Realty ONE Group Coastal
Realty ONE Group Coastal is a privately held residential real estate brokerage and property management firm operating across the Greater Charleston, South Carolina market through three offices and 200+ agents under a 100% commission model.
- Company typePrivate
- Founded2017
- HeadquartersSummerville, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Realty ONE Group Coastal does
Realty ONE Group Coastal is a privately held real estate brokerage and property management provider serving the Greater Charleston, South Carolina market. Founded in 2017 by Diana Johnson through the acquisition of the first Realty ONE Group franchise in South Carolina, the firm operates three offices (Summerville headquarters, a Nexton/Summerville location, and Mt. Pleasant) and fields 200+ licensed agents. It serves three constituencies: home buyers, who are guided through a structured 8-step purchase process from consultation and pre-qualification through closing; home sellers, who are reached through a multi-channel digital marketing program built around Facebook advertising (10,000+ reach per listing), story-driven email campaigns, Instagram, Vimeo video tours, and blog content; and prospective real estate agents, recruited under a 100% commission model that maximizes agent take-home pay in exchange for a desk/fee to the brokerage. Since inception the firm has facilitated 3,000+ property transactions with cumulative closed volume exceeding $700M.
Realty ONE Group Coastal firmographics
Firmographics- Name
- Realty ONE Group Coastal
- Legal name
- Diana Johnson DBA Realty ONE Group Coastal LLC
- Website
- https://rogcoastal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Realty ONE Group Coastal is a privately held residential real estate brokerage and property management firm operating across the Greater Charleston, South Carolina market through three offices and 200+ agents under a 100% commission model.
- Ownership category
- akta.pro rank
Realty ONE Group Coastal industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Realty ONE Group Coastal is headquartered
LocationHeadquarters
- HQ city
- Summerville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Realty ONE Group Coastal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue model. Agents earn commissions on completed property transactions (buy side and sell side). The company operates under the 100% commission model for agents, meaning agents keep most of their commission while paying a brokerage fee.
- Property Management Services: Referral services for property management through coastalpm.net
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 100% Commission Model for Agents |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Realty ONE Group Coastal product offering
Product offeringCore offering
Realty ONE Group Coastal is a residential real estate brokerage providing buyer and seller representation services in the Greater Charleston area. Core offerings include an 8-step structured Buyer Experience, comprehensive Seller Services featuring digital marketing (Facebook advertising, email campaigns, video tours, and Instagram), human-driven home valuation reports, online property search tools, and referral-based property management services. The brokerage operates through 200+ licensed agents across offices in Summerville and Mt. Pleasant under a 100% commission model.
Product overview
Realty ONE Group Coastal is a real estate brokerage offering a comprehensive suite of services for home buyers and sellers in the Greater Charleston area. The company's core offerings include a structured 8-step Buyer Experience for purchasers, Seller Services featuring digital marketing strategies (Facebook advertising, email marketing, video tours, and Instagram marketing), and a human-driven Home Valuation service. The brokerage operates a property search platform and offers property management services through its coastalpm.net brand. Marketing services are delivered through the Curaytor sales and marketing platform, which provides the website infrastructure and advertising tools. The company has over 200 agents across offices in Summerville, Mt. Pleasant, and Nexton serving the Lowcountry market.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Experience (8-Step Buying Process) A structured 8-step buying process guiding residential property buyers from initial consultation through closing, including pre-qualification, property alert setup, viewing scheduling, offer writing, appraisal/inspection coordination, and closing support. Designed for individuals and families purchasing homes in the Greater Charleston area.
- Seller Services (Real Estate Marketing) Comprehensive seller representation services including a dedicated property webpage, targeted Facebook advertising reaching 10,000+ buyers, lifecycle email campaigns (Coming Soon, Just Listed, Open House), professional photography, video tours, Instagram community marketing, and personalized 1-to-1 outreach to convert prospects to offers. For homeowners in the Greater Charleston tri-county area.
- Home Valuation Human-driven comparative market analysis providing accurate home value reports prepared by licensed agents using local expertise and MLS data, rather than algorithmic Zestimates. Offered free of charge to prospective sellers in the Greater Charleston market as the entry point to seller representation services.
- Property Search Online property search tool at search.rogcoastal.com allowing buyers to browse available listings, featured properties, sold galleries, and use a mortgage calculator. Supports saved searches and listing alerts based on buyer criteria.
