Vertex Global VM
Vertex GmbH is a privately held German retail-solutions firm that manufactures 3D-printed polypropylene mannequins, sustainable hangers, and visual-merchandising products for global fashion, sports, luxury, and pet-fashion brands, and complements these with in-house 3D scanning, CGI content, virtual try-on, and Holobox holographic activation services.
- Company typePrivate
- Founded1980
- HeadquartersReutlingen, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vertex Global VM does
Vertex GmbH (operating as Vertex) is a privately held German retail-solutions company founded in 1980 and headquartered in Reutlingen, with production facilities in Europe and Asia. The company manufactures mannequins, hangers, and visual-merchandising props and claims to be the only firm globally producing mannequins from polypropylene via industrial 3D printing in serial production quality. Its mannequin portfolio spans five categories — Luxury, Identity (casual), Sports (20+ sport-specific categories, 175+ poses), Beyond (lifestyle/streetwear), and Pets — supported by the patented Vertex Loop System hanger for store-level recyclability and a portfolio of certifications including ISO 9001, ISO 14001, GRS, Green Leaf, and SA8000.
The company's commercial model is enterprise B2B, direct-to-retail-brand, with a quote-based pricing structure, multi-year contracts, and engineering consultation that bundles custom product design (RAL colors, coatings, laser engraving, bespoke poses), quality/health-and-safety testing, and global deployment. Internationally distributed roll-outs are managed through a customized Retail Order Tool that provides individualized customer portals for inventory, ordering, and shipment tracking. Vertically, Vertex targets fashion and apparel brands, sports and performance retailers, luxury and premium retailers, and the emerging pet-fashion segment.
Revenue is generated across three streams: (1) hardware sales of physical retail fixtures (mannequins, hangers, VM props, POS displays); (2) professional and engineering services bundled with product delivery; and (3) software/recurring revenue from the Retail Order Tool and digital content subscriptions. A separately branded digital-services studio (VertexVision) delivers in-house 3D body and product scanning, CGI and CLO digital-asset creation, virtual try-on, VR/AR applications, and Holobox holographic in-store brand activation, allowing the company to monetize beyond the physical-mannequin replacement cycle. The business is led by Managing Directors Christoph Grebe and Thomas Wadle, with no disclosed outside investors or parent entity.
Vertex Global VM firmographics
Firmographics- Name
- Vertex Global VM
- Legal name
- Vertex GmbH
- Website
- https://vertex.de
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vertex GmbH is a privately held German retail-solutions firm that manufactures 3D-printed polypropylene mannequins, sustainable hangers, and visual-merchandising products for global fashion, sports, luxury, and pet-fashion brands, and complements these with in-house 3D scanning, CGI content, virtual try-on, and Holobox holographic activation services.
- Ownership category
- akta.pro rank
Vertex Global VM industry classification
Industry- Product category
- Retail Display Solutions and Visual Merchandising
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Jewelry, Fashion & Luxury 3D Printing Services (casting patterns, bespoke parts) (IMAAADAK)
- akta.pro secondary industry
- Electronics & Industrial Component 3D Printing Services (enclosures, fixtures, functional parts) (IMAAADAL)
Keywords
Where Vertex Global VM is headquartered
LocationHeadquarters
- HQ city
- Reutlingen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Vertex Global VM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Physical Retail Products (Mannequins, Hangers, VM Props, POS Displays): Sale of manufactured physical products including mannequins (Luxury, Identity, Sports, Beyond, Pets categories), sustainable hanger systems, VM props, POS displays, and fully customized retail solutions. Products are sold as one-time purchases with global delivery from European and Asian production facilities. Customization options include RAL color matching, custom coatings, anti-slip surfaces, laser engraving, and logo plaques.
- Digital Services (3D Scanning, CGI Content, Virtual Try-On, Holobox): Digital services including 3D body and product scanning, CGI content creation (photorealistic assets for e-commerce, digital lookbooks, animations, product videos), virtual try-on solutions, VR and AR applications, and Holobox holographic brand activation technology. These services complement physical products and create cross-selling opportunities.
- Engineering & Consulting Services: Engineering-driven consulting services including product design, material innovation, custom retail solutions development, health & safety consulting, recycling guidelines & strategies, and quality standards testing. These services are bundled with product sales and provide value-added revenue streams.
