Westdale Town Center

What Westdale Town Center does

Westdale Town Center is a single-asset, mixed-use shopping center located in Cedar Rapids, Iowa, owned and operated by Frew Development Group, LLC. The property sits along Edgewood Road SW and Westdale Parkway SW and is organized around seven retail categories: department stores (Burlington, JCPenney, Michaels, Ross), beauty (Great Clips, Q Nails & Spa, JCPenney Salon, GDMS Beauty Supply), dining (Chick-fil-A, Domino's, Boulder Tap House, Caribou Coffee, Wingstop, Freddy's, Firehouse Subs, Einstein Bros Bagels), entertainment (Escapology), hospitality (Home2 Suites by Hilton and Tru by Hilton), pets (PetSmart), and financial and professional services (US Bank, First Federal Credit Union, Veridian Credit Union, AT&T, JCPenney Portraits, Select Physical Therapy). The 'Shop-Work-Live-Stay!' positioning reflects an effort to consolidate retail, dining, entertainment, lodging, and service tenants into a single destination serving the Cedar Rapids metropolitan area and regional visitors.

The asset has no proprietary technology layer. Its digital presence consists of a tenant-directory website (westdalecr.com), a LinkedIn company page, and a Twitter account (@FrewDevelopment). Headcount is in the 11-50 range, consistent with on-site property management, leasing, and maintenance rather than a scaled real estate platform. There are no APIs, SDKs, mobile applications, or disclosed technology integrations.

The business model is recurring rental revenue: Westdale leases physical retail, restaurant, hospitality, and service space to approximately 25+ tenants under multi-year arrangements. Pricing is per-lease and is not publicly disclosed. The asset targets two customer layers — enterprise and SMB tenants on the B2B side, and local Cedar Rapids consumers plus regional travelers on the B2C foot-traffic side. Marketing is limited to organic social channels and the tenant-directory website, with no paid acquisition, app ecosystem, or e-commerce platform in evidence.

Name

Westdale Town Center

Legal name

Westdale Town Center

Website

https://westdalecr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Westdale Town Center is a mixed-use shopping center in Cedar Rapids, Iowa, owned by Frew Development Group, that leases space to 25-plus retail, dining, hospitality, and service tenants serving the local Cedar Rapids metro and regional visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Space Leasing: The mall generates revenue by leasing retail space to tenant businesses including department stores, dining, services, beauty, entertainment, hospitality, and pet care providers. Tenants pay rent for space in the shopping center.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Westdale Town Center is a physical retail shopping mall in Cedar Rapids, Iowa that leases commercial space to a curated tenant mix spanning department stores, dining, beauty services, entertainment, hospitality (hotels), pet supplies, and financial/professional services. Revenue is generated through recurring rental payments from these tenant businesses, who then serve end consumers at the physical location.

Product overview

Westdale Town Center is a single unified retail mall property offering a diverse mix of shopping, dining, entertainment, hospitality, beauty, pet services, and financial services through its tenant stores. The mall is organized into distinct retail categories including Department Stores (Burlington, JCPenney, Michaels, Ross), Beauty Services (GDMS Beauty Supply, Great Clips, JCPenney Salon, Q Nails & Spa), Dining (Boulder Tap House, Caribou Coffee, Chick-fil-A, Domino's Pizza, Einstein Bros Bagels, Firehouse Subs, Freddy's Steakburgers, Wingstop), Entertainment (Escapology), Hospitality (Home2 by Hilton, Tru by Hilton), Pets (PetSmart), and Financial/Professional Services (AT&T, First Federal Credit Union, JCPenney Portraits, Select Physical Therapy, US Bank, Veridian Credit Union).

Differentiator

Problem solved

Functional benefit

Products and services

• Westdale Town Center (Retail Mall) A physical retail shopping mall in Cedar Rapids, Iowa that leases commercial storefront space to retail, dining, entertainment, hospitality, pet care, and financial/professional services tenants. The property serves local Cedar Rapids residents and regional visitors with a mixed-use shopping, dining, entertainment, and hospitality destination.
• Department Stores Tenant category at Westdale Town Center featuring department stores Burlington, JCPenney, Michaels, and Ross offering clothing, home goods, and craft supplies to retail consumers.
• Dining Options Tenant category at Westdale Town Center featuring food and beverage establishments including Boulder Tap House, Caribou Coffee, Chick-fil-A, Domino's Pizza, Einstein Bros Bagels, Firehouse Subs, Freddy's Steakburgers, and Wingstop.
• Beauty Services Tenant category at Westdale Town Center featuring beauty and personal care services including GDMS Beauty Supply, Great Clips, JCPenney Salon, and Q Nails & Spa.
• Entertainment Tenant category at Westdale Town Center featuring entertainment venues including Escapology escape rooms.
• Hospitality Tenant category at Westdale Town Center featuring hotel accommodations including Home2 Suites by Hilton (extended stay) and Tru by Hilton (midscale).
• Pet Services Tenant category at Westdale Town Center featuring pet care retail including PetSmart.
• Financial & Professional Services Tenant category at Westdale Town Center featuring banking, telecommunications, healthcare, and photography services including AT&T, First Federal Credit Union, JCPenney Portraits, Select Physical Therapy, US Bank, and Veridian Credit Union.

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• Tanger Inc. An outlet and open-air shopping center operator with properties across the U.S. Comparable as a shopping center landlord leasing to national retail tenants, though Tanger focuses on factory outlet centers rather than enclosed malls.
• CBL & Associates Properties: A regional mall REIT operating enclosed malls across the U.S. with department store anchors. Comparable in mall format, anchor mix (including JCPenney exposure), and secondary-market positioning.
• Macerich: A regional mall REIT focused on middle-market U.S. shopping centers with anchor department store tenants. Directly comparable to Westdale Town Center as a similarly positioned regional mall operator with JCPenney/Macy's-class anchors in secondary markets.
• Taubman Centers: An upscale regional mall REIT focused on dominant centers in top U.S. markets. Comparable in operating enclosed regional malls with national department store anchors, though typically at higher-end positioning than Cedar Rapids.
• PREIT: A regional mall REIT operating enclosed shopping centers across the Mid-Atlantic and Midwest. Comparable as a similarly sized regional mall operator with department store anchors in mid-sized U.S. markets like Westdale Town Center.

Broad incumbents

• Brookfield Property Partners: A major global owner/operator of retail real estate including enclosed malls and lifestyle centers. Comparable in mall ownership and leasing activities, though vastly larger and operating a global portfolio.
• Simon Property Group: The largest U.S. mall and shopping center REIT, operating hundreds of enclosed malls, premium outlets, and lifestyle centers nationwide. Directly comparable as a regional mall landlord with diversified anchor and in-line tenants, though vastly larger and publicly traded.
• Federal Realty Investment Trust: A premier U.S. retail REIT operating mixed-use open-air shopping centers with national tenants. Comparable as a multi-tenant retail landlord serving lifestyle and convenience needs, though typically at higher-end and open-air formats.
• Kimco Realty: One of the largest U.S. shopping center REITs, focused on open-air grocery-anchored centers. Comparable as a multi-tenant retail property landlord leasing to national tenants, though format (open-air vs. enclosed) differs from Westdale.
• Regency Centers: A U.S. shopping center REIT focused on grocery-anchored neighborhood and community centers. Comparable as a multi-tenant retail landlord serving everyday consumer needs, though operating in a different format than Westdale's enclosed mall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/FrewDevelopment
• LinkedInlinkedin.com/company/westdale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westdale Town Center