Al Wasla
Al Wasla (الوصلة) is Jordan's first licensed Buy Now Pay Later provider, founded in 2011 and regulated by the Central Bank of Jordan. It offers installment plans of 3 to 36 months via a mobile app, QR-code payments, and a virtual credit card across 13+ retail and service categories through 31+ branches nationwide.
- Company typePrivate
- Founded2011
- HeadquartersIrbid, Jordan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Al Wasla does
Al Wasla (الوصلة), founded in 2011 in Jordan, is the first company in the country to specialize in Buy Now Pay Later (BNPL) services. It operates under a payment service provider license issued by the Central Bank of Jordan and is part of Optic Group Holding. The company's core offering is a "Smart Limit" credit facility that lets consumers purchase products and services and repay them in installments of 3 to 36 months. It generates revenue primarily through installment processing fees (2 JOD per transaction on transactions ≥20 JOD), external transaction commissions (3.5%), and tiered monthly card management fees (Gray 10 JOD, Green 20 JOD, Blue 30 JOD), plus ancillary fees for late payments, insurance, postponements, and ATM cash withdrawals. There is no disclosed AI/ML layer; underwriting and limit management appear to rely on conventional credit checks tied to documented income from the Central Bank's "Job Segments" portal.
The platform combines a mobile app (iOS and Android), a QR-code payment system for closed-network merchants, and a virtual credit card for use at external merchants. Customers can apply for a Smart Limit, manage installments, and make payments entirely through the app, or visit one of 31+ physical branches across Amman, Zarqa, Irbid, Balqa, Karak, Madaba, and Aqaba, many of which are embedded inside shopping malls (Abdali, Makkah, Taj, Hypermax, Al Estiklal). The merchant network spans 13+ categories — electronics, home appliances, sports, vehicles, tourism, fashion, medical, beauty, furniture, kids, music, and bundles — and lists approximately 1,948 SKUs online, including brand partners such as IKEA, Samsung, and Apple resellers.
The go-to-market model is B2B2C: Al Wasla acquires customers primarily through its merchant partner network and physical branches, and targets salaried public- and private-sector employees, university students, homemakers, freelancers, and public-transport drivers. Distribution extends through merchant points of sale, in-app self-service, and dedicated service networks (medical, educational, tourism, beauty/wellness). The company markets via its website, monthly newsletter, social media, and mobile-app store presence. No revenue, funding, or external investor information is disclosed; the firm appears privately held within Optic Group Holding with no identified VC or PE backing.
Al Wasla firmographics
Firmographics- Name
- Al Wasla
- Legal name
- الوصلة (Al Wasla)
- Website
- https://alwasleh.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Al Wasla (الوصلة) is Jordan's first licensed Buy Now Pay Later provider, founded in 2011 and regulated by the Central Bank of Jordan. It offers installment plans of 3 to 36 months via a mobile app, QR-code payments, and a virtual credit card across 13+ retail and service categories through 31+ branches nationwide.
- Ownership category
- akta.pro rank
Al Wasla industry classification
Industry- Product category
- Buy Now Pay Later (BNPL) Consumer Financing
- NAICS
- Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
- akta.pro secondary industries
- In-Store / In-Person BNPL (POS) (FSAKACAB), BNPL Card / Virtual Card Programs (FSAKACAC), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)
Keywords
Where Al Wasla is headquartered
LocationHeadquarters
- HQ city
- Irbid
- HQ country
- Jordan
- HQ region
- Middle East
Offices32 records
Markets served
Al Wasla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Installment / BNPL Transaction Fees: Al Wasla charges installment processing fees on credit card transactions equal to or exceeding 20 JOD (2 JOD per transaction), external transaction commissions (3.5% of transaction value), and account management fees (10–30 JOD/month depending on card tier). Additional revenue comes from new limit issuance/reinstatement fees (25 JOD), card issuance fees (15 JOD), certificate of obligation fees (5–10 JOD), rescheduling commissions (1.5% of remaining balance × number of additional installments), late payment penalties (15 JOD), insurance fees (5% of limit, minimum 25 JOD), and postponement fees (15 JOD).
- Cash Withdrawal Fees: Cash withdrawal from ATMs generates 10 JOD plus 4% of the transaction amount for prime customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gray Card — base tier |
| Subscription | Monthly | Green Card — mid tier |
| Subscription | Monthly | Blue Card — premium tier |
| Transaction based/ take rate | Monthly | Installment Plan — 3 months |
| Transaction based/ take rate | Monthly | Installment Plan — up to 36 months |
| Transaction based/ take rate | Pay-as-you-go | Cash Withdrawal (Prime customers only) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Al Wasla product offering
Product offeringCore offering
Al Wasla provides Buy Now Pay Later (BNPL) installment payment services to consumers in Jordan, allowing purchases of products and services across 13+ categories (electronics, home appliances, furniture, vehicles, tourism, medical, beauty, etc.) to be paid in installments over 3 to 36 months. The offering is delivered through a Smart Limit credit facility, a virtual credit card, a tiered card system (Gray, Green, Blue), and a QR code-based payment system integrated with a network of merchant partners, all operated under a license from the Central Bank of Jordan.
Product overview
Al Wasla (الوصلة) operates a Buy Now Pay Later (BNPL) platform in Jordan, licensed by the Central Bank of Jordan. The platform consists of a mobile app (iOS/Android), a Smart Limit virtual credit card account, and a QR-code-based payment system. Customers access a network of approved merchants through the platform's online shop and dedicated service networks (medical, educational, tourism, beauty/wellness) to purchase products and services and pay in installments over 3 to 36 months. The core BNPL platform, Smart Limit account, and mobile app together form the primary offering, with the merchant shop and provider networks functioning as the storefront layer.
