Schauspielhaus Salzburg

What Schauspielhaus Salzburg does

Schauspielhaus Salzburg is a private, for-profit theater institution founded in 1932 and headquartered in the historic Petersbrunnhof at Erzabt-Klotz-Str. 22, 5020 Salzburg, Austria. The company operates a single-venue repertory theater presenting classical works (Shakespeare, Oscar Wilde, Max Frisch, Virginia Woolf), contemporary Austrian dramaturgy, world premieres, and children's and youth productions, including the 2026|27 season slate of 12+ premieres and the recurring children's series "Alex, die Piratenratte." It employs 51-100 staff and runs a seasonal "Spielzeit" schedule with a summer break from July through August.

The core product is live theatrical performance, monetized through a diversified revenue stack: individual ticket sales via an online shop (tickets.schauspielhaus-salzburg.at) and physical box office, season subscriptions (Abos) with priority booking and discounts, gift vouchers (Gutscheine), school and group bookings handled via dedicated email channels, venue rental, and an on-site restaurant (Mephisto). Adjacent service lines include the Schauspielakademie acting academy, Theaterwerkstatt für Erwachsene adult workshops, Theaterclub, and SpielClubs for youth, plus theater mediation (Theatervermittlung) for educational outreach.

The go-to-market is event-driven and seasonal: programming is anchored by the annual Spielzeit release, premiere events, and subscription renewals, with marketing through Facebook, Instagram, YouTube, an email newsletter, and the company website, plus a press and media relations function. Schauspielhaus Salzburg is a member of the Austrian Theaterallianz and maintains coproduction partnerships with Theater KOSMOS Bregenz, Bregenzer Festspiele, Klagenfurter ensemble, and Stadttheater Bruneck, supported by a Freundeskreis (friends circle), cultural, media, and sponsor partners. There is no disclosed parent company, no funding rounds, and no AI/ML or proprietary software layer in the offering; the institution operates as a standalone cultural venue with no public listing.

Name

Schauspielhaus Salzburg

Legal name

Schauspielhaus Salzburg

Website

https://schauspielhaus-salzburg.at

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Schauspielhaus Salzburg is a private, single-venue repertory theater in Salzburg, Austria, presenting classical plays, contemporary Austrian dramaturgy, world premieres, and children's productions to general audiences, schools, and subscription holders, monetized through tickets, season Abos, gift vouchers, and an on-site restaurant.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Live theater performances
• Drama productions
• Season subscriptions
• Ticket sales
• Acting academy

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Individual tickets sold for performances through online shop and box office. Tickets available for various performance types including premieres, regular performances, and family shows.
2. Subscriptions (Abos): Season subscriptions offering access to multiple performances with benefits such as reduced pricing and priority booking for subscribers.
3. Gift Vouchers (Gutscheine): Theater gift vouchers sold for gifting purposes.
4. Restaurant Services: On-site restaurant (Mephisto Restaurant) provides additional revenue from food and beverage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Schauspielhaus Salzburg is a performing arts theater that stages live theatrical productions (dramas, comedies, classical works, children's and youth theater) at the Schauspielhaus im Petersbrunnhof in Salzburg, Austria. Its offerings span a full Spielzeit (season) of premieres and repertory performances, supported by an online ticket shop, season subscriptions (Abos), gift vouchers, school and group bookings, and an on-site restaurant (Mephisto).

Product overview

Schauspielhaus Salzburg operates as a theater venue offering a diverse portfolio of theatrical productions and related services. The core offering consists of live performances including classical works, contemporary Austrian dramaturgy, world premieres, and children's productions. Supporting services include an online ticket sales system, subscription packages, drama education programs (Schauspielakademie, Theaterwerkstatt, Theaterclub, SpielClubs), school and group booking services, gift vouchers, venue rental, and an on-site restaurant (Mephisto). The theater's 2026|27 season features productions including 'Was ihr wollt', 'Doppelt gemoppelt', 'Der liebe Herr Teufel', 'Der blinde Passagier', 'Ernst ist das Leben (Bunbury)', 'Orlando', 'Biedermann und die Brandstifter', 'The Sound of Salzburg', 'under the influence', 'Keiner hat gesagt dass du ausziehen sollst', 'ELISABETH', and the children's production 'Alex, die Piratenratte' in both winter and summer series.

