S., operating both a large retail showroom and extensive online storefront — competing directly with Replay across sealed boxes, singles, and slabs.
• Sportscard Trader: Sportscard Trader operates an online trading and marketplace platform for sports cards with active community features — comparable to Replay's online shop and trade-night community engagement.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/onestopsports
• Instagraminstagram.com/replaysalina
• TikToktiktok.com/@replaysportscards
• Xx.com/Replay_Cards
• Facebookfacebook.com/ReplaySportsCards
• LinkedInlinkedin.com/company/replay-sports-cards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Replay Sports Cards