- Property Management (Referral) Property management services for clients who own rental properties in the Charleston market, delivered through the coastalpm.net brand as a referral partnership offering rental pricing surveys and ongoing management support.
Quantifiable outcome
- 3,000+ properties sold
- +3 more outcomes
Companies that use Realty ONE Group Coastal
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Realty ONE Group Coastal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Realty ONE Group Coastal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CuraytorcoreExclusive partnership agreement with Curaytor, one of Inc.'s 500 Fastest Growing Companies in America. Curaytor provides the industry's best advertising tactics, email marketing tools, and a state-of-the-art website platform to beautifully showcase properties online. This partnership enables the company's comprehensive digital marketing strategy.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Realty ONE Group Coastal competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled residential brokerage competing on agent tools, digital marketing, and seller lead generation; closely comparable to ROG Coastal's Curaytor-led digital marketing stack while targeting the same luxury and mid-market buyer/seller segment in coastal metros.
- RE/MAX: Global franchised residential brokerage with deep Charleston-area agent representation; competes on the same residential buy/sell transactions and has a comparable commission structure.
- Redfin: Tech-enabled residential brokerage with a self-serve consumer platform and employed-agent model in select markets, including Charleston; competes both for sellers' listings and buyers' search demand that ROG Coastal relies on.
- Keller Williams Realty: Dominant agent-centric franchise with a profit-sharing / high-split model and a strong Charleston-area presence; competes head-to-head for both agents and listings against ROG Coastal.
- HomeSmart: Large franchised brokerage built on a high-commission / low-fee agent model — the most direct structural analogue to Realty ONE Group Coastal's 100% commission approach, often used as a recruiting alternative for Charleston-area agents.
- eXp Realty: Cloud-based, agent-centric residential brokerage offering high commission splits and revenue-share incentives; directly competes for the same agent-recruitment pool and seller/buyer transactions in the Charleston market as ROG Coastal's 100% commission model.
- Coldwell Banker: Long-established residential brokerage franchise with strong coastal Carolinas market presence; competing for the same luxury and traditional home buyer/seller segment in Charleston.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with an active Charleston-area presence and strong brand recognition; targets the same buyer/seller pool, particularly in the luxury segment.
Others
- Realty ONE Group (parent/franchisor network): Parent franchisor of ROG Coastal with 280+ global locations and 14,000+ agents; comparable as the brand-and-platform provider that defines the operating model and economics of the franchisee.
Regional players
- Howard Hanna Real Estate: Large East Coast residential brokerage with regional density in the Carolinas; useful regional analogue even where direct Charleston overlap is limited.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Realty ONE Group Coastal social profiles
Digital presenceRealty ONE Group Coastal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realty ONE Group Coastal leadership team
Management profileNumber of profiles
Profiles11 records
Realty ONE Group Coastal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realty ONE Group Coastal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realty ONE Group Coastal
What does Realty ONE Group Coastal do?
Realty ONE Group Coastal is a residential real estate brokerage providing buyer and seller representation services in the Greater Charleston area. Core offerings include an 8-step structured Buyer Experience, comprehensive Seller Services featuring digital marketing (Facebook advertising, email campaigns, video tours, and Instagram), human-driven home valuation reports, online property search tools, and referral-based property management services. The brokerage operates through 200+ licensed agents across offices in Summerville and Mt. Pleasant under a 100% commission model.
Is Realty ONE Group Coastal a public or private company?
Realty ONE Group Coastal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realty ONE Group Coastal founded?
Realty ONE Group Coastal was founded in 2017. It employs 251 to 500 people.
Where is Realty ONE Group Coastal based?
Realty ONE Group Coastal is headquartered in Summerville, United States, in the North America region.
How does Realty ONE Group Coastal make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are property Management Services.
Who are Realty ONE Group Coastal's main competitors?
Direct peers on record are Compass, RE/MAX, Redfin, Keller Williams Realty, HomeSmart, eXp Realty, Coldwell Banker and Berkshire Hathaway HomeServices. Realty ONE Group (parent/franchisor network) is listed as an others. Howard Hanna Real Estate is listed as a regional player.
Does Realty ONE Group Coastal have an API?
No public API is recorded for Realty ONE Group Coastal.
What industry is Realty ONE Group Coastal in?
Realty ONE Group Coastal's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.