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Alirco

Full company profile

uuid003i4yd

Namestring
Alirco
Legal namestring
ALIRCO FITNESS GROUP
Websiteurl
alirco.com
Company typeenum
Private
Founded yearint
2015
Descriptiontext

Alirco (legal name ALIRCO FITNESS GROUP, also doing business as ALIMTYAZ ALRIYADI CO) is a Riyadh-based, private wellness and fitness marketing company founded in 2015. The firm operates a multi-brand fitness platform under which it builds and runs four distinct fitness brands — Interval, SoCycle, Athleco, and Sandclash — each targeting different activity verticals (boutique studio, cycling, general community fitness, and athletic events respectively). Alirco positions itself as a fitness community operator rather than a single-facility chain, with an explicit mission to develop inclusive fitness communities across all ages, genders, and income levels in Saudi Arabia.

The company delivers fitness experiences exclusively through physical facilities distributed across Saudi Arabia, with no disclosed digital product, mobile app, API, or technology platform. Its underlying stack is light: the public website (alirco.com) and an employee login portal, with no disclosed integrations, proprietary technology features, or AI/ML capabilities. There are no patents, trademarks filings, certifications, or third-party technology partnerships listed in the supplied data.

Alirco's revenue model is grounded in subscription-based recurring memberships and fitness services sold direct-to-consumer across its brand portfolio. The company employs 101-250 staff coordinated from its Riyadh headquarters, accepts job applications via a bilingual (Arabic/English) intake page, and is actively recruiting. No public pricing, funding history, revenue figures, ownership structure, or named institutional investors are disclosed; Alirco is privately held with no parent company or public listing identified.

Short descriptiontext

Alirco is a Riyadh-based private fitness marketing company founded in 2015 that builds and operates four fitness brands — Interval, SoCycle, Athleco, and Sandclash — to deliver subscription-based fitness communities across all demographics in Saudi Arabia.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersRiyadh, Saudi Arabia
HQ citystring
Riyadh
HQ countrystring
Saudi Arabia
HQ regionstring
Middle East
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fitness facility operations, fitness brand management, community fitness programs, wellness center services, group fitness classes
Industry1 code
1Bike Fit, Performance & Training Retail/Studios
CodeCRAMAHAIPrimaryYes
NAICS code1 code
  • Fitness and Recreational Sports Centers713940
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Fitness Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Fitness Brand Operations
TypeSubscription Recurring
Description

Alirco operates multiple fitness brands (Interval, SoCycle, Athleco, Sandclash) serving the Saudi community. Revenue is generated through fitness facility memberships, classes, and community programs targeting various age groups, genders, and income levels.

alirco.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 4 records shown
1Interval
Description

Fitness brand in the Alirco portfolio

alirco.com
+3 more records
Core offering1 text field

Alirco operates a portfolio of fitness brands and physical fitness facilities in Saudi Arabia, building fitness communities through brands such as Interval, SoCycle, Athleco, and Sandclash. The company runs group fitness classes, memberships, and community programs that target all ages, genders, and income levels within the Saudi population.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Alirco is a fitness marketing and innovation company that operates as a multi-brand fitness platform, building and managing an exclusive selection of fitness brands. The company portfolio includes four distinct fitness brands: Interval (a fitness studio brand), SoCycle (cycling-focused fitness), Athleco (general fitness community brand), and Sandclash (fitness brand). Rather than offering a single unified product with modules, Alirco operates multiple independent fitness brands that collectively aim to build a healthier, stronger, and active Saudi community, catering to all ages, genders, and incomes.

Product and service1 record
1Interval
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1F45 Training
TypeDirect peer
Description

Global functional fitness franchise with multiple studios. Comparable to Alirco's boutique fitness studio brands (Interval, SoCycle) in business model and target market.

2UFC Gym
TypeDirect peer
Description

Global fitness brand with franchise locations. Comparable to Alirco as a fitness brand operator with multiple locations and subscription-based memberships.

3NuYu
TypeDirect peer
Description

Saudi women's fitness brand operating multiple studio locations. Comparable to Alirco's women-focused facilities and boutique fitness approach in the Saudi market.

4Saudi Sports for All Federation
TypeOthers
Description

Government-affiliated federation promoting sports and fitness in Saudi Arabia. Related to Alirco's mission of building a healthier Saudi community and aligned with Vision 2030 objectives.

