Vision World
Vision World is a Coral Springs, Florida optometry practice founded in 1980 by Dr. Mark Gendal, delivering eye exams, pediatric and medical eye care, designer eyewear, contact lenses, and LASIK co-management to patients across Coral Springs, Parkland, Margate, and Tamarac.
- Company typePrivate
- Founded1980
- HeadquartersCoral Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vision World does
Vision World is a privately held optometry practice founded by Dr. Mark Gendal, O.D., F.A.A.O., in 1980 (with a 1981 referenced founding date in some materials) and located at 2059 N University Drive in Coral Springs, Florida. The practice delivers comprehensive eye care — annual eye examinations, medical eye exams, pediatric eye care, urgent eye care, dry-eye management, glaucoma treatment, and LASIK co-management — to patients across Coral Springs, Parkland, Margate, and Tamarac. Dr. Gendal has personally examined and treated over 80,000 patients over a 40+ year tenure, and the practice is currently staffed by four optometrists with differentiated specialties (medical optometry, vision therapy, pediatric and specialty contact lenses, ophthalmic drug research) supported by opticians and technical staff.
The clinical offering is supported by a modern diagnostic technology stack including ZEISS Cirrus HD-OCT, Optos Digital Retinal Photography, corneal topography, tonometry, pachymetry, visual-fields testing, and auto-refraction. Retailing is a parallel revenue pillar, with a designer eyewear collection spanning Tom Ford, Prada, Gucci, Tiffany & Co., Ray-Ban, Coach, Oakley, Lanvin, Saint Laurent, Giorgio Armani, Oliver Peoples, Nike Vision, and Chloe, alongside a multi-category contact lens assortment (daily disposable, hybrid multifocal, colored, soft, gas permeable, extended wear, scleral) and ancillary eye-care products including MacuHealth, PRN Omega Fish Oil, Latisse, Bruder mask, and OCuSOFT products. A 2026 product-line addition, Essilor Stellest lenses, extends the practice into pediatric myopia management.
Vision World generates revenue through a mix of professional-service fees (eye exams, medical treatments, LASIK co-management) and product sales (eyewear, contact lenses, supplements, eye-care treatments), paid predominantly through major vision and medical insurance plans (VSP, EyeMed, Medicare, BCBS, United Healthcare, Cigna, Aetna) plus direct consumer payment. The practice maintains VSP Premiere Provider status and a referral partnership with Lessner for refractive surgery. Patient acquisition is primarily direct-to-consumer, driven by the practice's 4.9/5.0 Google rating across 905 reviews, a brand presence at drvisionworld.com, community involvement across South and Central Broward County, and an educational blog and video content channel. The practice operates as an independent, single-location entity owned by Dr. Gendal, with no disclosed parent, institutional investor, or expansion of office footprint on record.
Vision World firmographics
Firmographics- Name
- Vision World
- Legal name
- Vision World
- Website
- https://drvisionworld.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vision World is a Coral Springs, Florida optometry practice founded in 1980 by Dr. Mark Gendal, delivering eye exams, pediatric and medical eye care, designer eyewear, contact lenses, and LASIK co-management to patients across Coral Springs, Parkland, Margate, and Tamarac.
- Ownership category
- akta.pro rank
Vision World industry classification
Industry- Product category
- Optometry Services
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury & Designer Eyewear (CRAAAKAD)
Keywords
Where Vision World is headquartered
LocationHeadquarters
- HQ city
- Coral Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision World business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Eye Examinations: Comprehensive eye exams including medical eye exams, pediatric eye care, and urgent eye care services.
- Eyewear/Glasses Sales: Sale of prescription eyeglasses with designer frames including Tom Ford, Prada, Gucci, Tiffany & Co, Ray-Ban, Coach, Oakley, Lanvin, Saint Laurent, Giorgio Armani, Oliver Peoples, Nike Vision, and Chloe.
- Contact Lens Sales: Daily disposable, hybrid multifocal, colored, soft, gas permeable, extended wear, and scleral contact lenses.
