Welco

What Welco does

PT Welco is an Indonesian for-profit company headquartered in Surabaya that provides a range of consumer goods with a stated focus on customer satisfaction. According to the firmographic profile, the company was founded in 1946 and employs between 51 and 100 people, suggesting a small-to-mid-sized operation with multi-decade operating history in the domestic Indonesian market.

The source material does not disclose specific product categories, brand portfolio, pricing structure, distribution channels, or technology stack. The company's website (welco.co.id) returned only a verification/loader screen during data collection, and no product, customer, or partnership information could be extracted. As a result, the precise product mix, customer segments served, go-to-market approach, and revenue mechanics remain undetermined.

Given the 78-year operating history and Indonesian consumer goods positioning, Welco most plausibly operates as a regional consumer goods distributor or manufacturer serving retail and household customers in East Java and broader Indonesia. However, any specifics beyond this baseline cannot be substantiated from the available evidence.

Name

Welco

Website

https://welco.co.id

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Welco is an Indonesian consumer goods company headquartered in Surabaya, founded in 1946, with 51-100 employees, focused on customer satisfaction across its product range.

Ownership category

akta.pro rank

Product category

Consumer Goods

akta.pro primary industry

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Consumer goods
• Household products
• Personal care products
• Indonesian consumer goods
• Consumer products distribution

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Core offering

PT Welco provides a range of consumer goods with a stated focus on customer satisfaction. The company is headquartered in Surabaya, Indonesia, was founded in 1946, and operates with 51-100 employees. Specific product lines, brands, and category mix are not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• PT Unilever Indonesia: Indonesian subsidiary of Unilever, a dominant multinational CPG player in personal care, food, and home care. Operates at vastly greater scale across the same Indonesian retail and traditional trade channels.
• PT Aqua Golden Mississippi (Danone-AQUA): Indonesia's largest bottled water producer and a Danone subsidiary. A major Indonesian beverage incumbent that competes for similar consumer occasions and retail shelf space.
• Indofood CBP Sukses Makmur: Largest listed Indonesian consumer packaged goods company, part of the Salim Group, producing noodles, dairy, snacks, and beverages. A broad incumbent dominating the same Indonesian CPG channels and customer base as Welco, with vastly greater scale.
• PT Coca-Cola Indonesia: Indonesia subsidiary of The Coca-Cola Company, one of the largest non-alcoholic beverage producers in the country. Operates in overlapping distribution channels and competes for similar Indonesian beverage consumers.

Direct peers

• Sinar Sosro: One of Indonesia's largest beverage manufacturers, best known for the Tehbotol Sosro tea brand. Sinar Sosro is a comparable Indonesian CPG company with similar distribution scale and a multi-decade operating history, making it a direct comparable for a Surabaya-based consumer goods operator.
• Mayora Indah: Listed Indonesian CPG manufacturer producing biscuits, confectionery, and beverages under brands such as Kopiko, Beng Beng, and Energen. Mayora is a directly comparable Indonesian consumer goods producer with similar export ambitions and multi-category portfolio.
• GarudaFood: Diversified Indonesian food and beverage manufacturer with brands across snacks, dairy, and beverages. Comparable mid-to-large Indonesian CPG operator serving similar retail and traditional trade channels.
• Orang Tua Group: Indonesian consumer goods conglomerate producing beverages, snacks, and personal care products. Comparable privately-held Indonesian CPG group with a multi-category brand portfolio and similar distribution footprint.
• Nutrifood Indonesia: Indonesian health-oriented food and beverage manufacturer with brands such as Tropicana Slim and HiLo. Comparable mid-sized Indonesian CPG player focused on functional and everyday consumer products.

Others

• PT Djarum: Diversified Indonesian conglomerate with major CPG brands (e.g., Djarum Super cigarettes, Blaze, and beverage investments). Adjacent Indonesian consumer goods operator with comparable scale, family ownership, and multi-category portfolio structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welco