Tsuburaya Fields Holdings

What Tsuburaya Fields Holdings does

Tsuburaya Fields Holdings Inc. is a Tokyo-headquartered, publicly listed (TSE Prime: 2767) entertainment holding company formed in October 2022 from the consolidation of Tsuburaya Productions, Fields Corporation, Digital Frontier, and 21 other subsidiaries. The group operates two core segments. The Amusement Machine (Pachinko/Pachislot) segment, run primarily through Fields Corporation, plans, develops, manufactures, and sells pachinko and pachislot gaming machines via direct sales, distribution, and agency channels, supported by 6 regional branches, 26 sales branches, 9 showrooms across Japan, and a developer network spanning BOOOM, Microcabin, Cross Alpha, Spiky, Nanashow, Sophia, Ace Denken, and Shinko. Distribution agreements with Bisty (SANKYO), Enterrise (Capcom), and Rodeo (SEGA SAMMY) extend the group's reach into third-party machines. The Content & Digital segment leverages the Ultraman IP (via 51%-owned Tsuburaya Productions, established 1963) for film/TV production, character merchandise, and global IP licensing, complemented by CG/VFX production services from Digital Frontier (Japan and Taiwan), mobile/internet services from Optimize, and overseas content and trading card operations in Los Angeles, Singapore, and Korea. Additional operations include machine maintenance (Fields Jr.), parts and logistics (Septech), industry information services (Pachinko Pachislot Information Station), real estate (Lucent), and fitness clubs (Total Workout Premium Management).

FY2026 consolidated revenue was ¥174,142 million (+23.9% YoY), with operating profit of ¥17,455 million (+14.1%), net profit attributable to owners of ¥13,050 million (+17.0%), and ROE of 23.3%. The group employed 1,774 consolidated staff across 24 subsidiaries and paid a year-end dividend of ¥70 per share.

Name

Tsuburaya Fields Holdings

Legal name

TSUBURAYA FIELDS HOLDINGS INC. (株式会社円谷フィールズホールディングス)

Website

https://tsuburaya-fields.co.jp

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tsuburaya Fields Holdings is a Tokyo-listed entertainment holding company operating two segments: a pachinko/pachislot machine business via Fields Corporation and a content and digital business built around the Ultraman IP (Tsuburaya Productions), CG production (Digital Frontier), and overseas licensing in North America and Asia.

Ownership category

akta.pro rank

Product category

Pachinko and Pachislot Machine Manufacturing

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Gaming Machine Parts & Repair Supply Chain (Spare Parts, Refurbishment, Field Service Kits) (MPAEANAK)

akta.pro secondary industry

Merchandise & Commerce Enablement for Creators (Merch, Shops, Drops, Affiliates) (MPAFAEAM)

Keywords

• Pachinko machines
• Pachislot machines
• IP licensing
• Character merchandise
• CG production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Amusement Machine Sales: Planning, development, and sales of pachinko and pachislot (PS) gaming machines through Fields Corporation and multiple subsidiary developers. Revenue includes direct sales to pachinko halls, distribution sales to halls through purchasing from manufacturers, and agency commissions. FY2026 sales: ¥174,142 million (+23.9% YoY).
2. Content & Digital (IP Licensing & Merchandise): IP licensing, film/TV production, and character merchandise planning, production, and sales through Tsuburaya Productions (owner of Ultraman series) and other content subsidiaries. Revenue from licensing fees, production services, and merchandise sales. Trading card business operated through overseas subsidiaries in Los Angeles, Singapore, and Korea.
3. Other Operations (Sports & Real Estate): Fitness club operation through Total Workout Premium Management Inc., real estate leasing and management through Lucent Inc., and information distribution services through Pachinko/Pachislot Information Station.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Tsuburaya Fields Holdings is a Japanese entertainment holding company that operates through two principal segments. The Content & Digital Business segment develops, produces, and licenses character content anchored by the Ultraman franchise via Tsuburaya Productions, delivers CG and VFX production services through Digital Frontier, and runs merchandise, digital distribution, and ancillary operations. The Amusement Equipment Business segment develops, manufactures, and sells pachinko and pachislot machines through Fields Corporation and multiple in-house developers, supported by a nationwide field-maintenance network.

Product overview

Tsuburaya Fields Holdings is a diversified entertainment holding company operating two primary business segments: Content & Digital Business (コンテンツ&デジタル事業) and Amusement Equipment Business (アミューズメント機器事業). The Content & Digital segment encompasses Tsuburaya Productions Co., Ltd. (51% owned, producing the iconic Ultraman series and other tokusatsu content), Digital Frontier Inc. (100% owned, providing CG/VFX production services), and international subsidiaries handling global content licensing and trading card businesses. The Amusement Equipment segment, operated primarily through FIELDS Corporation and multiple development subsidiaries (BOOOM, Microcabin, Cross Alpha, Spiky, Nanashow, and others), focuses on the planning, development, and sales of pachinko and pachislot (slot) gaming machines, with recent product launches including 'e Assault Lili' (pachinko) and 'Smart Slot Street Fighter 6' (pachislot). Additional operations include machine maintenance services (Fields Jr.), parts/logistics (Septech), information distribution services (Pachinko Pachislot Information Station), and fitness club management (Total Workout Premium Management).

