Kinder- en zorgboerderij De Heeg

What Kinder- en zorgboerderij De Heeg does

Kinder- en zorgboerderij De Heeg is a non-profit foundation (Stichting Kinderboerderij De Wieringenberg, KVK 41077771) operating a combined children's farm and care farm on 6 hectares in Maastricht, Netherlands. Founded in 2014 under chairman Rob Noordhoek and director Irma Noordhoek, the foundation holds ANBI public-benefit status, Keurmerk Zoönosen certification, and SBB Erkend Leerbedrijf recognition. The facility is freely accessible daily and houses sheep, goats, horses, ponies, rabbits, Kune Kune pigs, poultry, and donkeys, including rare breeds.

The foundation operates five paid staff and is supported by 55 regular volunteers, delivering an integrated mix of free public access, paid activities (children's party packages at €11.50–17/child, pony lessons for ages 3–10, space rental at €65), a farm shop selling eggs, honey, flour from Tienhovenmolen, and kombucha, a small terrace, educational school programs, an SBB-recognized internship pipeline, and a professional dagbesteding (day care) service for clients of social institutions including Levanto, UWV, and asylum seeker centers. Footfall reached 11,400 visitors in 2023.

Revenue is generated through a hybrid of small-ticket consumer transactions (parties, pony lessons, shop, terrace), recurring day care fees from care-institution contracts, and donations/sponsorship from local sponsors Heuts and Aveve, plus the Jeugdfonds Sport subsidy partnership (since 2021) enabling low-income participation. Marketing is community-led via Facebook, blog, and word-of-mouth. No technology platform or proprietary software underlies operations.

Name

Kinder- en zorgboerderij De Heeg

Legal name

Stichting Kinderboerderij De Wieringenberg

Website

https://kinderboerderijdeheeg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinder- en zorgboerderij De Heeg is a non-profit foundation operating a 6-hectare children's farm and care farm in Maastricht, Netherlands, offering free public access, paid activities (parties, pony lessons), farm shop sales, and professional day care services for care-institution clients.

Ownership category

akta.pro rank

Product category

Children's farm and care services

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700), Services-Social Services (8300)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industries

Animal Shelters & Adoption Services (BPAGAIAA), Animal Welfare, Handling & Stress-Reduction Programs (Protocols, Training) (AFACALAH)

Keywords

• Children's petting farm
• Care farm services
• Pony riding lessons
• Nature playground recreation
• Day care activities

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Visitor Activities: Revenue from pony lessons, children's parties (various packages), and activity fees. Parties range from €11.50-€17 per child for basic/extra/pony party packages, plus venue rental at €65.
2. Farm Shop Sales: Sales from on-site shop selling fresh eggs, honey, fruit, vegetables, feed bags, flour from Tienhovenmolen, and Kombucha.
3. Food & Beverage: Sales of drinks, ice cream, and snacks from the terrace and farm shop.
4. Day Care Services: Day care services for people requiring care or support, provided through partnerships with care institutions.
5. Donations and Subsidies: Donations from sponsors and community members; government subsidies for care services and charitable activities. Bank account for donations: NL15INGB 0006 4707 17.
6. Sponsoring: Support from local sponsors including Heuts and Aveve.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kinder- en zorgboerderij De Heeg runs a 6-hectare children's petting farm and professional care farm in Maastricht offering free daily access to a diverse collection of animals (sheep, goats, ponies, pigs, poultry, donkeys, rabbits). Paid services include structured pony lessons for children aged 3-10, tiered children's party packages, venue and space rental, a farm shop selling local produce, a nature playground with barefoot path, and professional day care (dagbesteding) for people with care or support needs delivered in partnership with social institutions.

