Saylor Advertising

What Saylor Advertising does

Saylor Advertising is a 70-year-old Japanese full-service advertising agency headquartered in Takamatsu, Kagawa Prefecture, operating as a publicly traded company on the Tokyo Stock Exchange (TYO:2156) with 101-250 employees. The company provides integrated communications services across 16 specialized solution areas including marketing, sales promotion, digital, PR, creative, media, space design, brand consulting, business development, e-commerce, DX/AI, events, sales channels, publishing, system development, and regional revitalization. Its client base consists of regional governments (Kagawa Prefecture, Okayama Prefecture, AC Japan), agricultural cooperatives (JA Shuso), and regional enterprises (Kagawa Toyota, Hanamaru Udon, Ohkura Kogyo, Ishizuchi Shuzo, Marugamemachi GREEN) across Shikoku, Chugoku, Kyushu, and Kansai regions.

The company's service portfolio combines traditional advertising with newer digital and AI-enabled offerings. It operates an enterprise-grade generative AI platform covering text, image, video, and meeting transcription generation, deployed internally to support proposal and creative work, and through its Marketing Design Promotion Bureau (established April 2025) it provides DX/AI consulting to major regional enterprises. The company also owns and operates physical media assets including the Daiunji Vision outdoor LED signage in Okayama (launched July 2026, approximately 60,000 daily vehicle impressions) and publishes long-running regional content such as the Sanuki Udon Complete Guide (in print since 1998). Three wholly-owned subsidiaries support specific verticals: Ad-Sail (tourism marketing and OMO solutions via the Omni Connect package), MD&Associates (LOCOMERU regional e-commerce platform), and FISH (beverage product design).

The business operates primarily on project-based professional services revenue with some media and product revenue streams, including a recently launched halal/vegan-certified frozen udon product (KONNICHIWA Sanuki Udon) co-developed with Sanuki Men Ichiba for global market expansion and the O'SHIKOKU confectionery brand with JR Shikoku. The company has pursued growth through adjacent expansion into owned media, AI training seminars priced at ¥200,000 per person, and in 2024 announced negotiations to acquire Media A Co., Ltd. Recent financial performance has been volatile, with revenue declining roughly 12% from 2022 to 2026, and the company established an internal investigation committee in 2024 over financial reporting issues that resulted in a special loss accounting.

Name

Saylor Advertising

Legal name

SAYLOR ADVERTISING, INC.

Website

https://saylor.co.jp

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Saylor Advertising is a publicly-traded Japanese full-service advertising agency headquartered in Takamatsu, serving regional governments and enterprises across Shikoku and Okayama with 16 specialized solutions spanning traditional advertising, digital and AI services, space design, and owned media.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Advertising services
• Marketing consulting
• Digital marketing
• Regional revitalization
• Media planning

Headquarters

HQ city

Takamatsu

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Advertising Services: Traditional and digital advertising services across multiple media channels including TV, web, print, and outdoor signage. The company operates large-format LED digital signage in Okayama city with significant daily traffic.
2. Marketing & Consulting Solutions: Comprehensive marketing solutions including brand consulting, PR, sales promotion, and business development consulting for corporate and government clients.
3. Digital & DX/AI Services: Digital transformation and AI-powered solutions including web advertising, digital marketing, and AI consulting services. The company provides generative AI training programs for enterprise clients.
4. Spatial Design & Construction: Space design, interior design, and construction management services for retail spaces, offices, showrooms, and corporate facilities with in-house certified architects.
5. Publication & Content: Publishing services including the 'Sanuki Udon Complete Guide' (self-published since 1998), regional promotional materials, and custom publications.
6. Product Development & Global Expansion Support: Product development and consulting services for regional food products including global expansion with halal/vegan compliance (KONNICHIWA Sanuki Udon frozen noodles), supporting regional cuisine brands to reach international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Saylor Advertising is a full-service advertising agency that plans, produces, and executes integrated marketing campaigns for corporate clients and government agencies across western Japan. Its 16 service solutions span marketing strategy, sales promotion, digital, PR, creative, media, store/space/signage design, brand consulting, business and product development, e-commerce, DX/AI, events, sales channel development, publishing, and regional revitalization. The company also generates distinct revenue through subsidiary-operated e-commerce (LOCOMERU), outdoor LED signage media (Daiunji Vision), and self-published regional content.

