The Madonna della Bruna Center
The Madonna della Bruna Center is a private multi-specialist outpatient clinic and diagnostic imaging center in Matera, Italy, offering MRI, CT, ultrasound, mammography, cardiology, neurology, orthopedics, and outpatient surgery to patients in Basilicata through SSN, insurance, and private-pay channels.
- Company typePrivate
- Founded2014
- HeadquartersMatera, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Madonna della Bruna Center does
The Madonna della Bruna Center (legal entity: Poliambulatorio Madonna della Bruna S.R.L.) is a private, multi-specialist outpatient clinic and radiology center founded in 2014 in Matera, Basilicata, Italy. It operates as the first Poliambulatorio in the Basilicata region equipped with latest-generation large diagnostic machines, delivering diagnostic imaging (high-field MRI, multi-slice CT, digital radiology, multidisciplinary ultrasound, 3D tomosynthesis mammography, bone densitometry via DEXA and QCT), home-based diagnostic services, and clinical specialties including cardiology, neurology, orthopedics, and outpatient surgery, supported by visiting specialists from Lucania, Puglia, and Lazio.
The center's technology stack is anchored by a Siemens Somaton go.Top 3D CT scanner, complemented by equipment and software from Canon Medical Systems, GE Healthcare, Hologic, Konica Minolta, Carestream, OsiriX, Planmed, Circle CVI, and contrast agents from Bayer, Bracco, and Guerbet, with NIHON KHODEN Neuropack S EMG for neurology. The business operates as an S.R.L. with revenue generated across three channels: Italian National Health Service (SSN) reimbursement, insurance and welfare fund coverage, and direct private payment (with online payment via the Tourniket platform), at per-scan private pricing of approximately €99–€222 for MRI services.
The center is UNI EN ISO 9001:2008 certified, accredited with SSN and INAIL, joined the Bianalisi network (Italy's largest ambulatory network) in 2024, and is an associated member of the Sanità Futura association. In 2024 it received €503,478.58 in MINI PIA public grant financing from Regione Basilicata to fund CT equipment acquisition and R&D for low-dose virtual colonoscopy. Marketing is conducted through the radiologiamatera.it website, phone, WhatsApp, and partnership-driven referrals.
The Madonna della Bruna Center firmographics
Firmographics- Name
- The Madonna della Bruna Center
- Legal name
- POLIAMBULATORIO MADONNA DELLA BRUNA S.R.L.
- Website
- https://radiologiamatera.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Madonna della Bruna Center is a private multi-specialist outpatient clinic and diagnostic imaging center in Matera, Italy, offering MRI, CT, ultrasound, mammography, cardiology, neurology, orthopedics, and outpatient surgery to patients in Basilicata through SSN, insurance, and private-pay channels.
- Ownership category
- akta.pro rank
The Madonna della Bruna Center industry classification
Industry- Product category
- Diagnostic Imaging and Outpatient Specialty Healthcare
- NAICS
- Diagnostic Imaging Centers (621512), Outpatient Care Centers (6214)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where The Madonna della Bruna Center is headquartered
LocationHeadquarters
- HQ city
- Matera
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
The Madonna della Bruna Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- National Health Service (SSN): Accredited center providing services through the Italian National Health System, with services reimbursed through SSN channels
- Insurance Funds: Services covered through various insurance and welfare funds, with patients consulting available fund lists directly at the facility
- Private Pay: Direct private payment for examinations, with online payment system available through the website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MRI Brain and Tronco Encefalico |
| Unit Pricing | Pay-as-you-go | MRI Articolazioni Temporomandibolari |
| Unit Pricing | Pay-as-you-go | MRI Collo, Faringe, Laringe, Tiroide-Paratiroidi |
| Unit Pricing | Pay-as-you-go | MRI Colonna Cervicale |
| Unit Pricing | Pay-as-you-go | MRI Bacino |
| Unit Pricing | Pay-as-you-go | MRI Addome Completo |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
The Madonna della Bruna Center product offering
Product offeringCore offering
The Madonna della Bruna Center is a multi-specialist outpatient polyclinic and radiology center delivering diagnostic imaging (MRI, CT, ultrasound, mammography with 3D tomosynthesis, digital radiology, bone densitometry, home diagnostic imaging) alongside specialist clinical services in cardiology, neurology, orthopedics, and outpatient surgery. The center is accredited with the Italian National Health Service (SSN) and serves patients through SSN reimbursement, insurance fund coverage, and direct private payment at its Matera facility and via home diagnostic visits.