5Fitness First Middle East
TypeDirect peer
Description

International fitness chain with operations in the Middle East. Comparable to Alirco as a multi-location fitness operator targeting the regional market with subscription-based memberships.

6Orangetheory Fitness
TypeDirect peer
Description

Global fitness franchise with multi-location studios. Comparable to Alirco's multi-brand studio approach and subscription-based fitness services.

7Fitness Time (Leejam Sports)
TypeDirect peer
Description

Largest fitness chain in Saudi Arabia, operating over 200 facilities across the country. Directly comparable to Alirco as a multi-facility fitness operator targeting the Saudi market with subscription-based memberships.

8SoulCycle
TypeDirect peer
Description

Boutique indoor cycling brand. Highly comparable to Alirco's SoCycle brand in concept, target demographic, and fitness category.

9Gold's Gym Middle East
TypeDirect peer
Description

International fitness chain operating in the Middle East. Comparable to Alirco as a multi-location fitness operator serving the Saudi market with established brand recognition and subscription-based memberships.

10Barry's
TypeDirect peer
Description

Boutique fitness brand with multiple locations. Comparable to Alirco's boutique fitness studio brands in business model and premium positioning.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Alirco

Fitness Servicesalirco.com

Alirco is a Riyadh-based private fitness marketing company founded in 2015 that builds and operates four fitness brands — Interval, SoCycle, Athleco, and Sandclash — to deliver subscription-based fitness communities across all demographics in Saudi Arabia.

What Alirco does

Alirco (legal name ALIRCO FITNESS GROUP, also doing business as ALIMTYAZ ALRIYADI CO) is a Riyadh-based, private wellness and fitness marketing company founded in 2015. The firm operates a multi-brand fitness platform under which it builds and runs four distinct fitness brands — Interval, SoCycle, Athleco, and Sandclash — each targeting different activity verticals (boutique studio, cycling, general community fitness, and athletic events respectively). Alirco positions itself as a fitness community operator rather than a single-facility chain, with an explicit mission to develop inclusive fitness communities across all ages, genders, and income levels in Saudi Arabia.

The company delivers fitness experiences exclusively through physical facilities distributed across Saudi Arabia, with no disclosed digital product, mobile app, API, or technology platform. Its underlying stack is light: the public website (alirco.com) and an employee login portal, with no disclosed integrations, proprietary technology features, or AI/ML capabilities. There are no patents, trademarks filings, certifications, or third-party technology partnerships listed in the supplied data.

Alirco's revenue model is grounded in subscription-based recurring memberships and fitness services sold direct-to-consumer across its brand portfolio. The company employs 101-250 staff coordinated from its Riyadh headquarters, accepts job applications via a bilingual (Arabic/English) intake page, and is actively recruiting. No public pricing, funding history, revenue figures, ownership structure, or named institutional investors are disclosed; Alirco is privately held with no parent company or public listing identified.

Alirco firmographics

Firmographics
Name
Alirco
Legal name
ALIRCO FITNESS GROUP
Website
https://alirco.com
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
101–250 employees
Short description
Alirco is a Riyadh-based private fitness marketing company founded in 2015 that builds and operates four fitness brands — Interval, SoCycle, Athleco, and Sandclash — to deliver subscription-based fitness communities across all demographics in Saudi Arabia.
Ownership category
akta.pro rank

Alirco industry classification

Industry
Product category
Fitness Services
NAICS
Fitness and Recreational Sports Centers (713940)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

  • Fitness facility operations
  • Fitness brand management
  • Community fitness programs
  • Wellness center services
  • Group fitness classes

Where Alirco is headquartered

Location

Headquarters

HQ city
Riyadh
HQ country
Saudi Arabia
HQ region
Middle East

Offices1 record

Markets served

Alirco business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Fitness Brand Operations: Alirco operates multiple fitness brands (Interval, SoCycle, Athleco, Sandclash) serving the Saudi community. Revenue is generated through fitness facility memberships, classes, and community programs targeting various age groups, genders, and income levels.