- Eye Care Products: Supplements (PRN Omega Fish Oil, MacuHealth), eye drops, lid cleansers, Latisse, Bruder mask, and OCuSOFT products.
- Medical Treatments: Treatment services including dry eye management, glaucoma treatment, LASIK co-management, and various eye disease treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PRN Omega Fish Oil supplement |
| Unit Pricing | Pay-as-you-go | MacuHealth eye supplement |
| Unit Pricing | Pay-as-you-go | Latisse Eyelash Growth System |
| Unit Pricing | Pay-as-you-go | Occusoft Foaming Lid Scrub |
| Unit Pricing | Pay-as-you-go | Oust Demodex Lid Wipes |
| Unit Pricing | Pay-as-you-go | Bruder Hydrating Mask |
| Unit Pricing | Pay-as-you-go | OCuSOFT HypoChlor |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Vision World product offering
Product offeringCore offering
Vision World is a retail optometry practice providing comprehensive eye examinations, medical eye care, and LASIK co-management. The practice sells prescription eyeglasses (including designer frames from Tom Ford, Prada, Gucci, and others), contact lenses, and eye care products. It also offers pediatric eye care, urgent eye care, and treatments for conditions such as glaucoma, dry eye, and macular degeneration.
Product overview
Vision World is an optometry practice offering a comprehensive suite of eye care products and services. The practice combines diagnostic technology (including ZEISS Cirrus HD-OCT, Optos Digital Retinal Photography, Topography, Tonometry, and Visual Fields testing) with a full retail eyewear offering including designer frames and contact lenses. The core clinical offering includes eye examinations, medical eye care, pediatric eye care, and LASIK co-management. Recent addition includes Essilor Stellest lenses for pediatric myopia management. The practice also offers eye care products including MacuHealth supplements and various therapeutic eye treatments.
Differentiator
Problem solved
Functional benefit
Brands
- VSP Premiere Provider: Vision World is designated as a Premiere Provider for VSP (Vision Service Plan), one of the largest vision insurance providers in the United States.
Products and services
- Eye Examination Services Comprehensive eye examinations including annual check-ups, medical eye exams, urgent eye care, pediatric eye care, and specialized testing for conditions such as amblyopia, strabismus, astigmatism, and presbyopia. Provided to individual patients of all ages.
- LASIK Co-Management Refractive surgery consultation and co-management for correcting farsightedness, nearsightedness, and astigmatism, provided through a referral partnership with Lessner LASIK.
- Designer Eyewear Collection Prescription eyeglass frames from designer brands including Tom Ford, Prada, Gucci, Tiffany & Co., Ray-Ban, Coach, Oakley, Lanvin, Saint Laurent, Giorgio Armani, Oliver Peoples, Nike Vision, and Chloe. Sold to patients with vision correction prescriptions.
- Contact Lenses Contact lenses including daily disposable, hybrid multifocal, colored, soft, gas permeable, extended wear, and scleral lens types. Fitted and sold to patients requiring vision correction.
- Eye Care Products Eye care supplements and treatments including PRN Omega Fish Oil, Occusoft Foaming Lid Scrub, Oust Demodex Lid Wipes, Latisse Eyelash Growth System, Bruder Hydrating Mask, OCuSOFT HypoChlor, and Lumify eye drops. Sold to patients for therapeutic and preventive eye care.
- Essilor Stellest Lenses FDA-authorized spectacle lenses designed to slow myopia progression in children ages 6-12 using H.A.L.T. (Highly Aspherical Lenslet Target) technology to create peripheral myopic defocus that signals the eye to slow axial elongation. Fitted and prescribed for pediatric patients as part of myopia management programs.
- MacuHealth Supplement Eye health supplement containing Lutein, Zeaxanthin, and Meso-Zeaxanthin intended for prevention and treatment of age-related macular degeneration. Sold to patients, particularly seniors at risk of macular degeneration.
Quantifiable outcome
- 4.9/5.0 Google rating based on 905 verified reviews
- +1 more outcomes
Companies that use Vision World
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Vision World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vision World partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- VSP GlobalcoreVision World is a VSP Premiere Provider, part of VSP Global's Premier Program designed to help VSP members maximize their vision care benefits. This partnership allows Vision World to serve patients with VSP insurance coverage.