Differentiator
Problem solved
Functional benefit
Products and services
- Buy Now Pay Later (BNPL) Platform A BNPL platform enabling customers to purchase products and services from a network of approved merchants and pay in installments ranging from 3 to 36 months, facilitated through a mobile app and a virtual credit card. Licensed by the Central Bank of Jordan as a payment service provider.
- Smart Limit (السقف الذكي) A credit limit account linked to a virtual credit card and mobile payment app, allowing customers to purchase products and services and pay in installments or later. The core credit instrument underlying Al Wasla's BNPL service.
- Al Wasla Mobile Application (iOS/Android) A downloadable mobile app available on Google Play and Apple App Store that serves as the primary interface for managing the Smart Limit, making QR payments, and tracking installment transactions.
- QR Code Payment System A QR code generated within the mobile app that customers use to pay at participating merchant locations within the closed merchant network.
- Tiered Credit Cards (Gray, Green, Blue) A tiered card system catering to different customer credit profiles: Gray Card (base tier, 10 JOD/month), Green Card (mid tier, 20 JOD/month), and Blue Card (premium tier, 30 JOD/month). Each card tier provides access to the Smart Limit credit facility with corresponding monthly account management fees.
- Merchant Network / Online Shop An online storefront showing the merchant partner network across 13+ categories (electronics, home appliances, furniture, sports equipment, vehicles, tourism, fashion, beauty, children's products, music, etc.) where customers can purchase products on BNPL installments.
Companies that use Al Wasla
Customer profileSegments5 records
Ideal customer profiles5 records
Al Wasla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Al Wasla partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central Bank of Jordan (البنك المركزي الأردني)coreAl Wasla is officially licensed by the Central Bank of Jordan as a payment service provider (مقدم خدمات دفع). This regulatory relationship is the foundational partnership enabling the company to operate BNPL services legally in Jordan. The licensing establishes regulatory oversight, consumer protection obligations, and institutional credibility.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Al Wasla competitors and assessment
Company assessmentDirect peers
- Tabby: UAE-founded BNPL leader operating across MENA; directly comparable business model (in-store and online merchant-integrated installments) and overlapping merchant categories (electronics, home, fashion) with Al Wasla.
- Tamara: Saudi-headquartered BNPL provider with similar B2B2C model, merchant-funded installments and a mobile app; competes for the same underbanked consumer credit use cases as Al Wasla.
- Postpay: MENA BNPL platform offering pay-in-3 and longer installments via merchant integrations; comparable product mechanics (app-based credit limit, merchant QR/card flow) to Al Wasla.
- Cashee: MENA BNPL targeting youth and students with a smart card and app, mirroring Al Wasla's university-student segment and card-tier product.
- valU: Egyptian BNPL and consumer finance platform by EFG Finance, offering installments across retail, education, travel, and healthcare — overlapping with Al Wasla's vertical coverage and installment tenure.
- PayLater Egypt: Egyptian BNPL platform partnering with retailers for installment purchases; comparable merchant-integrated BNPL model serving salary-based and underbanked consumers.
- Spotii: MENA BNPL focused on pay-in-4 with merchant integrations across retail categories; directly comparable installment product, customer base, and merchant-funded model.
Broad incumbents
- Klarna: Global BNPL incumbent with growing MENA reach via merchant partnerships; sets the pricing and product benchmark that regional players like Al Wasla must compete against.
Emerging players
- Shahry: Egyptian BNPL/credit fintech offering short-tenor installments via app; overlaps with Al Wasla on mobile-first credit products and serves a similar underbanked demographic.
- Halan: Egypt-based consumer finance and BNPL super-app; adjacent competitor with overlapping underbanked-segment focus and an emerging regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Wasla social profiles
Digital presenceAl Wasla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Wasla leadership team
Management profileNumber of profiles
Al Wasla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Wasla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Wasla
What does Al Wasla do?
Al Wasla provides Buy Now Pay Later (BNPL) installment payment services to consumers in Jordan, allowing purchases of products and services across 13+ categories (electronics, home appliances, furniture, vehicles, tourism, medical, beauty, etc.) to be paid in installments over 3 to 36 months. The offering is delivered through a Smart Limit credit facility, a virtual credit card, a tiered card system (Gray, Green, Blue), and a QR code-based payment system integrated with a network of merchant partners, all operated under a license from the Central Bank of Jordan.
Is Al Wasla a public or private company?
Al Wasla is a private company. It is classified as corporate owned and is currently operating.
When was Al Wasla founded?
Al Wasla was founded in 2011. It employs 51 to 100 people.
Where is Al Wasla based?
Al Wasla is headquartered in Irbid, Jordan, in the Middle East region.
How does Al Wasla make money?
Two revenue lines are on record. Installment / BNPL Transaction Fees are the primary driver. The others are cash Withdrawal Fees.
Who are Al Wasla's main competitors?
Direct peers on record are Tabby, Tamara, Postpay, Cashee, valU, PayLater Egypt and Spotii. Klarna is listed as a broad incumbent. Emerging players are Shahry and Halan.
Does Al Wasla have an API?
No public API is recorded for Al Wasla.
What industry is Al Wasla in?
Al Wasla's product category is Buy Now Pay Later (BNPL) Consumer Financing. Its primary akta.pro industry code is BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms, with a secondary code of FSAKACAB, In-Store / In-Person BNPL (POS). Its NAICS code is 522220 and its SIC code is 6141.