Go-to-market motion1 record

Distribution channels1 record

Alirco product offering

Product offering

Core offering

Alirco operates a portfolio of fitness brands and physical fitness facilities in Saudi Arabia, building fitness communities through brands such as Interval, SoCycle, Athleco, and Sandclash. The company runs group fitness classes, memberships, and community programs that target all ages, genders, and income levels within the Saudi population.

Product overview

Alirco is a fitness marketing and innovation company that operates as a multi-brand fitness platform, building and managing an exclusive selection of fitness brands. The company portfolio includes four distinct fitness brands: Interval (a fitness studio brand), SoCycle (cycling-focused fitness), Athleco (general fitness community brand), and Sandclash (fitness brand). Rather than offering a single unified product with modules, Alirco operates multiple independent fitness brands that collectively aim to build a healthier, stronger, and active Saudi community, catering to all ages, genders, and incomes.

Differentiator

Problem solved

Functional benefit

Brands

  • Interval: Fitness brand in the Alirco portfolio
  • SoCycle
  • Athleco
  • Sandclash

Products and services

  • Interval

Companies that use Alirco

Customer profile

Segments1 record

Ideal customer profiles1 record

Alirco technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Alirco partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Alirco competitors and assessment

Company assessment

Direct peers

  • F45 Training: Global functional fitness franchise with multiple studios. Comparable to Alirco's boutique fitness studio brands (Interval, SoCycle) in business model and target market.
  • UFC Gym: Global fitness brand with franchise locations. Comparable to Alirco as a fitness brand operator with multiple locations and subscription-based memberships.
  • NuYu: Saudi women's fitness brand operating multiple studio locations. Comparable to Alirco's women-focused facilities and boutique fitness approach in the Saudi market.
  • Fitness First Middle East: International fitness chain with operations in the Middle East. Comparable to Alirco as a multi-location fitness operator targeting the regional market with subscription-based memberships.
  • Orangetheory Fitness: Global fitness franchise with multi-location studios. Comparable to Alirco's multi-brand studio approach and subscription-based fitness services.
  • Fitness Time (Leejam Sports): Largest fitness chain in Saudi Arabia, operating over 200 facilities across the country. Directly comparable to Alirco as a multi-facility fitness operator targeting the Saudi market with subscription-based memberships.
  • SoulCycle: Boutique indoor cycling brand. Highly comparable to Alirco's SoCycle brand in concept, target demographic, and fitness category.
  • Gold's Gym Middle East: International fitness chain operating in the Middle East. Comparable to Alirco as a multi-location fitness operator serving the Saudi market with established brand recognition and subscription-based memberships.
  • Barry's: Boutique fitness brand with multiple locations. Comparable to Alirco's boutique fitness studio brands in business model and premium positioning.

Others

  • Saudi Sports for All Federation: Government-affiliated federation promoting sports and fitness in Saudi Arabia. Related to Alirco's mission of building a healthier Saudi community and aligned with Vision 2030 objectives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Alirco social profiles

Digital presence

Alirco financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alirco leadership team

Management profile

Number of profiles

Profiles1 record

Alirco funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alirco M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alirco

What does Alirco do?

Alirco operates a portfolio of fitness brands and physical fitness facilities in Saudi Arabia, building fitness communities through brands such as Interval, SoCycle, Athleco, and Sandclash. The company runs group fitness classes, memberships, and community programs that target all ages, genders, and income levels within the Saudi population.

Is Alirco a public or private company?

Alirco is a private company. It is classified as unknown and is currently operating.

When was Alirco founded?

Alirco was founded in 2015. It employs 101 to 250 people.

Where is Alirco based?

Alirco is headquartered in Riyadh, Saudi Arabia, in the Middle East region.

How does Alirco make money?

One revenue line is on record: fitness Brand Operations.

Who are Alirco's main competitors?

Direct peers on record are F45 Training, UFC Gym, NuYu, Fitness First Middle East, Orangetheory Fitness, Fitness Time (Leejam Sports), SoulCycle, Gold's Gym Middle East and Barry's. Saudi Sports for All Federation is listed as an others.

Does Alirco have an API?

No public API is recorded for Alirco.

What industry is Alirco in?

Alirco's product category is Fitness Services. Its primary akta.pro industry code is CRAMAHAI, Bike Fit, Performance & Training Retail/Studios. Its NAICS code is 713940 and its SIC code is 7997.

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