The Idea Bank
The Idea Bank (SearchWrite) is a founder-owned digital marketing agency in Bainbridge Island, WA delivering integrated SEO, SEM, content, social, local search, and mobile app services to enterprise and mid-market clients across healthcare, finance, gaming, media, and travel verticals via project-based engagements.
- Company typePrivate
- Founded-
- HeadquartersBainbridge Island, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Idea Bank does
The Idea Bank (operating under trade name SearchWrite) is a privately-held, founder-owned digital marketing and content strategy agency based in Bainbridge Island, Washington. Founded by Larry Sivitz — a veteran creative director known for the iconic 'milk mustache' campaign and the Sonicare launch — the firm delivers integrated digital marketing services including SEO, SEM (Google AdWords management), content strategy, social media management, local search optimization, video production, marketing automation, mobile app development, and HIPAA-compliant patient portal implementation. Its client base spans enterprise and mid-market customers across healthcare, finance, gaming, media, travel, legal, and retail verticals, with named logos including Disney Channel, Sonicare/Philips, T-Mobile Sidekick, Sierra Online, Corbis, Rheem, Efinancial, SeaBear, Weight Watchers, Go2marine, Holiday Extras, and AT&T Wireless.
The company's technology stack spans multiple CMS platforms (WordPress, Joomla, Drupal, Expression Engine, SquareSpace, WIX), Google Maps/Earth, Yext partner network, Updox for healthcare, and a proprietary Unified App Development Environment with 330+ modules enabling cross-platform deployment with 70-80% code reuse. Its signature methodology is 'Project Analytics' — a predictive approach using multivariate (Taguchi) testing and trend projections to forecast campaign outcomes before launch. Other proprietary frameworks include 'Social Synergy' (integrated social/web/multimedia campaigns), 'SEO Power Tweets,' and a 'Web 5.0 Interactive Design Approach.'
Revenue is generated through project-based professional services engagements sold via direct outreach (primarily founder-led) and the company website's contact form. No public pricing tiers or contract terms are disclosed. The firm also owns and publishes Seattle24x7, a hyperlocal Puget Sound internet community serving as both showcase and lead-generation asset. Strategic positioning emphasizes analytics-driven, vertically-diverse work backed by founder-anchored relationships with Google (Trusted Feed Partner status since 2002) and Microsoft (Bing advisory committee).
The Idea Bank firmographics
Firmographics- Name
- The Idea Bank
- Legal name
- The Idea Bank
- Website
- https://ideabank.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Idea Bank (SearchWrite) is a founder-owned digital marketing agency in Bainbridge Island, WA delivering integrated SEO, SEM, content, social, local search, and mobile app services to enterprise and mid-market clients across healthcare, finance, gaming, media, and travel verticals via project-based engagements.
- Ownership category
- akta.pro rank
The Idea Bank industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where The Idea Bank is headquartered
LocationHeadquarters
- HQ city
- Bainbridge Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Idea Bank business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing & Content Services: Professional services revenue from a broad suite of digital marketing offerings including content strategy, SEO/SEM, Google AdWords management, landing page design, web design and development, social media management, video production, branding, e-commerce systems, and marketing automation. Services are project-based with per-engagement billing.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
The Idea Bank product offering
Product offeringCore offering
The Idea Bank is a digital marketing and content strategy agency that delivers analytics-driven, performance-proven services including inbound content marketing, SEO/SEM, social media management, local and global search optimization, video and podcast production, web design and development, mobile app development, marketing automation, and e-commerce systems. Services are project-based and sold through direct website contact and founder-led outreach, differentiated by a proprietary Project Analytics methodology that forecasts campaign outcomes before launch.
Product overview
The Idea Bank is a digital marketing and content strategy agency offering a comprehensive suite of marketing services rather than a unified software product. Their core offering, SearchWrite, encompasses a unified app development environment for cross-platform mobile app deployment alongside an extensive range of digital marketing services including strategic content development, SEO/SEM, social media management, local search optimization, video production, landing page design, e-commerce systems, and marketing automation. They supplement these with specialized offerings like Project Analytics for predictive campaign modeling and HIPAA-compliant patient portals for healthcare clients. The agency operates primarily as a service-based consultancy rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Inbound Content Marketing & Strategy Comprehensive content marketing and inbound strategy service including copywriting, infographics, info-videos, landing pages, white papers, press releases, editorial content, and content localization for international markets. Targeted at enterprise and mid-market clients seeking integrated content-led demand generation.
- Analytics-Based Search Engine Optimization (SEO) Organic, social media, and universal search engine optimization covering blended search results, semantic search with rich snippet optimization, voice search, HTML5/Schema.org/microdata integration, smart link-building, and structured link placement programs. Targeted at companies seeking to improve organic search rankings.
- Analytics-Driven Search Engine Marketing (SEM) / Paid Search Advertising Paid search advertising service including Google Ads (AdWords pay-per-click), display ads, product listing ads, merchant feed optimization, Microsoft Advertising, all extensions, click-to-call, and cost-per-acquisition advertising. Targeted at companies seeking to improve paid search performance and reduce cost-per-click.
- Local & Global Search Optimization Local search content optimization and business profile distribution service covering Google+ Local, Google Place Pages, Bing Local, Yelp, Yahoo Local, and 25+ authoritative local directories. Includes citation building, customer review management, geo-targeted AdWords, mapping services (Google Maps/Earth), and international localization. Targeted at multi-location businesses and brands seeking consistent local search visibility.
