Rastreo Satelital

What Rastreo Satelital does

Rastreo Satelital S.A.S. is a Colombian information technology company founded in 1996 that specializes in GPS, IoT, and RFID-based vehicle and asset tracking. The firm serves enterprise, government, and small-business fleet operators across Colombia and parts of Latin America and the United States, with a disclosed installed base of more than 1,000 clients and 5,000 tracked vehicles. Its product portfolio is organized around a platform-plus-modules architecture: three subscription tiers (Rastreo Básico for entry-level tracking, Rastreo Avanzado with 24/7 control-center support, and Rastreo Flotas for enterprise fleet management with route optimization, geofencing, driver performance, fuel control, and SDK integration) layered with verticalized solutions for cargo fleets, Police/Ministry-certified yellow machinery tracking, electronic seals for tank trucks, school and tourism buses, motorcycles, medium cargo, vehicle localization, and personnel tracking via a mobile app.

The underlying technology stack comprises a proprietary cloud platform hosted on the company's own cluster datacenter in a TIER 4 high-availability hub, with ISO 9001:2015 certified processes, multi-brand GPS hardware compatibility (300+ device brands), and integrations with multiple map providers. Functional capabilities include real-time geolocation, route optimization, configurable alarms, bidirectional driver communication, customizable reporting, and a parameterization module for units, vehicles, and seals.

Rastreo Satelital generates revenue through a mix of one-time hardware sales (GPS devices, IoT sensors, electronic seals, accessories), recurring monthly subscription fees for platform access and monitoring services, cloud/hosting fees, and professional installation services billed under multi-year contracts (12-month minimum for equipment, 36-month for device financing). Pricing is quote-based with annual IPC indexation, and the company guarantees 90% platform availability. Distribution is direct enterprise sales supported by in-house technical installation teams covering five major Colombian cities (Bogotá, Medellín, Cali, Barranquilla, Bucaramanga). Notable enterprise and government customers include Ecopetrol, Coca-Cola, the US Embassy in Colombia, Pavimentos de Colombia, and the Policía Nacional, with several clients retained for 15+ continuous years.

Name

Rastreo Satelital

Legal name

Rastreo Satelital S.A.S.

Website

https://rastreo.co

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Rastreo Satelital is a Colombian GPS, IoT, and RFID fleet-tracking company founded in 1996, serving enterprise, government, and SMB clients across Latin America with a proprietary TIER 4-hosted platform, multi-tier subscriptions, and verticalized modules for cargo, heavy machinery, fuel tankers, and personnel.

Ownership category

akta.pro rank

Product category

Fleet Telematics and Asset Tracking

NAICS

Satellite Telecommunications (5174)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM)

Keywords

• GPS fleet tracking
• Vehicle telematics services
• Fleet management software
• Asset monitoring systems
• IoT tracking solutions

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: GPS devices, IoT sensors, electronic seals, and accessories sold to clients with minimum 12-month service commitment
2. Monthly/Annual Service Fees: Recurring subscription fees for platform access, monitoring services, and cloud computing. Billed monthly with annual IPC adjustments
3. Cloud Computing/Hosting: Data hosting services for IoT/GPS information storage and retrieval on proprietary infrastructure
4. Installation Services: Technical installation of devices performed by company technicians, with coverage in 5 major Colombian cities

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rastreo Satelital S.A.S. provides GPS, IoT, and RFID-based satellite tracking solutions for vehicle fleet and asset management. The company sells GPS tracking hardware (devices, IoT sensors, electronic seals) bundled with subscription-based access to its proprietary cloud platform for real-time monitoring, route optimization, driver performance, fuel control, and electronic seal monitoring. It also provides technical installation services and cloud data hosting through its own TIER 4 data center infrastructure.

Product overview

Rastreo Satelital S.A.S. is a GPS/IoT/RFID technology company specializing in vehicle fleet and asset tracking across Latin America. The product portfolio operates on a platform-plus-modules architecture centered around three core service tiers: Rastreo Básico (entry-level tracking with basic monitoring), Rastreo Avanzado (enhanced tracking with 24/7 control center access and critical alarms), and Rastreo Flotas (full-featured fleet management with route optimization, driver performance, and SDK integration). These core services connect to specialized category solutions including cargo fleet control, yellow machinery tracking (police/ministry certified), electronic seals for tankers, school/tourism bus management, medium cargo vehicles, motorcycle tracking, vehicle localization, and personnel tracking via mobile app. The platform also includes monitoring sub-modules for seals/precints: monitoring panel, alarm generation, vehicle status visualization, trip information, parametrization, and geofence/route creation. All services feed into a proprietary SaaS infrastructure with a Tier 4 data center, supporting over 300 GPS device brands and providing real-time information to customers across Colombia and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Rastreo Flotas: Advanced fleet monitoring platform with modules for maintenance, driver performance, geofences, routes, speed control, fuel management, and bidirectional communication.
• Rastreo Avanzado
• Rastreo Básico

