The ACTION Campaign

What The ACTION Campaign does

The ACTION Campaign is a national grassroots housing advocacy coalition established in 2009 to protect, expand, and strengthen the Low-Income Housing Tax Credit (Housing Credit). Co-chaired by Enterprise Community Partners and the National Council of State Housing Agencies (NCSHA), the coalition unites over 2,400 national, state, and local organizations and businesses across all 50 states, the District of Columbia, and Puerto Rico. Its core mission is to address the nation's affordable rental housing shortage by influencing federal legislation, with a focus on the bipartisan Affordable Housing Credit Improvement Act (AHCIA) and related housing finance measures. Since its founding in response to the 2008-2009 recession's impact on Housing Credit investment, the coalition has driven major legislative achievements including the permanent minimum 9% Housing Credit rate (2015), permanent 4% minimum rate (2020), a permanent 12% allocation increase (2025), and the 21st Century ROAD to Housing Act (2026).

The campaign's core offerings are free advocacy resources delivered through its website, rentalhousingaction.org, including an Advocacy Toolkit, National/State/District Fact Sheets, a Social Media Advocacy Guide, an In-District Advocacy Guide, a Housing Credit Video Series, Research & Reports, and an archive of Testimony & Public Comments. Distribution is achieved through website downloads, direct email newsletters and advocacy alerts to member organizations, congressional briefings and receptions, and earned media coverage. Technology infrastructure is minimal — no proprietary platform, app, or API exists; the organization operates as a policy advocacy entity rather than a technology product company. Marketing channels span content marketing, organic social (Twitter, Facebook, LinkedIn, YouTube), email newsletters, congressional events, in-district advocacy, video content, and PR/earned media tracking.

The business model is a free-membership coalition structure. Membership is free to all organizations and businesses; the campaign does not charge fees or sell products. It is funded through in-kind support from its two co-chair organizations and voluntary member contributions. The paid staff footprint is 1-10 employees. Revenue is not publicly disclosed, and the coalition does not engage in venture capital, private equity, or institutional investment. Customers in a traditional revenue sense are absent; instead, the campaign serves low-income families and individuals at or below 60% of area median income (AMI), along with veterans, seniors, homeless youth, people with disabilities, older adults, Native American communities, rural communities, and extremely low-income tenants (≤30% AMI) — populations benefiting from Housing Credit-financed affordable rental housing.

Name

The ACTION Campaign

Legal name

The ACTION Campaign

Website

https://rentalhousingaction.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Housing Policy Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Affordable Rental & Multifamily Housing Finance Programs (LIHTC/Tax Credits/Subsidized Loans) (FSALAKAF)

akta.pro secondary industry

Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO)

Keywords

• Housing policy advocacy
• Low-income housing tax credit
• Grassroots coalition
• Affordable housing advocacy
• Nonprofit lobbying coalition

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coalition Membership: Membership is free for organizations and businesses that join the coalition. The campaign operates through in-kind support from its co-chairs (Enterprise Community Partners and NCSHA) and member contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The ACTION Campaign is a national, nonpartisan grassroots coalition co-chaired by Enterprise Community Partners and the National Council of State Housing Agencies (NCSHA) that advocates for the preservation and expansion of the federal Low-Income Housing Tax Credit (Housing Credit). It coordinates more than 2,400 member organizations across all 50 states to deliver unified political advocacy, congressional engagement, and public education in support of affordable rental housing policy.

Product overview

The ACTION Campaign is a national, grassroots housing advocacy coalition, not a technology product company. The organization's primary offering is a comprehensive set of advocacy resources and tools designed to support the expansion and strengthening of the Low-Income Housing Tax Credit (Housing Credit). The coalition provides its members with an Advocacy Toolkit, Social Media Advocacy Guide, National/State/District Fact Sheets, In-District Advocacy Guide, Testimony & Public Comments archive, Housing Credit Video Series, Research & Reports, and Media Coverage archives. These resources are free to coalition members (over 2,400 organizations) and are designed to help advocates communicate with Congress and build public support for affordable housing legislation.

Differentiator

Problem solved

Functional benefit

Products and services

• Coalition Membership Free membership in The ACTION Campaign coalition for affordable housing organizations, developers, state housing finance agencies, advocates, and allied businesses working to preserve and expand the Low-Income Housing Tax Credit.
• Advocacy Newsletter and Action Alerts Email newsletter and policy action alert communications sent to coalition members and policymakers covering Housing Credit legislative developments and grassroots call-to-action items.
• Video Series Educational video content on the impact of the Low-Income Housing Tax Credit, distributed to members, policymakers, and the public to support Housing Credit advocacy messaging.
• Congressional Briefings and Hill Events In-person and virtual congressional briefings, fly-ins, and Hill advocacy events coordinated for coalition members and delivered to members of Congress and their staff.
• Testimony and Research Reports Coalition-developed testimony, fact sheets, and research reports on the Low-Income Housing Tax Credit delivered to congressional committees, federal agencies, and the public.
• In-District Advocacy Coordination Coordination of in-district meetings and grassroots advocacy activities for coalition members engaging their own federal representatives on Housing Credit policy.