- Social Media Management Full social media services including influencer identification, custom YouTube video channels, automated Facebook and Twitter newsfeeds, Pinterest and Instagram strategies, social media monitoring, reputation management, and Q&A penetration on niche networks. Targeted at brands seeking to engage audiences through social media.
- Website Design & Development Website design, redesign, landing page testing, and re-architecting services using WordPress, Joomla, Expression Engine, Drupal, SquareSpace, and WIX platforms, with A/B and multivariate testing for conversion optimization. Targeted at companies seeking new websites or performance redesigns.
- Video & Podcast Production Video and podcast production, optimization, and distribution services including branded video content, explainer videos, YouTube channel optimization, and Google Hangout/talk show outlets. Targeted at brands seeking multimedia content production.
- Mobile Web & App Development (SearchWrite Unified App Development Environment) Cross-platform mobile app development service powered by the SearchWrite Unified App Development Environment, enabling 'Author Once and Deploy Everywhere' delivery to Mobile, Web, PC/Mac, and Consoles with 70-80% code reuse across apps. Taps into 330+ modules or extensions covering icon libraries, UI components, advertising, and encryption. Targeted at brands seeking cross-platform mobile app delivery.
- Marketing Automation & CRM Integration Marketing automation services including email marketing matrix, CRM techniques for lead nurturing, automated content distribution across social networks, and multi-channel campaign orchestration. Targeted at companies seeking to scale lead nurturing and CRM-driven campaigns.
- Project Analytics Methodology Proprietary analytics methodology applying predictive results testing, multi-variate (Taguchi) testing, trend and traffic volume projections, and data-based insights to forecast end-user behavior and conversion optimization ahead of campaign launch. Integrates cost factors, best-of-breed technologies, and testing across all project lifecycle components. Targeted at marketing leaders seeking pre-launch forecasting and outcome modeling.
- HIPAA-Compliant Patient Portals Secure patient communication portal service using Updox as the recommended document management platform, supporting secure messaging, document annotation, online forms, routing, capture, bill pay, and EHR integration with ONC Direct secure messaging protocol for Meaningful Use Stage 2 certification. Targeted at healthcare providers requiring HIPAA-compliant patient engagement solutions.
- E-Commerce Systems Development E-commerce website development and optimization including product listing ads, merchant feed management, and product feed optimization. Targeted at retail and e-commerce brands seeking direct revenue-generating digital storefronts.
- Brand Identity Systems Brand identity development service including logo design, corporate identity, naming, package design, copywriting, and brand strategy. Targeted at brands seeking identity creation or refresh, exemplified by the Disney Channel logo conceptualization and Sonicare naming/packaging projects.
Quantifiable outcome
- Increased conversion rates by 2x during holiday seasons for e-commerce clients
- +5 more outcomes
Companies that use The Idea Bank
Customer profileNamed customers35 records
Segments4 records
Ideal customer profiles2 records
The Idea Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature5 records
The Idea Bank partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecoreSearchWrite has maintained an ongoing strategic partnership with various Google departments since 2002, making semi-annual trips to Mountain View. Clients have been recognized as 'Trusted Feed Partners' for various Google products. SearchWrite helped resolve AdWords, AdSense, and web spam/penalty issues. Also consulted with Google on integrating a 'trusted feed' of stock imagery and video from client Corbis Images for Google products. Author Vanessa Fox, architect of Google Webmaster Central, asked SearchWrite to write a preamble for her book 'Marketing in the Age of Google.'
- MicrosoftcoreLarry Sivitz was asked to join the Microsoft advisory committee for the launch of the Bing search engine. SearchWrite has monitored the Microsoft anti-trust era and maintains the utmost respect for the freedom to innovate and the rule of law.
- International Search SummitminorIdea Bank was a charter member in the inaugural International Search Summit in Seattle, participating in discussions on international search, localization, and translation services from the U.K. to the E.U. and down under.
- Tim Girvin DesignminorSearchWrite collaborated with Tim Girvin Design on the Sonicare identity and package design, copywriting, brochures, and videos for the world's first sonic toothbrush launch.
- Hands-On Mobile (MFORMA successors)minorMFORMA became Hands-On Mobile in 2001 and subsequently acquired nGame Ltd, Blue Beck (UK), MobileGame Korea, FingerTwitch, and two Chinese mobile entertainment content development companies. Also established a strategic partnership with Magus-Soft, a leading Chinese mobile games company. Idea Bank produced the MFORMA website.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
The Idea Bank competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Idea Bank social profiles
Digital presenceThe Idea Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Idea Bank leadership team
Management profileNumber of profiles
Profiles1 record
The Idea Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Idea Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Idea Bank
What does The Idea Bank do?
The Idea Bank is a digital marketing and content strategy agency that delivers analytics-driven, performance-proven services including inbound content marketing, SEO/SEM, social media management, local and global search optimization, video and podcast production, web design and development, mobile app development, marketing automation, and e-commerce systems. Services are project-based and sold through direct website contact and founder-led outreach, differentiated by a proprietary Project Analytics methodology that forecasts campaign outcomes before launch.
Is The Idea Bank a public or private company?
The Idea Bank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Idea Bank founded?
The Idea Bank was founded in -1. It employs 11 to 50 people.
Where is The Idea Bank based?
The Idea Bank is headquartered in Bainbridge Island, United States, in the North America region.
How does The Idea Bank make money?
One revenue line is on record: digital Marketing & Content Services.
Does The Idea Bank have an API?
No public API is recorded for The Idea Bank.
What industry is The Idea Bank in?
The Idea Bank's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541810 and its SIC code is 7311.