Product overview

Kinder- en zorgboerderij De Heeg is a combined children's farm and care farm offering free daily access to a diverse animal collection (sheep, goats, ponies, pigs, poultry, donkeys), along with paid activities including pony lessons for children aged 3-10, children's party packages (€11.50-17.00/child), and facility rental. The organization operates a professional day care service (dagbesteding) for people requiring care and support, providing meaningful activities on their 6-hectare site. Additional offerings include a farm shop selling local products, nature playground with barefoot path, educational school programs, meeting facilities, internship opportunities (recognized SBB training company), and volunteer programs. The organization holds ANBI status and aims to bring people and animals together in a natural environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderboerderij Bezoek (Children's Farm Visit) Free daily access to the children's farm to interact with animals including sheep, goats, horses, ponies, rabbits, Kune Kune pigs, poultry, and donkeys in a natural environment. Open to walk-in visitors daily from 9:00-17:00 in summer and 9:00-16:00 in winter.
• Ponylessen (Pony Lessons) Weekly pony lessons for children aged 3-10, taught by Irma and Niels. Lessons cover bitless riding, relaxation techniques, and agility courses, with limited group size (up to 4 children). Subsidized access available via Jeugdfonds Sport for low-income families since end of 2021.
• Kinderfeestjes (Children's Parties) Children's birthday party packages including basis (€11.50/child) with crafts and Tour de Boer, extra (€13.00/child) with snacks and drinks, pony parties basic (€15.50/child) and extra (€17.00/child), plus space rental (€65.00). Booked by email reservation.
• Dagbesteding (Day Care / Care Farm Activities) Professional care farm providing meaningful day activities for people needing care or guidance. Services include animal care, gardening, and maintenance on 6 hectares of land, delivered 3 times weekly with freshly prepared meals, in collaboration with social institutions, UWV, and care partners such as Levanto.
• Boerderijwinkel (Farm Shop) On-site shop selling fresh eggs, honey, fruit, flour from Tienhovenmolen, kombucha, animal feed bags, and drinks and ice cream. Produce is sourced from the farm's own biological vegetable garden and local suppliers.
• Schoolbezoek (School Visits) Educational school programs on themes such as 'living' and 'seasons' where children learn about animals and nature. Suitable for school trips with customized programs, available by reservation with minimum 10 days advance notice.
• Vergaderen in het Groen (Meetings in Nature) Meeting facility with views over the entire farm terrain, suitable for corporate meetings and conferences in a green environment.
• Terras (Terrace Food and Beverage) Small terrace in front of the farm shop where visitors can purchase drinks, ice cream, fries (plain €2.20, with snack €4.10), and individual snacks (frikandel, kroket, or kaassoufflé at €1.90 each).

Quantifiable outcome

• 11,400 visitors annually
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Jeugdfonds SportcoreGTM or Marketing Partner · 1 January 2021Youth Sports Fund partner since end of 2021, enabling children from low-income families to learn pony riding through subsidized lessons.
• LevantocoreStrategic or Co-development PartnerLevanto is a care institution partnership for providing day care services at the farm. The partnership allows Levanto clients to participate in meaningful farm activities as part of their care program.
• Vereniging van Speciale SchapenrassenminorOthersMembership organization for special sheep breeds. The farm maintains rare breeds including Walliser Schwarznase, Mergellander, and Quessant sheep.
• vSKBNminorOthersMember of vSKBN (association for children's farms in the Netherlands).
• HeutsminorGTM or Marketing PartnerLocal sponsor providing financial or in-kind support to the organization.
• AveveminorGTM or Marketing PartnerLocal sponsor (agricultural supplies) providing support to the organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Federatie Landbouw en Zorg: Dutch national federation representing care farms (zorgboerderijen) that provide day activities for people with care needs. De Heeg's dagbesteding service is a direct peer offering within this ecosystem.
• Natuurmonumenten: Dutch nature conservation society with ANBI status managing nature areas across the Netherlands. Comparable as a major Dutch nonprofit combining nature education, volunteer engagement, and member/donor fundraising at a national scale.

Broad incumbents

• Ouwehands Dierenpark: Dutch zoo with strong focus on conservation, education, and family experiences. Comparable to De Heeg in its educational mission and family-oriented audience, though operating at much larger scale.
• Burgers' Zoo: Major Dutch zoo with ecological exhibits and educational programming. Comparable as a large-scale animal-focused attraction serving families and schools in the Netherlands, though at much larger scale and with paid admission.
• Diergaarde Blijdorp (Rotterdam Zoo): Largest zoo in the Netherlands and an ANBI-status non-profit. Broader scope (zoo/conservation) but overlapping on animal welfare mission, educational programming, and Dutch charitable nonprofit operations targeting families and schools.

Direct peers

• Stichting Kinderboerderij Nederland: National umbrella association for Dutch children's farms. De Heeg is a member via vSKBN; the federation provides direct comparability in terms of operating model, governance (stichting structure), and target audience (families, schools, care recipients).
• Stichting Dierenopvang Amsterdam: Animal welfare foundation in Amsterdam with ANBI status. Comparable as a Dutch non-profit foundation focused on animal welfare and community service, though specializing in rescue/rehoming rather than community interaction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KbdeHeeg
• LinkedInlinkedin.com/company/kinderboerderij-de-heeg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinder- en zorgboerderij De Heeg