Realty ONE Group Coastal

What Realty ONE Group Coastal does

Realty ONE Group Coastal is a privately held real estate brokerage and property management provider serving the Greater Charleston, South Carolina market. Founded in 2017 by Diana Johnson through the acquisition of the first Realty ONE Group franchise in South Carolina, the firm operates three offices (Summerville headquarters, a Nexton/Summerville location, and Mt. Pleasant) and fields 200+ licensed agents. It serves three constituencies: home buyers, who are guided through a structured 8-step purchase process from consultation and pre-qualification through closing; home sellers, who are reached through a multi-channel digital marketing program built around Facebook advertising (10,000+ reach per listing), story-driven email campaigns, Instagram, Vimeo video tours, and blog content; and prospective real estate agents, recruited under a 100% commission model that maximizes agent take-home pay in exchange for a desk/fee to the brokerage. Since inception the firm has facilitated 3,000+ property transactions with cumulative closed volume exceeding $700M.

Name

Realty ONE Group Coastal

Legal name

Diana Johnson DBA Realty ONE Group Coastal LLC

Website

https://rogcoastal.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Realty ONE Group Coastal is a privately held residential real estate brokerage and property management firm operating across the Greater Charleston, South Carolina market through three offices and 200+ agents under a 100% commission model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Property management referral
• Digital real estate marketing

Headquarters

HQ city

Summerville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. Agents earn commissions on completed property transactions (buy side and sell side). The company operates under the 100% commission model for agents, meaning agents keep most of their commission while paying a brokerage fee.
2. Property Management Services: Referral services for property management through coastalpm.net

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Realty ONE Group Coastal is a residential real estate brokerage providing buyer and seller representation services in the Greater Charleston area. Core offerings include an 8-step structured Buyer Experience, comprehensive Seller Services featuring digital marketing (Facebook advertising, email campaigns, video tours, and Instagram), human-driven home valuation reports, online property search tools, and referral-based property management services. The brokerage operates through 200+ licensed agents across offices in Summerville and Mt. Pleasant under a 100% commission model.

Product overview

Realty ONE Group Coastal is a real estate brokerage offering a comprehensive suite of services for home buyers and sellers in the Greater Charleston area. The company's core offerings include a structured 8-step Buyer Experience for purchasers, Seller Services featuring digital marketing strategies (Facebook advertising, email marketing, video tours, and Instagram marketing), and a human-driven Home Valuation service. The brokerage operates a property search platform and offers property management services through its coastalpm.net brand. Marketing services are delivered through the Curaytor sales and marketing platform, which provides the website infrastructure and advertising tools. The company has over 200 agents across offices in Summerville, Mt. Pleasant, and Nexton serving the Lowcountry market.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Experience (8-Step Buying Process) A structured 8-step buying process guiding residential property buyers from initial consultation through closing, including pre-qualification, property alert setup, viewing scheduling, offer writing, appraisal/inspection coordination, and closing support. Designed for individuals and families purchasing homes in the Greater Charleston area.
• Seller Services (Real Estate Marketing) Comprehensive seller representation services including a dedicated property webpage, targeted Facebook advertising reaching 10,000+ buyers, lifecycle email campaigns (Coming Soon, Just Listed, Open House), professional photography, video tours, Instagram community marketing, and personalized 1-to-1 outreach to convert prospects to offers. For homeowners in the Greater Charleston tri-county area.
• Home Valuation Human-driven comparative market analysis providing accurate home value reports prepared by licensed agents using local expertise and MLS data, rather than algorithmic Zestimates. Offered free of charge to prospective sellers in the Greater Charleston market as the entry point to seller representation services.
• Property Search Online property search tool at search.rogcoastal.com allowing buyers to browse available listings, featured properties, sold galleries, and use a mortgage calculator. Supports saved searches and listing alerts based on buyer criteria.
• Property Management (Referral) Property management services for clients who own rental properties in the Charleston market, delivered through the coastalpm.net brand as a referral partnership offering rental pricing surveys and ongoing management support.

Quantifiable outcome

• 3,000+ properties sold
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• CuraytorcoreTechnology or IntegrationExclusive partnership agreement with Curaytor, one of Inc.'s 500 Fastest Growing Companies in America. Curaytor provides the industry's best advertising tactics, email marketing tools, and a state-of-the-art website platform to beautifully showcase properties online. This partnership enables the company's comprehensive digital marketing strategy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: Tech-enabled residential brokerage competing on agent tools, digital marketing, and seller lead generation; closely comparable to ROG Coastal's Curaytor-led digital marketing stack while targeting the same luxury and mid-market buyer/seller segment in coastal metros.
• RE/MAX: Global franchised residential brokerage with deep Charleston-area agent representation; competes on the same residential buy/sell transactions and has a comparable commission structure.
• Redfin: Tech-enabled residential brokerage with a self-serve consumer platform and employed-agent model in select markets, including Charleston; competes both for sellers' listings and buyers' search demand that ROG Coastal relies on.
• Keller Williams Realty: Dominant agent-centric franchise with a profit-sharing / high-split model and a strong Charleston-area presence; competes head-to-head for both agents and listings against ROG Coastal.
• HomeSmart: Large franchised brokerage built on a high-commission / low-fee agent model — the most direct structural analogue to Realty ONE Group Coastal's 100% commission approach, often used as a recruiting alternative for Charleston-area agents.
• eXp Realty: Cloud-based, agent-centric residential brokerage offering high commission splits and revenue-share incentives; directly competes for the same agent-recruitment pool and seller/buyer transactions in the Charleston market as ROG Coastal's 100% commission model.
• Coldwell Banker: Long-established residential brokerage franchise with strong coastal Carolinas market presence; competing for the same luxury and traditional home buyer/seller segment in Charleston.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with an active Charleston-area presence and strong brand recognition; targets the same buyer/seller pool, particularly in the luxury segment.

Others

• Realty ONE Group (parent/franchisor network): Parent franchisor of ROG Coastal with 280+ global locations and 14,000+ agents; comparable as the brand-and-platform provider that defines the operating model and economics of the franchisee.

Regional players

• Howard Hanna Real Estate: Large East Coast residential brokerage with regional density in the Carolinas; useful regional analogue even where direct Charleston overlap is limited.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user49520204
• Facebookfacebook.com/realtyonegroupcoastal
• Instagraminstagram.com/rog_coastal
• LinkedInlinkedin.com/company/rog-coastal

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty ONE Group Coastal