What Precis Digital does

Precis Digital is a privately held, Stockholm-headquartered digital marketing agency founded in 1999 that delivers integrated Media, Creative, Tech, and Data services to enterprise and mid-market brands. The firm operates from 14 offices across Sweden, Norway, Denmark, Finland, the UK, Germany, Spain, Italy, and the United States, and employs between 501 and 1,000 people. Its named client base spans automotive (Volvo Cars), retail and e-commerce (Amazon, Åhléns, Fjällräven, Matas), fintech (Klarna), publishing (The Guardian), and micromobility (Voi), with services spanning paid search, paid social, programmatic buying, SEO and CRO, creative production, data engineering, and analytics.

At the core of the offering is Alvie, a proprietary performance marketing and attribution platform that connects client data, surfaces bidding signals, and provides multi-touch attribution to guide marketing investment decisions. Alvie is positioned as Precis's principal technological differentiator versus non-platformed competitors and is cited in client outcomes such as a 20% gross profit increase for Åhléns. The firm's product surface has expanded to include a dedicated AEO & GEO (Answer Engine Optimisation and Generative Engine Optimisation) practice targeting LLM-driven search and agentic commerce.

Precis generates revenue on a professional-services basis through project-based, quote-driven engagements, supported by tiered platform partnerships with Google, Meta, Microsoft, LinkedIn, TikTok, HubSpot, Smartly, and Chrome Enterprise. The company is led by founder-Christoffer Lötebo (Group CEO & Co-Founder) and Robin Cavonius (COO & Co-Founder), received a 2022 investment from Nalka Invest AB, and has publicly targeted EUR 55 million in turnover by 2025.

Name

Precis Digital

Legal name

Precis

Website

https://www.precisdigital.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Precis Digital is a privately held, Stockholm-based digital marketing agency (501-1,000 employees, 14 offices across Europe and the US) offering integrated Media, Creative, Tech, and Data services to enterprise brands, anchored by its proprietary Alvie attribution platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Digital marketing services
• Performance marketing
• Marketing analytics
• Media buying
• Marketing attribution

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing media buying, analytics, technology solutions, and creative services to leading brands across various industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Precis Digital is a full-service digital marketing agency that delivers integrated media, creative, tech, and data services to enterprise brands. The agency's flagship proprietary offering is Alvie, a performance marketing and attribution platform that connects client data, surfaces what is driving results, and powers bidding optimization and attribution modelling. Service pillars include Media (paid search, paid social, programmatic), Data & Analytics, SEO & CRO (including AEO and SXO), Creative production, and AEO & GEO services for AI-driven search visibility.

Product overview

Precis Digital is a data-driven digital marketing agency offering integrated Media, Creative, Tech, and Data services. The company operates as a unified platform combining multiple service offerings: Media (paid search, paid social, programmatic buying), Data & Analytics (data strategy, engineering, science, tracking), Alvie (proprietary performance marketing platform), SEO & CRO, Creative services, and AEO & GEO. Alvie is the company's flagship proprietary product that serves as the central technology layer enabling clients to connect data, optimize bidding, and measure attribution across marketing channels.

Differentiator

Problem solved

Functional benefit

Brands

• Alvie: Performance marketing and attribution platform built to solve real marketing problems including unclear tracking or budget plans. Connects data, reveals what's driving results, and helps invest with confidence. Features Data Insights, Bidding Signals, and Alvie Attribution.

Products and services

• Alvie Proprietary performance marketing and attribution platform that connects client data, surfaces what is driving marketing results, and enables confident budget allocation through Data Insights, Bidding Signals, and Attribution features. Used by Precis Digital's enterprise clients across paid media, programmatic, and omnichannel campaigns.
• Media Services Full-service media offering covering media strategy, paid search, paid social, and programmatic and direct media buying for enterprise and mid-market brands seeking to optimize channel mix and creative-led media buying.
• Data & Analytics Services Data strategy and governance, data engineering, data science, and tracking services including attribution modelling and marketing mix analysis to help enterprise clients evaluate performance across channels and forecast with confidence.
• SEO & CRO Services Strategic, scalable, and future-proof SEO and conversion rate optimization services including content strategy and production, SXO (Search Experience Optimisation), AEO (Answer Engine Optimisation), and technical SEO for enterprise brands.
• Creative Services Data-driven, high-performing ad creative production at scale across display, social, OOH, and owned channels, tailored to each channel and built for speed and campaign impact.
• AEO & GEO Services AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) services including AEO auditing and reporting, AEO content strategy, LLM authority building, and technical SEO for LLM visibility, bridging traditional SEO and AI-driven search to keep brands machine-readable and agentic-commerce ready.

Quantifiable outcome

• 20% increase in gross profit (GP3) for Åhléns using Alvie Bidding Signals

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• TikTokminorGTM or Marketing PartnerPrecis Digital is a TikTok Marketing Partner, enabling client campaigns on the TikTok platform.
• Meta (Facebook)minorGTM or Marketing PartnerPrecis Digital is a Meta Business Partner, enabling advertising and marketing services across Meta platforms.
• LinkedInminorGTM or Marketing PartnerPrecis Digital holds LinkedIn Marketing Partner status and LinkedIn ads certification for B2B marketing campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Performics: Performics is a global performance marketing agency offering paid media, SEO, analytics, and commerce activation — directly comparable to Precis's paid media and Alvie attribution offerings.
• Conversion (Conversion Club): Conversion is a Stockholm-based performance marketing agency focused on paid media, SEO, and CRO — a Nordic-headquartered, performance-marketing-focused peer overlapping with Precis's core service lines and home market.
• Jellyfish: Jellyfish is a global digital marketing agency offering media, creative, data, and technology services to enterprise brands across multiple regions — a near-direct match to Precis's full-service media+creative+tech+data model and comparable client roster.
• Croud: Croud is a digital marketing agency that combines proprietary AI-powered technology (Croud Intelligence) with managed media, data, and creative services — highly comparable to Precis's Alvie-led, performance-marketing-focused agency model.
• Dept Agency: Dept is a mid-sized global digital agency delivering end-to-end marketing, technology, and creative services to enterprise brands, overlapping significantly with Precis's media, creative, and data capabilities.
• North Kingdom: North Kingdom is a Nordic digital agency delivering creative, content, data, and tech-led marketing — a regional peer with comparable full-service capabilities and a similar enterprise brand portfolio anchored in the Nordics.

Broad incumbents

• WPP (GroupM / Wunderman Thompson): WPP is the world's largest advertising holding company, with media, data, and tech offerings through GroupM and Wunderman Thompson that directly overlap with Precis's media buying and analytics services.
• Publicis Groupe (Publicis Media / Digitas): Publicis is a global marketing and communications holding company offering performance media, data, and commerce capabilities through Publicis Media and Digitas — a scaled incumbent competing for the same enterprise client budgets as Precis.
• Merkle: Merkle is a large data-driven performance marketing agency inside Dentsu, offering CRM, analytics, media, and proprietary technology — comparable to Precis at a broader scale through its data and identity capabilities.

Regional players

• Mobyt (and similar European MarTech partners): Mobyt is an Italian and European MarTech partner serving as both a marketing technology and operational services provider; included as a broader European peer in the regional agency and martech ecosystem Precis operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/precis_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precis Digital