What Sonasid SA does

Sonasid SA is Morocco's leading long steel producer, founded in 1974 by the Moroccan state and listed on the Casablanca Stock Exchange (ticker: SID) since 1996, when 35% of its capital was floated. The company operates an integrated electric arc furnace (EAF) steelmaking model that produces long steel products — rebar (rond à béton), wire rod (fil machine), billettes, and steel fiber — from 100% recycled scrap metal, with a total annual production capacity of 1.1 million tonnes across facilities in Jorf Lasfar (integrated complex), Nador (rolling mill plus photovoltaic park), and Berrechid (Longometal Armatures subsidiary). Controlling shareholder is Nouvelles Sidérurgies Industrielles (NSI) with a 64.86% stake, itself a joint venture between ArcelorMittal and Al Mada, providing Sonasid with both global steel-industry technology access and Moroccan institutional influence. The company is certified to ISO 9001, 14001, 45001, and 50001, achieved the first Moroccan long-steel EPD certification in 2023, and in 2022 became the first Moroccan producer of 100% "green" steel fiber. Manufacturing operations are powered by approximately 90% renewable energy.

Sonasid's product portfolio serves primarily Morocco's construction and infrastructure sectors, with documented reference projects including the Mohammed VI Bridge, Tanger Med Port, UM6P University, and LGV Tanger high-speed rail station. Beyond domestic distribution, the company exports to Europe, Africa, North America, and the Middle East. Recent product extensions include an automotive-market steel product commercialized in 2023 and the TABIX corrugated steel fiber range. The Longometal Armatures subsidiary (acquired 1998) provides vertically integrated cut, shaped, and installed rebar assembly services, delivering 100+ projects annually with more than 100,000 tonnes of capacity.

Sonasid generates revenue through B2B sales of steel products via direct sales to construction companies, infrastructure developers, and industrial clients, supplemented by a nationwide distribution network. Pricing is quote-based and not publicly disclosed, typical for B2B long steel. The 1,001-5,000 employee base supports production, commercial operations, and the downstream assembly business. Consolidated revenue (per the supplied financial table, normalized from MAD) was approximately 5.4 billion MAD (~$540M USD) in 2024, with net income of approximately 140 million MAD.

Name

Sonasid SA

Legal name

Sonasid, société anonyme

Website

https://sonasid.ma

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sonasid SA is Morocco's leading long steel producer, manufacturing rebar, wire rod, billettes, and steel fiber from 100% recycled scrap via electric arc furnaces. It serves construction, infrastructure, and industrial clients domestically and internationally with 1.1 million tonnes annual capacity.

Ownership category

akta.pro rank

Product category

Long Steel Manufacturing

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231)

akta.pro primary industry

Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)

akta.pro secondary industries

Construction & Demolition (C&D) Metal Recycling (Structural Steel, Rebar, Roofing, Wire) (IMAKAMAF), Rebar Fabrication & Reinforcing Products (IMADACAH)

Keywords

• Long steel products
• Steel reinforcement bars
• Electric arc furnace steelmaking
• Recycled steel manufacturing
• Wire rod production

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Product Sales: Revenue generated from manufacturing and selling long steel products including rebar (rond à béton), wire rod (fil machine), billettes, and steel fiber to construction, infrastructure, and industrial sectors in Morocco and international markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sonasid SA manufactures and sells long steel products — rebar (rond à béton), wire rod (fil machine), steel fiber, and billets — through a 100% recycling electric arc furnace process powered by approximately 90% renewable energy. The company supplies construction firms, infrastructure developers, and industrial customers across Morocco and exports to Europe, Africa, North America, and the Middle East, with 1.1 million tonnes of annual production capacity and the Longometal Armatures subsidiary providing cut, shaped, and installed reinforcement solutions.

Product overview

Sonasid SA is Morocco's leading long steel producer with 1.1 million tons production capacity, operating as a 100% recycling steel manufacturer. The company operates a vertically integrated production model producing semi-finished Billette products from recycled scrap in electric arc furnaces, which feed into two rolling mills producing Rebar (Rond à béton) and Wire Rod (Fil machine). The product portfolio is enhanced by specialty Steel Fiber products launched in 2022 and reinforced through the Longometal Armatures subsidiary providing rebar assembly services. All products are marketed as 'Green Steel' with operations powered by 85-90% renewable energy.