Quantifiable outcome

• 4.13 million homes developed or preserved since 1986
• +5 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core.

• Enterprise Community PartnerscoreStrategic or Co-development PartnerCo-chair of the ACTION Campaign. Provides leadership and in-kind support to the coalition. Shaun Donovan serves as President & CEO of Enterprise Community Partners.
• National Council of State Housing Agencies (NCSHA)coreStrategic or Co-development PartnerCo-chair of the ACTION Campaign. Provides leadership and in-kind support to the coalition. Stockton Williams serves as Executive Director of NCSHA.
• Affordable Housing Tax Credit CoalitioncoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• Council for Affordable and Rural HousingcoreStrategic or Co-development PartnerSteering Committee member focused on rural housing issues.
• Council of Large Public Housing AuthoritiescoreStrategic or Co-development PartnerSteering Committee member representing large public housing authorities.
• CSHcoreStrategic or Co-development PartnerSteering Committee member focused on supportive housing solutions.
• Housing Advisory GroupcoreStrategic or Co-development PartnerSteering Committee member.
• Housing Partnership NetworkcoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• LeadingAgecoreStrategic or Co-development PartnerSteering Committee member focused on housing for older adults.
• Local Initiatives Support Corporation (LISC)coreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Equity FundcoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Affordable Housing Management AssociationcoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Association of Affordable Housing LenderscoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Association of Home BuilderscoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Association of Housing and Redevelopment OfficialscoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Association of Local Housing Finance Agencies (NALHFA)coreStrategic or Co-development PartnerSteering Committee member.
• National Association of REALTORScoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Association of State and Local Equity FundscoreStrategic or Co-development PartnerSteering Committee member.
• National Housing ConferencecoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Housing and Rehabilitation AssociationcoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Housing TrustcoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Low Income Housing CoalitioncoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• National Multifamily Housing CouncilcoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• Smart Growth AmericacoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• Stewards of Affordable Housing for the FuturecoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• Volunteers of AmericacoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• Midwest Housing Equity GroupcoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• NovogradaccoreStrategic or Co-development PartnerSteering Committee member. Co-sponsored the Spring 2025 Hill Briefing and Reception.
• Capital OnecoreStrategic or Co-development PartnerPanel speaker at Spring 2025 Hill Briefing representing Community Finance.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Housing Trust: A nonprofit focused on preserving and expanding affordable rental housing through policy advocacy and direct real estate development. It is a Steering Committee member of ACTION and shares a directly comparable mission of preserving and expanding affordable rental housing supply.
• National Multifamily Housing Council: The leading national association representing the multifamily rental housing industry, with a strong focus on the Low-Income Housing Tax Credit. It is a Steering Committee member of ACTION and aligns directly on LIHTC advocacy and policy.
• National Low Income Housing Coalition: A national advocacy organization dedicated to ending the affordable housing crisis for people with the lowest incomes. It is also a Steering Committee member of the ACTION Campaign and shares a directly overlapping mission around federal housing policy, including LIHTC priorities.
• National Housing Conference: A nonprofit housing advocacy organization that brings together housing practitioners, policymakers, and stakeholders to advance affordable housing policy. It is a Steering Committee member of ACTION and operates a parallel national advocacy mission focused on federal housing legislation.
• Stewards of Affordable Housing for the Future: A national nonprofit consortium of the largest affordable housing providers in the US, focused on policy, research, and innovation in affordable rental housing. It is a Steering Committee member of ACTION and operates an overlapping policy advocacy mission.

Broad incumbents

• National Association of Home Builders: A large trade association representing the residential construction industry. It is a Steering Committee member of ACTION and engages in LIHTC advocacy as part of its broader housing policy agenda, representing the builder-developer side of the affordable housing ecosystem.
• Local Initiatives Support Corporation (LISC): A national nonprofit community development financial institution that invests in affordable housing and neighborhood revitalization. It is a Steering Committee member of ACTION and shares overlapping affordable housing policy priorities while operating a much broader programmatic and lending footprint.
• Enterprise Community Partners: A national nonprofit that invests in affordable housing and community development through financing, development, and policy advocacy. As co-chair of ACTION, it provides direct leadership and in-kind support to the coalition while operating a broader set of programs beyond LIHTC advocacy.
• National Association of REALTORS: The largest trade association representing real estate professionals in the US. It is a Steering Committee member of ACTION and supports LIHTC advocacy as part of a broader housing policy agenda that spans homeownership, commercial real estate, and rental housing.
• National Council of State Housing Agencies (NCSHA): A national nonprofit that represents state housing finance agencies administering LIHTC and other affordable housing programs. As co-chair of ACTION, it provides direct leadership and in-kind support and operates a parallel advocacy mission focused on state-level housing finance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/housingaction
• YouTubeyoutube.com/channel/UC8zEcJ870SDdOxUWmp1kDBA?
• Facebookfacebook.com/RentalHousingACTION
• LinkedInlinkedin.com/company/the-action-campaign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ACTION Campaign