Zbom

What Zbom does

Zbom (志邦家居, legal name Zhibang Home Furnishing Co., Ltd.) is a publicly listed Chinese whole-house customization home furnishing company founded in 1998 in Hefei and listed on the Shanghai Stock Exchange (A-share, stock code 603801) since 2017. The company designs, manufactures, and sells customized kitchens, wardrobes, wooden doors, wall panels, windows, bathroom and balcony systems, kitchen appliances, and bathroom fixtures through a multi-channel model combining 1,000+ franchise stores, direct e-commerce flagships on Tmall and JD.com, and B2B engineering projects with large real estate developers including Vanke, Evergrande, Greenland, Langshi, and Languang. Underlying capabilities include proprietary design systems (notably the H130 Whole-House Same-Mold system launched in 2024), the Home Cloud industrial internet platform, and an in-house design workforce exceeding 10,000 supported by manufacturing capacity of 200,000 cabinet sets and 120,000 wardrobes annually across multiple production bases including the Qingyuan intelligent manufacturing facility.

The company's revenue model is primarily one-time-project revenue from customized furniture and kitchen appliance sales, supplemented by engineering and developer project sales and franchise/dealer-related fees. Pricing is quote-based, requiring in-home measurement and design consultation, and no public price list is published. Zbom serves three primary customer segments: residential homeowners (the primary segment) seeking integrated home design solutions, real estate developers requiring bulk standardized furnishing, and franchise dealers operating regional showrooms. Go-to-market is multi-channel, combining enterprise field sales for developer accounts, channel partner distribution through franchise stores and dealers, and direct-to-consumer e-commerce. The company has expanded internationally into 35+ countries via overseas retail stores in Southeast Asia and flagship stores in France, Australia, UAE, and Taiwan, alongside a US sales subsidiary established in 2019 and a 47% stake in IJF Australia acquired in 2018. Recent strategic emphasis has been on extending the integrated whole-house proposition, deepening digital and intelligent manufacturing capabilities, and broadening reach through a 'Light Customization' category jointly launched with Tmall in 2025.

Name

Zbom

Legal name

志邦家居股份有限公司

Website

https://zbom.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zbom is a publicly listed Chinese whole-house customization home furnishing company that designs, manufactures, and sells integrated custom kitchens, wardrobes, doors, and related products to residential homeowners, real estate developers, and franchise dealers across 1,000+ domestic stores and 35+ countries.

Ownership category

akta.pro rank

Product category

Custom Home Furnishing

NAICS

Furniture and Related Product Manufacturing (337), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Major Household Appliance Manufacturing (33522)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Appliances (3630)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Custom home furnishing
• Whole-house customization
• Kitchen cabinetry
• Custom furniture manufacturing
• Home interior solutions

Headquarters

HQ city

Hefei

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Customized Furniture Sales: Revenue from whole-house customization, complete kitchen systems, wooden doors, wall panels, custom windows, bathroom customization, and related products sold through direct sales, franchise stores, and e-commerce channels
2. Kitchen Appliances: ZBOM brand kitchen appliances and bathroom fixtures sold as complementary products to furniture offerings
3. Engineering & Project Sales: B2B sales to real estate developers including strategic partnerships with Vanke, Evergrande, Greenland, Langshi, and other developers for residential projects
4. Franchise & Dealer Fees: Revenue from franchise development with over 1,000 franchise stores nationwide

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zbom designs, manufactures, and sells customized home furnishing products including whole-house customization (全屋定制), complete kitchen cabinetry (整体厨房), custom wooden doors and wall panels (木门墙板), custom doors and windows (定制门窗), bathroom and balcony customization (卫阳定制), proprietary ZBOM kitchen appliances and bathroom fixtures, soft furnishings, and functional storage solutions. Sales and service are delivered through 1,000+ franchise stores, Tmall and JD.com flagship stores, and direct B2B project sales to real estate developers including Vanke, Evergrande, Greenland, Langshi, and Languang, with free in-home measurement and custom design consultation by 10,000+ in-house designers.

Product overview

Zbom (志邦家居) is a comprehensive home furnishing company offering a full portfolio of customized home products. The core offerings include Whole House Customization (全屋定制) and Complete Kitchen (整体厨房) solutions, supplemented by specialized product modules including Wooden Doors and Wall Panels (木门墙板), Custom Doors and Windows (定制门窗), Bathroom and Balcony Customization (卫阳定制), Kitchen Appliances (厨房电器), Bathroom Fixtures (卫阳洁具), Home Furnishings (家配软装), and Functional Storage (功能收纳). The company operates multiple brands including the main ZBOM brand for general consumers and the IK sub-brand targeting younger demographics. Additionally, Zbom offers a proprietary Home Cloud (家居云) digital platform for industry digitalization, and launched the Light Customization (轻定制) category in 2025. Products are available through the company's official website, Tmall flagship store, JD.com store, and over 1,000 franchise stores nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• IK: 年轻化品牌 (Youth brand launched in 2016)