- Retail Order Tool (Software/SaaS Portal): Customized Retail Order Tool provides individual customer portals for inventory management, order placement, and shipment tracking. Operates as a B2B SaaS-like tool bundled with customer accounts for transparent, efficient, and error-free order processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom/Bespoke Pricing — No public tier structure |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Vertex Global VM product offering
Product offeringCore offering
Vertex manufactures mannequins from polypropylene using industrial 3D printing in serial production quality, alongside sustainable hanger systems with the patented Vertex Loop System, visual merchandising props, and fully customized retail solutions. The company complements these physical products with a 360-degree digital services suite covering full-body 3D scanning, CGI and CLO digital asset creation, virtual try-on, VR/AR applications, and proprietary Holobox holographic in-store brand activation technology. Products and services are sold directly to enterprise retail brands via quote-based, consultative sales supported by dual-continent production in Europe and Asia.
Product overview
Vertex is a retail solutions company offering an integrated physical and digital portfolio. The core offering includes five mannequin categories (Luxury, Identity/Casual, Sports, Beyond, and Pets), premium hangers with the Vertex Loop System for recycling, and VM Props. These physical products are complemented by Digital Services including 3D scanning, CGI content creation, Virtual Try-Ons, VR/AR applications, and Holobox hologram technology. Supporting services include a Retail Order Tool for global operations management, 3D Scanning Services, and engineering, quality, health/safety consulting. Vertex manufactures mannequins from polypropylene through industrial 3D printing, enabling lightweight, recyclable, globally scalable products with production facilities in Europe and Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Mannequins High-end luxury mannequins created in Vertex's German design studio where designers, sculptors and digital artists combine traditional craftsmanship with precise 3D design and scanning technologies. Targeted at luxury retail brands requiring premium-quality, character-rich mannequins.
- Identity Mannequins Contemporary fashion mannequins with clear proportions, reduced design and maximum impact in retail environments, designed for structured layering and modern store concepts. Targeted at fashion and apparel retail brands.
- Sports Mannequins Athletic mannequins with over 20 sport-specific categories and 175+ poses showing athletes in real movement, covering Hyrox, Running, Basketball, Formula 1, Yoga, Winter Sports and more. Targeted at sports and activewear retail brands.
- Beyond Mannequins Lifestyle mannequins bridging sport, tailoring and streetwear with clean lines and modern silhouettes designed for contemporary, street and casual brands. Targeted at fashion brands spanning lifestyle segments.
- Pets Mannequins Pet fashion mannequins for four-legged companions with customizable breeds, postures and proportions, created using 3D scanning technology for unique pet representations. Targeted at fashion brands developing pet clothing collections.
- Vertex Loop System Hangers Premium hangers made from recycled plastics, wood compounds or biodegradable materials, featuring the patented hook mechanism that allows plastic and metal components to be separated with a single twist at the point of sale for store-level recycling. Targeted at retail brands with circular economy and sustainability mandates.
- VM Props and POS Displays Visual merchandising props including window installations, product displays, pedestals, counter displays and customized POS elements in metal, wood, acrylic, glass, textiles or composite materials. Targeted at retail brands needing full in-store visual merchandising solutions.
- Digital Services (3D Scanning, CGI, Virtual Try-On, VR/AR, Holobox) Suite of digital solutions covering full-body 3D scanning, CGI and CLO content creation for e-commerce and digital lookbooks, virtual try-on, VR and AR applications, and proprietary Holobox holographic in-store brand activation. Delivered to retail brand customers typically bundled with physical product orders.
- Retail Order Tool Customized global retail ordering system simplifying inventory management, order placement and shipment tracking through individual customer portals for transparent and efficient order processing. Operates as a B2B subscription-style tool bundled with customer accounts.
- 3D Scanning Services Mobile and stationary full-body 3D scanning capturing bodies and products within seconds contactlessly, creating digital twins used across prototyping, CGI content creation and virtual try-on workflows. Targeted at retail brands and other customers needing precise digital assets.
Quantifiable outcome
- Only company in the world manufacturing mannequins from polypropylene via industrial 3D printing in serial production quality
- +2 more outcomes
Companies that use Vertex Global VM
Customer profileSegments4 records
Ideal customer profiles4 records
Vertex Global VM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Vertex Global VM partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vertex Global VM competitors and assessment
Company assessmentDirect peers
- Bona Mannequins: Italian mannequin maker producing contemporary, sports, and lifestyle mannequins for international fashion and retail brands. Comparable to Vertex's Identity, Sports, and Beyond mannequin categories serving similar B2B retail customers.
