Valentino Beauty

Name

Valentino Beauty

Legal name

Valentino Beauty (L'Oreal USA S/D, Inc.)

Website

https://valentino-beauty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Valentino Beauty is the L'Oréal-owned luxury fragrance and makeup division of Maison Valentino, selling the Born in Roma franchise (the #1 U.S. fragrance franchise), the Anatomy of Dreams haute couture perfume collection, and a makeup line to global prestige and mass-prestige consumers via Sephora, Ulta, Macy's, Dillard's, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Fragrances & Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Eau de Cologne & Light Fragrances (CRABADAD), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)

Keywords

• Luxury fragrances
• Haute couture perfume
• Prestige makeup
• Designer beauty products
• Perfume and cosmetics

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Others

Revenue model

1. Fragrance Sales: Sale of luxury fragrances including the Born in Roma franchise, Anatomy of Dreams haute couture collection, and hair & body mists. Product-based revenue model with one-time purchases.
2. Makeup Sales: Sale of luxury makeup products including lip makeup, face makeup, and eye makeup products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Valentino Beauty designs, manufactures, and sells luxury fragrances and makeup products under the heritage of the Maison Valentino fashion house. Core offerings include the Born in Roma fragrance franchise (women's Donna and men's Uomo variants with multiple editions), the Anatomy of Dreams haute couture perfume collection of seven signature scents, gourmand-inspired Hair & Body Mists, Perfumed Body Shimmer, and a complete makeup line covering lip, face, and eye products. Distribution spans prestige beauty retailers, department stores, and direct-to-consumer e-commerce across Europe, the Americas, and Asia Pacific.

Product overview

Valentino Beauty is a luxury beauty brand under L'Oréal Group offering a comprehensive portfolio of fragrance and makeup products. The core offering centers on the Born in Roma fragrance franchise, which includes gender-specific perfumes (Donna for women, Uomo for men) with multiple variations such as original Eau de Parfum, Eau de Parfum Intense, Extra Dose, and seasonal limited editions. The portfolio also includes lighter-format hair and body mists with gourmand scents for layering rituals, a perfumed body shimmer product, and the premium Anatomy of Dreams haute couture fragrance collection featuring seven signature scents. The makeup line encompasses lip, face, and eye products including the Spike Valentino Disco Balm. The Born in Roma franchise is positioned as the number-one fragrance franchise in the U.S. market, with the brand leveraging celebrity ambassadors like Colman Domingo and experiential marketing activations to drive engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Born in Roma: Core fragrance franchise for women and men, featuring multiple scent variations including original, intense, extradose, green stravaganza, yellow dream, coral fantasy, ivory, and purple melancholy variants.
• Anatomy of Dreams

Products and services

• Born in Roma Fragrance Collection The flagship fragrance franchise featuring gender-specific perfumes (Donna for women, Uomo for men) with variations including original Eau de Parfum, Intense, Extra Dose, and limited editions like Purple Melancholia, Green Stravaganza, Yellow Dream, Ivory, and Coral Fantasy. Targeted at luxury fragrance consumers seeking haute couture-inspired scents with Roman Dolce Vita heritage.
• Born in Roma Hair & Body Mists Lightweight mist format fragrances for both hair and body application, featuring four gourmand-inspired scents (Golden Coconut, Caramel Crush, Vanilla Bliss, Salty Pistachio) designed for layering rituals and lighter fragrance experiences. Priced at $49/€49 for 100ml with colourful studded packaging.
• Born in Roma Perfumed Body Shimmer Fragranced body shimmer product in 125ml size that provides a luminous glow while delivering the Born in Roma scent experience.
• Spike Valentino Disco Balm A buttery lip balm that melts on contact, providing extra care, an irresistible glow, and the perfect dose of color for luscious lips. Part of the Valentino Beauty makeup line.
• Anatomy of Dreams Collection A haute couture perfume collection inspired by the hedonistic spirit of Rome, featuring seven unique olfactive narratives (Sogno in Rosso, Private Talk, Behind the Seen, Club Couture, Notte d'Oro, L'Innocence de l'Air, Punk Romantic) crafted by expert perfumers with unexpected ingredient blends. Presented in iconic glass bottle silhouettes.
• Valentino Beauty Lip Makeup Lip cosmetic products including lipsticks and lip gloss designed to complement the fragrance offerings, leveraging the Valentino Beauty couture aesthetic.
• Valentino Beauty Face Makeup Face cosmetic products including foundation, primer, and concealer, designed for luxury consumers seeking premium makeup aligned with the Valentino Beauty brand.
• Valentino Beauty Eye Makeup Eye cosmetic products including eyeliner and eyebrow products, designed for luxury consumers seeking premium makeup aligned with the Valentino Beauty brand.

