viàATV

What viàATV does

Antilles Télévision, operating under the brand viàATV / "ATV+", is a privately-held regional television broadcaster headquartered in Fort-de-France, Martinique. The company produces and distributes local audiovisual content targeting Martinique residents and the wider Antilles-Guyane region, spanning daily news bulletins (JT de 19h, JT de la semaine, JT du Web), political debate programs (7 à Nous, Politiquement Incorrecte, Face à Face), documentary-magazine content (Angle de Vue, Rézonans Kréyol, Les Docs d'ATV), locally-produced original series (An Tjè Péyi A, Choupy & Romeo, Les Djen Djen), lifestyle programming (La Martinique dans l'assiette, Miss Martinique), and live event coverage. The offering is delivered both through traditional television broadcast and via a proprietary on-demand streaming platform at atvplus.fr, which structures the catalog into Information, Politics-Debates, Documentary-Magazine, and Entertainment verticals.

The underlying technology is a standard video streaming platform supporting live direct broadcast and a categorized on-demand archive. Proprietary features noted include live streaming, a structured VOD library, and program-based scheduling across editorial verticals. The platform does not expose APIs, SDKs, or integrations, and operates as a direct-to-consumer service without a mobile application in app stores.

The business model is entirely advertising-supported through an in-house advertising sales operation ("Régie Publicitaire"). The service is free-to-air for viewers with no subscription, pay-per-view, or premium tier disclosed. Customer segmentation is vertical (Martinique general population) with use cases spanning local news, political coverage, cultural programming, sports, entertainment, and documentary viewing in both French and Martinique Creole. No enterprise customers, B2B contracts, or advertiser logos are disclosed in the available data.

Name

viàATV

Legal name

Antilles Télévision

Website

https://viaatv.tv

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

viàATV (Antilles Télévision) is a privately-held regional television broadcaster headquartered in Martinique, producing local French and Creole-language news, political, documentary, and entertainment content for Caribbean audiences via broadcast and the atvplus.fr streaming platform, monetized through advertising.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

General Entertainment AVOD Platforms (MPACAAAB)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Regional television broadcasting
• Live streaming platform
• Video on demand
• Local news broadcasting
• Caribbean media

Headquarters

HQ city

Fort-de-France

HQ country

Martinique

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Television advertising through their advertising agency (Régie Publicitaire) at +596 596 75 83 53, generating revenue from broadcast advertisements and promotional spots during programming.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

viàATV (Antilles Télévision, brand ATV+) is a regional television broadcaster operating the atvplus.fr streaming platform to deliver live television broadcasts and on-demand video content to viewers in Martinique and the broader Caribbean region. It produces and distributes locally relevant French- and Creole-language programming across news, political debates, documentaries, original series, lifestyle, automotive, economic news, beauty pageants, and live event coverage. Distribution is direct-to-consumer via its website platform with revenue generated primarily through broadcast advertising sold by its in-house Régie Publicitaire.

Product overview

viàATV (Antilles Télévision) operates as a unified digital streaming platform offering live television broadcasts and on-demand video content. The platform provides a comprehensive media player experience with live streaming capabilities and an extensive catalog of programming including daily news broadcasts (JT de 19h, JT de la semaine, JT du Web), documentary-magazine programs (Angle de Vue, Rézonans Kréyol, Les Docs d'ATV), political debates (7 à Nous, Politiquement Incorrecte, Face à Face), original local series (An Tjè Péyi A, Choupy & Romeo, Les Djen Djen), lifestyle programming (La Martinique dans l'assiette, Miss Martinique), automotive content (V8), economic news (Libre Éco), and live event coverage (ATV Event). The platform serves the Martinique and wider Caribbean audience with French and Creole-language content.

Differentiator

Problem solved

Functional benefit

Products and services

• ATV+ Live Streaming Live television streaming service broadcasting news, documentaries, political debates, and entertainment programs from Martinique and the Caribbean region, accessible directly through atvplus.fr.
• JT de 19h Daily evening news broadcast at 7pm covering regional and international current events in Martinique.
• JT de la semaine Weekly news program summarizing the most important stories from the past week in Martinique and the region.
• JT du Web Digital-first news program featuring web-exclusive content and online community stories relevant to Martinique.
• Reportages In-depth investigative and feature reports on social, cultural, and economic topics in the Caribbean.
• 7 à Nous Political debate show featuring discussions on current political issues affecting Martinique.
• Politiquement Incorrecte Unscripted political discussion program exploring controversial and thought-provoking topics relevant to Martinique.
• Face à Face Interview program featuring one-on-one conversations with political figures and public personalities in Martinique.
• Municipales 2026 Special coverage and programming dedicated to the 2026 municipal elections in Martinique.
• Angle de Vue Documentary-magazine format program exploring social and cultural subjects in Martinique in depth.
• Rézonans Kréyol Documentary program produced and presented in Martinique Creole language.
• An Tjè Péyi A Original television series produced in Martinique.
• La Martinique dans l'assiette Culinary program showcasing Martinican gastronomy, local products, and culinary traditions.
• V8 Automotive magazine program featuring vehicle reviews and automotive news.
• Libre Éco Economic and business news program covering economic developments in Martinique and the Caribbean.
• Miss Martinique Annual beauty pageant competition selecting Martinique's representative for Miss France.
• ATV Event Coverage of live events, concerts, and special cultural gatherings in Martinique.
• Choupy & Romeo Comedy series produced locally in Martinique.
• Les Djen Djen Comedy/entertainment series produced in Martinique.
• Les Docs d'ATV Documentary collection featuring travel documentaries and cultural explorations including 'Hors des Sentiers battus' series covering various international destinations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Caribbean Broadcasting Corporation: National public broadcaster of Barbados operating a TV + radio + digital model with news, culture, and entertainment programming; a structurally analogous Caribbean regional broadcaster serving a comparably sized market.
• Trace TV: Global music and urban-culture channel with strong Caribbean and Creole-language programming overlap; competes for the same cultural-content and youth audience segment that ATV+ targets with its lifestyle and entertainment catalog.
• Guadeloupe 1ère: France Télévisions regional channel for Guadeloupe with a near-identical broadcast + digital streaming model, comparable news/politics/documentary mix, and overlapping coverage of Antilles-Guyane regional stories.
• Antenne Réunion: French overseas regional broadcaster on Réunion Island; runs the same hybrid live-TV + on-demand digital model targeting a small island population with locally produced news, debates, and original programming.
• Martinique Première: Public regional broadcaster serving Martinique under the France Télévisions / France 3 Outre-Mer umbrella; competes directly with ATV+ for local news, political, and general-entertainment audiences in the same geography and language.

Broad incumbents

• TV5 Monde: International French-language broadcaster with significant Caribbean viewership; competes for the same French-speaking Caribbean audience with news, drama, and general entertainment programming funded at a much larger scale.
• Outremers TV: Pan-French-overseas-territory TV platform aggregating content from multiple DOM-TOM broadcasters; an incumbent channel partner/distributor that overlaps with ATV+'s regional reach and could become a distribution partner or competitor.
• Canal+ Caraïbes: Caribbean arm of the Canal+ Group; a larger pay-TV incumbent that bundles premium content and competes for the same advertising and viewer attention pool in Martinique and the broader French Caribbean.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/viaatv1
• Facebookfacebook.com/ATVantilles
• LinkedInlinkedin.com/company/atvantillestv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about viàATV