Dopravní podnik Ostrava

What Dopravní podnik Ostrava does

Dopravní podnik Ostrava a.s. (DPO) is the designated municipal public transport operator for the city of Ostrava and the broader Moravian-Silesian Region in the Czech Republic. The company runs an integrated multi-modal network of trams, trolleybuses, and buses under the ODIS (Ostravský dopravní integrovaný systém) regional transport system, with vehicles equipped for accessibility (low-floor), air conditioning, free Wi-Fi, and USB charging. Its operational technology stack centres on the MojeDPO mobile application for journey planning, real-time information, and ticket purchasing; this is complemented by SEJF mobile ticketing, SMS-based tickets, KREDITní jízdenka prepaid credit tickets, and ODISka contactless smart cards interoperable across the regional ODIS network. Payment infrastructure supports contactless VISA/Mastercard, Apple Pay, Google Pay, and direct carrier billing through O2, T-Mobile, and Vodafone.

DPO generates revenue from passenger fares (10-minute through annual passes priced from 24 CZK to multi-hundred CZK tiers, with reduced fares for children, seniors, and groups), charter and occasional transport for groups (including historical vehicles), vehicle and stop advertising, an in-house driving school (Autoškola, operating since 1988), and ancillary e-commerce via the COOOL.CZ retail platform. Pricing is usage-based at the short end and quasi-subscription at the multi-day and annual end, with a smart daily fare cap equivalent to the 24-hour ticket price. Go-to-market is product-led and omnichannel: physical presence via turquoise ticket machines, ticket offices, and on-board yellow payment terminals; digital channels via mobile apps, e-shop, and partner apps (ODISapka, DoKapsy); and enterprise field sales for charter and driving-school services. DPO's competitive position rests on its statutory municipal concession, the depth of its physical and digital distribution network, and its integration within the regional ODIS ecosystem, while expansion activity in 2026 — including a procurement for up to 25 new large-capacity trams, smart e-paper stop displays, and festival service partnerships — signals continued capacity and service modernisation.

Name

Dopravní podnik Ostrava

Legal name

Dopravní podnik Ostrava a.s.

Website

https://dpo.cz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dopravní podnik Ostrava a.s. operates the municipal tram, trolleybus, and bus network for the city of Ostrava and the Moravian-Silesian Region of the Czech Republic, selling tickets via the MojeDPO app, contactless bank cards, SEJF, SMS, and ODISka smart cards, with ancillary charter, advertising, and driving-school services.

Ownership category

akta.pro rank

Product category

Urban Public Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (48511)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Public Transit Bus Operators (Municipal/Regional) (TLAFAAAI)

akta.pro secondary industries

Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC), Concessionary, Student & Employer Pass Programs (THAIAMAI)

Keywords

• Urban public transport
• Tram and bus services
• Municipal transit operator
• Digital ticketing systems
• Public transport fares

Headquarters

HQ city

Ostrava

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Passenger Ticket Sales: Revenue from sale of short-term tickets (10-minute to 3-day) and long-term tickets (7 days to 1 year) for travel on trams, buses, and trolleybuses. Multiple purchase channels including onboard payment terminals, mobile apps, ticket machines, and physical outlets.
2. Charter/Occasional Transport: Hire of vehicles (buses, trams, trolleybuses including historical vehicles) for firms, schools, organizations, and groups. Includes Scania Doubledecker, Solaris Urbino buses, Vario LFR and Inekon trams, and historical fleet.
3. Advertising Services: Advertising placement on vehicles (interior leaflets, exterior decals, full-vehicle wraps), bus/tram stops (pole signs, citylight vitrines), and in vehicles. Services include TRAMBOARD, BUSBOARD, interior leaflets in A4/A3 formats.
4. Driving School Services: Auto school offering driving courses for license groups B, C, CE, D, BE, B96, and professional driver training. Revenue from course fees for personal vehicles, trucks, buses, trailers, and periodic driver training.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Dopravní podnik Ostrava a.s. operates the municipal public transport network of Ostrava, Czech Republic, running scheduled tram, trolleybus, and bus services across the city and the Moravian-Silesian Region under the ODIS integrated tariff system. The company sells fares through multiple channels — on-board contactless bank card terminals, turquoise stop ticket machines, MojeDPO and SEJF mobile apps, SMS tickets, ODISka smart cards, and credit tickets — and complements this with occasional/charter transport, a driving school, and advertising services on vehicles and stops.

Product overview

Dopravní podnik Ostrava operates as the primary public transport provider for Ostrava, offering an integrated system of trams, trolleybuses, and buses. The product portfolio centers on the MojeDPO mobile application for ticket management and journey planning, supplemented by multiple ticketing channels including SEJF mobile app, SMS ticketing, KREDITni jízdenka (credit tickets), and ODISka smart cards. The ODIS integrated transport system enables cross-provider travel with unified ticketing. Additional services include driving school instruction, charter transport, and advertising services on vehicles and stops.

