What Satelliet does

Satelliet (legal entity Satelliet Meubelen) is a Netherlands-based hospitality furniture specialist founded in 1986 and headquartered in Breda. The company designs, manufactures, and distributes premium indoor and outdoor furniture — chairs, bar stools, lounge seating, benches, tables, and table tops — for the hospitality industry, alongside a Tailor Made service for bespoke seating, custom-sized benches, printed fabrics, and co-created designs. Core materials span steel, cast iron, wood (oak, beech), marble, travertine, and an extensive range of upholstery fabrics and leathers. Satelliet also distributes a curated portfolio of third-party brands (Fermob, HAY, Johanson, Pedrali, StableTable, Vitra) and markets a proprietary sub-brand, Satelliet Originals, developed with an in-house Studio Satelliet design team. An innovative proprietary product, the Celsius heated terrace chair, claims up to 95% energy savings over traditional terrace heaters.

The company operates exclusively as a B2B supplier, explicitly stating it does not sell to private consumers, and serves nine vertical segments: Café & Restaurant, Hotel, Office, Retail, Leisure, Education (Onderwijs), Healthcare (Zorg), Maritime (Maritiem), and Terrace (Terras). Distribution is showroom-led through four physical locations — Breda HQ (3,500 m²), Amsterdam, Dalfsen (Netherlands), and Antwerp (Belgium) — supplemented by a quote-based inside sales function, a digital catalog/wishlist website, and tools such as 3D model downloads for architects. International operations extend into Belgium, Luxembourg, the United Kingdom, Norway, and Switzerland.

Revenue is generated through one-time hardware sales and project-based professional services (interior design consultation, project coordination), with all pricing handled by quote rather than public list price. The company is privately held, part of the Satelliet Group corporate structure, employs 51-100 people, and operates without external venture funding. Its strategic positioning rests on 50+ years of category experience, an in-house design pipeline, premium materials and customization capability, and a Mission sustainability program targeting 2030 leadership in sustainable hospitality furniture, recognized through two international sustainability awards.

Name

Satelliet

Legal name

Satelliet Meubelen

Website

https://www.satelliet.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Satelliet (Satelliet Meubelen) is a Netherlands-based, B2B-only hospitality furniture specialist founded in 1986 that designs, manufactures, and distributes premium indoor and outdoor furniture and bespoke tailor-made pieces to cafés, restaurants, hotels, offices, healthcare, education, and leisure clients across Europe.

Ownership category

akta.pro rank

Product category

Hospitality Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Hospitality furniture
• Commercial furniture
• Outdoor terrace furniture
• Custom tailor-made furniture
• Bar stools and lounge seating

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: One-time hardware sales of premium hospitality furniture including chairs, bar stools, tables, benches, lounge furniture, and outdoor/terrace furniture. Products are sold with extensive customization options including fabrics, colors, sizes, and tailor-made configurations.
2. Custom/Tailor-Made Furniture: Custom furniture solutions including tailor-made seating, custom-sized benches, printed fabrics, custom tables and tabletops, and co-creation design services.
3. Professional Services: Project furnishing services for hospitality venues including interior design consultation, 3D modeling tools for architects, and project coordination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Satelliet designs, manufactures, and distributes premium-quality indoor and outdoor furniture for the hospitality industry, including chairs, bar stools, lounge seating, benches, tables and table bases, and terrace furniture. Its offering spans the proprietary Satelliet Originals sub-brand, the Tailor Made custom furniture service, upholstery materials (fabrics, leather), and distributed third-party brands such as Fermob, HAY, Johanson, Pedrali, StableTable, and Vitra. The company sells exclusively to business customers via showrooms and quote-based B2B sales, and is recognized for innovative products like the Celsius heated terrace chair.

Product overview

Satelliet is a hospitality furniture specialist offering a comprehensive portfolio of premium quality and tailor-made products for the hospitality industry. The core offering consists of indoor furniture (chairs, bar stools, lounge chairs, sofas, tables) and outdoor/terrace furniture, complemented by the proprietary Satelliet Originals sub-brand featuring custom-designed pieces created with international designers. The company also distributes third-party brands including Fermob, HAY, Johanson, Pedrali, StableTable, and Vitra. A Tailor Made service enables bespoke furniture creation including custom seating, printed fabrics, and co-creation options. The portfolio includes innovative products like the Celsius heated terrace chair. Satelliet serves multiple hospitality sectors including cafés, restaurants, hotels, offices, retail, leisure, education, healthcare, maritime, and terrace environments.

Differentiator

Problem solved

Functional benefit

Brands

• Satelliet Originals: An own brand of Satelliet hospitality furniture, created from the need to develop a furniture brand with distinct character. The brand focuses on individual customization and originality, working intensively with (inter)national designers.

