Depo DIY
Depo DIY is a Baltic-region warehouse-store retailer of DIY, home improvement, construction, garden, and household products, operating across Latvia, Lithuania, and Estonia with 16+ warehouse-store locations and an integrated e-commerce platform serving both individual consumers and professional contractors.
- Company typePrivate
- Founded2004
- HeadquartersDreilini, Latvia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Depo DIY does
Depo DIY (SIA DEPO DIY) is a Baltic-region warehouse-store retailer specializing in DIY, home improvement, construction materials, garden supplies, pet products, food, flowers, and general household merchandise. Founded in 2004 and headquartered in Dreiliņi, Latvia (with legal registration in Ropažu novads), the company operates a multi-country network of physical warehouse-stores — 9 in Latvia across Rīga, Mārupe, Daugavpils, Jēkabpils, Valmiera, and Liepāja, plus additional locations in Lithuania (Vilnius, Kaunas, Klaipėda, Panevėžys, Šiauliai) and Estonia (Tallinn) — alongside an integrated e-commerce platform at online.depo.lv supporting home delivery and in-store pickup. Depo DIY is privately held as a Latvian SIA (private limited liability company), is described as the largest nationally-owned capital company in Latvia by turnover, and has paid over 300 million EUR in cumulative taxes since inception.
The core product offering is a broad-assortment, low-price warehouse-store model delivering categories spanning home, food, flowers, garden, pet, renovation, construction, recreation, auto/cycling, and technology, supplemented by a portfolio of value-added services: material cutting, curtain sewing, framing, panel edge lamination, door preparation, glass cutting, kitchen furniture design with 3D visualization, trailer rental, and home delivery. Supporting sub-brands include DEPO Online (e-commerce), DE Cafe (in-store café), and the DEPO Customer Card loyalty program with volume bonuses. Technology is conventional retail: warehouse-store operations plus an e-commerce storefront, with third-party integrations limited to Google Analytics and Facebook Pixel.
Depo DIY generates revenue almost entirely through one-time product sales across physical and digital channels, serving two principal customer segments: individual consumers and homeowners undertaking DIY projects (primary), and professional builders/contractors purchasing building materials and tools at scale (secondary). The go-to-market centers on a stated low-price policy, a wide product assortment, and the convenience of immediate product availability through the warehouse-store format. Underlying corporate governance is led by Chairman of the Board Andris Kozlovskis, and the company is notable for its deep cultural patronage in Latvia, including general sponsorship of major national film productions.
Depo DIY firmographics
Firmographics- Name
- Depo DIY
- Legal name
- SIA DEPO DIY
- Website
- https://depo.lv
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Depo DIY is a Baltic-region warehouse-store retailer of DIY, home improvement, construction, garden, and household products, operating across Latvia, Lithuania, and Estonia with 16+ warehouse-store locations and an integrated e-commerce platform serving both individual consumers and professional contractors.
- Ownership category
- akta.pro rank
Depo DIY industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Off-Price DIY, Hardware & Home Improvement General Merchandise Retail (CRAEACAI)
- akta.pro secondary industries
- Craft, DIY & Value Variety Stores (CRAEAGAC), Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC), Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage) (CRAIADAM)
Keywords
Where Depo DIY is headquartered
LocationHeadquarters
- HQ city
- Dreilini
- HQ country
- Latvia
- HQ region
- Europe
Offices10 records
Markets served
Depo DIY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Revenue generated from selling building materials, home improvement products, garden supplies, pet products, food items, and general merchandise through physical warehouse-store locations across Latvia. The company also offers various services including material cutting, curtain sewing, framing, glass cutting, and trailer rental.
- E-commerce Sales: Online sales through online.depo.lv platform allowing customers to browse and purchase products digitally with delivery or in-store pickup options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with DEPO card loyalty program |
Distribution channels2 records
Marketing channels4 records
Depo DIY product offering
Product offeringCore offering
DEPO DIY operates a chain of warehouse-store retail locations across Latvia (with affiliated operations in Lithuania and Estonia) selling building materials, home improvement products, garden supplies, pet products, food, and general merchandise. The company complements its physical stores with the DEPO Online e-commerce platform (online.depo.lv) and a portfolio of paid in-store services such as material cutting, curtain sewing, framing, glass cutting, kitchen furniture ordering, trailer rental, and home delivery.
Product overview
DEPO DIY operates a retail warehouse store chain across the Baltic region (Latvia, Lithuania, Estonia) under a unified platform-plus-services model. The core offering consists of physical DEPO Stores combined with the DEPO Online e-commerce platform, supported by a portfolio of value-added services including material cutting, curtain sewing, framing, glass services, door preparation, kitchen furniture ordering, trailer rental, and goods delivery. The company also maintains the DEPO Customer Card loyalty program and operates DEPO Cafe within stores. The store format offers products across multiple categories: home, food, flowers, garden, pet supplies (zoo), renovation, construction, recreation, auto/cycling, technology, and general services.
Differentiator
Problem solved
Functional benefit
Brands
- DEPO Online: E-commerce platform for online shopping at online.depo.lv
- DE Cafe
- DEPO Klientu karte
Products and services
- DEPO Warehouse-Stores Physical retail warehouse-store locations across Latvia (9 sites) offering a wide assortment of DIY, home improvement, construction, garden, pet, food, and general household products, with on-site inventory combining retail display and storage. Targets both individual consumers and professional builders.
- DEPO Online E-commerce platform (online.depo.lv) allowing customers to browse DEPO's product assortment, make purchases, and select home delivery or in-store pickup at a warehouse-store location.