Differentiator

Problem solved

Functional benefit

Brands

• MojeDPO: Mobile application for journey planning, ticket purchasing, and real-time transport information, available for iOS and Android.
• COOOL.CZ
• Příležitostná doprava
• SEJF

Products and services

• Public Transport Services (Trams, Trolleybuses, Buses)
• MojeDPO Mobile Application iOS/Android mobile app providing ticket purchasing (10-minute to 7-day tickets), journey planning, timetables, and real-time transport information in Czech and English.
• SEJF Mobile Ticketing Smartphone ticketing application offering short-term (70/90-minute) and 24-hour tickets with payment via registered bank card or Direct Carrier Billing through mobile operators O2, T-Mobile, and Vodafone. Tickets activate within 2 minutes of purchase.
• SMS Ticketing SMS-based ticket purchasing for DPO services via Premium SMS (e.g., DPO70 to 90206). Available to Czech mobile numbers only; tickets delivered within minutes of sending.
• KREDITní jízdenka (Credit Ticket) Prepaid credit card for tap-and-ride ticket purchasing at onboard terminals, functioning similarly to contactless bank cards. Loadable at ticket machines via cash or card.
• ODISka Smart Card Contactless smart card for long-term travel passes and electronic wallet within the ODIS integrated regional transport system; available as a physical card or mobile app (ODISka v mobilu).
• DPO E-shop (eshop.dpo.cz) Online platform for purchasing long-term travel passes, registering credit tickets, and accessing tax documents for business travel expenses.
• Autoškola (Driving School) Driving school offering courses for license groups B, C, CE, D, BE, and B96, plus professional driver training. Located at Sokolská třída 64, Ostrava, since 1988.
• Occasional / Charter Transport (Příležitostná doprava) Charter hire of buses, trams, trolleybuses, and historical vehicles for firms, schools, kindergartens, interest groups, and organizations for corporate events, school trips, and excursions.
• Advertising Services (Reklamní služby) Placement of advertising on and inside vehicles (TRAMBOARD, BUSBOARD, full wraps, interior leaflets in A4/A3), at stops (pole signs, citylight vitrines), and in-vehicle media.
• DPO Dashboard (dashboard.dpo.cz) Public web portal providing real-time vehicle tracking, route planning, departure information, and MHD disruption alerts.
• Smart E-Paper Displays at Stops Real-time electronic timetable displays installed at public transport stops, providing live schedule updates and passenger information.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Koordinátor ODIS s.r.o.coreTechnology or IntegrationODIS system coordinator managing the integrated regional transport system. Provides shared ticketing infrastructure, ODISka smart cards, and cross-operator journey planning. DPO operates within this integrated system allowing tickets to be valid across multiple transport providers.
• GLOBDATA a.s.coreTechnology or IntegrationTechnical provider of SMS ticket and SEJF mobile ticket services. Operates the SMS ticket platform (smsjizdenka.dpo.cz) for text message-based ticket purchasing and the SEJF app ecosystem.
• Banking Partners (VISA, Mastercard)coreTechnology or IntegrationPayment network partnerships enabling contactless bank card payments at onboard terminals and ticket machines. 'We guarantee payments using VISA and MASTERCARD.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dopravní podnik hl. m. Prahy (DPP): Operator of Prague's metro, trams, and buses; the largest Czech municipal public transport company. Directly comparable as a multi-modal urban transit operator under the same municipal-utility model serving a major Czech city.
• Dopravní podnik města Brna (DPMB): Public transport operator of Brno running trams, buses, and trolleybuses with integrated ticketing. Closely comparable to DPO in modal mix (tram + trolleybus + bus) and Czech municipal ownership structure.
• Dopravní společnost Zlín-Otrokovice (DSZO): Public transport operator for the Zlín-Otrokovice agglomeration with trolleybuses and buses. Comparable Czech municipal operator with a strong trolleybus component analogous to DPO's fleet.
• Dopravní podnik města Liberce: Public transport operator of Liberec running trams, buses, and trolleybuses (including the unique Ještěd tram). Direct peer operating a similar multi-modal Czech municipal network.
• Městský dopravní podnik Opava (MDPO): Public transport operator of Opava within the same Moravian-Silesian Region as DPO. Directly comparable Czech municipal bus-and-trolleybus operator with overlapping regional ticketing through ODIS.
• Plzeňské městské dopravní podniky (PMDP): Public transport company of Plzeň operating trams, trolleybuses, and buses. Directly comparable mid-sized Czech municipal operator with the same multi-modal fleet profile as DPO.
• Dopravní podnik města Olomouce (DPMO): Public transport operator in Olomouc with trams and buses. Comparable Czech municipal operator with similar fare integration and digital ticketing priorities.

Others

• Koordinátor ODIS s.r.o. Regional coordinator of the ODIS integrated transport system in the Moravian-Silesian Region. DPO is a core partner within this ecosystem, sharing ODISka smart cards, cross-operator ticketing, and integrated journey planning.

Broad incumbents

• Berliner Verkehrsbetriebe (BVG): Berlin's municipal public transport operator running U-Bahn, trams, and buses. Comparable as a large European city-owned multi-modal operator with extensive digital fare management and journey planning.

Regional players

• Wiener Linien: Vienna's municipal multi-modal public transport operator (U-Bahn, tram, bus). Comparable as a Central European city-owned urban transit operator with an integrated tram/bus/metro network and digital ticketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dpostrava
• YouTubeyoutube.com/channel/UCZ4d45Va6gfXpPj_KRzlgCg
• Facebookfacebook.com/DPOstrava
• Instagraminstagram.com/dpostrava
• LinkedInlinkedin.com/company/dpostrava-70200

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dopravní podnik Ostrava