Product overview
The Madonna della Bruna Center is a multi-specialist outpatient clinic and radiology center in Matera, Basilicata, offering a comprehensive range of diagnostic imaging and clinical services. The facility operates as an integrated diagnostic center with major service lines including Diagnostic Imaging (MRI, CT scan, digital radiology, ultrasound, mammography with 3D tomosynthesis, bone densitometry), Cardiology, Neurology, Orthopedics, and Outpatient Surgery. The center distinguishes itself as the first outpatient clinic in Basilicata equipped with state-of-the-art large diagnostic machines and specialists from the Lucania, Apulia, and Lazio regions. Services are delivered through the main facility and include mobile home diagnostic services. The center is accredited with the Italian National Health System (SSN) and integrates advanced technologies including Siemens Somaton go.Top CT scanner and digital imaging systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Risonanza Magnetica (Magnetic Resonance Imaging) High-field MRI imaging service offered to patients in the Basilicata region via SSN, insurance, or private pay, including neurological, musculoskeletal, cardiac, fetal, prostate, breast, and whole-body examinations.
- Tomografia Computerizzata (CT Scan) Multislice CT scanner with contrast medium capability used for neurological, dental, vascular, musculoskeletal examinations, and virtual colonoscopy at the Matera center.
- Ecografia (Ultrasound) Multidisciplinary ultrasound including obstetrics/gynecology, endocrinology, internal medicine, vascular, cardiology, pediatric, and musculoskeletal applications.
- Senologia (Breast Imaging) Breast imaging services including 3D tomosynthesis mammography, breast ultrasound, and biopsy procedures for comprehensive breast health screening.
- Radiologia Tradizionale Digitale (Digital Radiology) Digital X-ray services including skeletal, dental, contrast, and chest radiography delivered at the Matera facility.
- Densitometria Ossea (Bone Densitometry) Bone density measurement using DEXA and QCT techniques for osteoporosis diagnosis offered to patients in the Basilicata region.
- Cardiologia (Cardiology) Cardiology services including specialist consultations, echocardiography, ECG, Holter monitoring, and blood pressure monitoring for patients in the Basilicata region.
- Neurologia (Neurology) Neurology services including specialist consultations, electromyography (EMG), electroencephalography (EEG), and polysomnography for sleep disorder diagnosis.
- Ortopedia (Orthopedics) Orthopedic consultations with instrumental support, shock wave therapy, musculoskeletal ultrasound, and joint injections for patients in the Basilicata region.
- Chirurgia Ambulatoriale (Outpatient Surgery) Outpatient surgical consultations including vascular, endocrinology, breast, abdominopelvic, and neurological procedures delivered by visiting specialists.
- Diagnostica Domiciliare (Home Diagnostic Services) Home-based diagnostic imaging (ultrasound and radiology) delivered to patients in the Basilicata region who are unable to travel to the facility.
- Colonscopia Virtuale (Virtual Colonoscopy) CT-based virtual colonoscopy with low-dose radiation and minimally invasive preparation for colorectal cancer screening, introduced as part of the MINI PIA R&D project.
- Polisonnografia (Polysomnography) Sleep disorder diagnostic test that records brain activity, breathing, oxygen levels, and other physiological parameters during sleep.
- Online Report and Payment Portal (Tourniket) Digital platform for patients to view, download, and print digitally signed medical reports and to pay for exams online through the Tourniket system.
Quantifiable outcome
- Introduced low-dose virtual colonoscopy with minimally invasive preparation process
- +1 more outcomes
Companies that use The Madonna della Bruna Center
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
The Madonna della Bruna Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Madonna della Bruna Center partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- BianalisicoreThe center joined the Bianalisi network, the largest ambulatory network in Italy, strengthening its quality and services. Bianalisi operates multiple collection points across Southern Italy including locations in Bari, Taranto, Brindisi, Lecce, and other provinces.
- Sanità FuturacoreThe center is an associated member of Sanità Futura, a healthcare association representing private accredited centers in Basilicata region.
- Siemens HealthineerscoreTechnology partner providing Siemens Somaton go.Top CT scanner, a state-of-the-art 3D computed tomography system.