- Material Cutting Service
Companies that use Depo DIY
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Depo DIY technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Depo DIY partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- HOSPISS LV (Hospice Latvia)minorDEPO partnered with HOSPISS LV for the 'Galds savējiem' (Table for Our Own) campaign during COVID-19, providing 200 meals daily for medical workers. DEPO also supports Hospiss LV's broader mission including fundraising for Latvia's first hospice care home.
- Tritone StudiocoreDEPO serves as general sponsor for film productions by Tritone Studio, including 'Mātes Piens' (Mother's Milk) feature film, demonstrating deep cultural patronage and co-development of significant Latvian cultural works.
- Film 'Dvēseļu putenis' ProductioncoreDEPO is general sponsor of 'Dvēseļu putenis' (Souls' Blizzard), one of Latvia's most ambitious film projects which was submitted for Oscar consideration. The film represents a major cultural initiative supported by DEPO.
- Brāļu Ābeļu Documentary Film 'Baltu ciltis'minorDEPO provided financial support for the documentary film 'Baltu ciltis' (Baltic Tribes) by brothers Ābele, a feature-length documentary about Baltic tribes produced by Tritone Studio with National Film Center support.
- 15th Baltic Neurosurgery Association CongressminorDEPO supported the 15th Baltic Neurosurgery Association Congress held in Rīga, a significant medical professional event bringing together neurosurgeons from Latvia, Lithuania, Estonia, Austria, Germany, Belgium, and USA.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Depo DIY competitors and assessment
Company assessmentBroad incumbents
- Hornbach: Hornbach is a large European DIY chain operating warehouse-style stores focused on professional and DIY customers. While not as concentrated in Latvia as in DACH markets, its format and assortment are direct analogs to Depo DIY's warehouse-store concept.
- ADEO (Leroy Merlin parent): ADEO is the European parent of Leroy Merlin and a multi-brand home improvement group. As the operator of the leading pan-European DIY brand, it sets the competitive benchmark for assortment depth, private label, and omnichannel retail that Depo DIY must match.
- Kesko (K-Group): Kesko is the Finnish parent of K-Rauta and a broad Baltic retail conglomerate. It is comparable to Depo DIY as a benchmark for multi-format, multi-country Baltic retail operations with scale-driven procurement advantages.
Direct peers
- OBI: OBI is a European DIY chain with a presence in Latvia. Its store concept, product mix in home improvement and garden, and customer base of DIY enthusiasts and tradespeople are highly comparable to Depo DIY.
- Biltema: Biltema is a Nordic-origin discount DIY, home, and leisure retailer with Baltic stores. Its low-price positioning and broad multi-category assortment closely mirror Depo DIY's discount-led, one-stop-shop model.
- Leroy Merlin (ADEO): Leroy Merlin is a pan-European DIY leader operating in Latvia and Lithuania via the ADEO Group. It competes head-to-head with Depo DIY across home improvement, renovation, and garden categories with comparable large-format stores and broader assortment.
- K-Rauta (Kesko): Kesko's K-Rauta is a leading DIY and home improvement chain with established operations in Latvia, Lithuania, and Estonia. It is the most direct geographic competitor to Depo DIY, offering overlapping building materials, renovation, and garden categories to the same Baltic consumer base.
- Bauhaus: Bauhaus operates large-format DIY and workshop center stores in the Baltics. Its assortment of tools, building materials, and garden products directly overlaps with Depo DIY's core categories and target DIY/professional customer segments.
Emerging players
- IKEA: IKEA operates in Latvia and adjacent home/furnishing categories that partially overlap with Depo DIY's home and renovation assortment. While not a pure DIY peer, it competes for share of Latvian household spend on home improvement-adjacent purchases.
Regional players
- Mr. Bricolage: Mr. Bricolage is a French-origin DIY franchise network with Baltic franchise presence. Its focus on independent home improvement retailers overlaps with Depo DIY's DIY consumer proposition, though its Baltic scale is smaller.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Depo DIY social profiles
Digital presenceDepo DIY compliance and trust
Trust signalCompliance2 records
Depo DIY financial estimates
Financial estimateRevenue estimate
Valuation estimate
Depo DIY leadership team
Management profileNumber of profiles
Profiles1 record
Depo DIY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Depo DIY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Depo DIY
What does Depo DIY do?
DEPO DIY operates a chain of warehouse-store retail locations across Latvia (with affiliated operations in Lithuania and Estonia) selling building materials, home improvement products, garden supplies, pet products, food, and general merchandise. The company complements its physical stores with the DEPO Online e-commerce platform (online.depo.lv) and a portfolio of paid in-store services such as material cutting, curtain sewing, framing, glass cutting, kitchen furniture ordering, trailer rental, and home delivery.
Is Depo DIY a public or private company?
Depo DIY is a private company. It is classified as unknown and is currently operating.
When was Depo DIY founded?
Depo DIY was founded in 2004. It employs 101 to 250 people.
Where is Depo DIY based?
Depo DIY is headquartered in Dreilini, Latvia, in the Europe region.
How does Depo DIY make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Sales.
Who are Depo DIY's main competitors?
Broad incumbents on record are Hornbach, ADEO (Leroy Merlin parent) and Kesko (K-Group). Direct peers are OBI, Biltema, Leroy Merlin (ADEO), K-Rauta (Kesko) and Bauhaus. IKEA is listed as an emerging player. Mr. Bricolage is listed as a regional player.
Does Depo DIY have an API?
No public API is recorded for Depo DIY.
What industry is Depo DIY in?
Depo DIY's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAEACAI, Off-Price DIY, Hardware & Home Improvement General Merchandise Retail, with a secondary code of CRAEAGAC, Craft, DIY & Value Variety Stores. Its NAICS code is 444 and its SIC code is 5700.