Conselheiros Trendslnnovation

What Conselheiros Trendslnnovation does

Conselheiros TrendsInnovation (legal entity: Associação dos Conselheiros TrendsInnovation do Brasil) is a São Paulo–based professional association founded in 2020 that builds and restructures corporate boards of directors, advisory boards, and committees for Brazilian companies. The organization serves family businesses preparing for succession, small and medium enterprises formalizing governance for the first time, and executive professionals seeking certification to transition into board careers. Its service portfolio centers on governance consulting (creation and restructuring of boards, governance assessments, ESG assessments), advisory and mentorship engagements, and ongoing education via a "Lifelong Learning" program delivered in partnership with Inova Business School.

The association's underlying "platform" is methodological rather than technological. Its flagship proprietary asset is the "Book de Conselheiros," a profiling and matching system that catalogs the soft and hard skills of certified counselors to match them with companies seeking advisors. Supporting methodologies include the "Equipe Reflexiva" diagnostic framework and a three-step consulting method (listen, diagnose, prescribe). The organization publishes 109+ articles, podcasts, and e-books on governance, ESG, and innovation as a content-marketing engine, but does not operate a software product, API, or mobile application.

Revenue is generated through three streams: recurring annual membership fees from counselors, professional-services fees for corporate governance consulting engagements, and fees for educational/certification programs. Pricing is quote-based and not publicly disclosed. Distribution is entirely domestic (Brazil) via direct membership sales and direct corporate consulting engagements, with no software channel or self-serve funnel.

Name

Conselheiros Trendslnnovation

Legal name

Associação dos Conselheiros TrendsInnovation do Brasil

Website

https://conselheiros.pro

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Conselheiros TrendsInnovation is a São Paulo-based professional association, founded in 2020, that builds and restructures corporate boards and advisory boards for Brazilian family businesses and SMEs, combining governance consulting with a certified counselor matching network and education programs.

Ownership category

akta.pro rank

Product category

Corporate Governance Consulting

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Governance & Board Effectiveness Advisory (BPAHAFAC)

akta.pro secondary industries

Organization Design & Restructuring (BPACAJAB), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Corporate governance consulting
• Advisory board services
• Board member matching
• ESG assessment services
• Family business succession

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees for professionals seeking to become certified Conselheiros TrendsInnovation and access the network and matching services.
2. Consulting and Advisory Services: Corporate governance consulting engagements, board restructuring projects, and compliance implementation services for companies.
3. Educational Programs: Lifelong Learning programs, training courses, and certification programs for governance professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Conselheiros TrendsInnovation is a Brazilian professional association that provides corporate governance consulting, including creation and restructuring of Administrative Boards, Advisory Boards and Committees, Governance and ESG Assessment, and an advisory matching service (Book de Conselheiros). It also offers diagnostic consulting (Equipe Reflexiva), mentorship (Mentoria), and a Lifelong Learning education program for governance professionals.

Product overview

Conselheiros TrendsInnovation is a consulting and advisory association offering a portfolio of corporate governance services, including the creation and restructuring of Administrative, Advisory Boards and Committees. The core offerings include the Book de Conselheiros (advisor matching service), Equipe Reflexiva (diagnostic methodology), and Mentoria (advisory services). Additional services encompass Governance Assessment, ESG Assessment, and the Lifelong Learning education program. The company operates as a unified service portfolio rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Book de Conselheiros A matching service that analyzes the soft and hard skills of each certified Conselheiro TrendsInnovation advisor to help companies find the advisor that best matches their needs for board or advisory roles.
• Equipe Reflexiva A diagnostic consulting methodology used to identify client challenges and recommend appropriate solutions across all business areas.
• Mentoria Consulting and mentorship services provided by certified TrendsInnovation advisors to support corporate governance implementation.
• Criação e Reestruturação de Conselhos Administrativos, Consultivos e Comitês Creation and restructuring services for Administrative Boards, Advisory Boards, and Committees, including corporate governance and compliance implementation for Brazilian companies.
• Assessment de Governança Corporate governance assessment services to evaluate and improve board effectiveness and governance practices.
• Assessment ESG Environmental, Social and Governance assessment services to help companies evaluate and improve their ESG practices and sustainability strategies.
• Lifelong Learning Continuous education and professional development programs for advisors and member companies focused on governance, innovation, and trends.

Quantifiable outcome

• Companies with advisory boards show substantially better results than those without (according to cited research)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• InovaBS (Inova Business School)coreStrategic or Co-development PartnerStrategic partner for counselor certification programs. The Conselheiros TrendsInnovation course is delivered through Inova Business School, providing professional certification for board members.
• TranspiraçãominorOthersWebsite development and digital services partner credited for the association's website development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Instituto Brasileiro de Governança Corporativa (IBGC): Brazil's leading non-profit governance institute promoting board best practices, certification, and educational programs. Directly comparable as a Brazilian governance membership organization, although IBGC is more standards- and education-focused while Conselheiros combines that with active board matching and consulting delivery.
• Amrop: Global executive search partnership with significant Brazil/Latin America operations. Directly comparable in board and C-level search and advisory, particularly for family-owned and mid-market companies in the region.
• Boyden: Global executive search firm with Brazil coverage focused on board, CEO, and senior leadership assignments. Comparable in board advisory scope, particularly for mid-market and family-owned businesses in Latin America.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering board and executive search, leadership development, and assessment. Comparable in board advisory service line but offers a much broader HR and talent portfolio at global scale.
• Egon Zehnder: Global executive search and board advisory firm with strong presence across Latin America. Comparable in board effectiveness, CEO succession, and governance advisory, but with a global partner-led model rather than Conselheiros' association/membership model.
• Heidrick & Struggles: Global executive search and leadership advisory firm with established Brazil practice. Overlaps with Conselheiros in board advisory and CEO succession but operates at much larger enterprise scale and across all senior executive mandates globally.
• Spencer Stuart: Global executive search and board advisory firm with deep Brazil practice. Directly comparable in board director search and governance advisory, but at significantly larger scale and broader geographic reach.
• Russell Reynolds Associates: Global executive search and leadership advisory firm. Comparable in board advisory and succession services, with established presence serving Brazilian multinationals and family-owned enterprises.

Others

• LHH (Lee Hecht Harrison): Global leadership development, talent mobility, and career transition firm. Comparable in executive coaching, transition support, and leadership development — adjacent to Conselheiros' Mentoria and Lifelong Learning offerings rather than direct board matching competition.
• Right Management: Global talent and career development consultancy (part of ManpowerGroup). Comparable in executive development, transition coaching, and leadership advisory, overlapping with Conselheiros' executive mentoring and learning programs rather than its core board matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conselheiros-trendsinnovation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conselheiros Trendslnnovation