Product overview

Saylor Advertising is a comprehensive advertising and communications agency offering 16 specialized service solutions including Marketing, Sales Promotion, Digital, PR, Creative, Media, Store/Space/Signage, Brand Consulting, Business/Product Development, E-Commerce, DX/AI, Events, Sales Channels, Publication, System Development, and Regional Revitalization. The company operates outdoor digital signage media (大雲井ビジョン), publishes regional content (さぬきうどん全店制覇攻略本), and develops e-commerce platforms (LOCOMERU). Its DX/AI division provides generative AI solutions including internal tool deployment and external training programs. The company also produces food products like the halal/vegan-certified KONNICHIWAさぬきうどん frozen udon and manages sake subscription services (四国銘酒88 おへんろ絵巻).

Differentiator

Problem solved

Functional benefit

Brands

• LOCOMERU（ロコメル）: E-commerce platform operated by subsidiary MD & Associates for regional specialty products
• Omni Connect（オムニコネクト）
• KONNICHIWAさぬきうどん

Products and services

• Daiunji Vision (大雲寺ビジョン) Outdoor LED Digital Signage Owned outdoor LED digital signage media operated by Saylor Advertising in Okayama city center, sold as advertising placements to regional businesses and government entities for high-traffic out-of-home exposure.
• LOCOMERU (ロコメル) E-Commerce Platform E-commerce storefront operated by subsidiary MD&Associates that delivers regional specialty products with producer stories to nationwide consumers in Japan.
• KONNICHIWA Sanuki Udon (こんにちわ さぬきうどん) Frozen Noodle Product Halal/vegan-compliant four-layer frozen udon product co-developed with Sanuki Men Market to enable regional Japanese udon brands to enter global markets under food-diversity certification.
• Sanuki Udon Complete Guide (さぬきうどん全店制覇攻略本) Publication Self-published guidebook documenting all Sanuki udon restaurants in Kagawa Prefecture, marketed as a flagship regional content asset supporting udon tourism and culture.
• Shikoku Meishu 88 Ohenro Emaki (四国銘酒88 おへんろ絵巻) Sake Subscription Subscription service delivering 88 varieties of Shikoku sake with pilgrimage-themed illustrations, tying regional sake producers to the Shikoku Pilgrimage cultural narrative and supporting UNESCO World Heritage registration.
• Integrated Marketing (マーケティング) Services Comprehensive marketing strategy and campaign execution services for corporate and government clients in western Japan, one of 16 specialized solutions.
• Sales Promotion (セールスプロモーション) Services Sales promotion design and execution services that drive customer engagement and sales conversion for clients.
• PR Services Public relations and media relations services for corporate and government clients across western Japan.
• Creative / Content Production (クリエイティブ) Services Creative design and content production services across video, print, and digital formats for clients.
• Store / Space / Signage Design (店舗・空間・サイン) Services Spatial design, architectural design, and signage solutions for retail spaces, offices, showrooms, and corporate facilities, delivered with in-house certified architects.
• Brand Consulting (ブランドコンサルティング) Services Brand strategy and consulting services for clients seeking brand reconstruction and positioning support.
• DX / AI Digital Transformation Services Digital transformation and AI integration consulting services including generative AI tools and external training programs for enterprise clients.
• Omni Connect (オムニコネクト) OMO Package OMO (Online Merges with Offline) package developed by subsidiary Ad-Sail to deliver unified commerce solutions for clients including tourism marketing support to administrative and municipal clients.
• Generative AI Practical Training Seminar (GenAI Work Skills) Three-session practical workshop teaching generative AI skills for enterprise workforces, delivered jointly with ANDDOT Inc., eligible for an MHLW employment development subsidy of up to 75%.
• Regional Revitalization Consulting (地方創生) Services Regional revitalization and local economic development consulting services helping prefectures, municipalities, and producers make regional areas more vibrant, aligned with the corporate mission.