- VSP Mobile EyesminorVision World partners with VSP in the VSP Mobile Eyes program, a mobile eye care initiative that evolved from Hurricane Katrina and Rita relief efforts in 2005. Mobile clinics provide state-of-the-art exam rooms and dispensaries for sight-saving services.
- LessnerminorReferral partnership for LASIK surgery services. Lessner appears as a linked LASIK provider for patients seeking refractive surgery consultation and procedures.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vision World competitors and assessment
Company assessmentDirect peers
- Visionworks: National optical retailer offering eye exams, prescription eyewear, and contact lenses with in-store optometrists. Directly comparable as a multi-location optometry practice operator with insurance network participation.
- LensCrafters: National retail optical chain offering eye exams, prescription eyewear, and contact lenses in a storefront model. Directly comparable to Vision World's core offering of comprehensive exams plus designer frame retail, though at much greater scale.
- Warby Parker: DTC and retail optical brand offering prescription eyeglasses, sunglasses, and contact lenses with in-store eye exams. Comparable to Vision World's exam-plus-eyewear retail model, but competing primarily on price transparency and convenience.
- Pearle Vision: Franchised optical retail chain providing eye exams, prescription glasses, and contact lenses. Operates a similar single-storefront or small-multi-location optometry-plus-retail model and accepts most major vision insurance plans including VSP.
- Stanton Optical: Value-oriented retail optical chain with same-day eyewear and in-store eye exams. Competes with Vision World for the mid-tier price-sensitive eyewear segment in overlapping Florida geographies.
- For Eyes: Optical retail chain offering comprehensive eye exams, prescription glasses, and contact lenses. Comparable to Vision World's full-service optometry-plus-eyewear model with similar insurance acceptance patterns.
- America's Best Contacts & Eyeglasses: High-volume retail optical chain offering eye exams and two-pair eyewear packages. Competes directly with independent practices like Vision World for value-oriented patients in the same South Florida trade areas.
Broad incumbents
- Target Optical: Optical retail operated inside Target stores with licensed optometrists providing exams and eyewear. Comparable as an in-store optometry-plus-eyewear model and competes for convenience-driven shoppers in suburban Florida markets.
- EyeCare Partners: PE-backed consolidator of optometry and ophthalmology practices across the U.S. Relevant as both a potential acquirer and as a representative of the integrated practice model Vision World could evolve into.
- Costco Optical: In-warehouse optical department offering eye exams and competitively priced eyewear. Competes for the same value-oriented patient base in South Florida and pressures pricing on commodity frames and lenses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vision World social profiles
Digital presenceVision World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision World leadership team
Management profileNumber of profiles
Profiles4 records
Vision World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision World
What does Vision World do?
Vision World is a retail optometry practice providing comprehensive eye examinations, medical eye care, and LASIK co-management. The practice sells prescription eyeglasses (including designer frames from Tom Ford, Prada, Gucci, and others), contact lenses, and eye care products. It also offers pediatric eye care, urgent eye care, and treatments for conditions such as glaucoma, dry eye, and macular degeneration.
Is Vision World a public or private company?
Vision World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision World founded?
Vision World was founded in 1980. It employs 1 to 10 people.
Where is Vision World based?
Vision World is headquartered in Coral Springs, United States, in the North America region.
How does Vision World make money?
Five revenue lines are on record. Eye Examinations are the primary driver. The others are eyewear/Glasses Sales, contact Lens Sales, eye Care Products and medical Treatments.
Who are Vision World's main competitors?
Direct peers on record are Visionworks, LensCrafters, Warby Parker, Pearle Vision, Stanton Optical, For Eyes and America's Best Contacts & Eyeglasses. Broad incumbents are Target Optical, EyeCare Partners and Costco Optical.
Does Vision World have an API?
No public API is recorded for Vision World.
What industry is Vision World in?
Vision World's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 45613 and its SIC code is 3851.