- INAILcoreNational Institute for Insurance against Accidents at Work - center accredited to provide services to INAIL beneficiaries
- Fondazione Francesca DivellacoreNon-profit foundation partnership for breast cancer screening campaigns providing free senological services to women of all ages. Services performed by center specialists at the facility.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Madonna della Bruna Center competitors and assessment
Company assessmentDirect peers
- Alliance Medical Italia: Italian diagnostic imaging operator within the Alliance Medical group, providing MRI, CT, and outpatient imaging services on an SSN-accredited, multi-site basis. Directly comparable imaging modality mix and reimbursement model.
- Istituto Diagnostico Italiano (IDI): Established Italian outpatient diagnostic and specialist center with imaging, cardiology, neurology, and surgery lines — closely comparable integrated outpatient model.
- Affidea Italia: European outpatient imaging provider with Italian sites offering MRI, CT, ultrasound, and mammography — comparable equipment, payor mix, and outpatient diagnostic focus.
- Centro Diagnostico Italiano (CDI): Major Italian multi-specialty outpatient diagnostic center offering imaging, cardiology, neurology, and specialist consultations under one roof — closely aligned with Madonna della Bruna's integrated service model.
- Bianalisi: Italy's largest ambulatory network and the Madonna della Bruna Center's channel/strategic partner since 2024. Operates a comparable model of multi-site diagnostic and outpatient services across Southern Italy, making it the most directly comparable peer for benchmarking operations and referral flows.
- Sanità Futura: Basilicata-region association of private SSN-accredited healthcare centers, of which Madonna della Bruna is an associated member. Directly comparable as a regional peer within the same network and reimbursement framework.
Broad incumbents
- KOS Group: Italian private healthcare group operating outpatient diagnostic and specialty clinics across multiple regions, with similar SSN-accredited outpatient service lines and a comparable multi-modality offering.
- Cerba HealthCare Italia: Italian arm of an international diagnostics group providing imaging and laboratory services to public and private payors. Comparable as a multi-modality ambulatory diagnostic operator.
- Gruppo San Donato: Italy's largest private hospital group with a broad network of outpatient diagnostic and specialty clinics. Comparable in offering integrated diagnostic, cardiology, and specialist services, though at materially larger scale.
- Synlab Italia: One of Italy's largest medical diagnostics networks, offering imaging and laboratory services to public and private payors. Comparable as a multi-site ambulatory diagnostic operator with SSN contracts and a broader national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Madonna della Bruna Center social profiles
Digital presenceThe Madonna della Bruna Center compliance and trust
Trust signalCompliance1 record
The Madonna della Bruna Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Madonna della Bruna Center leadership team
Management profileNumber of profiles
Profiles1 record
The Madonna della Bruna Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Madonna della Bruna Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Madonna della Bruna Center
What does The Madonna della Bruna Center do?
The Madonna della Bruna Center is a multi-specialist outpatient polyclinic and radiology center delivering diagnostic imaging (MRI, CT, ultrasound, mammography with 3D tomosynthesis, digital radiology, bone densitometry, home diagnostic imaging) alongside specialist clinical services in cardiology, neurology, orthopedics, and outpatient surgery. The center is accredited with the Italian National Health Service (SSN) and serves patients through SSN reimbursement, insurance fund coverage, and direct private payment at its Matera facility and via home diagnostic visits.
Is The Madonna della Bruna Center a public or private company?
The Madonna della Bruna Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Madonna della Bruna Center founded?
The Madonna della Bruna Center was founded in 2014. It employs 11 to 50 people.
Where is The Madonna della Bruna Center based?
The Madonna della Bruna Center is headquartered in Matera, Italy, in the Europe region.
How does The Madonna della Bruna Center make money?
Three revenue lines are on record. National Health Service (SSN) is the primary driver. The others are insurance Funds and private Pay.
Who are The Madonna della Bruna Center's main competitors?
Direct peers on record are Alliance Medical Italia, Istituto Diagnostico Italiano (IDI), Affidea Italia, Centro Diagnostico Italiano (CDI), Bianalisi and Sanità Futura. Broad incumbents are KOS Group, Cerba HealthCare Italia, Gruppo San Donato and Synlab Italia.
Does The Madonna della Bruna Center have an API?
No public API is recorded for The Madonna della Bruna Center.
What industry is The Madonna della Bruna Center in?
The Madonna della Bruna Center's product category is Diagnostic Imaging and Outpatient Specialty Healthcare. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAD, Breast Imaging Centers (Mammography/Tomosynthesis). Its NAICS code is 621512 and its SIC code is 8093.