Quantifiable outcome

• 400,000+ video views for JA Shuso 60th anniversary campaign
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• JR Shikoku GroupcoreStrategic or Co-development Partner · 27 February 2026Joint development of new brand 'O'SHIKOKU' with first product 'Besseki Beshiko Ame' (premium别子饴 candy), combining JR Shikoku's railway heritage with regional confectionery traditions.
• Ad-Sail Inc.coreStrategic or Co-development Partner · 30 March 2023Subsidiary company developing OMO (Online Merge Offline) package 'Omni Connect' for unified commerce solutions and providing tourism marketing support services for administrative and municipal clients.
• Sanuki Men Market (株式会社あっとん)coreStrategic or Co-development PartnerJoint development of 'KONNICHIWA Sanuki Udon' - world's first four-layer frozen udon with NO Animal, NO Fish, NO Alcohol, NO MSG certification for global market expansion of regional cuisine.
• MD&Associates Inc. (株式会社MD＆アソシエイツ)coreStrategic or Co-development PartnerSubsidiary operating regional specialty e-commerce site 'LOCOMERU (ロコメル)' delivering local products with producer stories to nationwide consumers.
• FISH Inc. (株式会社FISH)coreStrategic or Co-development PartnerSubsidiary contributing to product design winning Best Design Award at Milano酒Challenge 2023 for Ishizuchi Shuzo sake products.
• Sumitomo Mitsui Card Co., Ltd. (三井住友カード株式会社)majorGTM or Marketing PartnerCo-exhibition partnership at 'Local Governments/Public Week 2023' held at Tokyo Big Site, demonstrating collaborative public-sector marketing solutions.
• G7 Kagawa-Takamatsu Urban MeetingcoreStrategic or Co-development PartnerProvided halal and vegan-compliant full-service curry udon and yakitori for welcome reception VIP banquet during G7 summit in Takamatsu (July 2023).
• Ryotei Nishicho (料亭二蝶)minorStrategic or Co-development Partner80-year-old Takamatsu traditional restaurant supported in developing halal kaiseki (Japanese course) menu for inbound VIP guests featuring wagyu beef.
• Nishi-Shikoku Regional Banks and PartnersminorChannel Partner/ Reseller/ DistributorPartnership with regional financial institutions and local businesses for 'Tokushima/Kagawa Tomoni Market' regional specialty product distribution initiative.
• ANDDOT Inc. (アンドドット株式会社)majorImplementation/ SI/ Consulting PartnerJoint delivery of generative AI practical training 'GenAI Work Skills' seminars in Okayama, with ANDDOT providing AI specialist expertise and Azure advisory services.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Dentsu Group Inc. World's largest advertising agency group headquartered in Tokyo, providing full-service advertising, digital transformation, and media services. Comparable as the leading Japanese incumbent whose regional expansion threatens regional players like Saylor.
• ADK Holdings Inc. Tokyo-based integrated advertising and marketing solutions group with creative, media, digital, and content production capabilities. Comparable as a broad Japanese advertising incumbent with similar service breadth to Saylor's 16 solutions.
• Asatsu-DK / Dai-ichi Kikaku: Major Japanese advertising and communications group historically focused on integrated brand campaigns. Comparable as a long-standing Japanese full-service agency with similar agency-of-record model for enterprise and government clients.
• Hakuhodo Inc. One of Japan's largest full-service advertising agencies headquartered in Tokyo, offering the same 360° integrated marketing services as Saylor (creative, media, PR, digital) but at nationwide scale. Comparable as the dominant Japanese agency incumbent against which Saylor competes for major regional accounts.

Direct peers

• Tokyu Agency Inc. Japan-listed regional-to-mid-scale advertising agency offering marketing, sales promotion, digital, and creative services. Comparable as a similarly sized public Japanese advertising agency competing in overlapping regional client segments.

Regional players

• Nishikawa Communications Co., Ltd. Japanese regional advertising agency serving government and enterprise clients outside the Tokyo metro area. Comparable as a similarly positioned peer competing with Saylor for regional government and enterprise accounts outside major metropolitan areas.
• Bunka Advertising Inc. Japan-listed regional advertising agency offering integrated advertising services focused on non-Tokyo markets. Comparable as a similarly scoped full-service regional agency targeting local government and enterprise clients.
• All Nippon Ad Inc. Japanese regional full-service advertising agency with strong local government relationships outside the Tokyo metropolitan area. Comparable in scope, client profile, and service breadth to Saylor's regional full-service model.

Emerging players

• Septeni Holdings Co., Ltd. Tokyo-based digital marketing specialist with strong programmatic and performance advertising capabilities. Comparable as a Japanese-listed advertising/marketing player that has built DX-first capabilities relevant to Saylor's emerging DX/AI bureau.

Others

• JR East Mechatronics / JR Group Advertising Affiliates: Operators of railway-station advertising networks and OOH media in Japan. Saylor's joint venture with JR Shikoku (O'SHIKOKU brand, Besseki Beshiko Ame) and Daiunji Vision DOOH put it in adjacent space with rail-station advertising incumbents like East Japan Marketing & Communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saylor_recruit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saylor Advertising