Products and services

• Whole House Customization (全屋定制) Customized entire home furnishing solution covering wardrobes, living rooms, bedrooms, cloakrooms, entrances, studies, children's rooms, and other living spaces based on individual customer measurements, design preferences, and space characteristics. Available in styles including minimalist, simplified Chinese, simplified European, and light luxury.
• Complete Kitchen (整体厨房) Complete kitchen cabinet and storage solution including design, manufacturing, and installation services for modular kitchen systems, offered with free in-home measurement and design by 10,000+ professional designers.
• ZBOM Wooden Doors (ZBOM 志邦木门) Custom wooden door product line offering interior doors designed to match Zbom's whole-house customization aesthetic, supporting the integrated home furnishing portfolio.
• Wooden Doors and Wall Panels (木门墙板) Custom wooden doors and decorative wall panel systems for interior decoration designed to match the whole-house customization aesthetic.
• Custom Doors and Windows (定制门窗) Customized door and window solutions expanding Zbom's integrated whole-house offering into fenestration products for residential projects.
• Bathroom and Balcony Customization (卫阳定制)
• ZBOM Kitchen Appliances (ZBOM 志邦厨房电器)

Quantifiable outcome

• Top 3 position in Chinese custom home furnishing industry
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core.

• University of Science and Technology of China (中国科学技术大学)coreStrategic or Co-development Partner · 1 January 2021Joint establishment of industry's first 'Advanced Manufacturing Joint Laboratory' signed in 2021
• Three-dimensional Home (三维家)coreTechnology or Integration · 1 January 2021Joint establishment of industry's first 'Advanced Manufacturing Joint Laboratory' signed in 2021
• 3McoreTechnology or Integration · 1 January 2019Global brand strategic partnership signed in 2019 for imported electrical appliances
• Bosch (博世)coreTechnology or Integration · 1 January 2019Global brand strategic partnership signed in 2019 for imported electrical appliances
• Noritz (能率)coreTechnology or Integration · 1 January 2019Global brand strategic partnership signed in 2019 for imported electrical appliances
• IJF AustraliacoreStrategic or Co-development Partner · 1 January 2018Acquired 47% equity stake in IJF Australia in 2018 for international expansion
• Greenland (绿地)coreStrategic or Co-development Partner · 1 January 2016Strategic supplier partnership since 2016
• Langshi (朗诗)coreStrategic or Co-development Partner · 1 January 2016Strategic supplier partnership since 2016
• Languang (蓝光)coreStrategic or Co-development Partner · 1 January 2016Strategic supplier partnership since 2016
• AlibabacoreGTM or Marketing Partner · 1 January 2015Strategic partnership with Alibaba company established in 2015
• CCTV (China Central Television)coreGTM or Marketing Partner · 1 January 2015Strategic partnership with CCTV-3 and Alibaba for nationwide brand promotion starting 2015
• Vanke (万科)coreStrategic or Co-development Partner · 1 January 2014Strategic partnership established in 2014 for real estate project furnishing
• Evergrande (恒大)coreStrategic or Co-development Partner · 1 January 2014Strategic partnership established in 2014 for real estate project furnishing

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Shangpin Home Collection (尚品宅配): Whole-house customization competitor with a strong digitally driven, design-led proposition and national showroom footprint. Comparable to Zbom in custom whole-home positioning and use of designer and digital tools to drive conversion.
• Sophia Home (索菲亚): Custom wardrobe and whole-house customization leader in China, distributing through an extensive nationwide dealer network. Closely comparable to Zbom in product scope (wardrobes, kitchens, whole-house) and go-to-market model.
• Boloni (博洛尼): Premium-positioned Chinese custom kitchen and whole-home brand with a designer-led showroom model. Comparable to Zbom in offering high-end custom kitchens and integrated home solutions, though with a more premium price point.
• Dinggu Home (顶固集创): Chinese manufacturer of custom wardrobes, kitchen cabinets, and smart home products distributed via a franchise store network. Comparable to Zbom in product mix, channel structure, and mid-market positioning.
• Wholly (我乐家居): Listed Chinese custom kitchen and whole-house furniture manufacturer with comparable showroom-led, designer-supported distribution. Direct competitor across the kitchen and whole-house categories.
• Oppein Home Group (欧派家居): China's largest custom home furnishing brand, offering whole-house customization, kitchen cabinets, wardrobes, and doors through a similar designer-led, franchise-supported model. Most direct large-scale competitor to Zbom in the Chinese custom home furnishing space.
• Holike (好莱客): Custom home furniture brand known for wardrobes and expanding into whole-house customization. Similar product mix and franchise distribution model to Zbom in the mid-market custom furniture category.
• Goldenhome (金牌橱柜): Specialist custom kitchen cabinet manufacturer in China that has expanded into whole-house and integrated home offerings. Highly comparable to Zbom in core kitchen cabinet focus and growing whole-house strategy.

Broad incumbents

• Nitori Holdings: Japan's largest home furnishing retailer with expanding Asia-Pacific footprint. Relevant as a broad incumbent in the regional home furnishing space but operates a standardized, value-positioned model versus Zbom's custom approach.
• IKEA: Global mass-market home furnishing incumbent with broad kitchen and storage offerings. Overlaps with Zbom on furniture and kitchen categories but is positioned for standardized, flat-pack self-assembly versus Zbom's custom whole-house model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zbom