Wurzburger Hofbrau

What Wurzburger Hofbrau does

Würzburger Hofbräu GmbH is a traditional Franconian brewery headquartered at Höchberger Straße 28 in Würzburg, Germany, founded in 1643 by Prince-Bishop Johann Philipp von Schönborn, making it the oldest still-existing company in Würzburg. The company has brewed at the foot of Feste Marienberg since 1882, operates as a wholly-owned member of the Kulmbacher Brauerei Aktien-Gesellschaft corporate family, and is structured as a private German GmbH registered at AG Würzburg HRB 9795. Its core products are Würzburger Hofbräu Pilsner (11.5% original gravity, 4.9% ABV), Würzburger Hofbräu Hell (11.8% / 5.1%), and the seasonal Kiliani Festbier (13.3% / 5.9%), all brewed under the Bavarian Reinheitsgebot using the brewery's own well water, Franconian barley malt, and Hallertau aroma hops. Sub-brands Keiler Bier and Sternla Bier extend the portfolio into adjacent regional segments.

The business model combines four revenue streams: (1) wholesale beer sales to regional restaurants, bars, and retailers across Franconia/Unterfranken with daily-priced list pricing delivered from the brewery ramp; (2) direct-to-consumer operations at two wholly-owned brewery taverns (Brauerei-Gasthof Alter Kranen and the newly modernized Würzburger Hofbräukeller); (3) experiential revenue from brewery tours and the €89-per-person Kulinarische Bierprobe (culinary beer tasting) moderated by Biersommelier Georg Hiernickel; and (4) event-driven revenue from the Kiliani Volksfest Festzelt tent operated with Festwirtsfamilie Hahn. Underlying brewing operations use automated process control across raw material acceptance, brewing, fermentation, maturation, and delivery, with recent capital investment in a new lauter tun, filtration facility, and bottle filling line. EMAS environmental certification has been continuously maintained since 2009 and re-certified April 2023. Management comprises Geschäftsführer Mathias Keil and Axel Kochinki, with long-serving Chef-Braumeister Michael Haupt leading production and an external Data Protection Officer appointed via Datenschutz Symbiose GmbH.

Name

Wurzburger Hofbrau

Legal name

Würzburger Hofbräu GmbH

Website

https://wuerzburger-hofbraeu.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Würzburger Hofbräu GmbH is a 1643-founded Franconian brewery in Würzburg producing Pilsner, Hell, and Kiliani Festbier, selling wholesale to regional HoReCa and directly through two owned taverns, brewery tours, beer tastings, and an annual Volksfest tent.

Ownership category

akta.pro rank

Product category

Brewery / Beer Manufacturing

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Regional brewery products
• Pilsner beer
• Brewery hospitality venues
• Craft beer tours
• Culinary beer tasting

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bierverkauf: Sales of beer products including Pilsner, Hell, Kiliani Festbier, and other specialties to wholesale customers (restaurants, bars, retailers) and direct consumers.
2. Brauereigasthöfe: Revenue from owned brewery taverns: Alter Kranen (brewery tavern with beer garden) and Würzburger Hofbräukeller (newly renovated pub next to brewery), offering food, beverages, and events.
3. Veranstaltungen und Führungen: Revenue from brewery tours, culinary beer tastings (89 EUR per person including 6-course menu and 7 beer tastings), and Kiliani Festzelt tent operations during the annual Volksfest.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Würzburger Hofbräu is a traditional Franconian brewery founded in 1643 that produces beer specialties including Pilsner, Hell, and the seasonal Kiliani Festbier under the Bavarian Purity Law, using brewery-owned well water, regional barley malt, and Hallertau aroma hops. The company also operates brewery taverns (Alter Kranen and Würzburger Hofbräukeller) and sells beer wholesale to regional gastronomy, complemented by culinary beer tastings and brewery tours.

Product overview

Würzburger Hofbräu is a traditional Franconian brewery founded in 1643, now part of the Kulmbacher Brauerei Aktien-Gesellschaft group. The company operates a unified product portfolio centered on beer specialties, including flagship products (Würzburger Hofbräu Pilsner, Hell, Kiliani Festbier) and sub-brands (Keiler, Sternla). Beyond beer production, the company offers experiential services (culinary beer tastings, brewery tours) and hospitality venues (Brauereigasthof Alter Kranen, Würzburger Hofbräukeller, Kiliani Festzelt).

Differentiator

Problem solved

Functional benefit

Brands

• Würzburger Hofbräu Pilsner: The most popular brewery specialty in Franconian homeland. Brewed according to the Bavarian Purity Law with brewery-owned spring water and local barley malt, refined with fine aroma hops from Hallertau. 11.5% original gravity, 4.9% alcohol.
• Kiliani Festbier
• Würzburger Hell