Differentiator

Problem solved

Functional benefit

Brands

• Mephisto Restaurant: Theater restaurant operated in connection with Schauspielhaus Salzburg, located at mephisto-salzburg.at
• Schauspielakademie

Products and services

• Theater Performances Live theatrical productions including plays, comedies, dramas, classical works, and children's performances staged at the Schauspielhaus im Petersbrunnhof in Salzburg, for general adult audiences, families, and school groups.
• Season Subscriptions (Abos 26|27) Season subscription packages offering discounted access to multiple performances throughout the Spielzeit, with priority booking and Aboeinführungen (subscription introduction events).
• Online Ticket Shop

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Theaterallianz (Theater Alliance)coreStrategic or Co-development PartnerMembership in the Theaterallianz network, an alliance of Austrian theaters for collaborative programming and cultural exchange. The playwright competition 'Autor:innen-Wettbewerb' is organized by the Austrian Theaterallianz.
• Theater KOSMOS BregenzcoreStrategic or Co-development PartnerCoproduction partner for 'under the influence oder: die rückkehr der bakchen' along with Bregenzer Festspielen and klagenfurter ensemble.
• Bregenzer FestspielecoreStrategic or Co-development PartnerCoproduction partner for selected plays including 'under the influence oder: die rückkehr der bakchen'.
• klagenfurter ensemblecoreStrategic or Co-development PartnerCoproduction partner for 'under the influence oder: die rückkehr der bakchen'.
• Stadttheater BruneckminorStrategic or Co-development PartnerCoproduction partner for 'Ernst ist das Leben (Bunbury)' - a joint production with the city theater in Bruneck.
• Freundeskreis (Friends Circle)minorGTM or Marketing PartnerFriends circle organization providing community support and advocacy for the theater. Members receive benefits and attend exclusive events.
• Kooperationspartner (Cooperation Partners)minorGTM or Marketing PartnerVarious cooperation partners listed on the theater's website for collaborative activities.
• Kulturpartner (Cultural Partners)minorGTM or Marketing PartnerCultural partners supporting the theater's mission and programming.
• Medienpartner (Media Partners)minorGTM or Marketing PartnerMedia partners providing promotional support and coverage.
• Mephisto RestaurantminorOthersOn-site restaurant operated separately, providing food and beverage services to theater visitors.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Volkstheater Wien: Vienna's contemporary-focused repertory theater mixing new Austrian dramaturgy with classical works. Highly comparable in scale, programming philosophy, and German-language theater audience.
• Theater Basel: Tri-part theater (drama, opera, ballet) in German-speaking Switzerland. Comparable repertory theater model with significant drama programming and similar institutional scale.
• Theater in der Josefstadt: Historic Viennese theater with similar repertory model blending classic and contemporary plays. Comparable in Austrian institutional context and German-language drama programming.
• Stadttheater Bruneck: Smaller regional theater in South Tyrol and confirmed co-production partner of Schauspielhaus Salzburg. Highly comparable in scale, repertory approach, and German-language drama programming in the Alpine region.
• Burgtheater Wien: Austria's flagship repertory theater in Vienna, staging classical and contemporary drama in German. Closest comparable in language, repertory model, and Austrian institutional context to Schauspielhaus Salzburg.
• Landestheater Linz: Upper Austrian state-subsidized repertory theater with comparable size and repertory approach. Direct regional peer within the Austrian theater ecosystem.
• Schauspielhaus Zürich: Leading German-language repertory theater in Switzerland. Highly comparable in scale, repertory mix, and audience model, sharing the Schauspielhaus name and dramatic focus.

Broad incumbents

• Thalia Theater Hamburg: Established German-language repertory theater with strong contemporary and classical programming. Comparable dramatic focus but operates at a larger institutional scale and broader national profile.
• Münchner Kammerspiele: Renowned Munich repertory theater with a similar mix of classical and contemporary German-language drama. Larger and more internationally prominent, but operates on a comparable repertory model.
• Berliner Ensemble: Major Berlin repertory theater founded by Bertolt Brecht with broader institutional reach and higher production budgets. Comparable in German-language dramatic focus but operates at a significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SchauspielSalzburg
• Facebookfacebook.com/Schauspielhaus.Salzburg
• Instagraminstagram.com/schauspielhaussalzburg
• LinkedInlinkedin.com/company/schauspielhaus-salzburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schauspielhaus Salzburg