- Almax: Italian luxury mannequin manufacturer serving global fashion and luxury brands. Directly comparable to Vertex as a specialized mannequin producer competing for the same fashion and luxury retail accounts, with comparable bespoke design capabilities.
- Window Creative Mannequins: Italy-based bespoke mannequin manufacturer for fashion and luxury window displays. Comparable to Vertex in serving the same high-end retail display market with custom design capabilities.
- Goldsmith Mannequins (Yitian): China-based large-scale mannequin manufacturer serving global retail brands. Comparable to Vertex as a direct mannequin competitor, with the cost and scale advantage of being a primary China manufacturer similar to Vertex's Asia production setup.
- ABC Mannequins: Italian mannequin producer offering a broad range of fashion, sports, and lifestyle mannequins. Comparable to Vertex's product categories (Luxury, Identity, Sports, Beyond) and similar international B2B customer base.
- Hans Boodt Mannequins: Netherlands-based mannequin manufacturer serving international fashion brands with custom and sustainable mannequins. Comparable to Vertex in targeting global fashion and luxury retail with bespoke design and sustainability positioning.
- Display Producers: UK-based mannequin and visual merchandising producer serving global retail brands with mannequins, props, and POS displays. Comparable to Vertex's full physical retail product stack including mannequins, VM props, and POS solutions.
- Tegus Mannequins: European mannequin manufacturer producing fashion and lifestyle mannequins for retail display. Comparable to Vertex's Identity and Beyond mannequin categories serving similar fashion retail customers across Europe.
Emerging players
- Brafasco / Bfit Mannequins: Sports-specific mannequin manufacturer focused on athletic and activewear retail. Comparable to Vertex's SPORTS collection given the shared focus on sport-specific mannequin poses and athletic retail customers.
- Materialise: Belgium-based industrial 3D printing service provider with capabilities in polypropylene and serial production. Comparable to Vertex as a 3D printing service bureau that could enter the mannequin market and represents both a potential competitor and a technology partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vertex Global VM social profiles
Digital presenceVertex Global VM compliance and trust
Trust signalCompliance5 records
Vertex Global VM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertex Global VM leadership team
Management profileNumber of profiles
Profiles2 records
Vertex Global VM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertex Global VM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertex Global VM
What does Vertex Global VM do?
Vertex manufactures mannequins from polypropylene using industrial 3D printing in serial production quality, alongside sustainable hanger systems with the patented Vertex Loop System, visual merchandising props, and fully customized retail solutions. The company complements these physical products with a 360-degree digital services suite covering full-body 3D scanning, CGI and CLO digital asset creation, virtual try-on, VR/AR applications, and proprietary Holobox holographic in-store brand activation technology. Products and services are sold directly to enterprise retail brands via quote-based, consultative sales supported by dual-continent production in Europe and Asia.
Is Vertex Global VM a public or private company?
Vertex Global VM is a private company. It is classified as management employee owned and is currently operating.
When was Vertex Global VM founded?
Vertex Global VM was founded in 1980. It employs 251 to 500 people.
Where is Vertex Global VM based?
Vertex Global VM is headquartered in Reutlingen, Germany, in the Europe region.
How does Vertex Global VM make money?
Four revenue lines are on record. Physical Retail Products (Mannequins, Hangers, VM Props, POS Displays) is the primary driver. The others are digital Services (3D Scanning, CGI Content, Virtual Try-On, Holobox), engineering & Consulting Services and retail Order Tool (Software/SaaS Portal).
Who are Vertex Global VM's main competitors?
Direct peers on record are Bona Mannequins, Almax, Window Creative Mannequins, Goldsmith Mannequins (Yitian), ABC Mannequins, Hans Boodt Mannequins, Display Producers and Tegus Mannequins. Emerging players are Brafasco / Bfit Mannequins and Materialise.
Does Vertex Global VM have an API?
No public API is recorded for Vertex Global VM.
What industry is Vertex Global VM in?
Vertex Global VM's product category is Retail Display Solutions and Visual Merchandising. Its primary akta.pro industry code is IMAAADAK, Jewelry, Fashion & Luxury 3D Printing Services (casting patterns, bespoke parts), with a secondary code of IMAAADAL, Electronics & Industrial Component 3D Printing Services (enclosures, fixtures, functional parts). Its SIC code is 2300.