Products and services

• Würzburger Hofbräu Pilsner Flagship pilsner brewed under the Bavarian Purity Law with brewery-owned well water, local barley malt, and Hallertau aroma hops; 11.5% original gravity, 4.9% alcohol. Sold wholesale to gastronomy and served at owned brewery taverns.
• Würzburger Hofbräu Hell Pale lager brewed under the Bavarian Purity Law with brewery-owned well water, local barley malt, and Ariana aroma hops from Hallertau; 11.8% original gravity, 5.1% alcohol, golden color, fresh taste.
• Kiliani Festbier Amber-colored festival beer specially brewed for the annual Kiliani Volksfest in Würzburg; brewed with brewery-owned well water, local barley malt, and Hallertau aroma hops, fermented for seven days at 8°C and aged for six weeks at 1°C. 13.3% original gravity, 5.9% alcohol.
• Keiler Bier Regional beer sub-brand sold under the Würzburger Hofbräu corporate umbrella.
• Sternla Bier Regional beer sub-brand sold under the Würzburger Hofbräu corporate umbrella.
• Kulinarische Bierprobe (Culinary Beer Tasting) Culinary beer tasting experience featuring seven top beer specialties paired with a six-course upscale menu, moderated by beer sommelier Georg Hiernickel at 89 EUR per person, including a certificate of completion. Duration approximately 19:00 to 22:00.
• Brauereiführung (Brewery Tours) Approximately 60-minute exclusive brewery tours led by longtime head brewer Michael Haupt, showing the brewing process from the brewhouse to the bottling hall, including a beer-tapping workshop and a tasting board of five beer specialties.
• Brauereigasthof Alter Kranen Owned brewery tavern with one of Bavaria's most beautiful beer gardens featuring views of the Main river, Alte Mainbrücke, and Festung Marienberg; serves Franconian and national cuisine with fine brewery beer specialties.
• Würzburger Hofbräukeller Newly renovated traditional pub directly next to the brewery with beer garden under old chestnut trees; offers fresh draft beers, daily beer tasting boards, and a refined menu including crispy suckling pig knuckle (Spanferkelhaxe).
• Kiliani Festzelt Festival tent at the annual Kiliani Volksfest in Würzburg (17 days, July 3-19, 2026) serving Franconian hospitality with special Kiliani Festbier, diverse entertainment program including music, concerts, and a boxing event.

Quantifiable outcome

• Brewery since 1643 – oldest still existing company in Würzburg
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kulmbacher Brauerei Aktien-GesellschaftcoreStrategic or Co-development PartnerWürzburger Hofbräu GmbH is a member of the Kulmbacher Brauerei AG corporate family. Central purchasing is handled through Kulmbach location at Gummistraße 1, 95326 Kulmbach. Shared HR/career portal and corporate services.
• Würzburger KickerscoreGTM or Marketing PartnerLong-term sports sponsorship of the Würzburger Kickers regional football club, one of the key sponsored clubs in Unterfranken.
• Festwirtsfamilie HahncoreStrategic or Co-development PartnerFestival organizers operating the Kiliani Festzelt tent during the annual Kiliani Volksfest. Provides culinary offerings and entertainment programming at the 17-day festival.
• Unterfränkische Sport- und KulturvereineminorGTM or Marketing PartnerSupport for regional sports clubs and cultural organizations in Unterfranken, including music clubs at Kiliani Volksfest, Mozartfest, and Würzburger Stadtfest.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hofbräu München: Bavarian state-brewery heritage brand with both large-scale brewing and a globally known on-premise Hofbräuhaus experience. Comparable as a heritage German brewery combining brand-led production with high-traffic hospitality venues.
• Spaten-Löwenbräu-Gruppe: Munich-based traditional Bavarian brewery group (Spaten, Löwenbräu) within AB InBev. Comparable as a heritage Bavarian brewer with multi-brand portfolio, HoReCa distribution, and on-premise brand venues competing for the same regional accounts and tourism spend.
• Kulmbacher Brauerei Aktien-Gesellschaft: Parent company and regional Franconian brewery group operating Mönchshof and other Franconian brands. Directly comparable as a regional Bavarian/Franconian brewer with a multi-brand portfolio, owned hospitality, and similar Franconia/Unterfranken distribution focus.

Direct peers

• Brauerei Maisel: Bavarian (Bayreuth) family brewery with traditional Franconian-style lineup plus a brewery-owned experience center (Maisel's Bier-Erlebnis-Welt). Comparable heritage brewery combining production with on-site experiential/hospitality.
• Augustiner-Bräu: Traditional Munich brewery with strong regional brand loyalty, traditional Pilsner/Helles lineup, and brewery-owned hospitality. Closely comparable to Würzburger Hofbräu in heritage positioning and Franconian/Bavarian regional-beer competitive set.
• Klosterbrauerei Weltenburg: Bavarian monastery brewery with very old brewing heritage (commonly cited as the world's oldest), on-site brewery tavern/restaurant, and strong tourism/experiential offering — a direct analogue to Würzburger Hofbräu's heritage + gasthof model.
• Mönchshof Brauerei: Historic Kulmbach-based brewery also owned by Kulmbacher Brauerei AG. Direct peer given shared parent, Franconian heritage positioning, regional brand portfolio, and overlapping wholesale and hospitality channels.
• Schlenkerla: Bamberg-based specialty brewery (Rauchbier) with strong heritage positioning and on-site brewery tavern. Comparable as a small Franconian heritage brewery that monetizes brand story through tourism and on-premise experiences.
• Tucher Bräu: Historic Nuremberg/Franconian brewery within the Radeberger Gruppe. Direct peer in the same Franconian regional beer market with overlapping wholesale customers and similar Helles/Pilsner portfolio.

Regional players

• Stiftungs-Brauerei Hall: Small Franconian regional brewery with strong local identity, similar regional Franconia focus, traditional brewing heritage, and comparable product range (Pilsner, Helles, seasonal specials) to Würzburger Hofbräu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WuerzburgerHofbraeu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurzburger Hofbrau