Products and services

• Rastreo Básico Entry-level satellite tracking subscription service providing a robust platform with central monitoring support, annual GPS equipment maintenance, fuel control, and driver/vehicle management fields. Targeted at small fleet operators needing core tracking features.
• Rastreo Avanzado Enhanced subscription tracking service with web-based vehicle monitoring, administrator access controls, a direct 7x24 line to the Control Center for critical alarms, route management, and email/SMS notifications. Targeted at fleet operators needing around-the-clock oversight.
• Rastreo Flotas Comprehensive enterprise fleet management subscription launched in March 2023 for companies performing their own monitoring and control. Includes route optimization, historical reports, driver performance scoring, geofences, fuel control, speed control, bidirectional communication, customizable reports, and an SDK integration tool for additional developments.
• Administración y Control de Flotas de Carga Real-time fleet management service for cargo vehicles providing location tracking, merchandise control, and driver/vehicle performance evaluation against custom security policies. Targeted at cargo transport operators.
• Maquinaria Amarilla (Yellow Machinery Control) Specialized tracking service for heavy construction equipment, certified by Colombia's Policía Nacional and Ministry of Transport as an authorized provider. Includes work hours tracking, route mapping, and real-time location to prevent regulatory immobilization. Targeted at construction companies.
• Control de Sellos Electrónicos Electronic seal monitoring system for tracking valve and hatch status of tank trucks using intrinsically safe technology for maximum product control during liquid/fuel transport. Targeted at fuel and liquid cargo operators.
• Control de Buses, Rutas Escolares y Turismo Fleet administration and control service for school buses and tourism vehicles, providing exact route localization, real-time tracking, and enhanced safety monitoring. Targeted at school bus and tourism transport operators.
• Carga Media Medium cargo vehicle administration and control service providing real-time localization, route tracking, delivery confirmation, historical records, speed monitoring, ignition status, and alerts. Targeted at medium-cargo vehicle operators.
• Motos Specialized tracking solution for motorcyclists featuring water-resistant equipment, motorcycle installation, engine blocking, and complete monitoring service. Targeted at companies operating motorcycle delivery fleets.
• Localización de Vehículos Vehicle localization service for corporate and private vehicles with real-time tracking and platform access for monitoring routes, speed, hours, location, and historical data. Targeted at corporate fleet operators and private vehicle owners.
• Personas Mobile application-based personnel tracking for sales teams, employees, and individuals using smartphone GPS with comprehensive reporting and location history accessible through the platform. Targeted at organizations managing mobile workforces.

Quantifiable outcome

• 28% increase in client productivity
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FEDETEC (Federación Colombiana de Empresas de Tecnologías)coreStrategic or Co-development PartnerActive board member of FEDETEC federation, providing industry representation and policy input for Colombian technology companies. Rastreo Satelital contributes to the federation's initiatives and benefits from industry collaboration.
• Policía Nacional de ColombiacoreOthersCertified by Police National as authorized provider for yellow machinery tracking. Provides official work hour verification, route tracking, and real-time location services meeting Police requirements.
• Ministerio de TransportecoreOthersCertified provider for machinery tracking meeting Ministry of Transport requirements for construction equipment compliance.
• Ministerio de las TIC (MinTIC)coreOthersREGISTRO TIC holder with updated registration before Ministry of ICT, required for legal operation as technology company in Colombia.
• Comisión de Regulación de Comunicaciones (CRC)minorOthersContributing and collaborating entity with Colombia's Communications Regulation Commission.
• DIAN (Dirección de Impuestos y Aduanas Nacionales)minorOthersTransparent tax reporting to Colombian tax authority DIAN as part of formal and legal business operations.
• Insurance Companies (Strategic Alliances)coreStrategic or Co-development PartnerFormal alliances with insurance companies for insurance product development and risk management. Explicitly authorized to report service non-payment or contract violations to insurance companies and risk databases.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rastreo.satel
• LinkedInlinkedin.com/company/rastreo

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rastreo Satelital