Differentiator

Problem solved

Functional benefit

Brands

• Longometal Armatures: Industrial rebar subsidiary specializing in cut, shaped, and installed reinforcement steel products for public works and buildings. Morocco's leader in industrial reinforcement.
• Longometal
• Green Steel
• TABIX

Products and services

• Billette (Billets) Semi-finished steel product produced from recycled scrap metal in an electric arc furnace, serving as raw material for long steel products including rebar, wire rod, and merchant bars. Available in 130x130 mm and 140x140 mm dimensions with complete identification and traceability.
• Rond à béton (Rebar) Steel reinforcement bars produced in straight bars and coils, used for concrete reinforcement in construction. Available in diameters 6-40 mm (bars) and 5.5-16 mm (coils), in various steel grades including FeE400 and FeE500.
• Fil machine (Wire Rod) High-quality wire rod for demanding industrial applications. Available in diameters 5.5-16 mm, including calm steel (SAE 1006), TS steel (SAE 1008-1010), and welding grade (8.5 effervescent).
• Fibre en acier (Steel Fiber) First 100% Moroccan and Green steel fiber launched December 2022 at the Nador site. High-value-added product for industrial infrastructure construction, enabling significant cost and time savings. Includes hooked fibers (HE series), flat-ended fibers (FE series), and TABIX corrugated fibers for various concrete reinforcement applications.
• Longometal Armatures (Rebar Assembly Services) Industrial and building rebar assembly services through subsidiary Longometal Armatures. Morocco's leader in industrial rebar for public works and buildings, with over 100,000 tonnes production capacity and 20+ years of experience. Provides traditional and standardized reinforcement solutions certified to Imanor ISO 9001.

Quantifiable outcome

• First producer of EPD-certified long steel in Morocco - enabling access to international markets with high environmental standards
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fédération Royale Marocaine de Football (FRMF)flagshipGTM or Marketing Partner · 17 June 2025Multi-year strategic partnership making Sonasid the Official Partner of Moroccan National Football Teams (Lions and Lionnes of the Atlas). The partnership focuses on supporting youth, performance, and social inclusion while strengthening Sonasid's societal mission and brand visibility.

Scale indicators9 records

Recent moves15 records

Expansion highlights6 records

Regional players

• Qatar Steel: Qatar-based integrated steelmaker producing rebar, wire rod and billet from EAF. Comparable technology, regional customer base and exposure to GCC construction cycles.
• Emirates Steel Arkan: UAE-based integrated steel producer (part of EGA-affiliated group) supplying long products into MENA construction and infrastructure markets. Comparable regional context, end-markets and EAF/mid-scale capacity footprint.
• Hadeed (SABIC Steel): Saudi Arabia's leading long and flat steel producer, operating EAF-based meltshop and rebar/wire rod rolling. Comparable in regional dynamics, scrap-based production and construction-driven demand.

Broad incumbents

• Nucor: Largest US steel producer and a global benchmark for EAF-based long product manufacturing with strong sustainability positioning. Operates at much larger scale but highly comparable in process technology and end-markets.
• Tata Steel: Global integrated steel producer with significant long products exposure across India and Europe. Comparable in rebar/wire rod production, sustainability initiatives and downstream value-added ambitions, though at much larger scale.
• ArcelorMittal: World's largest steel producer and 64.86% indirect controller of Sonasid via NSI. Operates EAF-based long product businesses globally and is the natural comparison for technology and benchmarking, though at vastly larger scale and broader portfolio.

Direct peers

• Gerdau: Latin America's largest long steel producer, predominantly EAF-based and focused on rebar, wire rod and structural sections. Strong overlap with Sonasid on technology (EAF/scrap) and customer base (construction).
• Commercial Metals Company (CMC): US-based long steel and rebar manufacturer with vertically integrated EAF mills and downstream fabrication. Closely comparable in product mix (rebar, wire rod, fabricated rebar) and EAF-recycling model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sonasidsa
• LinkedInlinkedin.com/company/sonasid

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonasid SA