VMS Group

What VMS Group does

Hoyer VMS Group is a Denmark-headquartered power and motion solutions provider serving the global marine and industrial sectors. The company designs, supplies, and services electric motors and power systems across the full equipment lifecycle — from new OEM equipment sales through engineering and project execution to global aftermarket and MRO support. Its product portfolio spans electric propulsion systems, power generation, deck machinery, propulsion motors, and ballast water treatment systems (BWTS), delivered to offshore support vessel operators, commercial shipowners, and industrial equipment users.

The company's technical differentiation rests on an integrated Engineering, Procurement, Construction, and Installation (EPCI) delivery model combined with standardized plug-and-play retrofit systems, which the company reports as achieving 25% reduction in engineering hours and 15% reduction in materials and logistics costs per vessel. In-house certification and testing capabilities, an always-in-stock motor policy, and 24/7/365 service readiness underpin the service offering. The group operates from a headquarters in Hadsten, Denmark, an MRO center in Frederikshavn, and an APAC regional headquarters with warehouse in Ningbo, China.

Hoyer VMS Group makes money through three intertwined revenue streams: (1) one-time OEM equipment sales of new electric motors and power systems, (2) project-based retrofit and engineering work — exemplified by a 16-vessel Tidewater contract executed with GLO Marine — and (3) recurring aftermarket and MRO services including spare parts, service contracts, and time-and-materials work. The go-to-market is direct enterprise field sales with quote-based B2B pricing, supported by participation in major maritime and industrial trade shows globally. The customer base is concentrated in marine fleet operators and industrial users, with a 700+ employee workforce across 10+ global hubs spanning 25+ nationalities, and a preferred-supplier relationship with Bosch Rexroth covering 2026-2028.

Name

VMS Group

Legal name

Hoyer VMS Group

Website

https://vms.dk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Hoyer VMS Group is a Denmark-based global provider of electric motors and power systems for the marine and industrial sectors, delivering OEM equipment, integrated retrofit projects, and 24/7 aftermarket MRO services to shipowners and industrial operators across EMEA, APAC, and the Americas.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederikshavn

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales (OEM): Sale of new electric motors and power systems to marine and industrial customers. Includes specification and engineering support for OEM integration.
2. Aftermarket & MRO Services: Global maintenance, repair, and operations services including spare parts, 24/7 emergency service, and ongoing support. Revenue from service contracts and time-and-materials work.
3. Retrofit & Engineering Projects: Multi-vessel retrofit projects using EPCI model including BWTS systems installation, vessel surveying, and commissioning services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

VMS Group (Hoyer VMS Group) provides electric motors and power systems for marine and industrial applications across the full equipment lifecycle. Offerings span new equipment sales, custom engineering and project execution (including vessel retrofits and ballast water treatment systems), and a global aftermarket/MRO service with 24/7/365 rapid-response support. The company serves enterprise customers in offshore support vessels, commercial shipping, and industrial operations worldwide from its headquarters in Hadsten, Denmark.

Product overview

Hoyer VMS Group operates as a global reliability partner offering integrated power and motion solutions across two main divisions: Marine and Industry. The core product portfolio centers on electric motors and power systems, delivered through a unified lifecycle approach encompassing new equipment sales, custom engineering and project execution, and comprehensive aftermarket/MRO service. The company serves customers worldwide from hubs in Denmark and China, providing one point of contact and one level of accountability across the entire equipment lifecycle. Services include rapid-response logistics, 24/7 emergency support, and specialized retrofit capabilities such as ballast water treatment systems (BWTS) and vessel retrofits.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25% reduction in engineering hours per vessel through integrated EPCI model
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ADD MarinecoreStrategic or Co-development Partner · 12 May 2026Expanded partnership with ADD Marine for marine solutions and services. ADD Marine and Hoyer VMS Group have deepened their collaborative relationship for delivering marine power and motion solutions.
• Bosch RexrothcoreTechnology or Integration · 1 January 2026Bosch Rexroth recognized Hoyer VMS Group as Preferred Supplier for 2026-2028, indicating a strong supplier relationship for power and motion technology products and systems.
• GLO MarinecoreStrategic or Co-development Partner · 1 January 2025Joint venture partnership for multi-vessel retrofit projects. GLO Marine and VMS Group Denmark secured a multi-vessel retrofit contract from Tidewater covering 16 vessels across three continents. The partnership uses an integrated EPCI model.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bonfiglioli: Italian manufacturer of industrial gear motors, drive systems, and power transmission solutions with global service presence. Comparable as a mid-sized European industrial motor and motion specialist.
• Regal Rexnord: Manufacturer of electric motors, power transmission, and motion control products serving industrial and marine end markets. Highly comparable product portfolio and aftermarket service model.
• Danfoss Drives (Vacon): Manufacturer of AC drives and power conversion solutions for marine and industrial applications. Competes directly with VMS in variable-frequency drives and motor control technology.
• WEG: Brazilian manufacturer of industrial electric motors, drives, and power systems with global service footprint. Closely comparable in core product (industrial/marine electric motors) and aftermarket model.
• Ingeteam: Spanish specialist in marine electrical systems including motors, drives, and power conversion. Comparable niche player serving offshore and commercial marine customers with similar product breadth.
• Nidec Industrial Solutions: Industrial motor and power electronics manufacturer with marine and offshore customer base. Comparable in delivering engineered electric motors and power systems for demanding industrial applications.

Broad incumbents

• Kongsberg Maritime: Supplier of marine electrical systems, propulsion, and integrated vessel solutions. Comparable in serving offshore support vessel operators with power and motion technology and lifecycle services.
• Siemens: Major manufacturer of industrial motors, drives, and automation systems with strong marine and offshore presence. Competes with VMS in power and motion solutions for industrial and marine applications.
• Wärtsilä: Marine technology and services company with extensive engine, propulsion, and lifecycle service offerings. Overlaps with VMS's marine power systems and MRO service business, particularly in offshore support vessels.
• ABB: Global leader in industrial electric motors, drives, and marine electrical systems. Directly comparable to VMS Group's electric motor/power systems business, but operates at far greater scale across multiple industrial verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vms-group-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VMS Group