Quantifiable outcome

• Number-one fragrance franchise position in the U.S. market
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• Cultured MagazineminorGTM or Marketing Partner · 1 May 2026Co-host of the third annual Cult100 event at the Guggenheim Museum in New York City, drawing celebrity guests including Keke Palmer, Tory Burch, and Naomi Watts.
• Disney / 20th Century StudiosflagshipGTM or Marketing Partner · 28 April 2026Valentino fragrance partnered with Disney and 20th Century Studios for the The Devil Wears Prada 2 branded collaboration campaign, one of multiple official brand partnerships leveraging the sequel's cultural momentum from its 2006 predecessor.
• Macy'scoreGTM or Marketing Partner · 14 April 2026Valentino Beauty is the main partner creating an exclusive multi-sensory exhibit at Macy's Herald Square flagship for the 51st annual Macy's Flower Show with a 'Homegrown' theme.
• L'Oréal GroupflagshipOthersValentino Beauty is owned by L'Oréal Group, with Claudia Marcocci serving as Global President of Valentino Beauty at L'Oréal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tom Ford Beauty: Luxury fragrance and color cosmetics line defining the high-end fashion-house beauty archetype with blockbuster scents like Lost Cherry and Oud Wood. Direct competitor for prestige fragrance share and selective distribution at Sephora/Nordstrom.
• Versace Fragrance: Coty-distributed Italian fashion-house fragrance line (Eros, Bright Crystal) sharing Valentino's Mediterranean couture heritage, studded/baroque visual codes, and global multi-tier fragrance ladder targeting similar luxury consumers.
• Mugler: L'Oréal-owned fashion-adjacent fragrance house (Angel, Alien) famous for refillable couture bottle design. Direct comparable on innovation, bottle-as-collectible strategy, and L'Oréal Luxe distribution within the same retail doors.
• YSL Beauty: Sister L'Oréal Luxe brand offering Black Opium, Libre, and YSL makeup. Shares Valentino Beauty's parent, distribution channels (Sephora/Ulta), and fashion-house fragrance + makeup architecture, making it the most direct comparable.
• Giorgio Armani Beauty: L'Oréal Luxe fashion-house beauty brand anchored by Acqua di Gio and Armani Code fragrances plus couture makeup. Operates from the same luxury division with overlapping retail doors, ambassador model, and couture-coded positioning.
• Jean Paul Gaultier Fragrance: Puig-owned cult fragrance franchise (Le Male, Scandal) repositioned around couture-coded bottle concepts and limited drops. Highly comparable fashion-house fragrance marketing playbook and Gen Z recruitment strategy.
• Carolina Herrera Fragrance: Puig-owned Latin luxury fashion house fragrance portfolio (Bad Boy, Good Girl, 212) targeting the same Gen Z / luxury consumer with bold couture-coded bottle design. Closely comparable brand-equity and demographic play.
• Prada Beauty: L'Oréal-licensed luxury fragrance and color cosmetics line re-launched around Paradoxe and Luna Rossa, sharing the same fashion-house DNA, Italian heritage, couture-coded packaging, and Sephora-led distribution footprint as Valentino Beauty.

Broad incumbents

• Dior Beauty: LVMH's flagship perfume and cosmetics division (Sauvage, J'adore, Rouge Dior). Sets the prestige fragrance benchmark and competes head-to-head with Born in Roma in U.S. counters, but operates at significantly larger scale across fashion, skincare, and makeup.
• Chanel Fragrance & Beauty: Largest privately-held luxury beauty house anchored by N°5, Coco Mademoiselle, and Chance. Overlaps with Valentino Beauty in couture-coded fragrance and lipstick but at substantially greater scale and broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maisonvalentinobeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valentino Beauty