Products and services

• Indoor Furniture Collection Complete range of indoor hospitality furniture including chairs, bar stools (approx. 200 models), low stools and hockers, lounge chairs and fauteuils, sofas and benches, tables and table bases, and table tops, designed for cafés, restaurants, hotels, offices, and other commercial interiors.
• Outdoor / Terrace Furniture Collection Complete range of outdoor hospitality furniture for terraces including terrace chairs, outdoor bar stools, low stools and hockers, lounge chairs, terrace sofas, terrace tables and bases, and table tops, built for weather resistance and commercial-grade durability.
• Celsius Heated Terrace Chair Innovative heated terrace chair with an integrated heating system that warms the user directly, offering up to 95% energy savings compared to traditional terrace heaters ('Heat your seat, not the planet'). Aimed at hospitality operators seeking to extend outdoor terrace seasons sustainably.
• Satelliet Originals Proprietary furniture sub-brand of Satelliet featuring individually customized and original furniture pieces created in collaboration with international designers, characterized by distinctive character and unique signature. Targeted at hospitality buyers seeking original, design-led pieces.
• Tailor Made Custom Furniture Service Bespoke custom furniture service offering tailor-made seating, custom-sized benches (maatbanken), printed fabrics, custom tables and tabletops, and co-creation design for hospitality projects. Aimed at operators needing furniture that matches specific brand identities, dimensions, or design concepts.
• Fabrics and Leather Collection Comprehensive range of upholstery materials including indoor fabrics, outdoor fabrics, leather, artificial leather (kunstleer), and sustainable fabrics, used to customize hospitality furniture across the Satelliet portfolio.

Quantifiable outcome

• Up to 95% energy savings with Celsius heated terrace chair compared to traditional terrace heaters

Named customers12 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Satelliet GroupcoreOthersSatelliet is a member of Satelliet Group, a corporate group structure. The membership is indicated in company branding and footer content.
• InspiriumcoreStrategic or Co-development PartnerProud partner of Inspirium, a unique inspiration center for hospitality and interior. Satelliet showrooms in Amsterdam and Breda are part of or adjacent to Inspirium locations, sharing knowledge and inspiration in the hospitality and interior industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pedrali: Italian family-owned manufacturer of contemporary metal and wood seating/tables for hospitality, offices, and restaurants. Closest peer to Satelliet because it designs, manufactures, and distributes premium hospitality furniture to the same European customer segments (hotels, restaurants, cafés, offices); Pedrali is also one of Satelliet's distributed brands, making them both competitor and channel partner.
• Artifort: Dutch designer-furniture manufacturer specializing in upholstered seating and tables for hospitality, offices, and residential interiors. Directly comparable to Satelliet as a Netherlands-based premium hospitality furniture maker targeting the same hospitality, office, and project-fit-out channels.
• Fermob: French manufacturer of colorful outdoor and indoor metal furniture for hospitality, restaurants, and residential use. Strong peer because Satelliet distributes Fermob through its Benelux showrooms and competes head-to-head on outdoor/terrace furniture — the same product category where Satelliet has its Celsius heated-chair innovation.
• Johanson Design: Swedish manufacturer of sustainable contract furniture (chairs, bar stools, tables, sofas) for public spaces, hospitality, offices, and education. Comparable to Satelliet in vertical segmentation (hospitality, education, healthcare), Scandinavian/Dutch design-led premium positioning, and project-based B2B distribution; also one of Satelliet's distributed brands.
• Ahrend: Dutch contract-furniture manufacturer and office-space specialist serving corporate offices, healthcare, education, and government across Europe. Comparable to Satelliet as a Dutch B2B project furniture supplier pursuing multi-segment institutional customers, including the same office, education, and healthcare verticals.

Broad incumbents

• Vitra: Swiss premium designer furniture manufacturer with a global showroom network and direct-to-customer sales. Satelliet is a Benelux distributor of Vitra; Vitra is a comparable enterprise because both serve hospitality, office, and residential premium projects with designer-led furniture, but Vitra operates at significantly larger global scale.
• HAY: Danish contemporary furniture brand offering chairs, tables, sofas, and accessories across hospitality, office, and residential channels. HAY is one of Satelliet's distributed brands and is comparable as a designer-led premium furniture supplier targeting hospitality and commercial interiors, though HAY's broader consumer presence makes it a wider incumbent.
• Kinnarps: Swedish family-owned contract-furniture group (Kinnarps, Materia, Skandiform, NCAB) offering workplace, education, and healthcare interior solutions across Europe. Comparable to Satelliet as a Northern-European B2B contract furniture supplier with multi-segment vertical coverage (office, education, healthcare) and a strong sustainability positioning.
• Haworth: Global office and contract-furniture manufacturer with deep presence in Europe, offering workplace, hospitality, and education solutions. Comparable to Satelliet because both target hospitality and office fit-outs with project-based B2B sales, but Haworth operates at vastly larger global scale and competes on standardized volume.
• Steelcase: Global workplace-furniture and office-interior solutions company with European operations serving corporate, healthcare, and education customers. Comparable to Satelliet on the office, education, and healthcare verticals where Satelliet already wins projects, but Steelcase competes as a much larger global incumbent with standardized manufacturing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/satellietbv
• LinkedInlinkedin.com/company/satelliet-meubelen-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satelliet