Differentiator

Problem solved

Functional benefit

Products and services

• Pachinko Machines Physical pachinko amusement machines developed and manufactured by Fields Corporation and its in-house developer subsidiaries, sold to pachinko halls across Japan and supported by an on-site field-maintenance network.
• Pachislot Machines Physical pachislot (slot-style) amusement machines developed and manufactured by Fields Corporation and its in-house developer subsidiaries, sold to pachinko and pachislot halls across Japan with field-maintenance support.
• Ultraman Series Content Character-based content built around the Ultraman franchise owned by Tsuburaya Productions, including new productions, distribution to broadcasters and streaming platforms, and global IP licensing to third-party manufacturers and partners.
• CG/VFX Production Services Computer graphics and visual effects production services delivered through Digital Frontier for film, television, game, and other digital content applications, both for group IP and external clients.
• Amusement Machine Maintenance Services On-site field maintenance and after-sales support services for pachinko and pachislot machines installed in amusement halls across Japan, delivered through the group's nationwide service network.
• Character Merchandise & International Content Distribution Manufacturing, licensing, and distribution of character merchandise based on Ultraman and related group IP, together with international content distribution through overseas subsidiaries in Asia, Europe, and the Americas.

Quantifiable outcome

• Revenue growth of 23.9% YoY to ¥174.1 billion in FY2026, with operating profit of ¥17.5 billion (+14.1%) and net profit of ¥13.1 billion (+17.0%).
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HERO'S Inc. (ヒーローズ株式会社)minorStrategic or Co-development Partner · 1 November 2011HERO'S Inc. is a joint venture publisher between Shogakukan Creative INC and TSUBURAYA FIELDS HOLDINGS INC. The company launched 'HERO'S Monthly' magazine in November 2011, serving as a joint publishing venture combining Shogakukan's publishing expertise with the group's entertainment IP.
• Bisty Co., Ltd. (ビスティ株式会社)coreChannel Partner/ Reseller/ DistributorBisty Co., Ltd. is a subsidiary of SANKYO CO., LTD. and a major manufacturer of pachinko/pachislot machines with many hit products including the CR Neon Genesis Evangelion series. TSUBURAYA FIELDS HOLDINGS Group has a distributorship agreement with Bisty for sales of its machines through the company's Japan-wide sales network. The MOBAPACHI service connects Bisty's pachinko machines to mobile sites.
• Enterrise Co., Ltd. (エンターライズ株式会社)coreChannel Partner/ Reseller/ DistributorEnterrise Co., Ltd. is a manufacturer of pachislot machines and a subsidiary of Capcom Co., Ltd. TSUBURAYA FIELDS HOLDINGS Group has a distribution agreement with Enterrise for the sale of its pachislot machines through the company's sales network to pachinko halls.
• Rodeo Co., Ltd. ( Rodeo株式会社)coreChannel Partner/ Reseller/ DistributorRodeo Co., Ltd. is a manufacturer of pachislot machines and a subsidiary of SEGA SAMMY HOLDINGS Inc., with hit products including CR 'Salaryman Kintaro' series and 'Onimusha: Dawn of Dreams'. TSUBURAYA FIELDS HOLDINGS Group has a distributorship agreement with Rodeo for sales of its machines through the company's distribution network.
• IPB (IP Bros. Incorporated)minorStrategic or Co-development PartnerIPB (IP Bros. Incorporated) is a joint venture between NHN Japan Corporation and a subsidiary of TSUBURAYA FIELDS HOLDINGS INC., operating the pachinko/pachislot online portal 'Nanapachi'. This joint venture provides an online platform for pachinko/pachislot content and community engagement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Konami Group Corporation: Operates a pachinko/pachislot machine business alongside digital entertainment and arcade games, comparable to Tsuburaya Fields' combination of amusement machines and content/IP businesses.
• Capcom Co., Ltd. Owns pachislot manufacturer Enterrise (a Tsuburaya Fields distribution partner) and operates a major entertainment IP portfolio (Resident Evil, Street Fighter, Monster Hunter). Comparable in using owned IP to drive pachislot machine content and global merchandise revenue.
• Heiwa Corporation: Major Japanese pachinko and pachislot machine manufacturer serving the same hall operator customers as Tsuburaya Fields' amusement segment. Closely comparable in revenue model, channel structure, and regulatory exposure.
• Universal Entertainment Corporation: Japanese pachinko/pachislot machine manufacturer with adjacent casino gaming business. Directly comparable in machine development, Japanese hall customer base, and gaming equipment product portfolio.
• SEGA SAMMY HOLDINGS INC. Owns pachislot manufacturer Rodeo (a Tsuburaya Fields distribution partner) and competes with Tsuburaya Fields in the pachinko/pachislot machine market, while also operating broader entertainment and gaming businesses.
• Sankyo Co., Ltd. Sankyo is one of Japan's largest pachinko/pachislot machine manufacturers and owns Bisty, which has an exclusive distribution agreement with Tsuburaya Fields Holdings. Directly comparable in core amusement machine business, product lineup, and pachinko hall customer base.
• Toei Company, Ltd. Japanese tokusatsu content producer (Kamen Rider, Super Sentai, Dragon Ball) and film distributor. Direct competitor to Tsuburaya Productions in the Japanese tokusatsu/IP space and similarly monetizes its content through licensing, merchandise, and international distribution.

Emerging players

• Aniplex Inc. (Sony Music Entertainment Japan): Anime production and global distribution company (Demon Slayer, Fate, Sword Art Online) under Sony. Comparable to Tsuburaya Productions in producing and globally licensing Japanese-owned character IP into merchandise, games, and international markets.

Broad incumbents

• Marvel Entertainment (The Walt Disney Company): Global entertainment IP owner operating at a much larger scale with a comparable IP licensing and character-merchandise business model. Useful as a reference for the global upside and lifecycle dynamics of a major character IP franchise like Ultraman.
• Bandai Namco Holdings Inc. Large Japanese entertainment conglomerate with a comparable IP-and-toy/merchandise business model (Gundam, Ultraman toys, etc.), broader scale, and global content distribution. Comparable monetization of owned Japanese IP across toys, games, and content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tsuburaya-fields
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tsuburaya Fields Holdings